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32 THISDAY • WEDNESDAY, MAY 20, 2015<br />
BUSINESSWORLD<br />
NEWS<br />
NAICOM Dissolves Board of IEI,<br />
Appoints Interim Board<br />
Ebere Nwoji<br />
Insurance industry regulator,<br />
the National Insurance<br />
Commission (NAICOM) has<br />
announced the dissolution of the<br />
Board of International Energy<br />
Insurance (IEI) and Mhas set<br />
up a three-member interim<br />
board to oversee the affairs of<br />
the company while necessary<br />
investigation is being conducted.<br />
Announcing the dissolution,<br />
NAICOM ‘s spokesman Rasaaq<br />
Salami said as part of the<br />
commission’s intervention, the<br />
chief executive officer and some<br />
key officers of the company<br />
would proceed on leave to pave<br />
way for a thorough investigation<br />
of the affairs of the company.<br />
“The action is pursuant to<br />
the powers conferred on the<br />
commission by enabling laws<br />
to intervene in the affairs of the<br />
company as a result of financial<br />
reporting failures, allegations<br />
made against some of the<br />
directors, and board squabbles<br />
necessitating regulatory action<br />
in the interest of policyholders<br />
and other stakeholders of the<br />
company.<br />
He said members of the<br />
interim board include the<br />
former Director-General of the<br />
National Pension Commission<br />
(PENCOM), Muhammad<br />
Ahmad, who will serve as<br />
its chairman, a former Commissioner<br />
of the Securities and<br />
Exchange Commission (SEC),<br />
Ms. Daisy Ekineh and a onetime<br />
acting Managing Director<br />
of Societe Bancaire Nigeria<br />
Ltd (now Unity Bank Plc in<br />
Consolidation), Mrs. Bridget<br />
Ibiyemi Adeyinka.<br />
Salami said the board is<br />
mandated to conduct forensic<br />
investigation into the affairs<br />
of the company and identify<br />
factors and persons responsible<br />
for the erosion of shareholders’<br />
value.<br />
“The appointment which<br />
takes immediate effect shall<br />
be for an initial period of six<br />
months, subject to renewal, if<br />
necessary”, he said.<br />
Leadway Assurance<br />
Launches Family Product<br />
Leadway Assurance Company<br />
Limited has launched a<br />
new Life product named the<br />
Leadway Family Benefit Plan<br />
Plus (LFBPP). The product is<br />
a multi-life policy designed to<br />
cover funeral expenses for the<br />
assured lives (spouse, parents<br />
and/or parents-in-law that are<br />
named in the policy) and the<br />
policy holder (person who<br />
purchased the policy). The<br />
policy helps to alleviate and<br />
bury the worries associated<br />
with the funerals for elderly<br />
loved ones.<br />
Giving details of the new<br />
product, Head, Life Retail, Mr.<br />
Femi Adebayo, explained that<br />
the policy provided funeral<br />
benefits in respect of all the<br />
assured lives as long as<br />
their death preceded that of<br />
the policyholder. The policy<br />
also provided other benefits<br />
including offering additional<br />
monthly payments to the<br />
beneficiaries of the policyholder<br />
in the event of his demise. The<br />
Family Benefit Plan Plus, he<br />
said, was one of the ways in<br />
which Leadway Assurance<br />
was making life beautiful<br />
for its customers.<br />
Also speaking at the<br />
product launch held at the<br />
Corporate office of Leadway<br />
Assurance in Lagos on<br />
Wednesday, the General<br />
Manager, Life Division, Mr.<br />
Shadrack Sivhugwana said<br />
he expected that the “demand<br />
for Funeral insurance will be<br />
the main driver of insurance<br />
growth in Africa in the next<br />
couple years.”<br />
He urged the public to take<br />
advantage of the new product<br />
and be prepared when the inevitable<br />
happened. Established<br />
over 45 years ago, Leadway<br />
is a composite insurance<br />
company underwriting both<br />
Life and General Insurance<br />
business with 23 branches<br />
spread across Nigeria.<br />
PRODUCT LAUNCH<br />
L-R:Head, Mass Market Segment, Etisalat, ldowu Adesokan; Chief Marketing Officer, Etisalat Nigeria, Francesco Angelone; Manager,<br />
High Value Prepaid, Chinelo Mbanefo and Director, Consumer Segment, Oluwole Rawa at the launch of Etisalat Easylife 4.0 limited<br />
Edition in Lagos...recently<br />
abiodun ajala<br />
ODUKHALE: RETAIL INSURANCE IS THE ONLY WAY TO DEVELOP NIGERIAN INSURANCE INDUSTRY<br />
Toyota or Honda, it is your choice, it depends<br />
on what you want you cannot say this product<br />
is a better product .programme withdrawal, sets<br />
of payment coming over a period guaranteed<br />
.Annuity may be for life so they are different<br />
programmes even in some countries abroad<br />
where they used to have annuity alone , they<br />
are now encouraging programme<br />
withdrawal also. So let the people make up<br />
their minds on what they want. Every market<br />
should give people opportunity of a choice. So<br />
I think is good for our system to have annuity<br />
and programme withdrawal let the people make<br />
up their mind on what they want. And they are<br />
not very complicated programmes so you can<br />
read it. Get conversant with whatever you want.<br />
So there is space for everybody.Some people<br />
are happy with their programme withdrawal,<br />
some people are happy with their annuity.<br />
Each time you discuss with players in<br />
other Industry like banks,they keep on<br />
saying that insurance industry has a lot<br />
of fringe players.They feel that the best<br />
way to grow the market is consolidation<br />
through mergers and acquisitions what is<br />
your view on that?<br />
I think you may not be totally wrong if<br />
you say that we still have a good number of<br />
insurance companies.But you know sometimes in<br />
some economies,you have insurance companies<br />
that want to do only one mono product. Now<br />
should their capital be the same with the ones<br />
that want to insure plane? I don’t think so.<br />
So it is not just size , you may have your<br />
niche, like you know in the banking now you<br />
have national bank , you have international<br />
bank with different capital base, an insurance<br />
company may say I want to do this kind of<br />
product only, I think they should be able to have<br />
choice you do that one product, you specialise<br />
on it and be a master on it.<br />
The regulator prefers industry advertisement<br />
to product advertisement, what s your<br />
position on that?<br />
When you talk about insurance product, you<br />
are talking about insurance industry.<br />
It is the same subject.when you talk about<br />
insurance industry or say buy insurance, it doesn’t<br />
really hit it until you talk about a product,<br />
when you talk about the product people can<br />
have a kind of connection with the production<br />
because that product is the something that suits<br />
them. But if you just talk about insurance, it is<br />
okey but you may not get a kind of impact like<br />
when you talk about our Family Benefit Plus.<br />
Now you may say do I need this product or<br />
not,you may ask yourself this kind of question<br />
but when you talk about insurance, you may say<br />
okey insurance but I will tell you that as much<br />
as insurance companies advertise any oftheir<br />
products, it is a plus for the insurance industry.<br />
There has been a lot of reforms in the<br />
insurance industry particularly from the<br />
National Insurance Commission and one<br />
of them is the No premium No Cover and<br />
the Risk Based Supervision I will like you<br />
to access how far this has impacted on the<br />
industry?<br />
I think we have a very strong vibrant NAICOM<br />
now and I think most of us in the industry are very<br />
happy with our commission, they are pushing us<br />
very hard but they are pushing us to the right<br />
direction. Now we have overcome the issue of<br />
no premium no cover, that has been an issue the<br />
insurance industry has been battling with for<br />
years now. But now the commission has come<br />
up with something that is working beautifully<br />
well.Yes you still see a bit of outstanding here<br />
and there or whatever but it is something we<br />
can manage. Now Risk Based Supervision, that<br />
is where we are all going into right now, that<br />
is where the world is also right now, because<br />
you should look at the key risk that affects a<br />
particular company and target that area, that<br />
is what they do abroad right now. You know,<br />
you may look at this extra company,they do a<br />
lot of this product, let me look at that, are they<br />
doing it very well, let me focus on that and you<br />
narrow on that and look at it very well. Now<br />
for instance, if you have a new product, lets<br />
say annuity is new in the Industry and you<br />
have motor business which is as old as it is ,<br />
you are not going to spend the same length of<br />
time inspecting the insurance company’s book<br />
on motor and on annuity business, that is it so<br />
you focus on areas where there is competition<br />
of risks as you see it.So when you are inspecting<br />
or you are looking at companies, you look at<br />
companies differently because you look at areas<br />
of the company where you see challenges or<br />
where you think that you need to work on and<br />
you focus on that area.If you go to another<br />
company they have a different issue, you focus<br />
on that area so I think it is very positive and<br />
it is going on right.<br />
The issue of capacity in oil and gas business<br />
underwriting in Nigeria has been a<br />
recurring issue even with the oil and gas<br />
pull formed by the industry. In the face<br />
of the pull can you say the Industry can<br />
underwrite oil and gas business 100 percent?<br />
Every business that comes to Nigeria we<br />
underwrite hundred percent.When we issue a<br />
policy in the market, we sign the policy hundred<br />
percent so I don’t see the need for cry about<br />
oil and gas its not different from like when<br />
we are insuring a big building, or a marine<br />
business or a marine hall business which we<br />
sign hundred percent also so I don’t see the<br />
cry about oil and gas. In every business we do<br />
reinsurance and where we have the excess that<br />
is above our capacity, we reinsure the business<br />
but we do the business hundred percent.<br />
What is the future of the industry like<br />
More competitors are coming into the<br />
industry I mean foreign players are coming<br />
into the industry what does this portend<br />
to the future of the industry?<br />
It is a bright future when more people come.<br />
they will throw more capital into the business<br />
and make the business more competitive and<br />
tough and they will raise the barrier to entry<br />
which is good because they are coming with<br />
a lot of capital. So it will take the industry<br />
to a different level. So I don’t see any thing<br />
negative in that.<br />
The foreign players, are they in any way<br />
a threat to the local players ?<br />
I think we will all co exist together. It will not<br />
be easy except if we too are very lazy but at<br />
the end of the day, the consumer will get a better<br />
product because there will be competition but<br />
if the local players are not up to it, okey that is<br />
their own challenge. And if they don’t do the<br />
business very well, that is their headache<br />
all these things are just for me looking at<br />
the consumer, because if you are buying<br />
any insurance product now, you are buying<br />
it from a local or foreign company what<br />
do you care for when you have a claim,<br />
your claim is paid,is that not what you<br />
care for? that is what matters, also there<br />
will be regulation and the regulators will<br />
like to make sure that people play by the<br />
books.It is good for us to develop strong<br />
local companies because our companies can<br />
also go abroad and be champion abroad<br />
but we should get there but is not just by<br />
saying we want to play because you are<br />
a Nigerian you must do it properly, you<br />
must have a structure and build a good<br />
company is possible but not just by fiat,<br />
you must do your product very well respond<br />
to people very well. Leadway used to be<br />
a company in Kaduna before we started<br />
from the north, we were local company in<br />
the north in Kaduna but we came here,we<br />
have to prove ourselves to also exist here<br />
and be accepted in the market here.So be it<br />
local, be it international be it anything you<br />
must serve the people properly, you must sell<br />
your product so well that they will believe in<br />
you and deliver good service that is the only<br />
thing that will take you there.