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32 THISDAY • WEDNESDAY, MAY 20, 2015<br />

BUSINESSWORLD<br />

NEWS<br />

NAICOM Dissolves Board of IEI,<br />

Appoints Interim Board<br />

Ebere Nwoji<br />

Insurance industry regulator,<br />

the National Insurance<br />

Commission (NAICOM) has<br />

announced the dissolution of the<br />

Board of International Energy<br />

Insurance (IEI) and Mhas set<br />

up a three-member interim<br />

board to oversee the affairs of<br />

the company while necessary<br />

investigation is being conducted.<br />

Announcing the dissolution,<br />

NAICOM ‘s spokesman Rasaaq<br />

Salami said as part of the<br />

commission’s intervention, the<br />

chief executive officer and some<br />

key officers of the company<br />

would proceed on leave to pave<br />

way for a thorough investigation<br />

of the affairs of the company.<br />

“The action is pursuant to<br />

the powers conferred on the<br />

commission by enabling laws<br />

to intervene in the affairs of the<br />

company as a result of financial<br />

reporting failures, allegations<br />

made against some of the<br />

directors, and board squabbles<br />

necessitating regulatory action<br />

in the interest of policyholders<br />

and other stakeholders of the<br />

company.<br />

He said members of the<br />

interim board include the<br />

former Director-General of the<br />

National Pension Commission<br />

(PENCOM), Muhammad<br />

Ahmad, who will serve as<br />

its chairman, a former Commissioner<br />

of the Securities and<br />

Exchange Commission (SEC),<br />

Ms. Daisy Ekineh and a onetime<br />

acting Managing Director<br />

of Societe Bancaire Nigeria<br />

Ltd (now Unity Bank Plc in<br />

Consolidation), Mrs. Bridget<br />

Ibiyemi Adeyinka.<br />

Salami said the board is<br />

mandated to conduct forensic<br />

investigation into the affairs<br />

of the company and identify<br />

factors and persons responsible<br />

for the erosion of shareholders’<br />

value.<br />

“The appointment which<br />

takes immediate effect shall<br />

be for an initial period of six<br />

months, subject to renewal, if<br />

necessary”, he said.<br />

Leadway Assurance<br />

Launches Family Product<br />

Leadway Assurance Company<br />

Limited has launched a<br />

new Life product named the<br />

Leadway Family Benefit Plan<br />

Plus (LFBPP). The product is<br />

a multi-life policy designed to<br />

cover funeral expenses for the<br />

assured lives (spouse, parents<br />

and/or parents-in-law that are<br />

named in the policy) and the<br />

policy holder (person who<br />

purchased the policy). The<br />

policy helps to alleviate and<br />

bury the worries associated<br />

with the funerals for elderly<br />

loved ones.<br />

Giving details of the new<br />

product, Head, Life Retail, Mr.<br />

Femi Adebayo, explained that<br />

the policy provided funeral<br />

benefits in respect of all the<br />

assured lives as long as<br />

their death preceded that of<br />

the policyholder. The policy<br />

also provided other benefits<br />

including offering additional<br />

monthly payments to the<br />

beneficiaries of the policyholder<br />

in the event of his demise. The<br />

Family Benefit Plan Plus, he<br />

said, was one of the ways in<br />

which Leadway Assurance<br />

was making life beautiful<br />

for its customers.<br />

Also speaking at the<br />

product launch held at the<br />

Corporate office of Leadway<br />

Assurance in Lagos on<br />

Wednesday, the General<br />

Manager, Life Division, Mr.<br />

Shadrack Sivhugwana said<br />

he expected that the “demand<br />

for Funeral insurance will be<br />

the main driver of insurance<br />

growth in Africa in the next<br />

couple years.”<br />

He urged the public to take<br />

advantage of the new product<br />

and be prepared when the inevitable<br />

happened. Established<br />

over 45 years ago, Leadway<br />

is a composite insurance<br />

company underwriting both<br />

Life and General Insurance<br />

business with 23 branches<br />

spread across Nigeria.<br />

PRODUCT LAUNCH<br />

L-R:Head, Mass Market Segment, Etisalat, ldowu Adesokan; Chief Marketing Officer, Etisalat Nigeria, Francesco Angelone; Manager,<br />

High Value Prepaid, Chinelo Mbanefo and Director, Consumer Segment, Oluwole Rawa at the launch of Etisalat Easylife 4.0 limited<br />

Edition in Lagos...recently<br />

abiodun ajala<br />

ODUKHALE: RETAIL INSURANCE IS THE ONLY WAY TO DEVELOP NIGERIAN INSURANCE INDUSTRY<br />

Toyota or Honda, it is your choice, it depends<br />

on what you want you cannot say this product<br />

is a better product .programme withdrawal, sets<br />

of payment coming over a period guaranteed<br />

.Annuity may be for life so they are different<br />

programmes even in some countries abroad<br />

where they used to have annuity alone , they<br />

are now encouraging programme<br />

withdrawal also. So let the people make up<br />

their minds on what they want. Every market<br />

should give people opportunity of a choice. So<br />

I think is good for our system to have annuity<br />

and programme withdrawal let the people make<br />

up their mind on what they want. And they are<br />

not very complicated programmes so you can<br />

read it. Get conversant with whatever you want.<br />

So there is space for everybody.Some people<br />

are happy with their programme withdrawal,<br />

some people are happy with their annuity.<br />

Each time you discuss with players in<br />

other Industry like banks,they keep on<br />

saying that insurance industry has a lot<br />

of fringe players.They feel that the best<br />

way to grow the market is consolidation<br />

through mergers and acquisitions what is<br />

your view on that?<br />

I think you may not be totally wrong if<br />

you say that we still have a good number of<br />

insurance companies.But you know sometimes in<br />

some economies,you have insurance companies<br />

that want to do only one mono product. Now<br />

should their capital be the same with the ones<br />

that want to insure plane? I don’t think so.<br />

So it is not just size , you may have your<br />

niche, like you know in the banking now you<br />

have national bank , you have international<br />

bank with different capital base, an insurance<br />

company may say I want to do this kind of<br />

product only, I think they should be able to have<br />

choice you do that one product, you specialise<br />

on it and be a master on it.<br />

The regulator prefers industry advertisement<br />

to product advertisement, what s your<br />

position on that?<br />

When you talk about insurance product, you<br />

are talking about insurance industry.<br />

It is the same subject.when you talk about<br />

insurance industry or say buy insurance, it doesn’t<br />

really hit it until you talk about a product,<br />

when you talk about the product people can<br />

have a kind of connection with the production<br />

because that product is the something that suits<br />

them. But if you just talk about insurance, it is<br />

okey but you may not get a kind of impact like<br />

when you talk about our Family Benefit Plus.<br />

Now you may say do I need this product or<br />

not,you may ask yourself this kind of question<br />

but when you talk about insurance, you may say<br />

okey insurance but I will tell you that as much<br />

as insurance companies advertise any oftheir<br />

products, it is a plus for the insurance industry.<br />

There has been a lot of reforms in the<br />

insurance industry particularly from the<br />

National Insurance Commission and one<br />

of them is the No premium No Cover and<br />

the Risk Based Supervision I will like you<br />

to access how far this has impacted on the<br />

industry?<br />

I think we have a very strong vibrant NAICOM<br />

now and I think most of us in the industry are very<br />

happy with our commission, they are pushing us<br />

very hard but they are pushing us to the right<br />

direction. Now we have overcome the issue of<br />

no premium no cover, that has been an issue the<br />

insurance industry has been battling with for<br />

years now. But now the commission has come<br />

up with something that is working beautifully<br />

well.Yes you still see a bit of outstanding here<br />

and there or whatever but it is something we<br />

can manage. Now Risk Based Supervision, that<br />

is where we are all going into right now, that<br />

is where the world is also right now, because<br />

you should look at the key risk that affects a<br />

particular company and target that area, that<br />

is what they do abroad right now. You know,<br />

you may look at this extra company,they do a<br />

lot of this product, let me look at that, are they<br />

doing it very well, let me focus on that and you<br />

narrow on that and look at it very well. Now<br />

for instance, if you have a new product, lets<br />

say annuity is new in the Industry and you<br />

have motor business which is as old as it is ,<br />

you are not going to spend the same length of<br />

time inspecting the insurance company’s book<br />

on motor and on annuity business, that is it so<br />

you focus on areas where there is competition<br />

of risks as you see it.So when you are inspecting<br />

or you are looking at companies, you look at<br />

companies differently because you look at areas<br />

of the company where you see challenges or<br />

where you think that you need to work on and<br />

you focus on that area.If you go to another<br />

company they have a different issue, you focus<br />

on that area so I think it is very positive and<br />

it is going on right.<br />

The issue of capacity in oil and gas business<br />

underwriting in Nigeria has been a<br />

recurring issue even with the oil and gas<br />

pull formed by the industry. In the face<br />

of the pull can you say the Industry can<br />

underwrite oil and gas business 100 percent?<br />

Every business that comes to Nigeria we<br />

underwrite hundred percent.When we issue a<br />

policy in the market, we sign the policy hundred<br />

percent so I don’t see the need for cry about<br />

oil and gas its not different from like when<br />

we are insuring a big building, or a marine<br />

business or a marine hall business which we<br />

sign hundred percent also so I don’t see the<br />

cry about oil and gas. In every business we do<br />

reinsurance and where we have the excess that<br />

is above our capacity, we reinsure the business<br />

but we do the business hundred percent.<br />

What is the future of the industry like<br />

More competitors are coming into the<br />

industry I mean foreign players are coming<br />

into the industry what does this portend<br />

to the future of the industry?<br />

It is a bright future when more people come.<br />

they will throw more capital into the business<br />

and make the business more competitive and<br />

tough and they will raise the barrier to entry<br />

which is good because they are coming with<br />

a lot of capital. So it will take the industry<br />

to a different level. So I don’t see any thing<br />

negative in that.<br />

The foreign players, are they in any way<br />

a threat to the local players ?<br />

I think we will all co exist together. It will not<br />

be easy except if we too are very lazy but at<br />

the end of the day, the consumer will get a better<br />

product because there will be competition but<br />

if the local players are not up to it, okey that is<br />

their own challenge. And if they don’t do the<br />

business very well, that is their headache<br />

all these things are just for me looking at<br />

the consumer, because if you are buying<br />

any insurance product now, you are buying<br />

it from a local or foreign company what<br />

do you care for when you have a claim,<br />

your claim is paid,is that not what you<br />

care for? that is what matters, also there<br />

will be regulation and the regulators will<br />

like to make sure that people play by the<br />

books.It is good for us to develop strong<br />

local companies because our companies can<br />

also go abroad and be champion abroad<br />

but we should get there but is not just by<br />

saying we want to play because you are<br />

a Nigerian you must do it properly, you<br />

must have a structure and build a good<br />

company is possible but not just by fiat,<br />

you must do your product very well respond<br />

to people very well. Leadway used to be<br />

a company in Kaduna before we started<br />

from the north, we were local company in<br />

the north in Kaduna but we came here,we<br />

have to prove ourselves to also exist here<br />

and be accepted in the market here.So be it<br />

local, be it international be it anything you<br />

must serve the people properly, you must sell<br />

your product so well that they will believe in<br />

you and deliver good service that is the only<br />

thing that will take you there.

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