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THISDAY • WEDNESDAY, MAY 20, 2015<br />

BUSINESSWORLD<br />

25<br />

EQUITIES WATCH<br />

Wema Bank Shows Resilience at 70<br />

After 70 years, the only surviving indigenous bank, Wema Bank Plc, remains<br />

competitive, rendering satisfactory services and reporting improved results, writes<br />

Goddy Egene<br />

Wema Bank is regarded as the<br />

only surviving indigenous<br />

bank. The bank is celebrating<br />

its 70th anniversary.<br />

Wema Bank has, over the<br />

years, survived several<br />

restructuring and challenges in the financial<br />

sector. Even when some banks went under and<br />

others got swallowed up during the 2005 banking<br />

consolidation, Wema Bank survived. Today the<br />

bank continues to survive in the competitive<br />

banking environment and is putting in place<br />

strategies to perform better in the years after<br />

operating for 70 years.<br />

Corporate History<br />

Widely reputed as the longest surviving and<br />

most resilient indigenous Nigerian bank, Wema<br />

Bank Plc was Incorporated in 1945 as a Private<br />

Limited Liability Company (under the old name<br />

of Agbomagbe Bank Limited). It commenced<br />

banking operations in Nigeria the same year<br />

and later transformed into a Public Limited<br />

Company (PLC) in April 1987 and was listed<br />

on the floor of the Nigerian Stock Exchange<br />

(NSE) in January 1990. On February 5, 2001,<br />

Wema Bank Plc was granted a universal banking<br />

licence by the Central Bank of Nigeria (CBN),<br />

thus allowing the bank provide the Nigerian<br />

public with diverse financial and business<br />

advisory services.<br />

But in 2009, Wema Bank underwent a strategic<br />

repositioning exercise spearheaded by a new<br />

management team that has seen its profile rise<br />

considerably, which finally culminated into its<br />

taking a sound strategic decision to operate as<br />

a commercial bank with regional scope in<br />

South-South, South-West, Lagos and Abuja in<br />

2011.<br />

Wema Bank board is led by Mr. Adeyinka<br />

Asekun as the chairman while Segun Oloketuyi<br />

is the Managing Director/CEO. Nurudeen<br />

Adegbenro is executive director, South-West<br />

Bank; Ademola Adebise, executive director<br />

(Lagos and South-South Bank) and Moruf<br />

Oseni, Abuja Bank.<br />

Other non-executive directors of the bank<br />

include: Wole Akinleye, Abubakar Lawal,Folake<br />

Sanu, Adebode Adefioye, Samuel Durojaiye,<br />

Samuel Durojaiye, Tina Vukor-Qaushie, Babatunde<br />

Kasali and Abolanle Matel-Okoh.<br />

Financial Performance<br />

Like most banks, Wema Bank Plc posted<br />

impressive performance for the year ended<br />

December 31, 2014. The bank reported a 58.8<br />

per cent growth in its profit before tax for the<br />

year. The bank also grew its total asset grew<br />

by 15.6 per cent in the year under review. The<br />

bank’s profit before tax climbed from N1.9 billion<br />

in 2013 to N3.09 billion in 2014.<br />

It total assets also climbed by 16 per cent to<br />

N382.6 billion, compared with N330.9 recorded<br />

the corresponding year. Also, gross loans and<br />

advances to customers jumped by 51 per cent<br />

to N149.3 billion in 2014, up from N98.6 billion<br />

recorded in December 2013. Similarly, its customer<br />

deposits at the end of 2014, was up by 19 per<br />

cent to N258.9 billion, while net interest income<br />

stool at N18.5 billion.<br />

The bank said it recorded a 19 per cent growth<br />

in customer deposit volumes largely from its<br />

commercial and retail segments of the market in<br />

spite of the tightened liquidity regime exacerbated<br />

by the hike in cash reserve requirement.<br />

Commenting on the results, Oloketuyi said:<br />

“It gives me great pleasure to report that Wema<br />

Bank continues to record year-on-year improvement<br />

in its financial performance. The bank<br />

has improved significantly on its profitability<br />

and customer base despite shrinking margins<br />

and intense competition. The progress recorded<br />

is a result of the continued execution of our<br />

three-year growth strategy.”<br />

According to him, loans and advances to<br />

customers increased by 51 per cent guided by<br />

a strong risk management structure, which is<br />

evidenced by the level of non-performing loans<br />

at 2.49 per cent.<br />

Oloketuyi<br />

“Wema Bank has become a stronger, more efficient,<br />

resilient and customer-focused organisation<br />

with a robust risk and governance structure.<br />

The bank has realigned its business focus to<br />

concentrate on its key area of strength – retail<br />

banking.<br />

“We have used technology to our advantage,<br />

deploying in-branch solutions, mobile and internet<br />

applications and other social media tools to<br />

drive customer patronage and to reduce our<br />

cost to serve. We have continued to contain<br />

our operating expenses despite the increased<br />

inflationary environment while at the same<br />

time there was significant improvement in<br />

our fee-based income lines.<br />

“As we turn 70 as the premier indigenous<br />

bank in Nigeria, we are glad to unveil a “NEW”<br />

Wema Bank that responds faster and better to<br />

customers’ needs whilst adapting more quickly<br />

to the ever-changing dynamics of the industry,”<br />

it added.<br />

According to the statement, the differentiating<br />

factor in what it described as the new Wema<br />

Bank is its agility “in responding to our constantly<br />

changing business environment; our firm<br />

commitment to being the bank of choice; our<br />

relentless determination to continue to raise the<br />

400<br />

350<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

FINANCIAL HIGHLIGHTS<br />

DEC.<br />

2014<br />

N3.1bn<br />

DEC.<br />

2013<br />

N1.9bn<br />

PROFIT BEFORE<br />

TAX<br />

DEC.<br />

2014<br />

N2.4bn DEC.<br />

2013<br />

N1.59bn<br />

PROFIT AFTER<br />

TAX<br />

standards of customer service; whilst ensuring<br />

that we consistently deliver superior returns<br />

to all stakeholders.<br />

“We are focused on stepping further to<br />

becoming one of the most efficient mid-tier<br />

banks in Nigeria in no distant future. We are<br />

confident that we will sustain the momentum<br />

and improve on our profitability and volume<br />

growth in 2015.”<br />

Turning 70 years<br />

Although the bank is 70 years this year,<br />

Oloketuyi said they believe and act like a<br />

young, contemporary and vibrant organisation.<br />

“Managing any institution irrespective of its<br />

age requires a deliberate and conscious effort in<br />

building organisational capability, best-in-class<br />

structures, processes and controls. For Wema<br />

Bank specifically, yes we are 70 in age, but we<br />

believe and act like a young, contemporary<br />

and vibrant organisation. We have spent a<br />

significant amount of time in discarding old<br />

processes and techniques and make sure we<br />

adopt global best practices. We focus a lot on<br />

talent and skills development, we ensure we<br />

improve in our service delivery and customer<br />

experience. For us, every day is a new learning<br />

DEC.<br />

2014<br />

N149bn DEC.<br />

2013<br />

N98.6bn<br />

LOANS AND<br />

ADVANCES<br />

DEC.<br />

2014<br />

N258bn DEC.<br />

2013<br />

N217.7bn<br />

CUSTOMER<br />

DEPOSITS<br />

DEC.<br />

2014<br />

N382bn<br />

DEC.<br />

2013<br />

N331bn<br />

TOTAL ASSETS<br />

experience; we aim to improve and get better<br />

every day. It’s been tough, yet rewarding and<br />

we are glad that the hard work over the years<br />

is yielding positive results,” he said.<br />

Unveiling New Brand<br />

As part of activities to celebrate the 70th<br />

anniversary, Wema Bank unveiled its new logo<br />

and brand identity. According to the bank, the<br />

identity is continuation of the strides the bank<br />

has made in the past three years to revamp<br />

the brand and position itself as a modern, more<br />

customer-centric organisation.<br />

“The rebranding has been a thorough business<br />

evolution. It speaks about the evolution of the<br />

relationships built with all stakeholders over<br />

the years as signified by interconnecting lines<br />

which form a W,” the MD explained.<br />

He noted that as part of the rebrand, the bank’s<br />

traditional Purple colour has been revised to<br />

project a more vibrant, welcoming and modern<br />

outlook.<br />

“The customer at the centre of everything we<br />

do and nurturing great relationships has been<br />

a hallmark of Wema Bank since its inception.<br />

We have also made significant investments in<br />

people, technology and process improvements<br />

in the last few years to lay a solid foundation<br />

for this rebranding to come to life.I am very<br />

proud to see the great changes that have taken<br />

place internally and externally at Wema Bank<br />

and we are committed to offering even better<br />

services into the future”, Oloketuyi stated.<br />

The Wema Bank boss said it turn 70 as the<br />

longest surviving indigenous bank in Nigeria,<br />

“we are glad to unveil a New Wema Bank that<br />

responds faster and better to customers’ needs<br />

whilst adapting more quickly to the ever-changing<br />

dynamics of the industry. We are focused on<br />

moving Wema Bank to become one of the most<br />

efficient mid-tier banks in Nigeria in no distant<br />

future. We are confident that we will sustain the<br />

momentum and improve on our profitability<br />

and volume growth from year to year.”<br />

Regaining National Bank Status<br />

Wema Bank is currently operating with regional<br />

authorisation from the CBN, operating in the<br />

12 states of the South-West and South-South<br />

geo-political zones and the Federal Capital Territory.<br />

However, it is making efforts to return<br />

as a national bank.<br />

Prior to the new licensing regime, Wema Bank<br />

had operations in 158 branches across 27 states<br />

of the federation.<br />

Oloketuyi said the decision to scale down<br />

operations in 2010 and operate as a regional bank<br />

was a deliberate interim measure to reposition<br />

the bank for better performance.<br />

“The resultant shrinkage in the geographic<br />

space of operations enabled us to focus business<br />

development on our areas of strength as<br />

a repositioning strategy in the short term. We<br />

were also able to wind down operations in<br />

locations where the bank did not have viable<br />

business. Having stabilised the bank through<br />

improved processes, systems and people, we<br />

are well positioned to replicate our new and<br />

tested service delivery model in other locations<br />

outside our current geographic space. The bank<br />

has applied to the CBN for a national licence<br />

and we are following up to fulfill all necessary<br />

conditions for the final approval. We hope to<br />

conclude the process this year,” he said.<br />

The CEO said Wema Bank has become a<br />

stronger, more efficient, resilient and customerfocused<br />

organization with a robust risk and<br />

governance structures in place to support its<br />

growth plan.<br />

“The bank has realigned its business focus to<br />

concentrate on its key area of strength, which<br />

is retail banking. We have used technology to<br />

our advantage, deploying in-branch solutions,<br />

mobile and internet applications and other social<br />

media tools to drive customer patronage and to<br />

reduce our cost to serve. We have continued<br />

to contain our operating expenses and at the<br />

same time reporting significant improvement<br />

in our fee-based income lines,” he said.

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