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Sachin W Joshi Redesign of S Series (30-62.5 kVA) G ... - Cummins

Sachin W Joshi Redesign of S Series (30-62.5 kVA) G ... - Cummins

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<strong>Sachin</strong> W <strong>Joshi</strong><br />

<strong>Redesign</strong> <strong>of</strong><br />

S <strong>Series</strong> (<strong>30</strong>-<strong>62.5</strong> <strong>kVA</strong>)<br />

G Drive Skids for<br />

Improved Logistics


DFSS Project Overview<br />

Project Name:<br />

Sponsor:<br />

DFSS MBB:<br />

<strong>Redesign</strong> <strong>of</strong> S <strong>Series</strong> (<strong>30</strong>-<strong>62.5</strong> <strong>kVA</strong>) G Drive<br />

Skids for “improved logistics”.<br />

Ashwath Ram<br />

Abhijit Phadke<br />

Project Duration: 183 Days<br />

Benefits: (i) Annualized Pr<strong>of</strong>it Improvement $139,000<br />

(ii) Annualized savings<br />

(PBIT + Avoidance) $231,000<br />

(iii) Spin <strong>of</strong>f Project (Identified) $ 228,000<br />

2


Background<br />

6000<br />

5000<br />

4000<br />

<strong>30</strong>00<br />

2000<br />

1000<br />

0<br />

2008 2009 2010 2011<br />

S <strong>Series</strong> G drive AOP achieved<br />

46%<br />

12% reduction in<br />

Domestic<br />

volumes in 09<br />

Domestic<br />

Export<br />

62% reduction<br />

in Export volumes<br />

in 09<br />

Out Bound<br />

Metal Skid Spend<br />

is $ 167 K<br />

54%<br />

Break up <strong>of</strong> Metal skid purchases<br />

in 2008 ($ 364 K) (Sept 07 – Aug 08)<br />

The writing was on the wall early<br />

Quarter 4 2008 that 2009 would be<br />

a difficult year due to the recession.<br />

CPGI business in India will be<br />

affected so would CPG globally.<br />

Maintaining our pr<strong>of</strong>itability was<br />

therefore the top most priority as<br />

was evident from the messages<br />

from the CPG Leadership.<br />

Skid procurement in CPGI and its<br />

logistics is an "expense” in the<br />

books and has a direct impact on<br />

the pr<strong>of</strong>itability <strong>of</strong> the CPGI entity<br />

and this project is an attempt to<br />

minimize this.<br />

S <strong>Series</strong> was picked as a Pilot case<br />

to be further deployed horizontally<br />

to other Models as 60% <strong>of</strong> the<br />

outbound skid purchases in 2008<br />

was on S series.<br />

3


Relevance to Business<br />

S <strong>Series</strong> (<strong>30</strong>-<strong>62.5</strong> <strong>kVA</strong>) G Drives shipment to GOEMs<br />

and Skid return to PGBU<br />

From<br />

To<br />

GOEMs<br />

Cost per<br />

skid=$ 206<br />

Cost per<br />

skid = $ 60<br />

CPGI<br />

Daman<br />

Variety <strong>of</strong><br />

Skids<br />

Universal<br />

Skid<br />

Bangalore,<br />

Silvasa<br />

Skid<br />

return<br />

(10 per<br />

Vehicle)<br />

Skid<br />

return<br />

(60 per<br />

vehicle)<br />

Pirangut<br />

Plant India<br />

Daman<br />

0% Customer<br />

(GOEM)<br />

owned Skids<br />

50%<br />

customer<br />

(GOEM)<br />

owned Skids<br />

Temporary storage at GOEM Plants.<br />

Returned when a G drive is assembled.<br />

4


Current Status<br />

2008 (Actual)<br />

2009 (Actual)<br />

S <strong>Series</strong> AOP Shipment<br />

5352 (Achieved)<br />

4729 (Achieved)<br />

12%<br />

No <strong>of</strong> Types <strong>of</strong> Skids<br />

2<br />

1<br />

50%<br />

Cost/ Skid<br />

206<br />

60<br />

70%<br />

Skid Expense Value<br />

USD 94K<br />

USD 19K<br />

80%<br />

GOEM Ownership<br />

0<br />

50%<br />

50%<br />

Logistics Cost<br />

10/ Vehicle (MCV)<br />

10K<br />

Gross Margin<br />

(S <strong>Series</strong> Domestic)<br />

34%<br />

5


Savings: Reduction in Expense<br />

1 USD = 47 INR Planned Old Actual Old New Planned Old Actual Old<br />

6<br />

S series Gross Margin 34%<br />

1. Reduction <strong>of</strong> $ 102 K in Skid procurement.<br />

This includes skids purchased by GOEMs.<br />

2. Reduction <strong>of</strong> Expense on Logistics cost by $ 10K.


Project Objective / CFR / Y=f(x):<br />

Skid Design = f (Total load, Skid Life, skid handling)<br />

7


DFSS Work Flow<br />

Planned<br />

In Process<br />

Results Available<br />

8


Concept Phase<br />

KJ<br />

Customer Requirements<br />

P Diagram<br />

Stackable design<br />

(Strong and durable design)<br />

Universal Design<br />

Reduced Size, No Transit Damages<br />

(Strong and durable design)<br />

9<br />

GOEM Requirement<br />

CPGI Requirement<br />

Reduced Cost to introduce Customer owned skids.<br />

Manufacture in-houseif necessary.<br />

More Numbers <strong>of</strong> empty skids per<br />

truck (Less volume). Less no. <strong>of</strong> Trips<br />

to CPGI. On time delivery.


Design Approach<br />

<strong>Cummins</strong> Designed creative Innovation tool used to<br />

clarify Contradictions in Customer Requirements –<br />

1. A strong skid that has ease <strong>of</strong> manufacturability<br />

2. A strong skid occupying less volume.<br />

3. A durable skid that causes no transit damages<br />

to the fragile G Drive components.<br />

10


11<br />

Design Phase


CPM Score Card<br />

Meets all the<br />

load cases<br />

CGI = 85%<br />

The design allows the Skid Material to be Loaded<br />

within its tensile limit under all Load cases.<br />

12


Universal Design for G Drive<br />

and Vehicle Verified<br />

<strong>30</strong>-<strong>62.5</strong> <strong>kVA</strong><br />

RIGHT FIRST TIME<br />

The vehicle is not a<br />

controlled factor any more.<br />

One skid for all engines<br />

from <strong>30</strong>-<strong>62.5</strong> <strong>kVA</strong> G Drives<br />

<strong>30</strong> KVA<br />

<strong>62.5</strong> KVA<br />

The design <strong>of</strong> the skid is<br />

COMMON for all 6 Engine<br />

Models. And also COMMON<br />

for LCV and a MCV truck.<br />

13


Reduction in Return Trips to CPGI with<br />

Improved Safety Levels in Transit and Handling<br />

Old: Unsafe & Unstable<br />

New: Safe & Stable<br />

14


Partnering with Customers<br />

Proportion <strong>of</strong> Skid share<br />

11.5%<br />

Category<br />

CIL<br />

Powerica<br />

Sudhir<br />

Jakson<br />

11.5%<br />

48.1%<br />

28.8%<br />

Customers ( GOEMs) partner with CPGI to<br />

purchase skids from Vendor directly. Progress<br />

reviewed in every GOEM Council.<br />

15


Long Term Sustenance – Tracker<br />

Skid recirculation tracker reports<br />

– daily skid returns<br />

– stocks at GOEMs on a monthly basis<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Old<br />

New<br />

'Nov 09 'Dec 09<br />

100% phase over in Jan 2010<br />

16


The Extra Mile…<br />

The new design made the old<br />

skids redundant. How do we<br />

utilize the redundant skids?<br />

– Made presentations to the<br />

Genset OEMs in the monthly<br />

review councils on storage<br />

ability <strong>of</strong> the old design. One <strong>of</strong><br />

the OEM purchased 100 skids.<br />

17


Summary<br />

2009 S series Sales 12% i<br />

2009 S series Gross Margin 34% i<br />

(Domestic)<br />

Skid cost reduced by 85%<br />

Logistics cost reduced by $ 10K<br />

Introduced Customer (GOEMs) owned skids<br />

Customer (GOEMs) buy old stock for internal storage.<br />

Spin <strong>of</strong>f project identified for Horizontal deployment<br />

Spin <strong>of</strong>f project to prevent annual use <strong>of</strong> $228 K<br />

outbound wooden skids in B <strong>Series</strong> Identified.<br />

18

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