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Uttarakhand - Department of Land Resources

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For planning <strong>of</strong> marketing strategies, a data base on consumer behavior market<br />

competitiveness, strategies <strong>of</strong> potential rivals in export market, income and price<br />

response needs to be developed in the State.<br />

Organization commodity specific growers‟ associations at village, market (AMC) and<br />

state level and integrating their functions in relation to market centric activity.<br />

Linking up villages to local market; local market to regional/ state markets and state<br />

markets to national and international markets duly network them online<br />

(e. marketing).<br />

Govt. <strong>of</strong> <strong>Uttarakhand</strong> may tap Rural Infrastructure Development Fund from<br />

NABARD for all the AMCs projects on a comprehensive basis (new as well as<br />

modernization).<br />

Involving Gram Panchayats to organize and manage markets at local level by<br />

undertaking remunerative schemes and improving their revenues.<br />

Village level processing should be encouraged by providing appropriate technology<br />

and by organizing the marketing <strong>of</strong> such processed products.<br />

TECHNOLOGY/EXTENSION/ ADOPTION GAPS<br />

Agriculture research has contributed immensely to agriculture growth. Future agriculture<br />

growth will depend a great deal on how appropriately the research priorities are<br />

determined with a state centric focus. The role <strong>of</strong> agriculture research and development<br />

in the state <strong>of</strong> <strong>Uttarakhand</strong> should be to identify problems faced by the farming<br />

community and to recommend solutions to these problems, which can be adopted by<br />

the farming community. At the same time the researchers in agriculture have to work to<br />

meet the increasing food demands <strong>of</strong> the society both in quality and quantity terms.<br />

Agriculture research and development is vital for developing an economically<br />

remunerative and ecologically sustainable agriculture. Development <strong>of</strong> region specific<br />

modern packages <strong>of</strong> practices for different crops in different conditions should be the<br />

focus and development <strong>of</strong> new varieties <strong>of</strong> crops. The research activity should also<br />

focus on customizing research results to suit the local conditions for benefit <strong>of</strong><br />

agriculture community.<br />

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