Uttarakhand - Department of Land Resources

Uttarakhand - Department of Land Resources Uttarakhand - Department of Land Resources

17.05.2015 Views

(Table 3.c) Two Dimensional Matrix for Agriculture Produce in Uttarakhand MARKET PROSPECTS LOW HIGH QUESTION MARKS Floriculture Tea Sericulture Apiculture Organic produce Mushroom cultivation Medicinal and Aromatic plants UNDER DOGS Coarse Grains (Mandwa, Oat, - Sawan Fafar, Uggal, chua, etc.) HIGH Market prospects Low Hills cereals production Fisheries LOW high HIGH ECONOMIC RETURNS STARS Horticulture (fruits) Off season vegetables Potato Seeds Basmati rice CASH COW Cereals Pulses Oilseeds Sugarcane Spices Dairy The above matrix is an interpolation of the agriculture produce in Uttarakhand based on their relative economic returns as well as their relative market prospects. The analysis of returns is based on the present conditions. Whereas the state needs to analyze this matrix and should prioritize on the commodity to be produced so as to generate revenue both for the state as well as the farmers. The various produce of the state has been categorized as stars, cash cows, dogs, and question marks. Star: Stars are those produce which have relatively high returns for the producer as well as have high market growth prospects. The rate of return are higher than compared to other crops, also per unit costs are reducing due to economies of scale. Off-season vegetables are one of the star performers within this category. Due to its varied agro climatic conditions the state is able to produce off-season vegetables, which have high demand in the plains as well as city markets. The agro-ecological diversity also promotes cultivation of large number of subtropical as well as temperate fruits, which have high economic value as well as better growth prospects in future. Similarly the state has a unique resource in terms of medicinal and aromatic plants which at present is a trade worth fifty crores, has very high market prospect, it has the potential to be a 46

star if developed. The Delhi market itself has a demand of about 500 crore worth of medicinal plants. The other commodity in this category is potato, which is demanding a premium in the market the potential is increasing up both in terms of consumption as well production. Efforts should be made to further the developments and create avenues for better and sustained results. Cash Cows: Cereals (excluding basmati rice), pulses, oilseeds and other cash crops like sugarcane, spices etc can be termed as cash cows because of their assured market as well decent returns compared to other coarse grains as the market of these crops are saturated and the demand has is expected to remain constant (changing only with rise in population). The need for marketing of these produce are less because they classify as necessity and their demand elasticity is relatively less compared to the horticulture produce. Efforts are required for them to develop further to maintain their position both in terms of productivity and production. Value addition to these produce could be a resource for increasing revenues. Under Dogs: Due to the subsistence nature of agriculture, lack of extension services and risk aversive behaviour of farmers, many of them (farmers) in the state grow coarse grains, which is produced for home consumption. The market for these produce are almost negligible and hence the returns (if there) area also abysmally low. There is a need for finding scope of value addition for these products so that they become economically viable for the farmers. By this way the biodiversity could be maintained here rather than going for only few crops there by posing a threat to the environment. Focus on development of various crops, which still have an unrealized potential, creating market demand by propagation of their intrinsic properties. Some crops which have a very low productivity and market demand should be dissuaded in lieu of other crops for cultivation. Question marks: The international market for floriculture is expanding but the domestic market at present is very small. But in the years to come the floriculture industry is 47

star if developed. The Delhi market itself has a demand <strong>of</strong> about 500 crore worth <strong>of</strong><br />

medicinal plants. The other commodity in this category is potato, which is demanding a<br />

premium in the market the potential is increasing up both in terms <strong>of</strong> consumption as<br />

well production. Efforts should be made to further the developments and create avenues<br />

for better and sustained results.<br />

Cash Cows: Cereals (excluding basmati rice), pulses, oilseeds and other cash crops like<br />

sugarcane, spices etc can be termed as cash cows because <strong>of</strong> their assured market as<br />

well decent returns compared to other coarse grains as the market <strong>of</strong> these crops are<br />

saturated and the demand has is expected to remain constant (changing only with rise in<br />

population). The need for marketing <strong>of</strong> these produce are less because they classify as<br />

necessity and their demand elasticity is relatively less compared to the horticulture<br />

produce.<br />

Efforts are required for them to develop further to maintain their position both in terms <strong>of</strong><br />

productivity and production. Value addition to these produce could be a resource for<br />

increasing revenues.<br />

Under Dogs: Due to the subsistence nature <strong>of</strong> agriculture, lack <strong>of</strong> extension services and<br />

risk aversive behaviour <strong>of</strong> farmers, many <strong>of</strong> them (farmers) in the state grow coarse<br />

grains, which is produced for home consumption. The market for these produce are<br />

almost negligible and hence the returns (if there) area also abysmally low. There is a<br />

need for finding scope <strong>of</strong> value addition for these products so that they become<br />

economically viable for the farmers. By this way the biodiversity could be maintained<br />

here rather than going for only few crops there by posing a threat to the environment.<br />

Focus on development <strong>of</strong> various crops, which still have an unrealized potential, creating<br />

market demand by propagation <strong>of</strong> their intrinsic properties. Some crops which have a<br />

very low productivity and market demand should be dissuaded in lieu <strong>of</strong> other crops for<br />

cultivation.<br />

Question marks: The international market for floriculture is expanding but the domestic<br />

market at present is very small. But in the years to come the floriculture industry is<br />

47

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!