14.05.2015 Views

M.Com.(ENTREPRENEURSHIP) - University of Madras

M.Com.(ENTREPRENEURSHIP) - University of Madras

M.Com.(ENTREPRENEURSHIP) - University of Madras

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Appendix – 57(S)<br />

UNIVERSITY OF MADRAS<br />

M.COM. DEGREE COURSE IN<br />

<strong>ENTREPRENEURSHIP</strong><br />

CHOICE BASED CREDIT SYSTEM<br />

SYLLABUS<br />

(w.e.f. 2007-2008)<br />

SEMESTER – I<br />

EDP 601 FUNDAMENTALS OF <strong>ENTREPRENEURSHIP</strong> ( Credits –4)<br />

OBJECTIVES<br />

1. Impart knowledge about concepts <strong>of</strong> entrepreneurship and its function<br />

2. Familiarize with the theories <strong>of</strong> entrepreneurship<br />

3. Discuss the Business planning process<br />

4. Equip to face the barriers to entrepreneurship<br />

5. Analysis the role played by NGOs and SHGs in rural entrepreneurship<br />

Unit – I<br />

Introduction – Concepts <strong>of</strong> entrepreneurship – entrepreneur Vs. Intrapreneur –<br />

entrepreneur Vs. entrepreneurship – Entrepreneurial characteristics and functions –<br />

entrepreneurship culture – Weberian proposition – Culture in non western countries – Culture in<br />

less developed countries.<br />

Unit – II<br />

Theories <strong>of</strong> entrepreneurship- Entrepreneurial traits – types – behavioral patterns – major<br />

competencies – developing competencies. Entrepreneurship mobility – factors influencing<br />

mobility: occupational, locational.<br />

Unit – III<br />

Creating entrepreneurial venture – Business planning process – Environmental analysis –<br />

search and scanning – Identifying problems and opportunities -Sources <strong>of</strong> business ideas –<br />

defining business idea – - Basic Governmental procedures to be complied with –Preliminary<br />

evaluation <strong>of</strong> business idea – Technical, financial, economic, marketing, personnel- Management<br />

feasibility.<br />

aaaa 9

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!