M.Com.(ENTREPRENEURSHIP) - University of Madras

References :
1. John Egan, “Relationship Marketing, Exploring Relational Strategies In Marketing”,
Prentice Hall,2000..
2. Jagdish N Sheth and Atul Parvatiyar, “Handbook of Relationship Marketing”,
Response Books, 2002.
3. Anderson, “Customer Relationship management”, Tata McGraw Hill, 2002.
4. David Strutton; Lou E. Pelton; James R. Lumpkin, “Marketing Channels: A
Relationship Management Approach”, McGraw-Hill Higher Education,Latest edition.
5. Zineldin, Mosad, “Strategic Relationship Management: A Multi-Dimensional
Perspective: Towards a New Co-Opetive Framework on Managing, Marketing and
Organizing”, Coronet Books Pub.
6. McKenna, Regis, “Relationship Marketing: Successful Strategies for the Age of the
Customer”, Addison-Wesley Longman,Latest edition
7. Christopher, Martin, “Relationship Marketing”, Science & Technology Books Latest
edition
.
EDP 626 E-COMMERCE (Credits –3)
OBJECTIVE
1. To have an introduction to internet, web serves web pages, email and ISP.
2. To study about the internet security
3. To understands the search engines, digital currency, en cash, e cheque, credit card,
change card etc
4. To know the online commerce in various field of creativity
5. To know to draw label format, image, form etc
Unit – I
Introduction : Introduction to Internet, Web servers, Web browsers, World wide web, Web
pages, URL's e-mail, ftp, telnet, modems and ISP's (Internet Service Provider)
Unit – II
Internet Security: Public/Private key pairs-Digital certificate - Digital signatures -
Encryption and Decryption - Message Digests - Secure Hash Algorithms (SHA).
Unit – III
E-Commerce : EDI (Electronic data interchange) - Search engines - Digital currency, e-
cash, e-cheque, credit card, charge. card.
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