M.Com.(ENTREPRENEURSHIP) - University of Madras

5. Minouti Kamat & R. Krishawathy, ‘A Text book on rural marketing’, Oscar publications.
6. S.L.Gupta, ‘Rural marketing’, Wisdom Publications.,.Latest edition.
7. R.V.Bedi & N.V.Bedi, ‘Rural marketing’, Oscar publication.,.Latest edition s.
8. R.N.Sigh, ‘Rural marketing- Thrust & Challenges’, National publishing company.
EDP 624 SICKNESS AND TURNAROUND STRATEGIES (Credits –3)
OBJECTIVE
Unit I
1. To study the RBIs role and guidance regarding sickness
2. Relevant case studies analysis causes of sickness
3. To conduct technology economic viability study and examine the external environment
4. Formulation of turnaround programme and preparation of turnaround plan
5. Factors responsibility for successful turnaround, monitoring and follow up
Industrial Sickness- Meaning- Identification of a sick Unit – Definition of a Sick Unit –
Guidelines for Correct Identification of Sickness- RBI’s role and Guidelines regarding Sickness-
Government’s Policy of Sickness – BIFR – BIFR’s role in Turnaround.
Unit II
Process of Sickness – Signals and Symptoms of Sickness – Tracking the causes of
Sickness – Meaningful Cause analysis – Relevant case studies analyzing causes of Sickness.
Unit III
Conducting Techno-Economic Viability Study – Defining Viability – Importance of
Validity Study – Aspects to be covered in the validity report – Examination of External
Environment.
Unit IV
Turnaround – Meaning – Choice of Existence – Information Required for formulating
Turnaround Programme – Processing of Information – Preparation of Turnaround plan.
Unit V
Turnaround stages – Interlinked strategies in the various faces of turnaround –
Turnaround requirements – Factors for successful Turnarounds – Monitoring the performance
and follow-up.
aaaa 35