M.Com.(ENTREPRENEURSHIP) - University of Madras

SEMESTER – IV
EDP 610 RESEARCH METHODOLOGY (Credits –4)
OBJECTIVE
1. To study about the steps in selection and formulation of research problems
2. To formulate hypothesis, sampling techniques and sampling error and sampling size
3. To know about the various methods of data collection, testing validity and reliability
4. To understand the contents of a report and types of report
5. To know the steps involved in drafting a report
Unit – I
Research – meaning & purpose – types of research – pure and applied, survey, case study
– experimental, exploratory - Research design – steps in selection & formulation of a research
problem – steps in research - review of literature.
Unit – II
Formulation of hypothesis – types, sources – testing – sampling techniques – sampling
error & sample size.
Unit – III
Methods of data collection – primary & secondary data – observation – interview –
questionnaire – construction of tools for data collection – Testing validity and reliability – Pilot
study and Pre–testing.
Unit - IV
Processing & analysis of data – editing – coding – transcription - tabulation – outline of
statistical analysis – descriptive statistics – elements of processing through computers – packages
for analysis.
Unit – V
Report writing – target audience – types of reports – contents of a report – style and
conventions in reporting – steps in drafting a report.
References:
1. William C. Emory, Business Research Methods, R.D. Irwin Inc.
2. Robert G. Murdick, Business Research: Concepts & Practice, International Text Book
Company
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