M.Com.(ENTREPRENEURSHIP) - University of Madras

Unit – IV
Environmental issues in entrepreneurship – prospective entrepreneurs in the IT sector and
their perceived problems. Barriers to entrepreneurship – Economical , Non economical, personal
barriers.
Unit – V
Women entrepreneurship – concept, functions, growth, problems, functions,
development. Rural entrepreneurship – meaning – need – problems – how to develop rural
entrepreneurs – Role of NGOs and SHGs in rural entrepreneurship.
References:
1. S.S.Khanka , ‘Entrepreneurial development’ , S.Chand, Latest Edition.
2. Brigette Burger , ‘ The culture of entrepreneurship’, Tata Mc-Graw Hill, Latest Edition.
3. Dr, Aruna Kaulgad , ‘ Entrepreneurship Management’, Thomson Learning,2003
4. B.S.Rathore & S.K.Dhaneja , ‘ Entrepreneurship in the 21 st Century’, Rawat
Publications,1999
5. David H.Holt , ‘ Entrepreneurship new venture creation’, Prentice Hall India, Latest
Edition.
6. Hisrich Peters , ‘Entrepreneurship’,Tata Mc -Graw Hill, 1998
7. Lalitha Nagarajan, ‘Self help group in rural development’, Dominant Publishers,2002
EDP 603 ENTREPRENEURSHIP TRAINING ( Credits –4)
AND DEVELOPMENT
OBJECTIVE
1. Discuss the need for entrepreneurship development programmes
2. Evaluate the factors contributing to the growth
3. In depth analysis into leading small, medium and large scale and service organizations
4. Provide necessary framework to estimate the financial requirements and ways to meet
them
Unit – I
Importance of Entrepreneurship in economic development – Factors affecting
entrepreneurial growth: Cultural, social, economic and personality factors- need for
Entrepreneurship development programmes – objectives – phases- identification of potential
entrepreneurs – evaluation .
Unit – II
Strategy for devising efficient training mechanism – training – target groups – special
agencies and schemes – Entrepreneurship motivation – theories – Cultural and environmental
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