M.Com.(ENTREPRENEURSHIP) - University of Madras

Appendix – 57(R)
UNIVERSITY OF MADRAS
M.COM. DEGREE COURSE IN ENTREPRENEURSHIP
CHOICE BASED CREDIT SYSTEM
REGULATIONS
(w.e.f. 2007-2008)
1. Condition for admission:
A candidate who has passed the B.Com. B.Com/B.A (Corporate Secretaryship), B.Com (Acc
Fin) B.C.S., B.B.A., B.Com (Bank Management), B.A.(Co-operation), B.A. (Indus. Org.) and
B.Sc.(Maths)/ Bsc (Stats) or B.Sc,(Comp. Sc.) or B.C.A, with any two core/main papers offered
at the B.Com.
2. ELIGIBILITY FOR THE AWARD OF DEGREE:
A candidate shall be eligible for the award of the degree only if he/she has undergone the
prescribed course of study in a college affiliated to the University for a period of not less than
two academic years, passed the examination of all the four semesters prescribed earning 72
credits.
3. Duration of the course
The course for the Degree of Master of Commerce in Entrepreneurship shall consist of two
academic years with four semester.
4. EXAMINATION:
There shall be four examinations, first semester examination at the middle of the first
academic year and the second semester examination at the end of the first academic year.
Similarly the third and fourth semester examinations will be held at the middle and the end of the
second academic year respectively.
5. Course of study and scheme of examination:
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FIRST SEMESTER
MAX
S. NO.
COURSE
COMPONENTS
NAME OF COURSE
SEMESTER
INST. HOURS
CREDITS
HRS
MARKS
CIA
EXTERNAL
S. NO.
1. CORE EDP 601 Fundamentals of
Entrepreneurship
1 6 HRS 4 3 20 80
2. CORE EDP 603 Entrepreneurship
Training and Development
1 6 HRS 4 3 20 80
3. CORE EDP 605 Marketing 1 6 HRS 4 3 20 80
4. CORE EDP 607 Financing for
Small Business
5. CORE EDP 609 Cost Estimation
and Control
COURSE
COMPONENTS
SECOND SEMESTER
NAME OF COURSE
6. CORE EDP 602 Business
Regulations
7. CORE EDP 604 Leadership and
Decision Making
8. CORE EDP 606 Production
9.
10.
ELECTIVE I
WITHIN THE
DEPARTMENT
EXTRA
DISCIPLINARY
ELECTIVE II
Planning and Control
SEMESTER
1 6 HRS 4 3 20 80
1 6 HRS 4 3 20 80
INST. HOURS
CREDITS
HRS
MAX
MARKS
CIA
EXTERNAL
II 6 HRS 4 3 20 80
II 6 HRS 4 3 20 80
II 6 HRS 4 3 20 80
II
II
6 HRS 3 3 20 80
6 HRS 3 3 20 80
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THIRD SEMESTER
S. NO.
COURSE
COMPONENTS
NAME OF COURSE
11. CORE EDP 611 Small
Business Promotion
12. CORE EDP 613 Innovation and
Creativity
13. CORE EDP 615 Business
14.
15.
ELECTIVE III
WITHIN THE
DEPARTMENT
EXTRA
DISCIPLINARY
ELECTIVE IV
Taxation
SEMESTER
INST. HOURS
CREDITS
HRS
MAX
MARKS
CIA
EXTERNAL
III 6 HRS 4 3 20 80
III 6 HRS 4 3 20 80
III 6 HRS 4 3 20 80
III 6 HRS 3 3 20 80
III 6 HRS 3 3 20 80
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FOURTH SEMESTER
MAX MARKS
S. NO.
COURSE
COMPONENTS
NAME OF COURSE
SEMESTER
INST. HOURS
CREDITS
HRS
CIA
EXTERNAL
16. CORE EDP 610 Research IV 6 HRS 4 3 20 80
Methodology
17. ELECTIVE V IV 6 HRS 3 3 20 80
18. ELECTIVE VI IV 6 HRS 3 3 20 80
19.
19
&
20
PROJECT PLUS
VIVA VOCE
In lieu of Project
19 - 20
EDP 612 IV 6 -
EDP 614 Computerized
Accounting
EDP 616 Human
Resource Management
3
3
3
3
150 Project *
50 Viva Voce
(Viva – fully
external)
20
20
80
80
.
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* Project Internal – 50 Marks
External – 100 Marks
ELECTIVES
1. EDP 618 Working Capital Management
2. EDP 619 Computer Applications in Business
3. EDP 620 Management Information System
4. EDP 621 Investment management
5. EDP 622 Quantitative Methods for Business
6. EDP 623 Rural marketing
7. EDP 624 Sickness and Turn around Strategies
8. EDP 626 E-Commerce
9. EDP 628 Financial Planning
10. EDP 629 Project Appraisal and Management
11. EDP 630 Foreign Trade
MAY BE OFFERED AS EXTRA DISCIPLINARY COURSES
12. EDP 625 Customer Relationship Management
13. EDP 627 Total Quality Management
14. EDP 631 Business Ethics and Social Responsibility
54 Credits to secure from Core Papers in all the four semesters including Project Work.
Minimum total credits 72 credits for securing a Post - graduate degree in a given subject.
6. Requirements for proceeding to subsequent semester:
i. Candidates shall register their names for the First Semester Examination after the admission in
the PG Courses.
ii. Candidates shall be permitted to proceed from, the First Semester upto Final Semester
irrespective of their failure in any of the Semester Examination subject to the condition that the
candidates should register for all the arrears subjects of earlier semester along with current
(subsequent) Semester subjects.
iii. Candidates shall be eligible to go to subsequent semester, only if they earn, sufficient
attendance as prescribed therefore by the Syndicate from time to time.
iv. Provided in case of candidate earning less than 50% of attendance in anyone of the Semesters
due to any extraordinary circumstance such as medical grounds. Such candidates, who shall
produce Medical Certificate certified by the Principal of the College, shall be permitted to
proceed to the next semester and to complete the course of study. Such candidate shall have to
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epeat the missed semester by rejoining after completion of final semester of the course, after
paying the fee for the break of study as prescribed by the University from time to time.
7. Passing Minimum:
A candidate who has secured a minimum of 50 marks in all the papers prescribed and earned a
minimum of72 credits will be considered to have passed the masters degree. Candidates who do
not obtain the required minimum marks for a pass in a paper( s )/ project shall be required to
appear for and pass the same at a subsequent appearance.
8. Classification of Successful Candidates:
Candidates who secured not less than 60% of the aggregate marks in the whole examination shall
be declared to have passed the examination in the First Class.
All other successful candidates shall be declared to have passed in Second Class.
Candidates who obtain 75% of the marks in the aggregate shall be deemed to have passed the
examination in First Class with Distinction provided they pass all the examinations prescribed
for the course in the first appearance.
9. GRADING SYSTEM:
The term grading system indicates a Seven (7) Point Scale of evaluation of the
performances of students in terms of marks obtained in the CIA and External
Examination, grade points and letter grade.
SEVEN POINT SCALE (As per UGC notification 1998)
GRADE GRADE POINT PERCENTAGE
EQUIVALENT
`O’ = Outstanding 5.50 – 6.00 75 – 100
`A’ = Very Good 4.50 – 5.49 65 – 74
`B’ = Good 3.50 – 4.49 55 – 64
`C’ = Average 3.00 – 3.49 50 – 54
`D’ = Below Average 1.50 – 2.99 35 – 49
`E’ = Poor 0.50 – 1.49 25 – 34
`F’ = Fail 0.00 – 0.49 0 - 24
10. Ranking:
Candidates who pass all the examinations prescribed for the Course in the FIRST
APPEARANCE ITSELF ALONE are eligible for Classification/Ranking/Distinction :
Provided in the case of Candidates who pass all the examinations prescribed for the Course with
a break in First Appearance due to the reasons as furnished in the Regulations under
REQUIREMENTS FOR PROCEEDING TO SUBSEQUENT. SEMESTER are only eligible for
Classification/Distinction.
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11. PATTERN OF QUESTION PAPER
Part A (7×2 = 14)
7 out of 10 questions (Each requiring 2 to 3 lines of answer or 30 words) (2 questions from
each unit)
Part B (5×6 = 30)
5 either or type questions (Each requiring 2 to 3 pages answer or 500 words) (1 from each
unit)
Part C (3×12 = 36)
3 out of 5 questions (Each requiring 4 to 5 pages answer or 1200 words) (1 from each unit)
Proportion of marks for problems in problem oriented papers are given under the syllabus for the
respective papers.
12. APPEARANCE FOR IMPROVEMENT:
Candidates who have passed in a theory paper / papers are allowed to appear again for
theory paper / papers only once in order to improve his/her marks, by paying the fee prescribed
from time to time. Such candidates are allowed to improve within a maximum period of 10
semesters counting from his/her first semester of his/her admission. If candidate improve his
marks, then his improved marks will be taken into consideration for the award of Classification
only. Such improved marks will not be counted for the award of Prizes / Medals, Rank and
Distinction. If the candidate does not show improvement in the marks, his previous marks will
be taken into consideration.
No candidate will be allowed to improve marks in the Practicals, Mini Project, Vivavoce,
Field work.
13.Transitory Provision:
Candidates who have undergone the course of study prior to the academic year 2007-2008
will be permitted to appear for the examinations under those Regulations for a period of three
years i.e., upto and inclusive of April/May 2011 Examinations. Thereafter they will be permitted
to appear for the examinations only under the Regulations then in force.
GUIDELINES FOR INTERNAL ASSESSMENT PROJECT WORK
Work Load for Project work is 12 hours per week. Internal assessment for project work is to
be carried out by the Departmental Committee with HOD as the Chair Person and all project
Guides as members. They should assess each candidate based on two presentations. Each
candidate should present two seminars. The first one after one month of commencement of
the Project Work where in the proposal for the project work and review of literature should
be presented. The second seminar should be presented before submission of the Project
Report. The second presentation should cover the results of project Work. For each
presentation 25 marks shall be allotted.
At the option of the college, the students shall be asked to under go Institutional training for 4
weeks during summer vacation immediately after first year. If such arrangement is made, the
candidate shall be asked to make a presentation in the first week of 4 th semester on the
training programme undergone and the experience gained. 20 marks may be allotted for this
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presentation. Where ever Institutional training is encouraged, the project related seminars
shall carry 15 marks each.
GUIDELINES FOR CONTINUOUS INTERNAL ASSESSMENT
In case of internal assessment for other papers, each faculty member should conduct a
minimum of two tests and the students should write atleast one assignment and present one
seminar in the subject taught by the faculty member. The marks may be allotted to each
component and the total internal assessment marks obtained by each student may be
recorded. Each faculty member and the Department should maintain a record of the details of
internal assessment marks awarded to each student.
Each year in the beginning of the 4 th semester the Head of Department and the faculty
members who are involved in the project guidance should prepare a list of topics for project
work and the students should be asked to choose from the list. Each student should work on a
different topic.
The viva voce for each candidate shall be conducted by the external examiner appointed by
the University.
INSTRUCTIONS for COURSE TRANSACTIONS
Out of the total teaching hours allotted to each paper, the departmental committee may
allocate needed number of hours to the following:
Practicals
Library work
Seminars
Tutorials
Quiz
Field Work
Institutional visits
ACF 07
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Appendix – 57(S)
UNIVERSITY OF MADRAS
M.COM. DEGREE COURSE IN
ENTREPRENEURSHIP
CHOICE BASED CREDIT SYSTEM
SYLLABUS
(w.e.f. 2007-2008)
SEMESTER – I
EDP 601 FUNDAMENTALS OF ENTREPRENEURSHIP ( Credits –4)
OBJECTIVES
1. Impart knowledge about concepts of entrepreneurship and its function
2. Familiarize with the theories of entrepreneurship
3. Discuss the Business planning process
4. Equip to face the barriers to entrepreneurship
5. Analysis the role played by NGOs and SHGs in rural entrepreneurship
Unit – I
Introduction – Concepts of entrepreneurship – entrepreneur Vs. Intrapreneur –
entrepreneur Vs. entrepreneurship – Entrepreneurial characteristics and functions –
entrepreneurship culture – Weberian proposition – Culture in non western countries – Culture in
less developed countries.
Unit – II
Theories of entrepreneurship- Entrepreneurial traits – types – behavioral patterns – major
competencies – developing competencies. Entrepreneurship mobility – factors influencing
mobility: occupational, locational.
Unit – III
Creating entrepreneurial venture – Business planning process – Environmental analysis –
search and scanning – Identifying problems and opportunities -Sources of business ideas –
defining business idea – - Basic Governmental procedures to be complied with –Preliminary
evaluation of business idea – Technical, financial, economic, marketing, personnel- Management
feasibility.
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Unit – IV
Environmental issues in entrepreneurship – prospective entrepreneurs in the IT sector and
their perceived problems. Barriers to entrepreneurship – Economical , Non economical, personal
barriers.
Unit – V
Women entrepreneurship – concept, functions, growth, problems, functions,
development. Rural entrepreneurship – meaning – need – problems – how to develop rural
entrepreneurs – Role of NGOs and SHGs in rural entrepreneurship.
References:
1. S.S.Khanka , ‘Entrepreneurial development’ , S.Chand, Latest Edition.
2. Brigette Burger , ‘ The culture of entrepreneurship’, Tata Mc-Graw Hill, Latest Edition.
3. Dr, Aruna Kaulgad , ‘ Entrepreneurship Management’, Thomson Learning,2003
4. B.S.Rathore & S.K.Dhaneja , ‘ Entrepreneurship in the 21 st Century’, Rawat
Publications,1999
5. David H.Holt , ‘ Entrepreneurship new venture creation’, Prentice Hall India, Latest
Edition.
6. Hisrich Peters , ‘Entrepreneurship’,Tata Mc -Graw Hill, 1998
7. Lalitha Nagarajan, ‘Self help group in rural development’, Dominant Publishers,2002
EDP 603 ENTREPRENEURSHIP TRAINING ( Credits –4)
AND DEVELOPMENT
OBJECTIVE
1. Discuss the need for entrepreneurship development programmes
2. Evaluate the factors contributing to the growth
3. In depth analysis into leading small, medium and large scale and service organizations
4. Provide necessary framework to estimate the financial requirements and ways to meet
them
Unit – I
Importance of Entrepreneurship in economic development – Factors affecting
entrepreneurial growth: Cultural, social, economic and personality factors- need for
Entrepreneurship development programmes – objectives – phases- identification of potential
entrepreneurs – evaluation .
Unit – II
Strategy for devising efficient training mechanism – training – target groups – special
agencies and schemes – Entrepreneurship motivation – theories – Cultural and environmental
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aspects - factors: ambitions, compelling reasons – facilitating factors – motives : self fulfillment,
competence – achievement motivation process.
Unit – III
Agencies for Entrepreneurship development – sources of marketing information – Project
development – Salesmanship for entrepreneurs – product selection – process – criteria – ethical
Entrepreneurship – Challenges and rewards.
Unit –I V
Implementation of TQM in Entrepreneurship development – Effectiveness of support
systems – case studies of leading entrepreneurs – small scale, large scale and service
organizations.
Unit V
Estimating and financing Funds requirements – Short term and long term capital-
Agencies providing financial assistance – Relevant schemes of DFIs, SFIs, Commercial banks –
Venture capital funds.
References:
1. S.S.Khanka ,’Entrepreneurial development’, S.Chand, 1999
2. David H.Holt – ‘Entrepreneurship new venture creation’ – Prentice Hall India, Latest
Edition.
3. Hisrich Peters,’Entrepreneurship’, Tata Mc- Graw Hill,1998
4. B.S.Rathore & S.K.Dhaneja,‘Entrepreneurship in the 21 st Century’,Rawat
Publications,1999
5. Dr, Aruna Kaulgad , ‘Entrepreneurship Management’, Thomson Learning,2003
6. Satish Taneja, S.L.Gupta, Entrepreneurship Development – New venture creation’,
Galgotia Publishing company, 2001
7. Gupta, C.B., & Srinivasan, N.S., Entrepreneurial Development in India, 5 th edn., Sultan
Chand, Reprint 2004, New Delhi.
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EDP 605 MARKETING ( Credits –4)
OBJECTIVE
1. Know the overview about marketing and its relevance in today’s world
2. Understand the strategies involved in marketing mix decisions viz product, price,
promotion and place
Unit – I
Evolution of marketing – The core concepts of marketing – Features – Importance of
modern marketing – Function of marketing – Marketing environment – Consumer behavior –
Market segmentation - Marketing strategy.
Unit – II
Product decision – Product mix decision - Product positioning – Product strategies –
Branding and Packaging – Product life cycle – New product planning and Development.
Unit –III
Pricing decision – Pricing objectives, Policies, and Strategies – New product pricing –
Pricing strategies for stages in life cycle of product.
Unit – IV
Channel decision – Role of distribution channels – Channel functions - Channel
management decision – Factors governing choice of channel – Selection of channel for new
products.
Unit – V
Promotional decision – The promotion mix – Advertising, Sales promotion,
Personnel selling – Direct marketing – On line marketing –Ethical issues in marketing.
References:
1. Philip Kotler, ‘Marketing Management’, Pearson education inc ,2003
2. Stantan, ‘Fundamentals of Marketing’ , Tata Mc Graw hill, Latest Edition.
3. Walker, ‘Marketing Strategy : Planning and Implementation’, Tata Mc Graw Hill.
4. Micheal R. Czinkota & Masaki kotabe, ‘Marketing Mnagement’,Vikas publishing Pvt.
Ltd.
5. V.S.Ramaswamy & S.Namakumari, ‘Marketing Management’,Mac Millan 2004.
6. Nikilesh,Rakesh,Labdhi & Abhinandan, ‘Marketing Management – Cases & Concepts’,
Mac Millan-2004.
7. R.L.Vershney & S.L. Gupta, ‘Maqrketing Management- an Indian Perspective’, Sultan
chand & sons 2000.
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EDP 607 FINANCING FOR SMALL BUSINESS ( Credits –4)
OBJECTIVE
1. Analyze the requirement of capital and methods of raising
2. Know the role of Banks and its credit appraisal
3. Familiarize with the assistance and benefits extended to SSI
Unit – I
Capital requirement of small business-Capital structure and long term financing –
Sources –credit facilities –SEBI guidelines for new issues –Promoters contribution –guidelines
for issue of debt instruments.
Unit – II
Working capital Financing –Objectives –Composition- Role of commercial banks –
credit appraisal by banks –Tandon and Chore Committee recommendations-Borrowings and
public Deposits.
Unit - III
Institutions providing Financial assistance-Loan schemes offered by SIDBI, SIDC’s,
SIIC’s, NSIC and NABARD- Difficulties in procuring Institutional finance.
Unit – IV
Lease financing and Hire purchase finance-Venture capital –Role of consultancy
organizations
Unit – V
Taxation benefits to SSI – need for tax benefits – tax holiday – depreciation –
rehabilation allowance – expenditure on scientific research – amortization of preliminary
expenses – tax concessions to SSI in rural areas and backward areas – MODVAT and small scale
industries.
References:
1. Longeneckar et al, ‘Small business management’, Southwestern college
publications,1999.
2. S.S Khanka, ‘Entrepreneurial development’ , S.Chand publications,1999.
3. Dansteinshoff JohnA.Burgess, ‘ Small business management fundamentals’, Mc graw
Hill- International,2000.
4. Dr. Mata Badal Shukla , ‘Entrepreneurship and small business management’, Kitab
Mahal publications – Patna, Latest edition.
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5. SIDBI report on SSI sector – SIDBI publications – New Delhi.
8. Ashok.K.Arora, ‘Financing of small-scale industries’,Deep & Deep publications Latest
Edition..
6. Vasant Desai , ‘Entrepreneurial development’ ,2000.
EDP 609 COST ESTIMATION AND CONTROL (Credits –4)
OBJECTIVE
Unit-I
1. Acquaint one self about the need for costing and its impact on decision making
2. Familiarize with types of costing and its applications
3. Discuss the system of control and reduction
Introduction – Cost behaviour and value improvements- Need for cost informationcosting
systems –cost behaviour and decision making –financial gearing and operational gearing.
Unit-II
Systems for product cost determination –concepts in cost determination-activity based
costing and management -job and process costing –applications.
Unit –III
Systems for decision making –Marginal costing and contribution analysis –Differential
costing
Unit –IV
System for cost control and reduction –Budgetary control –Functional budgets and
responsibility system.
Unit – V
Standard costing and variance analysis –Material ,Labour Overhead and profit variances.
Note- The question paper consist 80% problems and 20% theory questions
References:
1. V.G.Sridharan, “Costing for Management” ,Vikas publishing house
2. S.P.Jain & K.L.Narang, “Advanced cost accounting’ , Kalyani Publishers,2000.
3. David Asch and G. Ronald Kaye, “Financial planning” ,Kogan press.
4. Charles T. Horngren, “Cost Accounting :A managerial emphasis” ;Prentice Hall, New
Delhi, 2004.
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SEMESTER – II
EDP 602 BUSINESS REGULATIONS (Credits –4)
OBJECTIVE
1. Discuss the policies relating to foreign private investment and the role of public sector in
the economic development
2. Know the issues relating to the Securities and Exchange Board of India Act 1991
3. Know the impact of Environment Protection Act, Intellectual Property Rights Act 2002
on decision making
Unit – I
The Legal framework – Industrial policy of government of India and Policy Relating to
Foreign Private Investment in India – Small Scale Industries – Role of Public Sector Industries –
Disinvestments of PSUs – The Securities contract (Regulations)Act 1956,Sec. 13 to 22A.
Unit – II
The Securities and Exchange Board of India Act 1991 – SEBI Guideline for Capital
Issues – OTCEI – NSEI Organisation and Transactions – Investor Protection – Trade and
Merchandise Marks Act,1956 – Patents Ac,1970.
Unit – III
The environment protection Act, 1986 – Government measures – general powers of GOI
– Consumer protection Act, 1986
Unit – IV
The Business Enterprise in the Society – Corporate Social Responsibility – Government
Regulation of Business – Privatisation Process in India – Ethics and Values in Business – Social
Accounting – Social Audit.
Unit – V
Competitive Law – Intellectual Property Rights - Information Technology Act,2002 – FEMA
1999 – Important Provisions – Corporate Governance Code – Practices – K.Birla Report – Case
Laws
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References:
1. Kazmi Azhar, “Business Policy”, New Delhi, TMH, 2002.
2. P.K.Ghosh, “Business Policy, Strategic Planning and Management”, Sultan Chand &
Co., New Delhi, 2002.
3. Made Gowda, “Business Environment And Policy” Deep & Deep Publications, 2000.
4. Francis Cherunilam, “Business Environment and Policy”, 2 nd Edn, Oscar Publiations,
2001.
5. Henry A. Tombari, “Business and Society: Strategies for the Environment and Public
Policy”, Dryden Press.
6. William F. Gluek and Lawrence R.Jaach, “Business Policy and Strategic Management,
McGraw Hill, 2001.
7. Corporate Laws, Taxman, 2002.
8. Bare Acts
EDP 604 LEADERSHIP AND DECISION MAKING (Credits –4)
OBJECTIVE
Unit I
1. Understand the meaning, need and role of leadership
2. Study the modern theories of leadership
3. Know decision making, its techniques and process
4. Gain insight into contemporary challenges in leadership
Leadership: Meaning-Need-The roles and activities of Leadership-Types of Leaders-
Competencies of a Leader.
Unit II
Classic studies and Modern theories of Leadership: Trait Theory –Behavioral Theory –
Blake and Mouton Managerial Grid-Fielders Contingency Model-Situational Theory-The Path
Goal Theory- Neo Charismatic Theories of Leadership.
Unit III
Decision Making: Conceptual perspectives-Nature-Rational Decision Making process-
The role and importance of Intuition in Decision making process-Decision Making Models:
Behavioral Decision making-Strengths and Weaknesses- Decision making Techniques.
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Unit IV
Leadership skills and Types of Leadership- Leadership styles - Importance of Decision
Making skill on Leadership styles-Decisional styles implication on Classic and the modern
Leadership theories-Decision styles, Leadership and Organizational effectiveness.
Unit V
Contemporary challenges-Trust and Leadership-Cross Cultural Leadership and Decision
Making-Impact of Decision Making and Leadership skills on conflict resolution process-
Importance of Effective Decision Making and Leadership in the modern workplace.
References:
1. Fred Luthans, “Organisational Behavior”, McGraw Hill, International Edn., 1998
2. Stephen Robbins, “Organisational Behaviour”, McGraw Hill, 2002
3. Maheshwari B.L., “Decision Styles and Organisational Effectiveness”, Vikas Publishing
House, 1981
4. Hugh J Arnold et al, “Organisational Behaviour” McGraw Hill, 2002
5. Arabinda Ray, “The Indian Managers still in search of a style”, UBS Publishers, 1997
6. Gill Robinson Hickman (Edited), “Leading Organisations – Perspectives for a new era”,
Sage Publications, 1999
7. Peter G. North House, “Leadership Theory and Practice”, Sage Publications, 2000
8. P.T.Joseph, “The Nine Managerial Styles of the Enneagram”, Response Books, 2002
9. Craig E. Johnson, “Meeting the ethical challenges of Leadership”, Sage Publications,
2001
10. Peter Drucker, “ Decision Theory, Effective executives”
EDP 606 PRODUCTION, PLANNING & CONTROL (Credits –4)
OBJECTIVE
1. Define products and protection system
2. Know the use of various models like GANTT chart, optimal batch sizing etc in process
analysis and programming
3. Understand the various scheduling and sequencing techniques
Unit – I
Definition & meaning of products - Nature of production functions – production process
– designing a process – general procedures – production systems – types of projects – nature &
need of a factory production system – jobbing & mass production systems.
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Unit – II
Planning objectives – make or buy decisions – design of production planning systems -
process analysis & programming – GANTT chart – optimal batch sizing – aggregate planning
H.M.M.S. Model
Unit – III
Production control & cost control – basic definitions – need for controlling production -
control procedures – the production control functions – setup & organisational placement of
production control – basic control systems – SHEWHART control charts.
Unit – IV
Linear programming – Waiting Line models - Networks for project cost control -
Scheduling & sequencing techniques - resource analysis – simulation techniques.
Unit – V
Application of forecasting techniques – exponential smoothing – time series analysis in
production management- line balancing – Q system – P system - ά lien systems.
Note- The question paper consist 60% theory and 40% problem questions
References:
1. S.Bhattacharya, “ Production planning and control”, Vikas Publishers, 1986
2. Sitarama.L.Narasimham, Dennis W.Mc Leavy, Peter J. Billington, “Production planning
and inventory control”, Prentice Hall India, 2000
3. George W. Plossal, “Production planning”, Prentice Hall India, 1986
4. E.H.Macniece, “Production forecasting, planning and control”, John Wiley, 1961
5. Buffa, Modern Production /Operations Management, 7 th edition, Wiley Eastern Ltd.
6. Mohanty R P, A textbook of Works Management, AIMA VIKAS Management Series,
Vani Education Books
7. Ahuja, K. K. , Production Management, CBS Publishing
8. Elwood S Buffa, Modern Production Management, 2 nd edition, John Wiley & Sons
9. Alan Muhlemann, John Oakland & Keith Lockyer, Production & Operations
Management, 6 th edition, MacMillan
10. Narasimhan, Mcleavey & Billington, Production Planning & Inventory Control, 2 nd
edition, Prentice Hall of India Pvt. Ltd., New Delhi
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SEMESTER – III
EDP 611 SMALL BUSINESS PROMOTION (Credits –4)
OBJECTIVE
1. Define the importance of small business organization
2. Know the market survey and opportunity for small business
3. Identify a feasible location
4. Learn the intellectual property and the entrepreneurship patents
5. Study the small entrepreneurship in international business
Unit I
Definition- Importance- Opportunities for an Entrepreneurial Career-Forms of Small
Business Organizations-SSI Registration benefits – Subsidies and Incentives – Export
possibilities.
Unit II
Market survey and Opportunity-Business planning- start up strategies for Small
Business. Preparation of the parts of the Business plan: Choosing a product or service-Criteria-
Evaluating an existing business-Buyout Vs. New Venture Decisions-Understanding the legalities
of Buyouts-Government Regulation and necessary paper work for Business start -ups.
Unit III
Identification of a feasible location-Importance of location for small business-marketing
research for site selection-Locating a manufacturing plant-Site criteria used by the high-
Technology companies-the influence role off Industrial parks.
Unit IV
Intellectual property and the Entrepreneur- Patents- Patent process- Copyrights-
Trademarks. Support systems-District Industry centers, SFC’s, SISI, NABARD, National Small
Industries Corporation and other relevant institutions/organizations at the state level.
Unit V
Small Enterprise in International Business- Export potentials of small units- Major
constraints - Strategies for growth in Small Business-Managing growth and Transition.
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References:
1. Colin Barrow, “The Essence of Small Business”, Prentice Hall, 1993
2. Joseph R. Manauso, “How to start, finance and manage your small business”, Prentice
Hall
3. C.B.Gupta & N.P.Srinivasan, “Entrepreneurship Development” Sultan Chand & Sons,
1992
4. David H. Holt, “Entreprenuership – New Venture Creation”, Prentice Hall, 1992
5. K.C.Nanda, “Credit and Banking”, Response Books, 1999
6. S.S.Khanka, “Entrepreneurial Development”, Sultan Chand & Sons, 1999
7. Nicholas Siropolis, “Entrepreneurship and Small Business Management”, Houghton
Mifflin Co., 1998
8. Justin G. Longecker et al, “Small Business Management”, South Western College
Publication, 1999
EDP 613 INNOVATION AND CREATIVITY (Credits –4)
OBJECTIVE
1. Know what creativity and innovation is, dimensions of innovation and the innovation
arena
2. Learn about the searching and selecting of business idea
3. Study the various creativity enhancing methods
4. Analyze the NPD and NBD processes, innovation networks and supply chain
Unit – I
Creativity and innovation – meaning – Process – Components: Intrinsic motivation, Task
skills, creative thinking. Creative Enterprises – Innovation and entrepreneurship linkage –
Dimensions of innovation and the innovation arena.
Unit – II
Searching and selecting business ideas – methods of generating new ideas – dynamics of
project identification – matching products and entrepreneurs.
Unit – III
Creativity enhancement methods – Brainstorming, Lateral thinking, mind mapping,
random stimulation. New product development and new business development – Co – evolution
of technology – products, markets and organizations.
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Unit – IV
The innovation arena and technical business systems – Analysis of external position and
internal analysis of resources and assets. Internal and external stakeholders – predicting
stakeholders’ behavior and its effects on NPD and NBD processes.
Unit – V
Analysis of NPD and NBD – non-linear mechanisms – computer modeling – validation
and calibration of the model – sensitivity analysis. Benchmarking – Improving internal processes
and extra-company processes. Innovation strategies – Innovation networks and supply chains.
References:
1. Felix Janson , Age of Innovation , Prentice Hall India, 2000
2. Jacob Goldenberg, Creativity in product Innovation , Cambridge University Press,2002
3. Tom Burns & G.M.Stalker, The management of Innovation – Oxford,Dec 2000
4. Satish Taneja, S.L.Gupta, Entrepreneurship Development – New venture creation ,
Galgotia Publishing company,1999
5. Nino S.Levy, Managing High technology and Innovation , Prentice Hall,1998
6. V.K.Narayanan, “Managing Technology and innovation for competitive advantage”,
Prentice Hall India,2001
7. Shirur.S.Sherwani, “ Creativity in management”, Deep & Deep Publications, 2004
8. Drucker, “Innovation and Entrepreneurship”, Harper and Row Publishers, 1997.
9. Jane Henry, “Creativity and Perception in Management”,Sage Publications,2001.
EDP 615 BUSINESS TAXATION (Credits –4)
OBJECTIVE
1. To know about custom duty, officers of the custom, powers, offences and penalties
2. To understand the mail for import for re export, export rebates, duty free zones
3. To know about the refund of duty on inputs for production of other goods
4. To find out the rates of tax, levy, collection of tax, registration of dealer etc
5. Keeping of accounting for purpose of sales tax
Unit – I
Customs Duty – codes – Tariffs – Organization of the Customs department – Officers of
the Customs – Powers – Levy of duty – Appellate machinery – Infringement of Law – Offences
& Penalties – settlement of disputes.
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Unit – II
Baggage – Mail – Imports for re export – Re –imports – Project imports – deferment of
Levy – warehousing – export rebates and duty drawback – duty free zones – inputs.
Unit – III
Central excise duty – basis of levy – excise administration – refund of duty on inputs for
production of other goods- use under bond – Captive Consumption – Set off Proforma Credit and
MODVAT – smallscale industries – concessions – Compounded Levy
Unit – IV
Central Sales Tax – Concept of sale and purchase – inter state import & export trade or
commerce – Registration of dealers – rates of tax – determination of turnover – Levy &
Collection of tax – Penalties & cognizance of offences – Goods of special importance –
Liabilities in special cases
Unit – V
TNGST – Definition of sale – taxable turnover – dealer – single point; multipoint –
Registration of dealer – Cancellation of registration – filing of periodical returns –payment of tax
at regular intervals and on demand- Assesment procedure – appeals – revisions & references –
keeping of accounts for purposes of sales tax
Note- The question paper should consist 40% problems and 60% theory questions.
References :
1. Customs Act,1952
2. Central Excise & Salt Act, 1944
3. Central sales tax Act
4. TNGST Act
5. V.S. Datey, Indirect taxes, Taxmann, New Delhi
6. V. Balachandran, indirect taxes – New Delhi, Sultan Chand
7. N.S. Govindan, Indirect taxes, Sitaraman & Co, Chennai 2003.
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SEMESTER – IV
EDP 610 RESEARCH METHODOLOGY (Credits –4)
OBJECTIVE
1. To study about the steps in selection and formulation of research problems
2. To formulate hypothesis, sampling techniques and sampling error and sampling size
3. To know about the various methods of data collection, testing validity and reliability
4. To understand the contents of a report and types of report
5. To know the steps involved in drafting a report
Unit – I
Research – meaning & purpose – types of research – pure and applied, survey, case study
– experimental, exploratory - Research design – steps in selection & formulation of a research
problem – steps in research - review of literature.
Unit – II
Formulation of hypothesis – types, sources – testing – sampling techniques – sampling
error & sample size.
Unit – III
Methods of data collection – primary & secondary data – observation – interview –
questionnaire – construction of tools for data collection – Testing validity and reliability – Pilot
study and Pre–testing.
Unit - IV
Processing & analysis of data – editing – coding – transcription - tabulation – outline of
statistical analysis – descriptive statistics – elements of processing through computers – packages
for analysis.
Unit – V
Report writing – target audience – types of reports – contents of a report – style and
conventions in reporting – steps in drafting a report.
References:
1. William C. Emory, Business Research Methods, R.D. Irwin Inc.
2. Robert G. Murdick, Business Research: Concepts & Practice, International Text Book
Company
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3. Claus Moser & Graham Kalton, Survey Methods in Social Investigation, Gower
Publishing Co.
4. Anderson J. Berry H.D. & Poole M., Thesis & Assignment Writing, Wiley Eastern
Ltd.
5. Kothari C R, Research Methodology, Vikas Publishing Ltd.2002
6. Krishnasamy O R, Research Methodology,Himalaya publishing house,1998
7. Cooper, “Business research Methods”, Tata Mc Graw Hill, 2000
EDP 614 COMPUTERISED ACCOUNTING (Credits –3)
OBJECTIVE
1. To know about the basic concept of computerized accounting and inventory system
2. To create accounting master – ledger, accounting voucher, stock transfer and physical
stock voucher
3. To learn how to prepare reports, trial balance, balance sheet, inventory report, report to
file and report on printer
Practices
4. Configuring ads setting up preparation
5. Masters of transactions and report
6. Maintenance of house keeping, restore and reconciliation
Unit – I
Introduction – features – basic concept of Computerized accounting and Inventory
system – accounts organisation & types of accounts – accounts statements – purchases & sales –
credit & debit – transaction, invoice, voucher, order, cost & stock – income & expenses –
inventory control.
Unit – II
Masters – creation of Accounts Master – Ledger – cost – group – Budgets – Voucher &
Currencies Inventory – creation of Inventory Master – Stock Item – Group & Unit measurement.
Unit – III
Transactions – Accounts vouchers entry – contra – receipt – payment – journal – debit &
credit notes – sales, purchase option and post-date vouchers. Inventory voucher entry – types –
delivery challan – Goods Receipt Note, Sales & Purchase returns – Invoice – Stock Transfer –
Bill of Material Physical Stock Voucher.
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Unit – IV
Reports – Accounting Report – Trial Balance – Profit & Loss account – Balance Sheet &
Stock Statement – Account Books – Cash & Bank Books – Ledger summaries – Bills Receivable
& Payable Statements.
Unit – V
Inventory Report – Stock Summaries – Group Summaries – Order Books & Summary –
Order status – Sales Order Summary - Purchase Order Summary – Printing – Reports on Printer
– Reports to File.
Note: The practical examination will be conducted by an internal examiner and an external
examiner jointly.
The Theory paper (3 hours &100 marks) will be scaled to 50 marks. The practical paper (
3 hours & 100 marks ) will be scaled to 50 marks. The candidate has to secure 50% in each of
the Practical & Theory papers to secure a pass.
Failure to secure the minimum either in the Theory or in the Practical will entitle the
reappearance only in that paper. 20 marks out of 100 for the practical paper is reserved for the
record.
Reference:
1. K.K. Nidhani , Implementing Tally
2. Namrata Agarwal , “Financial accounting using tally 6.3”, Dreamtech publishers, New
Delhi, 2003
EDP 616 HUMAN RESOURCE MANAGEMENT (Credits –3)
OBJECTIVE
Unit-I
1. To study about the concepts of HRM and the Indian Scenario
2. To know about recruitment, selection, training and remuneration of human resource
3. To know about the objectives, process and new trends in performance appraisal system
4. To study about employee discipline, safety, welfare and social security and the future
trends in the industrial relations in India
Human Resource Management (HRM): Concepts-Role-Challenges faced by HRM-
Functions of HR manager-The Indian Scenario and HRM-Human Resource Planning -Human
Resource Information System –Job analysis- Job description and Specification.
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Unit-II
Recruitment- Sources of Recruitment- Selection strategies- Stages in selection process-
Training and Development- Potential Appraisal and Succession Planning.
Unit-III
Maintenance of Human Resources - Reward System- Compensation management -Wage
and Salary administration-Incentives and Fringe Benefits- Morale and Productivity.
Unit-IV
Performance Appraisal System-Objectives of performance Appraisal-Process-
Performance Criteria-Benefits and Constraints-Performance review sequence-New trends in
Performance Appraisal Systems.
Unit-V
Employee Discipline – Grievance & Redressal - Motivation -Quality of Work Life-
Health, Safety, Welfare and Social security-Worker’s participation in management-International
HRM-Cross Cultural problems of MNC’s -The Future Trends - Industrial Relations in India.
References:
1. Gary Dersler, “Human Resource Management”, Prentice Hall,1999
3. P E Beaumont, “ Human Resource Management”, Sage,1993.
4. Milkovich G T& Boudreau J W, “Personnel/Human Resource Management-A
Diagnostic Approach”, Illinois, Richard D Irwin Inc,1998.
5. Ian Beard Well &Len Holden, “Human Resource Management”, McMillan Ltd, 2003.
6. Debi S Saini and Sami A Khan,“ Human Resource Management”, Response Books,
2000.
7. Biswanth Ghosh, “Human Resource Development and Management”,Vikas
Publishing,2002.
8. Biswajeet Pattanayak, “Human Resource Management”, Prentice-Hall of India, Latest
Edition.
ELECTIVES
EDP 618 WORKING CAPITAL MANAGEMENT (Credits – 3)
OBJECTIVE
1. To understand the concept of working capital and management of working capital
2. To know to monitor cash collection and business distribution and also cash management
models
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3. To study about the techniques for managing inventory, pricing of raw materials and
valuation of stock
4. To know the mode of financing current assets and regulation of bank credit
Unit – I
Working Capital Policy: Overall Considerations – importance of Working Capital
Management – Concept of Working Capital – Risk and Return Trade off Financing Capital
Requirements – issues in working capital policy – size of Working Capital Forecasting &
Management of Working capital.
Unit – II
Cash Management: Importance – Factors influencing Cash Balance determining
minimum cash balance – Cash Budgeting-Cash Control – Monitoring collections &
disbursement – Cash Management Models.
Unit – III
Inventory Management – Need for inventories & importance of its Management –
Techniques for Managing Inventory – Different Models – Reorder Point – pricing of raw
materials & valuation of stock – Monitoring & control of inventories.
Unit – IV
Receivables management: Credit policy – Credit evaluation credit granting decisions –
control receivables – collection policy.
Unit – V
Financing Current Assets: Trade Credit – Short term Bank Finance – Commercial Paper
– Public deposits – Committees on Working Capital – Regulation of Bank credit –
Recommendation.
Note- The question paper should consist 40% problems and 60% theory questions.
References:
1. Bhattacharya, WCM – Strategies & Techniques, Prentice Hall of India Pvt. Ltd,2001.
2. Ramamoorthy, V.E., Working Capital Management, IFMR, Chennai
3. V.K.Bhalla, “Working Capital Management”, Anmol Publishers, New Delhi, 1998
4. S.Srinivasan, “ Cash and Working capital management”, Vijay Nicole, 1999
5. Anita Shukla, “ Working capital management”, RBSA Publishers, 2002
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EDP 619 COMPUTER APPLICATIONS IN BUSINESS (Credits –3)
OBJECTIVES
1. To provide knowledge on the basics of doing business through internet.
2. To develop skills of students in the net based business operations.
Unit – I
Preliminaries: Business Problems - types - Need for Computer Use - Applications in
different functional areas - Financial - Marketing - Personnel - Statistical Techniques for
Business Data Analysis - Characteristic Measurement - Time Series Data - Sampling Tests -
Bivariate Analysis - (DR Techniques.
Unit – II
Utility Package - System Software - over view of operating systems- window O/S- MS
word, MS Excel, MS Power point MS Access – Internet explorer.
Unit – III
Computer Applications on Financial Statements - Financial Management - Analysis of
Financial Statements - Financial Forecasting -Capital Budgeting and Spread Sheet -- Lease
Vs Buy analysis -- Capital Structure - Bond Refunding - Option pricing - Bond Valuation.
Unit – IV
Statistical Software - SX - STATGRAPH - RATS - File Management Data
Management - Transformations - Editing - Liner models correlation matrices - Multiple
Regression - Factor Analysis Hypothesis Testing - Summary statistics - Applications on
production rate fluctuations - Hospital Administration - Dispute analysis -- Maintenance -
Stock market information analysis Working Capital analysis Trend projections Cyclical
fluctuations.
Unit – V
Operations Research Software - LINDO - MANAGER - STORM LP setting - Integer
programme - PERT/CPM analysis transportation problems - Simulation and Heuristics
Assignment - Goal Programming - Applications in Capital Budgeting - Credit control --
Portfolio Management - Construction Management -- Personnel Schedule -Hospital, Post Office
facility Management - Sales force allocation - Brand switching inventory control - Restaurant
planning -- Make buy decisions replacement models - Public Transportation - University
Administration.
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Note: The practical examination will be conducted by an internal examiner and an external
examiner jointly.
The Theory paper (3 hours &100 marks) will be scaled to 50 marks. The practical paper (
3 hours & 100 marks ) will be scaled to 50 marks. The candidate has to secure 50% in each of
the Practical & Theory papers to secure a pass.
Failure to secure the minimum either in the Theory or in the Practical will entitle the
reappearance only in that paper. 20 marks out of 100 for the practical paper is reserved for the
record.
References :
1. Eliason, Alan L., “Business Computer Systems and Applications”,Science Research
Associates, Chicago.
2. Blanc, Iris, “Computer Applications for Business”, Dictation Disc Company
publishers.
3. Prajagopalan, S. P., “Computer Applications in Business”, Vikas Publishing
4. House Private, Limited
5. Batchelor, Andrew J., “ Computer Applications for Business Planning: A
6. Practical Hands-On Text”, Tangent Publishing.
7. Weatherwax, “Business Analysis with Computer Applications”, South-Western Thomson
Learning, 1991.
8. Eliason, Alan L., “Business Computer Systems and Applications”, Chicago
9. Science Research Associates
10. Affif and Clark, “Computer aided multivariate analysis”, Lifetime Learning
Publications, California.
EDP 620 MANAGEMENT INFORMATION SYSTEM (Credits –3)
OBJECTIVE
1. To understand the concept, need, evolution and components of MIS
2. To create and control data base design and its recent trends
3. To know about the transaction processing system, artificial intelligence of expert system
4. To study about the functional information system that includes production, finance,
human resource and marketing
Unit – I
Management Information System – Concept, Need, Strategic role – Evolution of
Management Information System – Components of Management Information System –
Information flow.
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Unit – II
Data base management systems – Objectives and Components – Database design –
Creation and Control – Recent Trends in database.
Unit – III
Developing information system – Planning , Designing and Redesigning
– Approaches for system development – System analysis and Design – System Implementation
and Maintenance.
Unit – IV
Transaction processing and Support system – Transaction processing system – Office
automation systems – Decision support systems – Executive information systems – Artificial
intelligence and Expert systems.
Unit – V
Functional Information systems – Production, Finance, Human resource and Marketing –
Managing information resources – Information Security – Control & Audit of Information
Systems.
References:
20. James A O’ Brain, ‘Management Information Systems’, Tata Mc Graw Hill.2003
21. King R William, ‘Management Information Systems’, Tata Mc Graw Hill.2003
22. Davis, ‘Management Information Systems’,Mc Graw Hill.2003
23. Wetherbe, Turban, ‘Information Technology for Management’, John Willey
Publishers.2003
24. L.M.Prasad, Usha Prasad, ‘Management Information Systems’, Sultan chand &
Sons.2002
25. D.P.Goyal, ‘Management Information Systems- Managerial Perspectives’,Mac Millan
India Ltd.2003
26. S.Sadagopan, ‘Management Information Systems’, Prentice Hall .2003
27. Eff Oz, ‘Management Information Systems’, Vikas Publishing house Pvt. Ltd.2003.
28. Muneesh Kumar, ‘Business Information Systems’, Vikas Publishing house Pvt. Ltd.2003.
EDP 621 INVESTMENT MANAGEMENT (Credits –3)
OBJECTIVE
1. Understand the nature and scope of investment management
2. Understand the investment environment
3. Analyze the company risk components and its measurements
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4. Study the portfolio management
5. Learn the capital market theory
Unit – I
Nature and scope of investment management – investment objectives, constraints –
factors – investment process – investment management and portfolio management - factors for
investment analysis - impact of economic analysis - impact of industrial analysis role of capital
markets.
Unit – II
Understanding the investment environment - sources of investment information -
approaches of security analysis - market indicators - security price movements -fundamental
analysis - technical-analysis - Dow theory - Random walk theory - efficient market hypothesis
- various forms of market efficiency and their implications to security analysis-technical
analysis Vs. efficient markets hypothesis - common stock analysis - economic analysis -
economic indicators - industry analysis.
Unit – III
Company analysis components - non financial aspects - financial analysis - financial
statement - analysis of prospectus - ratio analysis - EPS, UPS dividend yield - payment ratio -
ROI, ROCI

References:
1 Fisher & Jordan, Security Analysis & Portfolio Management, Prentice Hall of India,
1999..
2 Elton, Edwin J & Gruber Martin J, Modern Portfolio Theory & Investment
Analysis,Wiley & Sons, 1999.
3 Sidney Cottle, Graham & Dodd's Security Analysis, Tata Mcgraw Hill, 1989.
4 J C Francis and S H Arclean, Portfolio Analysis, Prentice Hall of India.
5 Frank J.Fabozzi, “Investment management”, PHI, 1999
6 Robert A.Hangen, “ Modern Investment theory”, PHI,2002
7 V.K.Bhalla. “Investment Management”,sultan Chand, 2000
EDP 622 QUANTITATIVE METHODS FOR BUSINESS ( Credits –3)
OBJECTIVE
1. Know the theory of probability and statistical decision theory
2. Learn the sampling techniques
3. Test hypothesis, proportions and means of large sample
4. Know the correlation and regression coefficient and know the bases of multivariate
5. Study the linear programming transportation and assignment
Unit – I
Theory of probability – probability rules – Baye’s theorem – Probability distribution –
Binomial, Poisson and Normal. Statistical decision theory -- Decision environment -- decision
making under certainty and uncertainty and risk conditions - EMV, EOL and marginal
analysis - value of perfect information - decision tree analysis.
Unit – II
Sampling-Meaning of random sample - sampling methods - sampling error and
standard error - relationship between sample size and standard error
Sampling distribution - characteristics- central limit theorem - estimating population
parameters -point and interval estimates - estimating proportion, percentage and mean of
population from large sample and small sample.
Unit – III
Testing hypothesis -testing of proportions and means large samples - small samples - one
tailed and two tailed tests - testing differences between mean and proportions - errors in
hypothesis testing - chi square distribution - characteristics - applications of tests of
independence and tests of goodness of fit - inferences - F distribution- testing of population
variance- analysis of variance - one way and two way.
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Unit – IV
Correlation and regression Simple, partial and multiple correlation - simple, partial and
multiple regressions - estimation using regression line - standard error of estimate - testing
significance of correlation and regression coefficients - interpreting correlation - explained
variation and explained variation - coefficient of determination- multivariate analysis - factor,
cluster and discriminant analysis.
Unit – V
Linear programming graphic and simplex models - maximisation and minimization –
Transportation – Assignment.
Note- The question paper should consist 80% problems and 20% theory questions.
References:
1 Richard I.Levin and David S. Rubin, Statistics for Management, Prentice Hall of
India, 6th Edn., 1995.
2 S.P.Gupta, Satistical Methods, Sultan Chand, 1990.
3 Sanchetti and Kapoor, Statics, Sultan Chand, 1992.
4 G.C.Beri, “ Statistics for management”, Tata Mc Graw Hill, 2003
5 J.k.Sharma, “ Business Statistics”, Pearson, 2004
6 Anderson Sweeney Williams, “ Statistics for Business and Economics”, Thomson.
2002
7 R.P.Hooda, “ Statistics for Business”, Mc Millan, 2003
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EDP 623 RURAL MARKETING (Credits –3)
OBJECTIVE
1. To know about the opportunities and challenges in rural marketing and different aspects
of buying behaviour
2. Pricing strategy formal markets
3. Rural media and communication challenges and promotional strategies in rural markets
4. Types of intermediaries and competitive strategy for rural markets
Unit – I
Rural markets – An overview – Rural markets in India – Rural environment – Rural
marketing – Opportunities and Challenges.
Unit –II
Nature & Pattern of the rural consumer – Differential aspects of buying behavior – Major
influentials – Reference groups – Trends in consumer behavior – Research in rural markets.
Unit – III
Product and Pricing decisions for the rural markets – Product development – Product
adoption process – Product modification decision –Packaging and Branding Decisions – Pricing
strategies for rural market.
Unit – IV
Managing the promotion – Marketing communication challenges in rural markets – Rural
media – Message design and Development for rural market –Promotional strategies for rural
markets.
Unit – V
Dynamics of distribution process – Participants in rural distribution process – Types of
intermediaries – Behavioral dimensions – Physical distribution process – Competitive strategy
for rural markets.
References:
1. Sanal kumar velayuthan, ‘Rural marketing’,Response book,Sage publications India Pvt.
Ltd.,2001.
2. Rajagopal, ‘Rural marketing’,Rawat publishers,1998.
3. Sukhpal sing, ‘Rural Marketing Management’,Vikas publishing house , 2001.
4. G.Srinivas Roa, ‘Rural marketing’,Anmol Publications Ltd.,.Latest edition
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5. Minouti Kamat & R. Krishawathy, ‘A Text book on rural marketing’, Oscar publications.
6. S.L.Gupta, ‘Rural marketing’, Wisdom Publications.,.Latest edition.
7. R.V.Bedi & N.V.Bedi, ‘Rural marketing’, Oscar publication.,.Latest edition s.
8. R.N.Sigh, ‘Rural marketing- Thrust & Challenges’, National publishing company.
EDP 624 SICKNESS AND TURNAROUND STRATEGIES (Credits –3)
OBJECTIVE
Unit I
1. To study the RBIs role and guidance regarding sickness
2. Relevant case studies analysis causes of sickness
3. To conduct technology economic viability study and examine the external environment
4. Formulation of turnaround programme and preparation of turnaround plan
5. Factors responsibility for successful turnaround, monitoring and follow up
Industrial Sickness- Meaning- Identification of a sick Unit – Definition of a Sick Unit –
Guidelines for Correct Identification of Sickness- RBI’s role and Guidelines regarding Sickness-
Government’s Policy of Sickness – BIFR – BIFR’s role in Turnaround.
Unit II
Process of Sickness – Signals and Symptoms of Sickness – Tracking the causes of
Sickness – Meaningful Cause analysis – Relevant case studies analyzing causes of Sickness.
Unit III
Conducting Techno-Economic Viability Study – Defining Viability – Importance of
Validity Study – Aspects to be covered in the validity report – Examination of External
Environment.
Unit IV
Turnaround – Meaning – Choice of Existence – Information Required for formulating
Turnaround Programme – Processing of Information – Preparation of Turnaround plan.
Unit V
Turnaround stages – Interlinked strategies in the various faces of turnaround –
Turnaround requirements – Factors for successful Turnarounds – Monitoring the performance
and follow-up.
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References:
1. R.A.Yadav, “Managing Corporate Turnaround – Text and Cases”, Concept Publishing
Company, New Delhi, .,.Latest edition
2. L.C. Gupta, “ Controlling Corporate Sickness” Oxford University Press, India, .,.Latest
edition
3. S.N.Bilani & P.K.Mitra, “Industrial Sickness – Identification and Rehabilitation”, Vision
Books. .,.Latest edition
4. Pradip N. Khandwalla, “Turnaround Excellence”, Response Books, 2001
5. K.C. Nanda, “Credit and Banking”, Response Books, 1999
EDP 625 CUSTOMER RELATIONSHIP MANAGEMENT (Credits –3)
OBJECTIVE
1. To know the quantitative and qualitative measurement methods for calculating
relationship indices
2. To do statically analysis of customer survey and it uses
3. To find out the relationship in marketing and kind of customer partnership
4. To understand the changing corporate culture
Unit – I
Customer Relationship Management - Management requires Measurement - Qualitative
Measurement Methods - Quantitative Measurement Methods - Calculating Relationship Indices.
Unit – II
Customer Relationship Survey Design - Statistical Analysis of Customer Surveys - Using
Customer Relationship Survey Results
Unit – III
Relationships in Marketing - Relationship Concepts - Relationship Drivers - Lasting
Relationships
Unit – IV
Customer Partnerships - Internal Partnerships - Supplier Partnerships - external
Partnerships
Unit –V
The Technological Revolution - Relationship Management - Changing Corporate
Cultures
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References :
1. John Egan, “Relationship Marketing, Exploring Relational Strategies In Marketing”,
Prentice Hall,2000..
2. Jagdish N Sheth and Atul Parvatiyar, “Handbook of Relationship Marketing”,
Response Books, 2002.
3. Anderson, “Customer Relationship management”, Tata McGraw Hill, 2002.
4. David Strutton; Lou E. Pelton; James R. Lumpkin, “Marketing Channels: A
Relationship Management Approach”, McGraw-Hill Higher Education,Latest edition.
5. Zineldin, Mosad, “Strategic Relationship Management: A Multi-Dimensional
Perspective: Towards a New Co-Opetive Framework on Managing, Marketing and
Organizing”, Coronet Books Pub.
6. McKenna, Regis, “Relationship Marketing: Successful Strategies for the Age of the
Customer”, Addison-Wesley Longman,Latest edition
7. Christopher, Martin, “Relationship Marketing”, Science & Technology Books Latest
edition
.
EDP 626 E-COMMERCE (Credits –3)
OBJECTIVE
1. To have an introduction to internet, web serves web pages, email and ISP.
2. To study about the internet security
3. To understands the search engines, digital currency, en cash, e cheque, credit card,
change card etc
4. To know the online commerce in various field of creativity
5. To know to draw label format, image, form etc
Unit – I
Introduction : Introduction to Internet, Web servers, Web browsers, World wide web, Web
pages, URL's e-mail, ftp, telnet, modems and ISP's (Internet Service Provider)
Unit – II
Internet Security: Public/Private key pairs-Digital certificate - Digital signatures -
Encryption and Decryption - Message Digests - Secure Hash Algorithms (SHA).
Unit – III
E-Commerce : EDI (Electronic data interchange) - Search engines - Digital currency, e-
cash, e-cheque, credit card, charge. card.
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Unit – IV
Online Commerce : Interactive web pages, e-shopping, e-banking, e-agriculture, e-
governance.
Unit – V
Read).
HTML : Tags, Hyper-links, lists, framesets, tables, formats, images, forms (Post, Get,
Note:
The practical examination will be conducted by an internal examiner and an external
examiner jointly.
The theory paper (3 hours and 100 marks) will be scaled to 50 marks. The practical paper
(3 hours and 100 marks) will be scaled to 50 marks. The candidate has to secure 50% in each of
the practical and theory papers to secure a pass.
Failure to secure the minimum either in the theory or the practical will entail the
reappearance only in that paper. Twenty marks out of hundred for the practical paper is reserved
for the record.
References :
1. Rayport, Jeffrey F., “Introduction to E-Commerce”, McGraw-Hill Higher
Education
2. Bagby, John W., “E-Commerce Law: Issues for Business”, South-Western Publishers
3. Kou, Weidong (editor); Yesha, Yelena (editor), “Electronic Commerce Technology
Trends : Challenges and opportunities”, MC Press, LLC, 2000
4. Zilliox, Danielle, “The Get Started Guide to E-Commerce”.
5. .Whiteley, David, “E-Commerce: Strategy, Technologies and Applications”,
McGraw-Hill Higher Education.
6. Robert Harris, “ E-Commerce”, Oscar Publications.
EDP 627 TOTAL QUALITY MANAGEMENT (Credits –3)
OBJECTIVE
1. Basic concepts approach and acceleration the use of TQM in business performance
2. To understand about the strategic consideration, planning, quality control and other tools
and techniques
3. To understand the attitude and investment of top managers
4. To know about ISO 9000 quality management, documentation, requirement and benefits
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Unit – I
Total quality management – Introduction I definition – Basic concepts and approach –
accelerating use of TQM – Quality and business performance. Information analysis – Strategic
Information system and process management – Service quality Vs. Product quality.
Unit – II
Strategic considerations – quality centered strategic planning – Strategic planning process
– Strategic quality management- Definition of quality control- statistical quality control- other
tools and techniques.
Unit – III
Total quality oriented HRM – Training and development – Performance appraisal-
Leadership for TQM – Attitude and involvement of top managenment – Quality education ion
the context of corporate training programmes.
Unit – IV
Total quality model – improvement implementation process – Intra anf inter finctional
process – managing integrated process. Costs of quality – Economics os quality in relation to
total quantity: Maximise value , minimize cost.
Unit – V
Benchmarking – use for continuous improvement – collecting data and identifying
benchmark partners – analyzing data – adapting – improving.
Assissing quality – self assessment and certification – ISO 9000 quality management-
Documentation , requirements benefits.
References:
1. Joel E.Ross , “TQM, text, cases and readings”, St. Lucie Press, 1993
2. Tito Conti, Building total quality – Chapman and Hall,1995
3. Michael E.Joyce , Leading your business beyond TQM – Pitmann Publishing
4. R.P.Mohanty & R.R.Lakhe, TQM, - Jaico Publishers,2002
5. Dale Besterfield , TQM – Internatonal edition,2003
6. S.K.Singh, ISO 9000 & TQM, Commonwealth Publishers,1997.
7. Robert C.Camp, “ Business Process Benchmarking”, ASQC Quality Press, 1998
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EDP 628 FINANCIAL PLANNING (Credits –3)
OBJECTIVE
1. To forecast financial requirements through scale forecasting, cash flow statement and
budget
2. To understands the financial structure, source and leverage analysis
3. to study about the accounting information for financial planning
Unit – I
Financial Planning and modelling - Profit improvement - Corporate strategy and
planning.
Unit – II
Forecasting financial requirement- sales forecasts- proforma Statements and financial
planning- cash flow statements and budgets.
Unit-III
Financial structure – sources- leverage analysis and
EPS analysis- ROI- ROE Analysis.
Financial planning- EBIT-
Unit- IV
Long range financial forecasting- sustainable growth Modeling- simultaneous equation
models- econometric Approach.
Unit-V
Accounting information for financial planning- analysis of Financial
financial statement analysis.
performance-
Note- The question paper should consist 60% problems and 40% theory questions.
References:
1. David Asch and G.Ronald Kaye , ‘Financial planning’,Kogan page-London, Latest
edition
2. .Levy and Saranath capital investment and financing decision- Prentice Hall, Englewood
cliff 1978
3. Prasanna Chandra,’Financial management: theory practice’: Altar MC Grew hill 1995.
4. Foster George,’ Financial statement analysis’-prentice hall 1986.
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EDP 629 PROJECT APPRAISAL AND MANAGEMENT (Credits –3)
OBJECTIVE
1. Define the project and its appraisal
2. Know the technical appraisal of cost and evaluation of projects
3. Study the factors determining the size and scale
4. Familiarize with the integrated approach of time and resource planning
Unit I
Project – Definition and meaning – types of projects – appraisal of projects – need for
project appraisal.
Unit II
Technical appraisal – objectives – project concept – capacity of plant – flexibility of plant
and manufacturing systems – evaluation of technology – inputs – location – interdependence of
the parameters of the projects – project charts and layouts – cost of production.
Unit III
Project management – meaning – need for the professional management – systems
approach to project management – systems development cycle – management function pertinent
to project management – elements of project management – network developmental analysis.
Unit IV
Factors determining size and scale of establishment – construction management –
financial institution survey – project implementation – scope - division of responsibilities:
planning, scheduling, monitoring and reporting – management of information system -
procurement of materials and equipment – manpower preparedness – environment factors
affecting project implementation.
Unit V
Integrated approach of time and resource planning – the integration process – cost of
delays – resource management – preparation of budgets for crisis management – cost control –
need for training programmes for project management – quality standards and practice in project
management
References:
1. Dennis Lock, “Project Management” Coles Publishing Co., Ltd., Latest Edition
2. Vasant Desai, “Project Management”, Himalaya Puublishing House, 2000
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3. Harold Kerzner, “Project Management – a systems approach and planning, scheduling
and controling”, CBS Publishers, 1998
4. Bennet P Lientz and Cathryn P Rea, “Project Management for 21 st Century”, Academic
Press, Latest Edition
5. Jerome D Weist and Sertinand K Levy, “A management guide to PERT/CPM”, Prentice
Hall India, 1998
6. Roy.Pilchar, “Appraisal &Control of Project costs”, McGraw Hill,Latest Edition.
7. Gary R Heerkens & Roger A Formisano, “Project Management’, McGraw Hill, 2001
8. Helene Geiger, “Project Management Fundamentals”, Element KLLC, 2000
EDP 630 FOREIGN TRADE (Credits –3)
OBJECTIVE
1. Learn the meaning, importance of foreign trade
2. Study international trade and payment system, Foreign trade contracts, documents
3. Understand foreign trade risk, exchange rate risk, hedging
4. Know the various export financing agencies, post shipment, WTO policies
Unit – I
Foreign trade – meaning – Importance – Advantages of foreign trade – exploring foreign
market sources.
Unit – II
Evaluating business for International trade – Planning production, finance, people, Fixed
assets, Market research for exporting and importing – sales planning
Unit – III
International trade and payment – Contractual terms for payment – Making and receiving
payment- Foreign trade contracts & Documents – Letter of credit – Bills of Exchange –
Transport documents – Bill of Lading – Airway Bill – Multimodal transport documents.
Unit – IV
Foreign trade risk – Currency exchange rate risk – Hedging risks – Forward contracts –
Currency futures and options - Managing transaction and translation exposure – Internal,
External Hedge. Interest rate risk – Hedging through swaps, FRAs and Options.
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Unit – V
Financing exports – credit advances – pre shipment credit in foreign currency - Post
shipment finance – Export credit Insurance – Financing Imports. Indian trade Policy – Policies
of WTO related to India.
References:
1. John Wilson, International trade for the small Business, Blackwell Publishers
2. Surendra S.Yadav, P.K.Jain, Max Peyrard, -Foreign exchange markets , Understanding
derivatives and other instruments – Mac millan India Ltd.,2002
3. Sudhir Dawra, World trade organization – Functions and activities, an Indian perspective
- Radha Publications.
4. Bhattacharya&Muzumdar , ‘International Market & Management’,
EDP 631 BUSINESS ETHICS AND SOCIAL RESPONSIBILITY (Credits –3)
OBJECTIVE
1. Understand the concept, sources theories of ethics
2. Learn about ethical management
3. Study the role of ethics in corporate sector
4. Gain insight into the corporate social responsibility
5. Comprehend ethics and ecology, advertising, work ethics and professional responsibility
Unit – I
Concept of ethics – sources – ethics and morals – justice – fairness – values – normative
ethical theory – relevance of business ethics – arguments for and against – business values for
21 st century – ethics in Indian business.
Unit – II
Ethical management – strengthening of personal and organizational integrity –
complexity and group dynamics – spiritual core of leadership – leaders the value references.
Unit – III
Does ethics pay – ethical pitfalls of investment industry – corporate scams and its effects
– law as an instrument of ethics.
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Unit – IV
Corporate social responsibility – meaning – promoting – stakeholders satisfaction –
corporate responsiveness – managing socially responsible business.
Unit – V
Environment responsibility – ethics and ecology – advertising and information disclosure
– work ethics and professional responsibility.
References:
1. .Sekhar -Ethical Choices in Business-Response Books,2004
2. “Corporate Governance and business Ethics” , All India Management Association-
Excell Books,Latest Edition.
3. William H. Shaw “Business Ethics” ,Thomson Publications, Latest Edition.
4. Michael Beerly & Tom Evans “ Managing Corporate Social Responsibility”,
Croomhelm, London
5. Keith Davis, “ Business and Society, Environment & responsibility”, Mc Graw Hill,
New York, Latest edition
ACF 207
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