Planning Applications PDF 1 MB - Meetings, agendas and minutes

4.28 The appearance of the scheme has been designed as an extension to the existing
façade language and massing. As such, the existing palette of materials and colours is
to be extended into the new development.
4.29 In summary, the design of the proposed roof extension is considered to fully
accord with the relevant policies of the London Plan, Core Strategy and Development
Management Local Plan.
Heritage Considerations
4.30 The roof extension would not be seen within any key views with the Grade II listed
Dimco building, currently used as a substation and bus stand on Ariel Way. As such, the
proposals are not considered to have any impacts on its setting.
4.31 The other nearby heritage assets are the Wood Lane Conservation Area and the
Grade II listed BBC Television Centre, both of which are to the north of the
Hammersmith and City Line viaduct and a significant distance from the roofspace where
the proposed extension is to be located. There are no Conservation Areas in RBKC
immediately adjacent to the West Cross Route at this point.
4.32 As such, there are considered to be no adverse impacts upon nearby heritage
assets.
Townscape and Visual Impact
4.33 Views of the proposed extension from the pedestrian public realm would be limited
to the raised H junction above the A3220 (West Cross Route). Although the corner of
the Shopping Centre itself presents an important elevation to the West Cross Route and
to pedestrians accessing the site from the east side of the West Cross Route, the office
extension is set back from the corner in a visually less prominent position. As such, the
impact of the development on the townscape is considered to be limited.
4.34 Officers have considered the cumulative effects of the proposed roof extension,
alongside the approved retail and leisure extension on the corner of the shopping
centre. It is considered that the roofscape in the north east corner does not have a
strong presence in urban design terms. It lacks either the setback element of the
cinema box on the north elevation or the glazed cantilever of the Net a Porter offices on
the eastern elevation facing the West Cross Route. Both developments provide
opportunities to reinforce a more continuous and consistent roofscape and create a
stronger corner with more presence in townscape terms. The Net-a-Porter extension is
considerably smaller in scale and in height compared to the retail and leisure extension.
4.35 The current office proposal and consented leisure/retail scheme would also be
seen in the context of the consented Westfield 2 development which will include a
residential tower on the North West corner of the H junction opposite the north east
corner of the shopping centre. Individually and collectively, it is considered that the
office extension would not have any harmful impacts on the surrounding townscape.
Access
4.36 The proposed floorspace would be accessed via the existing offices at level 60
from the main Shopping Centre. Lift access is provided from within the existing offices