Planning Applications PDF 1 MB - Meetings, agendas and minutes

viability. The expansion of Net-a-Porter would result in the delivery of additional B1
office space thereby enhancing the range of employment uses within the town centre.
The proposed development would be accommodated within an accessible location in
the town centre and would form part of an existing mixed-use development. In this
regard the proposals would respond to the requirements of the development plan at all
tiers.
4.16 The applicant has stated in their planning statement that the proposals would
directly support the bespoke operational requirements of a global online fashion retailer
within Shepherds Bush Metropolitan Town Centre. Officers acknowledge the
importance of retaining such an operation within the borough and support the principle
of its expansion, in light of the likely positive impacts on the town centre.
4.17 In accordance with the HCA Guidance on Employment Densities (2010), the
proposed development would result in approximately 122 new jobs (FTE) based on a
Net Internal Area for the extension of 1,467.64 sqm. The provision of additional jobs
within the WCOA and within Shepherds Bush Town Centre is in accordance with
regional and local planning policy.
Design and Access
4.18 High quality and inclusive design is encouraged at all policy levels. The NPPF
notes that good design is a key aspect of sustainable development, and should
contribute positively to making places better for people. The NPPF also states that local
planning authorities should identify and assess the particular significance of any
heritage asset that may be affected by a proposal (including by development affecting
the setting of a heritage asset) taking account of the available evidence and any
necessary expertise. They should take this assessment into account when considering
the impact of a proposal on a heritage asset, to avoid or minimise conflict between the
heritage assets conservation and any aspect of the proposal.
4.19 Chapter 7 of the London Plan sets out the Mayor's policies on a number of issues
relating to London's places and spaces. Policy 7.2 (An Inclusive Environment) requires
all new development in London to achieve the highest standards of accessible and
inclusive design, while Policy 7.4 (Local Character) states that 'development should
have regard to the form, function, and structure of an area, place or street and the
scale, mass and orientation of surrounding buildings'. Part D of Policy 7.6 (Architecture)
states that buildings and structures should 'not cause unacceptable harm to the amenity
of surrounding land and buildings'.
4.20 Core Strategy Policy BE1 (Built Environment) states that all development within
Hammersmith and Fulham should create a high quality urban environment. It adds that
there should be an approach to accessible and inclusive urban design which responds
to the townscape context and considers how good design and land use can be
integrated to help regenerate places. The Core Strategy further states that WCOA
should be a model of high quality urban design, sustainable architecture and
construction situated within a first class permeable, accessible and inclusive public
realm.
4.21 The GLA has also published Supplementary Guidance to the London Plan. SPG:
Achieving an Inclusive Environment provides detailed advice and guidance on providing
inclusive design in London. LBHF adopted the LDF SPD Access for All in March 2006.