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<strong>Journal</strong><br />
digital<br />
CALIFORNIA CHIROPRACTIC ASSOCIATION<br />
Volume 35 | Issue 4 | Autumn 2010<br />
General<br />
Election<br />
Is What You Get<br />
At NCMIC, you don’t need to worry about the fine print<br />
because “what you see is what you get.”<br />
In contrast, some malpractice insurance companies bury<br />
important details in their policies. Their D.C.s find out after<br />
it’s too late that they weren’t as protected as they thought.<br />
That’s why it’s important to work with an insurance<br />
company you can rely on. NCMIC is trusted by more D.C.s<br />
than all other malpractice insurance companies combined.<br />
Find out how you can benefit from NCMIC’s<br />
malpractice insurance plan.<br />
Call 1-800-769-2000, ext. 3120.<br />
Official Voter<br />
Information<br />
Guide<br />
2010 <strong>CCA</strong> Voter Information Guide<br />
Celebrating Dr. Michael Pedigo<br />
“Thanks, Doc. I Couldn’t Have Done It Without You.”<br />
FREE CE – Right in Your Back Yard<br />
Classified Ads<br />
www.ncmic.com<br />
14001 University Avenue • Clive • Iowa 50325<br />
We Take Care of Our Own is a registered service mark of NCMIC Group, Inc.<br />
Premium dividends are not guaranteed. © 2010 NCMIC NFL 3810<br />
Page 2 Autumn 2010 www.calchiro.org Page 1
<strong>Journal</strong> Advisory Board Chair<br />
Christina Dumb<strong>ads</strong>e, DC<br />
tdumb<strong>ads</strong>e@aol.com<br />
<strong>Journal</strong> Advisory Board<br />
Bob Chatfield, DC<br />
bnbchat@yahoo.com<br />
Darrel Crain, DC<br />
drdarrel@earthlink.net<br />
Maia James, DC<br />
maia@embracehealth.org<br />
David Paris, DC<br />
dparisdc@gmail.com<br />
Penny Cunha, Editor<br />
pennycunha@calchiro.org<br />
Advertising Sales<br />
Steve Berlin, C&S Publishing<br />
candspublishing@gmail.com<br />
Vision<br />
Doctors of chiropractic as the providers<br />
of first choice for wellness and the<br />
optimization of health.<br />
Mission<br />
Promoting high standards of<br />
professionalism and patient care<br />
through education, advocacy and<br />
accountability.<br />
The <strong>CCA</strong> <strong>Journal</strong>, California Chiropractic Association<br />
(ISSN 1060- 1155) is published four times per year<br />
and electronically delivered to <strong>CCA</strong> members and<br />
non-members.<br />
© 2010 California Chiropractic Association. All rights<br />
reserved.<br />
The Editor and Board of Directors of the <strong>CCA</strong> assume<br />
no responsibility for material contained in articles<br />
and advertisements published, nor does publication<br />
necessarily constitute endorsement by them. The<br />
publisher reserves the right to reject or cancel any<br />
advertising for any reason at any time. Manuscripts,<br />
photographs and other material submitted cannot<br />
be returned. The <strong>CCA</strong> <strong>Journal</strong> is the official publication<br />
of the <strong>CCA</strong>. The <strong>CCA</strong> <strong>Journal</strong> is owned and<br />
published by the <strong>CCA</strong> for the purpose of promoting<br />
Chiropractic and general health progress. Although<br />
formally accepting and publishing the reports of<br />
the various committees, and the essays read before<br />
or submitted to it, the <strong>CCA</strong> holds itself without responsibility<br />
for the opinions, theories, or criticisms<br />
therein contained except when otherwise decided<br />
by special resolution. The entire contents of the <strong>CCA</strong><br />
<strong>Journal</strong> are copyrighted by the California Chiropractic<br />
Association. No portion of this <strong>magazine</strong> may be<br />
reproduced, in any form, either in whole or in part,<br />
without the written consent of the publisher.<br />
President’s Message<br />
6 -9 Maybe It’s Just Not As Simple As We Think<br />
contents<br />
Features<br />
10 Re-election Support: <strong>CCA</strong> Endorses Evan Low<br />
11 - 13 Celebrating Dr. Michael Pedigo<br />
14 - 15 Chiropractic Recognition: DC Saves Baby<br />
16 Random Research: Acute and Chronic Whiplash<br />
17 - 19 Patient Info: Illiotibial Band Syndrome<br />
20 - 21 Thanks, Doc. I Couldn’t Have Done it Without You<br />
23 <strong>CCA</strong> and ACA Collaborate to Resolve Insurance Problems<br />
28 - 30 Classified Ads<br />
31 - 37 2010 <strong>CCA</strong> Voter Information Guide<br />
Seminars, Events and Activities<br />
5 Foundation for Chiropractic Progress: Win a Car!<br />
22 <strong>CCA</strong>’s Social Networking Site<br />
24 - 25 FREE CE – Right in Your Back Yard<br />
26 Chiropractic Health Advocacy Mobilization Project<br />
27 2010 <strong>CCA</strong> Calendar<br />
38 <strong>CCA</strong> Books and Posters Order Form<br />
Advertisers<br />
8 Advantage Claims Recovery Group<br />
13 Carlson & Jayakumar, Attorneys at Law<br />
28 Professional Practice Advisors<br />
16 Law Offices of Michael Khouri<br />
2 National Chiropractic Council<br />
OBC NCMIC Chiropractic Soulutions<br />
29 MMA<br />
30 Munson & Associates<br />
21 NutraNaturals<br />
10 Source Medical Devices<br />
9 Warren G. Bender Co.<br />
Page 2 Autumn 2010 www.calchiro.org Page 3
executive committee<br />
Kenneth Winer, DC<br />
President<br />
7127 Owensmouth Ave<br />
Canoga Park, CA 91303<br />
Tel 818.888.7227<br />
Fax 818.888.3945<br />
brewdoc@roadrunner.com<br />
Vernon Englund, DC<br />
President-Elect<br />
2335 Lincoln St<br />
Oroville, CA 95966<br />
Tel 530.534.3590<br />
Fax 530.534.1831<br />
englundchiro@sbcglobal.net<br />
department chairs<br />
John Bueler, Jr., DC<br />
Member Services<br />
580 Forest Shade, Suite 4<br />
P.O. Box 989<br />
Crestline, CA 92325<br />
Tel 909.338.6477<br />
Fax 909.338.1639<br />
DRJBJ@aol.com<br />
staff<br />
William Howe, III<br />
Executive Director<br />
ext. 133<br />
bhowe@calchiro.org<br />
Penny Cunha<br />
Deputy Executive Director<br />
ext. 138<br />
pennycunha@calchiro.org<br />
Michelle Bancroft<br />
Administrative Assistant<br />
ext. 136<br />
mbancroft@calchiro.org<br />
Annie Lam<br />
Governmental Affairs Director<br />
ext. 136<br />
alam@calchiro.org<br />
Robert Walsh, DC<br />
Vice President<br />
5480 Sunol Blvd., Suite 3<br />
Pleasanton, CA 94566-7762<br />
Tel (925) 485-4534<br />
Fax (925) 846-2264<br />
docrobwalsh@sbcglobal.net<br />
Victor Helo, DC<br />
Chief Financial Officer<br />
12103 Ventura Place<br />
Studio City, CA 91604<br />
Tel 818.487.9100<br />
Fax 818.487.9111<br />
drvictorhelo@yahoo.com<br />
Kassie Donoghue, DC<br />
Governmental Affairs<br />
3908 J Street, Suite 2<br />
Sacramento, CA 95819<br />
Tel 916.451.5458<br />
Fax 916.451.5481<br />
kassdc@hotmail.com<br />
Steven Hammer, DC<br />
Conventions & Seminars<br />
6009 Auburn Blvd., Suite 120<br />
Citrus Heights, CA 95621<br />
Tel 916.723.3131<br />
Fax 916.723.3146<br />
steven.hammer@att.net<br />
Scott Van Horn<br />
Membership Sales Director<br />
ext. 124<br />
svanhorn@calchiro.org<br />
Mary Witcraft<br />
Events & Meetings<br />
Coordinator<br />
ext. 141<br />
mywit@calchiro.org<br />
Debbie Birkman<br />
Accounts Receivable<br />
ext. 140<br />
dbirk@calchiro.org<br />
David Paris, DC<br />
Secretary<br />
Veterans’ Administration<br />
Outpatient Clinic<br />
351 Hartnell Avenue<br />
Redding, CA 96002-1845<br />
Tel 530.226.7647<br />
Fax 530.223.2811<br />
dparisdc@gmail.com<br />
Maia James, DC<br />
Immediate Past President<br />
2400 Greenwich Street<br />
San Francisco, CA 94123<br />
Tel 415.440.4494<br />
Fax 415.440.5575<br />
maia@embracehealth.org<br />
Eric P. Mumbauer, DC<br />
Industrial Relations<br />
601 S. Brand Blvd., Suite 103<br />
San Fernando, CA 91340<br />
Tel 818.365.0653<br />
Fax 818.365.6533<br />
19691951@msn.com<br />
C. Bret Sullivan, DC<br />
Insurance Relations<br />
7339 N 1st Street, Suite 110<br />
Fresno, CA 93720-2954<br />
Tel 559.438.8900<br />
Fax 559.438.8977<br />
drbret@aol.com<br />
Julie Birkman<br />
Receptionist<br />
ext. 120<br />
jbirkman@calchiro.org<br />
Linda Coltrin<br />
Project Manager<br />
& District Liaison<br />
ext. 137<br />
lcoltrin@calchiro.org<br />
Kimberly DeWeese-Guyer<br />
Director of<br />
Conventions & Seminars<br />
ext. 142<br />
kdeweese@calchiro.org<br />
board of directors<br />
Alameda County<br />
Edward Le Cara, DC<br />
925.462.5557<br />
Butte<br />
Larry E. Masula, DC<br />
530.342.6441<br />
Central Coast<br />
Robert Martinez, DC<br />
805.922.0484<br />
Central Valley<br />
Rick Clymore, DC<br />
559.439.4439<br />
Contra Costa<br />
Leslie Hewitt, DC<br />
925.736.3210<br />
High Desert<br />
Michael Looper, DC<br />
661.272.5895<br />
Kern County<br />
Rudy Herrera, DC<br />
661.634.9900<br />
Long Beach<br />
James Dohn, DC<br />
562.438.9136<br />
Los Angeles<br />
Metro<br />
Evan Berk, DC<br />
310.888.8896<br />
Los Angeles<br />
Southeastern<br />
Andrew Enos, DC<br />
562.929.6033<br />
Los Angeles<br />
Southwest<br />
Jennifer Vrzal-<br />
McTernan, DC<br />
310.533.6888<br />
Monterey Bay<br />
Randal Jones, DC<br />
831.633.4067<br />
North Bay<br />
Ray Wilbur, DC<br />
707.284.9221<br />
North State<br />
TBA<br />
Orange County<br />
Bea Heller, DC<br />
714.898.0515<br />
Redwood<br />
Andrew Fogg, DC<br />
707.726.7725<br />
Riverside County<br />
Jeffrey Marrs, DC<br />
951.929.0100<br />
Sacramento Valley<br />
Heather Dehn, DC<br />
916.488.0202<br />
San Bernardino County<br />
John Bueler, Jr., DC<br />
909.338.6477<br />
San Diego County<br />
Tim Gay, DC<br />
760.736.3330<br />
San Fernando Valley<br />
Brad Sullivan, DC<br />
818.990.1742<br />
San Francisco<br />
Manuel Fonseca, DC<br />
415.695.0654<br />
San Gabriel Valley<br />
Dennis Buckley, DC<br />
626.798.7805<br />
San Joaquin/<br />
Stanislaus<br />
Brian Crawford, DC<br />
209.474.2252<br />
San Mateo County<br />
Gregory Becker, DC<br />
650.571.1122<br />
Santa Barbara<br />
Ernest Ferrel, DC<br />
805.963.3232<br />
Santa Clara County<br />
Paul Zuchowski, DC<br />
408.972.0303<br />
Santa Monica<br />
Michael Tebbe, DC<br />
310.477.4531<br />
Ventura County<br />
Todd Anderson, DC<br />
805.486.8311<br />
Verdugo Hills<br />
Joseph Graziani, DC<br />
818.247.9550<br />
Public Corporate<br />
Director<br />
William James<br />
JaCo Distributors<br />
800.642.4617<br />
Student Director<br />
Michael McGhee<br />
619.341.2518<br />
California Chiropractic Association<br />
1451 River Park Dr., Suite 230, Sacramento, CA 95815<br />
Tel 916.648.2727 • Fax 916.648.2738<br />
E-mail: <strong>CCA</strong>@calchiro.org<br />
www.calchiro.org • www.californiachiropractic.com<br />
Page 4 Autumn 2010 www.calchiro.org Page 5
president’s message<br />
president’s message<br />
Maybe It’s Just Not As Simple As We Think<br />
The switch sometimes just turns on. What flips the switch?<br />
By Kenneth Winer, DC<br />
<strong>CCA</strong> President<br />
The other day I was listening to a<br />
local NPR station when the discussion<br />
centered around a newly published<br />
article in JAMA (<strong>Journal</strong> of<br />
the American Medical Association).<br />
It stated the genes associated with<br />
hereditary breast and ovarian cancer,<br />
are called B-R-C-A-1 and B-R-C-A-2.<br />
Women with harmful mutations of<br />
these genes are at increased risk for<br />
developing these and other types of<br />
cancer. A new study shows women<br />
who undergo preventative breast or<br />
ovarian surgery can decrease their<br />
risk of developing both these cancers<br />
and improve their overall survival. In<br />
the insanity of the moment the radio<br />
moderator received many calls from<br />
women who were actually considering<br />
having these procedures done<br />
out of fear of death.<br />
And then I know someone who was<br />
recently diagnosed with a very rare<br />
form of a chronic leukemia. A quite<br />
healthy 52-year-old male who eats<br />
well; mostly natural organic whole<br />
foods with little chemicals. Gets adjusted<br />
regularly by his chiropractor<br />
and has for the past 20-plus years.<br />
Exercises lightly to moderately on a<br />
regular basis. Emotional stress level<br />
moderate at times but manageable.<br />
Ken Winer, DC<br />
Happy with a wife and family. Takes<br />
no medications except a very occasional<br />
ibuprofen to relieve the effects<br />
of multiple sports injuries that have<br />
taken its toll on an old athlete’s body.<br />
So he reaches out to his community<br />
and asks, “What do I do now?” I<br />
should mention that by the time he<br />
is diagnosed he is already in crisis as<br />
his WBCs and RBCs are so low that<br />
he has fatigue and neutropenic fever<br />
with night sweats. Do nothing and<br />
opportunistic infections will surely<br />
take over and kill him. So the dilemma<br />
lies in the course of treatment.<br />
Leave it alone and die. Go the natural<br />
route with its uncertainty and essentially<br />
no viable research regarding the<br />
efficacy of this therapeutic approach<br />
and risk death. Go the conventional<br />
route with chemotherapy where the<br />
neutrophil counts will certainly go<br />
dangerously low and quarantine may<br />
be necessary in order to avoid infection<br />
- and probably survive, but at<br />
what other cost. This is the dilemma<br />
faced by thousands of patients every<br />
day. “What do I do now?”<br />
Medical research tells us that we all<br />
have genes that for some reason or<br />
another just “turn on.” But if you<br />
carry these genes, do they really just<br />
turn on or is there some environmental<br />
trigger, a key that unlocks the genetic<br />
door so to speak that opens up<br />
a cascade of events. It turns out that<br />
the development and maintenance<br />
of an organism is orchestrated by a<br />
set of chemical reactions that switch<br />
parts of the genome off and on at<br />
strategic times and locations. The<br />
study of these reactions and the factors<br />
that influence them is called epigenetics.<br />
The genome dynamically<br />
responds to the environment. Stress,<br />
diet, behavior, toxins and other factors<br />
activate chemical switches that<br />
regulate gene expression.<br />
And how long must this environmental<br />
exposure endure? Is there<br />
a cumulative effect that lingers and<br />
produces a latent switch or is the environmental<br />
response immediate?<br />
When you’re perfectly healthy, or<br />
so you think, there is a certain arrogance<br />
that comes with this perceived<br />
vitality. I’m healthy and he/she is sick.<br />
They must have eaten poorly. They<br />
must have been exposed to chemicals.<br />
Their stress level must be out<br />
of control and unmanageable. They<br />
must be unhappy. They made themselves<br />
sick. This will never happen to<br />
me. Sound familiar?<br />
In the United States and certainly<br />
in California we are in a health care<br />
crisis. More and more people cannot<br />
afford health insurance, even the<br />
most basic life and death protection.<br />
And the ones who do have coverage<br />
are finding that their deductibles and<br />
co-pays, even in the HMO model,<br />
are rapidly rising. We are now seeing<br />
doctors both from the allopathic<br />
model as well as in the chiropractic<br />
profession who will no longer accept<br />
any insurance re-reimbursement in<br />
their offices.<br />
While the business economics of<br />
these doctors’ choices seems reasonable,<br />
it also presents an elitist health<br />
care approach. It says, “If you want to<br />
stay healthy pay me your hard earned<br />
dollar and I will keep you be healthy.<br />
I will coach you on how to eat properly,<br />
how to exercise, how to manage<br />
your stress level and keep your<br />
nervous system operating as best as<br />
possible so that your body can best<br />
adapt to the stressful assaults that<br />
are encountered on a daily basis. I<br />
will advise you on what supplements<br />
to take to stimulate healing and ward<br />
Get out and vote for the candidates that <strong>CCA</strong> and its<br />
districts have researched and endorsed. Click here for the<br />
<strong>CCA</strong> Voter’s Guide.<br />
off sickness and disease.” Who can<br />
afford this? And, who can’t?<br />
Our current health care delivery<br />
system is broken. While our federal<br />
government thinks it has the<br />
answers with the passage of the Patient<br />
Protection and Affordable Care<br />
Act (PPACA), I have my doubts about<br />
its full implementation and success.<br />
The provisions that recently went<br />
into effect in late September of this<br />
year seem to be a positive initial step<br />
moving us in the right direction (see<br />
the <strong>CCA</strong> Advantage Summer 2010 issue).<br />
While these appear to be good<br />
changes, the most controversial<br />
parts of the plan have yet to be implemented.<br />
The fundamental roles,<br />
relationships and financial structure<br />
of health care in the United States<br />
is being shaken to its core. We must<br />
also still deal with the rising cost of<br />
medical technology and the consumer<br />
frenzy to acquire pharmaceuticals<br />
whose demand is artificially created<br />
by billions of dollars spent on media<br />
advertising and direct marketing to<br />
doctors and consumers.<br />
What we must be sure to do is be<br />
included as an equal player in this<br />
health care delivery system. Your <strong>CCA</strong><br />
leaders are researching ways to create<br />
legislation so that doctors of chiropractic<br />
will have parity in the way<br />
that services are reimbursed by insurance<br />
carriers. It seems reasonable<br />
that a particular procedure be paid<br />
equally no matter who is providing<br />
the service. In California this equality<br />
does not exist today. There is disparity<br />
in how services are paid depending<br />
on what type of health care practitioner<br />
is providing the service. We<br />
want to level this playing field.<br />
One of the ways to ensure that the<br />
long and sometimes tedious process<br />
of creating legislation, acquiring a<br />
lawmaker to author and eventually<br />
Continued on next page<br />
Page 6 Autumn 2010 www.calchiro.org Page 7
president’s message<br />
Maybe It’s Just Not As Simple As We Think<br />
Think Your Closed<br />
Workers’ Compensation<br />
Files have no more<br />
revenue?<br />
Think Again.<br />
If you accept or previously accepted<br />
Workers’ Comp, you may be sitting on<br />
thousands of dollars of uncollected revenue!<br />
Continued from previous page<br />
having it passed over often times<br />
significant, well-financed opposition,<br />
is to get out and vote for the candidates<br />
that <strong>CCA</strong> and its districts have<br />
researched and endorsed. It doesn’t<br />
matter what your party affiliation is.<br />
Your affiliation and obligation is to<br />
vote for your livelihood, your way of<br />
life, your philosophy and your profession.<br />
In this time of health care upheaval it<br />
is more important than ever to create<br />
alliances in all branches of our state<br />
government.<br />
Will we as chiropractors be players<br />
in this new health care delivery system?<br />
Wouldn’t it be nice if we could<br />
just turn on a switch and make it happen?<br />
Maybe it’s just not as simple as<br />
we think.<br />
Highlights of the initial phase of PPACA implemented September 23, 2010<br />
• Lifetime and annual limits are now gone. Consumers are protected against “running” out of insurance coverage.<br />
• Insurance companies can no longer deny coverage to children under 19 due to pre-existing conditions.<br />
• Children can now stay on their parents’ insurance until the age of 26.<br />
• New plans must provide preventative care services that will no longer require co-pays, deductibles, or other charges.<br />
This is mainly limited to immunizations, mammograms, etc.<br />
• Insurance companies can no longer cancel your policy unless you intentionally misrepresent yourself<br />
on the enrollment application or make fraudulent claims.<br />
• New consumer appeals rights take effect. People have the right to appeal a decision by their insurance company<br />
and even have it heard by an independent third party.<br />
• Extra charges from insurance companies are now prohibited if you need to use out of network emergency care.<br />
1-800-423-2419<br />
www.acrginc.com<br />
Since 1995, Advantage Claims Recovery Group, Inc. has<br />
specialized in the recovery of lost revenue from denied, reduced<br />
or inaccurately reimbursed Workers’ Compensation claims.<br />
We put money where it belongs… back in your pocket.<br />
Call us today at 1-800-423-2419 or visit us online at www.acrginc.com<br />
Page 8 Autumn 2010 www.calchiro.org Page 9
e-election support<br />
<strong>CCA</strong> Endorses Evan Low,<br />
Mayor of Campbell, for Re-Election<br />
celebrating dr. michael pedigo<br />
Celebrating the Life and Legacy of<br />
<strong>CCA</strong> Past President Michael Pedigo, DC<br />
California Chiropractic Association<br />
representatives attended a fundraiser<br />
for Campbell Mayor Evan Low on<br />
Tuesday, August 17, and announced<br />
<strong>CCA</strong>’s endorsement of Low’s candidacy<br />
for re-election to the city council<br />
of Campbell.<br />
Evan Low is a fervent chiropractic<br />
supporter. Additionally, his strong<br />
background in community activities,<br />
local government fiscal accountability<br />
and innovation along with his interest<br />
in the health care needs of the<br />
citizens of Campbell garnered <strong>CCA</strong>’s<br />
high commendation and support.<br />
Click here for the 2010<br />
<strong>CCA</strong> Voter Information<br />
Guide found on pages 31 - 37<br />
Source Medical Devices<br />
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BLD Stim 3-2 Channel<br />
Four therapies in<br />
one handheld unit<br />
BLD R2500<br />
Russian stimulator,<br />
perfect for sports injuries!<br />
Photo courtesy of Bennett Foster<br />
From left, Dr. Heather Dehn, <strong>CCA</strong>-Sacramento Valley District director; Dr. Fred Dehn, <strong>CCA</strong><br />
member; Evan Low; Dr. Kassie Donoghue, <strong>CCA</strong> Governmental Affairs Department chair<br />
and past president; Annie Lam, director of governmental affairs. Also attending on behalf<br />
of <strong>CCA</strong> were Dr. David Benevento, past <strong>CCA</strong> president and Bill Howe, <strong>CCA</strong> executive<br />
director.<br />
BLD T 250<br />
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www.sourcemedicaldevices.com<br />
The California Chiropractic Association<br />
(<strong>CCA</strong>) mourns the loss of<br />
past President Michael Pedigo,<br />
DC, who passed away on Sunday<br />
morning, October 10, 2010, following<br />
a long battle with cancer.<br />
A tireless champion for unity<br />
within the chiropractic profession,<br />
Dr. Pedigo served as president<br />
of <strong>CCA</strong> from 1995-1997 as<br />
well as of the American Chiropractic<br />
Association (ACA) and the<br />
International Chiropractors Association<br />
(ICA). To this day, he is the<br />
only doctor to receive the Chiropractor<br />
of the Year Award from<br />
both ACA and ICA and serve as<br />
president of both those national<br />
chiropractic associations.<br />
Within the profession, Dr. Pedigo<br />
is probably best known as<br />
one of the lead plaintiffs in Wilk, et<br />
al. v. AMA, et al., the federal antitrust<br />
lawsuit that exposed and—after<br />
a 14-year legal battle—defeated<br />
the American Medical Association’s<br />
(AMA) effort to “first contain and<br />
then to eliminate the profession of<br />
chiropractic” in the United States.<br />
Voices from across the profession<br />
have shared memories of the life and<br />
legacy of Dr. Pedigo:<br />
• Dr. Kenneth Winer, <strong>CCA</strong> president,<br />
observed, “Dr. Pedigo was one of the<br />
giants of our profession. He was a<br />
man who stood up for the principles<br />
of the chiropractic profession as well<br />
as his own. He was a unique individual<br />
who served as president of both<br />
national chiropractic organizations,<br />
the ICA and ACA. We were very fortunate<br />
to also have Dr. Pedigo lead the<br />
California Chiropractic Association<br />
as president in the early ‘90s. As the<br />
current <strong>CCA</strong> president, I am honored<br />
to be walking in the same footsteps<br />
of such a revered man. He will be<br />
greatly missed.”<br />
• Dr. John Bueler, Jr., remembers attending<br />
a briefing in the early 1990s<br />
that, in part, outlined the commitment<br />
of Dr. Pedigo and the other<br />
plaintiffs. “How would you like<br />
every document and every patient<br />
file that you’ve ever had<br />
meticulously scrutinized by hundreds<br />
of highly paid attorneys<br />
and assistants over many, many<br />
years for the sole purpose not<br />
only to embarrass you, but to use<br />
your documentation to embarrass<br />
the entire profession? Close<br />
your eyes for a moment and contemplate<br />
the enormous weight<br />
of that burden. How many of you<br />
have lost a few hours of sleep<br />
over a Medicare audit or a twohour<br />
deposition? The commitment<br />
of such a humble servant,<br />
to me, is incalculable. Rest in<br />
peace, Mike.”<br />
• Dr. Vernon Englund commented,<br />
“I have had the pleasure of knowing<br />
Mike Pedigo since his early days<br />
in practice. We shared the same accountant<br />
and even the ski slopes. At<br />
our last <strong>CCA</strong> convention, we sat and<br />
reminisced about old times and our<br />
families. I am in agreement; we have<br />
lost a warrior for chiropractic.”<br />
• This great doctor made history and<br />
left an indelible mark on the chiropractic<br />
profession. With my deepest<br />
condolences, Dr. Joseph Graziani.<br />
Continued on next page<br />
Page 10 Autumn 2010 www.calchiro.org Page 11
celebrating dr. michael pedigo<br />
celebrating dr. michael pedigo<br />
Celebrating the Life and Legacy of <strong>CCA</strong> Past President Michael Pedigo, DC<br />
Continued from previous page<br />
• Dr. Randal Jones tells this story,<br />
“Here is a true peaceful warrior that<br />
made a stand for the rights of all patients<br />
and doctors of chiropractic. It<br />
is sad to hear of his passing. Although<br />
I personally did not know him well, I<br />
have always had the utmost respect<br />
for Michael and all he did for our profession.<br />
Younger doctors will not recall<br />
the tremendous persecution that<br />
the early chiropractors went through<br />
to deliver an adjustment. It wasn’t<br />
that long ago that the CMA prohibited<br />
their members from even socializing<br />
with chiropractors let alone<br />
ever referring to us. It was the class<br />
joke at med school to belittle DCs,<br />
and patients were routinely turned<br />
against their chiropractor by their<br />
MD and told never to go back, that<br />
the chiropractor “could hurt them<br />
or kill them,” because we were “cultists<br />
and quacks.” Yes, it still goes on,<br />
but the Wilk victory definitely made<br />
a difference, a huge difference. Mike<br />
made a stand for what he believed<br />
in, and if we had one out of a hundred<br />
chiropractors that had it in their<br />
heart like Michael Pedigo this would<br />
be a changed world. Sometime you<br />
should read the Wilk anti-trust trial<br />
story and discover what these few individuals<br />
did for us all. Mike was also<br />
state <strong>CCA</strong> doctor of the year. I know<br />
because I was nominated that year,<br />
and I was embarrassed to even be<br />
considered with one of the greats of<br />
our profession. When we finally get<br />
around to writing down this whole<br />
story, and it is the glory days, let it<br />
be known Michael Pedigo carried the<br />
flag for chiropractic!”<br />
• Rebecca Downing, <strong>CCA</strong>’s executive<br />
director at the time of Dr. Pedigo’s<br />
presidency, recalled that, “I respected<br />
Mike for his personal integrity.<br />
I never knew him to make a decision<br />
based on expedience, or to try<br />
to take the easy way out of a situation.<br />
Mike’s personal value system<br />
didn’t really permit shortcuts or halftruths.”<br />
• “Upon meeting Dr. Pedigo several<br />
years ago at a <strong>CCA</strong> convention,<br />
I would have never guessed that he<br />
was a plaintiff in the most monumental<br />
court victory the chiropractic<br />
profession has enjoyed,” observed<br />
Bill Howe, <strong>CCA</strong> executive director. He<br />
was just the most self-effacing doctor<br />
and gentleman. I recall vividly this<br />
past June when Dr. Wilk and he were<br />
reunited at <strong>CCA</strong>’s convention. Speaking<br />
to a packed room of doctors who<br />
remembered, younger doctors and<br />
chiropractic students, he mesmerized<br />
them with the recounting of<br />
those harrowing, sacrificial and ultimately<br />
jubilant years prosecuting<br />
the injustices perpetrated against<br />
the chiropractic profession and its<br />
patients. The humble history maker<br />
and the benefactors of his courage -<br />
a sight to behold.”<br />
• George McAndrews, Esq., attorney<br />
for the doctors of chiropractic in the<br />
Wilk case and a long-time friend of<br />
Dr. Pedigo, said, “He gave unstintingly<br />
of his time, his knowledge and<br />
his personal worth, at heavy sacrifice<br />
to himself and his family, to guarantee<br />
that the truth would be told and<br />
justice would prevail in combating<br />
the AMA’s nefarious, nation-wide effort<br />
against the profession, but Mike<br />
did not stop there. He dedicated his<br />
life to trying to advance the profession,<br />
its practitioners, its patients, its<br />
schools and its organizations.”<br />
• “We all mourn the loss of our great<br />
friend. Dr. Pedigo was a true servantleader<br />
and a chiropractic warrior,”<br />
said ACA President Rick McMichael,<br />
DC. “He served as president of ACA<br />
and ICA with attention to bringing<br />
the profession together in service to<br />
our patients. As a plaintiff in the Wilk<br />
v. AMA suit, Dr. Pedigo stood up for<br />
the profession against powerful adversaries<br />
and stayed the course until<br />
the case was won. His courage and<br />
passion lifted us to new levels as a<br />
profession. The positive effects of his<br />
life will impact us for generations to<br />
come.”<br />
• “He practiced in the community<br />
Cathy and I live in; Cathy was a patient<br />
of Mike’s for some time,” recalled<br />
Dr. Gerard Clum, president of<br />
Life Chiropractic College West. “We<br />
sat together on the ICA Board for<br />
years and then on the WFC Council<br />
for more years. Mike was the person,<br />
as an appointee of the ACA,<br />
who nominated me, an appointee<br />
of the ICA, over a decade ago for a<br />
position on the WFC Executive Committee.<br />
I will be forever thankful for<br />
his confidence. He was a quiet, effective,<br />
hard-working man who went<br />
about his business with pride and<br />
confidence. Not only was he a Council<br />
member of the WFC, he was also<br />
president of ICA and then president<br />
of ACA and before all of those roles,<br />
was one of the defendants in Wilk v.<br />
AMA et al. He put his life on hold for<br />
years to deal with the demands of<br />
that litigation. A quiet, soft-spoken,<br />
gentle giant to whom generations<br />
of chiropractors to come will owe a<br />
debt beyond their ability to satisfy.<br />
God bless you Michael.”<br />
CARLSON & JAYAKUMAR<br />
Carlson & Jayakumar is a full-service law firm offering professional legal support<br />
to small and large businesses and individuals, focused on Employment Counseling<br />
and Litigation, Healthcare, and Business Litigation matters.<br />
Carlson & Jayakumar<br />
2424 S.E. Bristol Street, Suite 300<br />
Newport Beach, California 92660<br />
(949) 222-2008<br />
(949) 222-2012 fax<br />
info@cjattorneys.com<br />
www.cjattorneys.com/<br />
• “Dr. Pedigo served for many years<br />
on the Council of the World Federation<br />
of Chiropractic (WFC) and was a<br />
personal mentor to many,” said WFC<br />
President J. Michael Flynn, DC. “The<br />
international professional community<br />
mourns his loss and will be forever<br />
grateful for the positive difference he<br />
made for doctors of chiropractic and<br />
chiropractic patients globally.”<br />
In a style befitting a great leader, perhaps<br />
the best example of Dr. Pedigo’s<br />
passion for chiropractic care can be<br />
found in his own words. In 1995,<br />
the year of the chiropractic centennial,<br />
he assumed office as president<br />
of <strong>CCA</strong>. His message on the election<br />
ballot read as follows:<br />
“To serve as president of <strong>CCA</strong> during<br />
the centennial year will be a<br />
great honor. The chiropractic centennial<br />
marks an historic landmark for<br />
the chiropractic profession and the<br />
ATTORNEYS AT LAW<br />
Links to more information:<br />
Web Site<br />
Practice Areas<br />
Attorneys<br />
News<br />
Contact<br />
power of never giving up and never<br />
quitting. Our profession has survived<br />
incredible adversarial attacks. It has<br />
grown because we had a service the<br />
public wanted and needed and because<br />
doctors of chiropractic refused<br />
to quit serving the public no matter<br />
what! I salute all of those that made<br />
it possible for us to celebrate the<br />
profession’s first centennial! We will<br />
continue serving and fighting for our<br />
patients’ and our profession’s rights<br />
NO MATTER WHAT!”<br />
In lieu of flowers, donations in memory<br />
of Dr. Pedigo can be made to<br />
fund chiropractic research, an effort<br />
he supported his whole chiropractic<br />
career. Please send donations to:<br />
NCMIC Foundation<br />
Mail Stop A3E<br />
14001 University Avenue<br />
Clive, IA 50325<br />
Page 12 Autumn 2010 www.calchiro.org Page 13
chiropractic recognition<br />
chiropractic recognition<br />
Deputy/Doctor of Chiropractic Saves Baby<br />
By Robert Chatfield, DC<br />
One of our board members brought<br />
up the fact that the life saving event<br />
by a local DC would be nice to be<br />
recognized in some way. After some<br />
conversation among the local board<br />
members, I offered to make it a Big<br />
Event by contacting the media and<br />
exploring how we could get some<br />
great press for the profession and<br />
for the participants involved. I recognized<br />
that this would be a great opportunity<br />
for a “good” news story for<br />
all concerned, and since I am on the<br />
<strong>CCA</strong> <strong>Journal</strong> Advisory Board, I saw it<br />
as a great story for Chiropractic and<br />
for the <strong>CCA</strong> <strong>Journal</strong>, as well.<br />
An old friend of mine through my<br />
days as a Rotarian in East San Jose<br />
was Dave Cortese, who was the Vice<br />
Mayor of San Jose and now is a Supervisor<br />
for Santa Clara County. I<br />
contacted Dave about our intention<br />
to honor Dr. Rick Chaeff for his life<br />
saving event and suggested that the<br />
County do something as well.<br />
I suggested we do it together, thereby<br />
giving a bigger stage for his recognition<br />
and the fact that he is a chiropractor.<br />
Dave agreed it was a great<br />
idea and thanked me for providing<br />
the impetus for it all. He put it on the<br />
Supervisor’s Agenda for August 10 th<br />
and I prepared the Resolution with a<br />
little help from our Executive Director<br />
at <strong>CCA</strong>, Bill Howe. And that is how<br />
the whole thing unfolded.<br />
From left: Dave Cortese, Supervisor Santa Clara County; Dr. Stacey Adams; Dr. Brad Kobsar;<br />
Dr. Robert Chatfield, Deputy Michael Laddy, and Deputy Dr. Rick Chaeff.<br />
“Chiropractic rarely gets the credit or press for all the good it<br />
provides to our communities, I think, because it is somewhat<br />
misunderstood and taken for granted. This live saving act that<br />
Dr. Rick Chaeff was given the opportunity to perform, highlights<br />
not only his personal expertise but also the high level of professional<br />
training his doctor of chiropractic degree afforded him,<br />
to be so well prepared for one of life’s dramatic and unexpected<br />
emergencies. As board members of the Santa Clara District<br />
of the California Chiropractic Association, it is so important for<br />
us to bring positive attention to the profession and to those<br />
professionals such as Dr. Rick Chaeff, who display the highest<br />
virtues found within our profession.”<br />
From left: Dr. Stacey Adams, Dr. Robert Chatfield, Dr. Chaeff holding the baby and Dr. Brad Kobsar<br />
The Life Saving Event<br />
Santa Clara County sheriff deputy<br />
Rick Chaeff is also a doctor of chiropractic.<br />
On June 21, he and his partner were<br />
having early morning coffee when<br />
they heard cries for help. The deputies<br />
rushed outside the coffee shop<br />
and found a baby not breathing.<br />
Mother and grandmother were racing<br />
to the hospital for help when they<br />
saw the patrol car and stopped to get<br />
a police escort. Fortunately for them,<br />
Chaeff is not only a patrol deputy,<br />
he is as also a tactical medical team<br />
leader for the county SWAT team, an<br />
expert in CPR and a licensed doctor<br />
of chiropractic.<br />
He had never performed the lifesaving<br />
skills on a baby so young; however,<br />
after five gentle puffs and minutes<br />
that must have seemed to last<br />
a lifetime, the 17-day-old baby began<br />
to wiggle around and push him<br />
away with her little hands. Paramedics<br />
then arrived and transported the<br />
baby to Santa Clara Valley Medical<br />
Center.<br />
On August 10, the two Santa Clara<br />
County deputies were reunited with<br />
the beaming family and infant in an<br />
award ceremony to honor the men’s<br />
lifesaving work.<br />
Page 14 Autumn 2010 www.calchiro.org Page 15
andom research<br />
The Anatomy and Biomechanics of<br />
Acute and Chronic Whiplash Injury<br />
Authors: Gunter P. Siegmundab; Beth<br />
A. Winkelsteinc; Paul C. Ivancicd;<br />
Mats Y. Svenssone; Anita Vasavadaf<br />
Abstract<br />
MICHAEL J. KHOURI<br />
Attorney At Law<br />
Telephone: (949) 336-2433<br />
Cell: (949) 680-6332<br />
4040 Barranca Parkway, Suite 270<br />
Irvine, California 92604<br />
www.khourilaw.com<br />
Whiplash injury is the most common<br />
motor vehicle injury, yet it is also one<br />
of the most poorly understood. Here<br />
we examine the evidence supporting<br />
an organic basis for acute and chronic<br />
whiplash injuries and review the anatomical<br />
sites within the neck that are<br />
potentially injured during these collisions.<br />
For each proposed anatomical<br />
site—facet joints, spinal ligaments,<br />
intervertebral discs, vertebral arteries,<br />
dorsal root ganglia, and neck<br />
muscles—we present the clinical evidence<br />
supporting that injury site, its<br />
relevant anatomy, the mechanism of<br />
and tolerance to injury, and the future<br />
research needed to determine<br />
whether that site is responsible for<br />
some whiplash injuries. This article<br />
serves as a snapshot of the current<br />
state of whiplash biomechanics research<br />
and provides a roadmap for<br />
future research to better understand<br />
and ultimately prevent whiplash injuries.<br />
Siegmund, Gunter P., Winkelstein,<br />
Beth A., Ivancic, Paul C., Svensson,<br />
Mats Y. and Vasavada, Anita(2009)<br />
‘The Anatomy and Biomechanics of<br />
Acute and Chronic Whiplash Injury’,<br />
Traffic Injury Prevention,10:2,101 —<br />
112<br />
Link to the full article<br />
Criminal Defense<br />
Professional Board Discipline Defense<br />
Medi-Care and Medi-Cal Audit and Fraud Defense<br />
Former Deputy District Attorney<br />
Over 25 Years Experience<br />
Admitted in all California state and federal courts<br />
By Steven Smith, DC<br />
patient information<br />
Illiotibial Band Syndrome<br />
If you have been a runner for any<br />
length of time at all, then you have<br />
no doubt heard of “Illiotibial band”<br />
or “IT band” syndrome. If you haven’t<br />
had it yet, then you probably know<br />
someone who has. Of the five most<br />
common running injuries, Illiotibial<br />
band syndrome ranks number one.<br />
This problem is often seen in marathon<br />
training programs that take you<br />
from the couch to the finish line in<br />
just five months.<br />
Unfortunately, the problem tends<br />
to show up late in the training after<br />
the runner has done the first 14 or<br />
16 miler. The problem is most often<br />
first noticed on the short recovery<br />
run following a high miler. This is usually<br />
baffling, since the runner did well<br />
on the big run and they can’t connect<br />
the problem with the cause of it.<br />
The recommendation for rest is never<br />
received well and bedevils a training<br />
schedule that has even longer<br />
distances in the coming weeks. Rest<br />
has the dual outcome of helping the<br />
problem and causing a training gradient<br />
that is too steep. If you miss the<br />
next long run, say a 16 miler, then<br />
you’ll be going from the 14 miler that<br />
caused you the problem, to an 18<br />
miler that will surely leave you in a<br />
sorry condition.<br />
Having laid out the training problems<br />
associated with IT band syndrome;<br />
Information from Your<br />
Doctor of Chiropractic on Running<br />
let’s take a look at the symptoms,<br />
causes and solutions. Here’s what it<br />
feels like:<br />
• The pain is on the outside of the<br />
knee, at the bony area just above<br />
the joint and usually feels like a deep<br />
burning ache while running.<br />
• The pain is worse when going down<br />
hills or stairs. Downhill pain may persist<br />
after the run.<br />
• The pain usually stops, shortly after<br />
the run.<br />
• Subsequent runs result in an earlier<br />
onset of pain, which may also be<br />
more intense.<br />
What is the cause?<br />
Theories are abundant, as are solutions,<br />
leaving the subject open to<br />
a lot of opinions from gurus of the<br />
realm. Having said that, I will substitute<br />
my own observations of runners<br />
who have IT band syndrome for that<br />
which appears in the literature. To<br />
understand the problem let’s take a<br />
look at how your body moves while<br />
running. Running is a one-sided activity,<br />
only one foot is in contact with<br />
the ground at a time. When your foot<br />
strikes the ground, you are in essence<br />
balancing on one leg while the other<br />
half of your body is suspended in<br />
Continued on next page<br />
Page 16 Autumn 2010 www.calchiro.org Page 17
patient information<br />
Illiotibial Band Syndrome Is the Number One Common Injury Caused By Running<br />
patient information<br />
Continued from previous page<br />
space. The muscles that hold you in<br />
this position are the gluteals, psoas,<br />
abs, and a small muscle on the side<br />
of your hip called the tensor fascia latae.<br />
If any of these muscles are weak,<br />
your hip will drift too far lateral and<br />
overstretch the Illiotibial band. This<br />
isn’t usually a problem when running<br />
short distances, but when you<br />
tire later on a long run, the muscles<br />
fail to hold your form and that’s<br />
when the trouble begins. As your<br />
knee passes back and forth under<br />
the overstretched IT band, the bony<br />
prominence plucks it repeatedly and<br />
creates pain and inflammation at the<br />
attachments.<br />
The second biomechanical factor is<br />
that your knee tends to twist just a<br />
little bit when you are running. This<br />
causes the IT band to pluck over the<br />
outside of the knee. The twist occurs<br />
somewhere between the time the<br />
heel strikes and when you push off<br />
with the toe.<br />
There are a few variations of how the<br />
foot strikes the ground and various<br />
schools of thought on exactly how<br />
this should occur. I have seen athletes<br />
of all styles who are very competitive<br />
and injury free. Observation<br />
of sprinters quickly reveals a definite<br />
tendency to run on the toes, in order<br />
to engage the springy calf muscles.<br />
Some of the wackiest looking gait<br />
patterns cause no apparent injuries.<br />
In general though, if your foot rolls<br />
inward too much, it will cause trouble.<br />
This is especially so with endurance<br />
athletes.<br />
Prevention and Treatment<br />
Exercises that strengthen your gluteal<br />
muscles, tensor fascia latae and<br />
core should be your first line of defense.<br />
I have found it nearly impossible<br />
to explain exercises in an article<br />
that are comprehensible. Drawings<br />
and photographs only add to the<br />
confusion. Even face to face coaching<br />
can be difficult to teach the exercises.<br />
I have noticed while teaching the exercises<br />
and stretches to those who<br />
most need them that they are the<br />
same people who have the greatest<br />
difficulty learning them. I have videotaped<br />
the exercises that work the<br />
best.<br />
These are not the only exercises that<br />
work – there are others, but I have<br />
had great success with these. The<br />
3-point touch is the best all around<br />
exercise, followed by the side plank<br />
and abdominal strength. The abdominals<br />
can be tricky if you have a sensitive<br />
back, so I have left out some of<br />
the more effective methods. If you<br />
are a new runner, I highly recommend<br />
that you start these exercises<br />
right now to prevent having problems<br />
in the first place.<br />
Cross training on a bike, rollerblading,<br />
or strength training in the gym<br />
almost completely eliminates the risk<br />
of having the problem. Start cross<br />
training early and you will complete<br />
your training without the risk of IT<br />
band problems.<br />
If you are an experienced runner<br />
who has a recent onset, then think<br />
about getting a new pair of shoes.<br />
If those shoes you have been wearing<br />
have lost their pizzazz and your<br />
gait muscles can’t control your feet<br />
from excessive roll-in, then your legs<br />
will twist too much. Sometimes that<br />
is all it takes, new shoes. This is the<br />
best case scenario, since almost all<br />
runners love new shoes and avoiding<br />
pain is a natural survival instinct.<br />
If you are new to running and you<br />
already have new shoes then a pair<br />
of those off the shelf orthotics might<br />
help.<br />
There is an 80% chance that the<br />
store-bought orthotics will work,<br />
when compared to the custom<br />
made, “Expense Master Nine Thousand<br />
Deluxe” model made by your<br />
local health care professional. Go to<br />
the local running shoe place where<br />
all the runners go to get them. The<br />
guys working there are used to seeing<br />
all manner of problems, and they<br />
are generally pretty good at helping<br />
you to get the right product. I’ve had<br />
great luck with “Superfeet.”<br />
Using a foam roller along the side of<br />
your thigh seems to help many runners.<br />
The theory is that the IT band<br />
Positions<br />
of the knee:<br />
Valgus Varus<br />
is overly tight and needs stretching.<br />
I have personally stretched an actual<br />
IT band and I can tell you that this<br />
anatomy is anything but stretchy. It<br />
is a tough band; it is a ligament and<br />
like all ligaments isn’t intended to<br />
stretch very much. Ligaments are not<br />
supposed to stretch much. If they did<br />
stretch you would have no joint stability.<br />
I don’t pretend to really know<br />
exactly why rolling foam works – I<br />
only know that many runners report<br />
feeling better from the use of it. Add<br />
this one to your repertoire of treatments<br />
and you will increase your<br />
odds of getting better.<br />
Use an ice pack over the affected<br />
area. Since the IT band is very near<br />
the surface, the ice has a more direct<br />
and therefore greater effect. 10 or 15<br />
minutes is enough. If the ice pack is<br />
very cold then a shorter treatment<br />
time is better. I like to use solid ice<br />
massage over the area but<br />
you can only stand it for a<br />
few minutes, 4 to 7 minutes<br />
is enough, no longer.<br />
Use a Styrofoam cup full of<br />
water and freeze it. Then<br />
peel away about 1/2 inch<br />
off the top of the cup. You<br />
can use the ice cup several<br />
times. It is a little drippy,<br />
so you’ll need a towel.<br />
Continuous running on<br />
a slanted road surface is<br />
stressful to the knee on<br />
the low side. Change direction,<br />
switch sides or better yet,<br />
find a flat surface. A short leg can<br />
have the same effect. Keep the short<br />
leg on the high side of the road and<br />
you may even equalize the stress.<br />
You might be surprised how many<br />
runners have a significantly short leg.<br />
A few millimeters is no big deal but<br />
anything over about 10 millimeters is<br />
probably going to cause trouble.<br />
Poor pelvic alignment has the same<br />
effect as a short leg and causes the<br />
runner to have an uneven gait. A<br />
good chiropractor can easily fix this.<br />
Use this simple test to determine if<br />
you are out of alignment. Lie on your<br />
stomach with your head turned to<br />
the right, do a straight leg raise on<br />
the right, then put the leg down and<br />
try the left. Repeat the test with the<br />
head turned in the opposite direction.<br />
The straight leg raise should<br />
yield a level of equality with the head<br />
turned in both directions.<br />
You can try one of those knee straps<br />
placed above the knee. I don’t like<br />
this approach, since it ignores the<br />
cause of the problem, but it can be<br />
a good band-aid treatment until you<br />
can strengthen your gluteal muscles.<br />
Many runners report a decrease in<br />
pain or complete relief.<br />
The best treatment by far is rest. Rest<br />
is a relative. In many cases you can<br />
continue to run but only up to the<br />
point that you have pain. Pushing beyond<br />
that point will probably cause<br />
earlier onset and more severe symptoms.<br />
Avoid running down hills. Do<br />
not shorten your stride as this only<br />
increases the number of knee flexion<br />
cycles and irritates the knee even<br />
more.<br />
Illiotibial band syndrome often resolves<br />
spontaneously, leaving the<br />
afflicted runner to believe that the<br />
treatment he has been using has<br />
worked. Sometimes patients tell<br />
me that their treatment regime has<br />
worked out very well, but I often<br />
wonder whether or not it would have<br />
gone away without treatment. When<br />
you have a tough schedule ahead of<br />
you, it is better to err on the side of<br />
caution and do all that you can to<br />
ameliorate the condition as soon as<br />
possible.<br />
Dr. Smith can be reached by email at<br />
chiroman10@earthlink.net<br />
Page 18 Autumn 2010 www.calchiro.org Page 19
uilding your practice<br />
“Thanks, Doc! I Couldn’t Have Done It Without You.”<br />
building your practice<br />
By Marta Callotta, DC<br />
As chiropractors, we look for many<br />
ways to meet people and build our<br />
practices. Over the years I think I’ve<br />
tried just about everything ethically<br />
possible…paper advertisement,<br />
public speaking, spinal screenings at<br />
health fairs, gift baskets, etc.<br />
One of the ways that I’ve found to<br />
be the most fun and honorable way<br />
to build a practice is by working with<br />
athletes, both amateur and professional.<br />
I have had the honor of<br />
working with Team USA Triathletes,<br />
Duathletes and Volleyball players,<br />
the AVP (American Volleyball Professionals),<br />
USA Track and Field, and my<br />
latest endeavor is as the Team Chiropractor<br />
for the Orange County Roller<br />
Girls (OCRG). DO YOU DERBY?<br />
Working with professional sports<br />
teams can provide many benefits to<br />
you and your practice. There are pros<br />
and cons with this type of marketing.<br />
Consider the following:<br />
Here are the pros:<br />
Dr. Callotta works as a team chiropractor<br />
for USA Triathlon, USA Volleyball, American<br />
Volleyball Professionals (AVP), and is<br />
the Official Chiropractor for the Orange<br />
County Roller Girls. She was awarded<br />
“Doctor of the Year” by the California<br />
Chiropractic Association in 2007-08.<br />
ery time someone they know needs<br />
chiropractic health care, they recommend<br />
my office.<br />
2) It enables you, as a doctor, to<br />
Increase and Expand Your Skills –<br />
Working with athletes is different<br />
than working with the average population.<br />
You see things as a team doctor<br />
that you may not normally see in<br />
the average office setting.<br />
3) Opportunity to Meet Other Health<br />
Care Professionals – Often when<br />
working with professional athletes<br />
there are a number of other types of<br />
professionals you can be exposed to.<br />
While working with Team USA and<br />
AVP I have had the pleasure of meeting<br />
and working with MDs, PTs, ATCs,<br />
and MTs. I have learned a lot about<br />
other professions and other effective<br />
techniques to help the athletes. It<br />
has also allowed me to educate other<br />
professions about what we do as chiropractors.<br />
4) Develop Camaraderie with Team<br />
Members – It allows you to be a part<br />
of something bigger than yourself.<br />
There is great honor and satisfaction<br />
knowing that you have been one of<br />
many to enable an athlete to do what<br />
they do best. Nothing compares to<br />
athletes coming up to you after winning<br />
an event and saying, “Thanks<br />
Doc! I couldn’t have done it without<br />
you.”<br />
5) Shines a Positive Light on Our Profession<br />
- I have found one of the keys<br />
to success in healthcare is educating<br />
people. Many simply don’t know<br />
what chiropractic is all about, or have<br />
heard that “horror story.” Here’s an<br />
opportunity to positively demonstrate<br />
what chiropractic can do.<br />
6) Healthier Patient – Typically, athletes,<br />
professional or otherwise, tend<br />
to be healthier than the average<br />
population. It’s enjoyable to work<br />
with someone who recognizes the<br />
importance of taking care of themselves.<br />
You don’t have to convince<br />
1) Great Marketing Exposure – As<br />
the team chiropractor for OCRG, I<br />
have exclusive marketing benefits<br />
with the team. I am highlighted at<br />
all of their games, have a very large<br />
banner displayed at the games, am<br />
mentioned in their program and have<br />
a table at their events with my office<br />
information. Not only that, but evthem<br />
of the importance of your work<br />
and how they will benefit. They often<br />
already know.<br />
7) It’s Fun!!! – Working with athletes<br />
is fun and rewarding. Knowing you<br />
were able to help athletes achieve<br />
their goals beats the heck out of spinal<br />
screenings any day!<br />
Here are some cons:<br />
1) It encompasses a lot of volunteer<br />
time, but with each event I walk away<br />
with something more to make me be<br />
a better doctor and a better help to<br />
my patients. Recognize that you will<br />
not walk away with a patient with<br />
each event you work, but what you<br />
gain in knowledge and experience is<br />
worth it.<br />
2) Often there are some personal<br />
costs involved. This can be anything,<br />
suh as supplies, parking, or gas and<br />
hotel costs, depending on how far<br />
you travel.<br />
3) Athletes are intense people. Many<br />
are Type A personalities. This is<br />
where they get their drive to accomplish<br />
what they are trying to accomplish.<br />
You must take your ego out of<br />
the equation and recognize that you<br />
might get yelled at a time or two. You<br />
must remember that it’s not about<br />
you, it’s about the athletes and their<br />
needs.<br />
In summary, only you can decide<br />
what works best for you when marketing<br />
your practice. If you have not<br />
considered the athletic population, I<br />
encourage you to do so. It’s been one<br />
of the most rewarding avenues I’ve<br />
taken, professionally as well as personally.<br />
I recently participated in a video production<br />
based on the OC Roller Girls<br />
and my participation with them. I invite<br />
you to watch the video to get an<br />
idea of how much fun you can have<br />
when working with athletes. Enjoy!<br />
Page 20 Autumn 2010 www.calchiro.org Page 21
cca facebook site<br />
local liaison program<br />
<strong>CCA</strong> and ACA Collaborate<br />
to Resolve Insurance Problems<br />
In an effort to improve state-level advocacy efforts in the<br />
insurance arena, the American Chiropractic Association<br />
developed the Local Liaison Program (LLP). Each state<br />
is represented by an appointed doctor of chiropractic to<br />
serve as a direct link between the ACA, individual doctors,<br />
the state association, and all insurers in the state.<br />
For California, <strong>CCA</strong> is pleased to announce that C. Bret Sullivan,<br />
D.C. has been chosen by the ACA Board of Governors<br />
(BOG) as the new California Local Liaison Program (LLP)<br />
representative. Dr. Sullivan is <strong>CCA</strong>’s Insurance Department<br />
Chairman. He practices in Fresno and has been involved in<br />
<strong>CCA</strong> leadership for a number of years.<br />
The ACA Insurance Relations Department and Dr. Sullivan<br />
along with <strong>CCA</strong>’s Insurance Department will collaborate on<br />
how to effectively resolve reported problems with insurance<br />
and reimbursement issues and concerns and other<br />
policy and procedure matters received.<br />
Questions and additional information or reporting of insurance-related<br />
problems can be made to ACA and <strong>CCA</strong> as<br />
follows:<br />
ACA<br />
<strong>CCA</strong><br />
E-mail LLPinfo@acatoday.org<br />
Call Dr. Andrew P. Slavik at 859.806.1660<br />
E-mail at ccaqna@calchiro.org<br />
Call Dr. C. Bret Sullivan at 559.438.8900.<br />
Please take the time to report problems so that <strong>CCA</strong> and<br />
ACA can collaborate to find solutions to insurance and reimbursement<br />
challenges.<br />
I have been appointed by the Board of Governors of<br />
the ACA to the Local Liaison program as the representative<br />
for California. This program is designed<br />
to collaborate with the other states and the ACA<br />
regarding national and local insurance issues. We<br />
will meet soon to discuss and strategize the future of<br />
insurance and the impact national and local health<br />
care will have on the profession.<br />
Some of the topics we will be discussing are: Payor<br />
Trends, Regional and State Strategic Planning,<br />
Health Insurer Perspectives and opportunities for<br />
Chiropractic in Health Care Reform.<br />
I don’t know of anyone who could better represent<br />
the chiropractic profession in insurance relations<br />
both on a state and national level. Dr. Sullivan’s vast<br />
experience and knowledge render him the perfect<br />
candidate for this important and prestigious position.<br />
Kenneth Winer, DC<br />
<strong>CCA</strong> President<br />
I am exited to be involved with the Local Liaison Program<br />
representing our state.<br />
Bret Sullivan DC, FACO<br />
<strong>CCA</strong> Insurance Relations Department Chair<br />
Page 22 Autumn 2010 www.calchiro.org Page 23
12 hours of FREE CE!<br />
12-Hour Re-Licensing Seminars • Fall 2010<br />
Right in Your Back Yard<br />
San Rafael<br />
Right in Your Back Yard<br />
Orange County/Santa Ana<br />
November 6-7 November 13-14<br />
Saturday<br />
Saturday<br />
7 Minutes to Lifelong Wellness (3 hrs) Diagnostics (4 hrs) 1pm-5:30pm<br />
7:30am-10:30am<br />
Dennis Buckley, DC<br />
John Maher, DC, DCBCN<br />
Chiropractic diagnostics – a broad<br />
Sponsored by BioPharma Scientific<br />
topic made up of the methods DCs<br />
Dr. Maher makes it easy to evaluate<br />
use to evaluate patients. This class explores<br />
your patients’ lifestyles for health and wellness a variety of diagnostic methods, care for<br />
in their quest to attain and maintain “The 100 subluxation-based findings as well as lifestyle<br />
Year Lifestyle.” His on-line program automates indicators and how to effectively convey those<br />
the process of preparing and delivering<br />
conclusions to help patients achieve and<br />
personal patient lifestyle assessments that maintain goals for lifetime health and wellness.<br />
include health-improving recommendations Additional registration fee applies for 100YL<br />
and wellness lifestyle action plans. One such credit.<br />
action plan tackles cardiovascular disease and Sunday<br />
hypertension. Dr. Maher presents a study he<br />
co-wrote and published in 2009 in the <strong>Journal</strong> Adjustive Technique* (4 hrs)<br />
of Chiropractic Education that strongly supports 8am-12:00pm<br />
the potential for a simple, high-compliance, Dave Benevento, DC<br />
natural, pill-free way to support healthy blood Join Dr. David Benevento, <strong>CCA</strong> Past President,<br />
pressure, without any special diets, that you can for an informative presentation on integrating<br />
help your patients implement. As a bonus, the functional evaluation testing with diversified<br />
on-line program can also be used to promote adjustive technique. Lower and upper back and<br />
your wellness practice to your community. (Use lower and upper extremities will be reviewed.<br />
of the on-line program is free to all attendees.) Additional registration fee applies for 100YL<br />
Additional registration fee applies for 100YL credit.<br />
credit.<br />
Radiology (5 hrs) 11am-5:30pm<br />
Cliff Tao, DC, DACBR<br />
Mark your calendar!<br />
Learn to take sharper, better-quality x-rays to<br />
more accurately diagnose a patient’s condition,<br />
how to identify common spine disorders in order San Diego<br />
to render proper and effective treatment, review<br />
unusual findings and how to deal with them,<br />
January 22-23, 2011<br />
and examine the capabilities of various imaging<br />
modalities. The class winds up with a fun and<br />
Classes to include:<br />
interactive bone radiology quiz.<br />
Radiology (5 hrs)<br />
QME (6 hrs)<br />
Wellness (3 hrs)<br />
Adjustive Technique (4 hrs)<br />
Presenters TBA<br />
All seminars have been submitted to the California Board<br />
of Chiropractic Examiners for continuing education credit.<br />
* Adjustive technique classes fulfill BCE adjustive<br />
technique requirements.<br />
Patient Management & the 100<br />
Year Lifestyle Paradigm (8 hours)<br />
7:30am-5:00pm<br />
Eric Plasker, DC<br />
Dr. Plasker gives you knowledge, research<br />
and clinical skills to more effectively manage<br />
patients with acute and chronic health<br />
problems and transition them to living healthier<br />
lifestyles. In addition, you will learn how peak<br />
performance and longevity go hand-in-hand<br />
for both the athletic and non-athletic patient,<br />
regardless of age. Additional registration fee<br />
applies for 100YL credit.<br />
Radiology (5 hrs) 11am-5:00pm<br />
Cliff Tao, DC, DACBR<br />
Learn to take sharper, better-quality x-rays to<br />
more accurately diagnose a patient’s condition,<br />
how to identify common spine disorders in order<br />
to render proper and effective treatment, review<br />
unusual findings and how to deal with them,<br />
and examine the capabilities of various imaging<br />
modalities. The class winds up with a fun and<br />
interactive bone radiology quiz.<br />
Sunday<br />
Adjustive Technique* (4 hrs)<br />
8am-12:00pm<br />
Mark Charrette, DC<br />
Sponsored by Foot Levelers, Inc.<br />
Back by popular demand! Join Dr. Mark<br />
Charrette for four hours of extremity adjusting.<br />
C a l i f o r n i a<br />
C h i r o p r a c t i c<br />
A s s o c i a t i o n<br />
Register Today for 12 hours of FREE CE!<br />
Name<br />
Address<br />
City State Zip<br />
Phone/Fax<br />
Is this a new address?<br />
PROGRAM LOCATION & DATE (check one)<br />
Right in Your Back Yard<br />
November 6-7<br />
Four Points by Sheraton<br />
1010 Northgate Drive, San Rafael 94903<br />
415-479-8800 hotel/reservations<br />
www.starwoodhotels.com/fourpoints<br />
Sign me up for: (check below)<br />
Email<br />
Check here if you have special needs that may require our attention.<br />
MAIL Registration to: <strong>CCA</strong>, 1451 River Park Drive, Suite 230, Sacramento, CA 95815-4521<br />
FAX (916) 648-2738 CALL (916) 648-2727 ext. 141 or 120 WEB www.calchiro.org<br />
Please note: a confirmation letter will be sent electronically to the email address provided above.<br />
San Rafael Orange County San Diego (2011)<br />
Right in Your Back Yard<br />
November 13-14<br />
Doubletree Santa Ana/Orange County Airport<br />
201 E. MacArthur Blvd., Santa Ana 92707<br />
714-825-3333 hotel direct phone<br />
1-800-222-TREE/reservations<br />
www.doubletreeocairport.com<br />
MEMBER<br />
NON-MEMBER<br />
Early Bird / After<br />
San Rafael: 10/25, Orange County: 11/1<br />
San Diego: 1/10 )<br />
Doctor of Chiropractic FREE* with $81 deposit $205 / $235<br />
Radiology Only FREE* with $81 deposit $165 / $195<br />
Technique Only FREE* with $81 deposit $165 / $195<br />
QME Only FREE* with $81 deposit $165 / $195<br />
Student $59 $89** / $119**<br />
100 YL Certification Classes (Diagnostics and/or Tech)*** $155 N/A<br />
*Limited FREE Seating Available. Once the FREE seats are filled and if space permits, additional seats may be purchased.<br />
**Non-member rate includes S<strong>CCA</strong> membership.<br />
***There is a $155 charge for taking the classes for <strong>CCA</strong> 100 Year Lifestyle Certification credit.<br />
HOW TO RESERVE YOUR SEAT<br />
MEMBERS: To save your seat, you must send a check or credit card authorization in the<br />
amount of $81. If you attend the seminar you reserved, your check will NOT be cashed, and<br />
your credit card will NOT be charged.<br />
NON-MEMBERS: Provide check or credit card payment for the appropriate class fee listed above.<br />
Total Amount Due $ Check Payable to <strong>CCA</strong> Enclosed: # , or<br />
VISA MC AMEX DISCOVER Credit Card # Exp.<br />
Right in Your Back Yard<br />
January 22-23, 2011<br />
Catamaran Resort & Spa<br />
3999 Mission Blvd., San Diego 92109<br />
858-488-1081 hotel direct phone<br />
800-422-8386/reservations<br />
www.catamaranresort.com<br />
Yes! I will be taking:<br />
Please mark each applicable class<br />
Radiology<br />
San Rafael, 11/6<br />
Orange County, 11/13<br />
San Diego, 1/22/2011<br />
Diagnostics<br />
San Rafael, 11/6<br />
Wellness<br />
San Rafael, 11/6<br />
San Diego, 1/22/2011<br />
QME<br />
San Diego, 1/22/2011<br />
Patient Management/<br />
100 Year Lifestyle<br />
Certification<br />
Orange County, 11/13<br />
Adjustive Technique<br />
San Rafael, 11/7<br />
Orange County, 11/14<br />
San Diego, 1/23/2011<br />
4 Easy Ways to Register<br />
FAX: 916.648.2738<br />
CALL: 916.648.2727, ext. 120 or ext. 141<br />
MAIL: California Chiropractic Assn.<br />
1451 River Park Dr., Ste. 230<br />
Sacramento, CA 95815-4521<br />
ONLINE: www.calchiro.org<br />
C a l i f o r n i a<br />
C h i r o p r a c t i c<br />
A s s o c i a t i o n<br />
CANCELLATIONS: All cancellations must be in writing. You may transfer location up to 7 days prior to original registered seminar date, without penalty. <strong>CCA</strong> MEMBERS:<br />
Seminar cancellations received in the <strong>CCA</strong> office 14 days prior to seminar date will not be subject to a service charge. After the 14-day deadline, a $50 cancellation fee will<br />
apply. “No shows” the day of the seminar automatically will be charged $81. NON-MEMBERS: Seminar cancellations received in the <strong>CCA</strong> office 14 days prior to seminar date<br />
are subject to a 20% service charge. Cancellations after the 14 day deadline, and up to 5pm on the day prior are subject to a 40% service charge.<br />
IMPORTANT: “No shows” or cancellations the day of the seminar are liable for the entire fee. If <strong>CCA</strong> cancels for any reason, <strong>CCA</strong>’s liability is limited to the return of the registration<br />
fee only. <strong>CCA</strong> will not reimburse registrant for any travel or hotel cancellation fees or penalties. Checks returned due to insufficient funds and/or stop payment are<br />
subject to a $25 returned check fee. Retain a copy of this form for your records. If you fax your registration, you MUST reserve/pay by credit card.<br />
100 YEAR LIFESTYLE CERTIFICATION: 100 Year Lifestyle certification classes are eligible for regular continuing education credit at no charge and are eligible for credit toward<br />
100 Year Lifestyle certification for up to 30 days from the date of the seminar. Certification seminar fees apply if class is used toward 100 Year Lifestyle certification.<br />
For <strong>CCA</strong> use only: Verify record _________ Processed _________ Confirm e-ltr _________<br />
Page 24 Autumn 2010 www.calchiro.org Page 25
<strong>CCA</strong> Calendar<br />
calendar<br />
OCTOBER<br />
October 26 – Stockton<br />
<strong>CCA</strong>-San Joaquin/Stanislaus District Present Evaluation<br />
of Chronic Pain & Balance Disorders-Part 1”<br />
Approved for 2 general CE hrs: CA-A-10-08-5203; Speaker<br />
– Russell Rottaker, DC, DACNB<br />
Casa Flores Restaurant, 3201 W. Benjamin Holt, Stockton<br />
To register, contact Dr. Michael Arishin at (209) 957-9901.<br />
NOVEMBER<br />
November 6-7 – San Rafael<br />
<strong>CCA</strong> Fall 2010 Right in Your Back Yard FREE CE 12-hour<br />
Relicensing Seminar including X-ray and Adjustive<br />
Technique.<br />
Approved for 12 CE hrs, incl. adjustive technique: CA-A10-<br />
08-5208<br />
Four Points by Sheraton, 1010 Northgate Drive, San Rafael<br />
To register, contact <strong>CCA</strong> at (916) 648-2727, ext. 141 or<br />
120, or register online.<br />
November 13-14 – Santa Ana<br />
<strong>CCA</strong> Fall 2010 Right in Your Back Yard FREE CE 12-hour<br />
Relicensing Seminar including X-ray and Adjustive<br />
Technique.<br />
Approved for 12 CE hrs, incl. adjustive technique: CA-A10-<br />
08-5209<br />
Doubletree Hotel Orange County/Santa Ana, 201 E.<br />
MacArthur Blvd, Santa Ana<br />
To register, contact <strong>CCA</strong> at (916) 648-2727, ext. 141<br />
or 120, or register online.<br />
November 16 – Stockton<br />
<strong>CCA</strong>-San Joaquin/Stanislaus District Present Evaluation<br />
of Chronic Pain & Balance Disorders-Part 2”<br />
Approved for 2 general CE hrs: CA-A-10-08-5204; Speaker<br />
– Russell Rottaker, DC, DACNB<br />
Casa Flores Restaurant, 3201 W. Benjamin Holt, Stockton<br />
To register, contact Dr. Michael Arishin at (209) 957-9901.<br />
<strong>CCA</strong> 100 YEAR LIFESTYLE CERTIFICATION DISTANCE LEARNING<br />
All Calls on Tuesdays, 1-2 p.m. PST for <strong>CCA</strong> 100 Year Lifestyle Certification Registrants*. Dial-in instructions will be<br />
e-mailed to you. To learn more about and register for <strong>CCA</strong>’s pioneering <strong>CCA</strong> 100 Year Lifestyle Certification program,<br />
visit the “Events & CE” page on <strong>CCA</strong>’s Web site at www.calchiro.org/events.asp<br />
November 2 Public and Media Relations<br />
November 16 Documentation<br />
December 7 Public and Media Relations<br />
December 21 Business and Practice Management<br />
Multiple Seminar Dates in 2010<br />
You must be part of the <strong>CCA</strong>-100 Year Lifestyle Certification program<br />
to participate. Visit the “Events & CE” page on <strong>CCA</strong>’s Web<br />
site at www.calchiro.org to learn more. For more information regarding<br />
<strong>CCA</strong> convention and seminars, contact Mary Witcraft at<br />
the <strong>CCA</strong> office by calling 916-648-2727, ext. 141 or by e-mailing<br />
mywit@calchiro.org<br />
<strong>CCA</strong> and Arthur Faygenholtz, DC Present Integrating Chiropractic with Dynamic Spinal Stretching for Flexibility &<br />
Rehabilitation; Speakers – Arthur Faygenholtz, DC & Ron Brenner, DC. Approved for 12 hrs CE, including Adjustive Technique<br />
– CA-A-10-01-4892. To register, contact Dr. Faygenholtz at (831) 688-0361 or visit www.StickStretching.com<br />
Remaining dates and locations in 2010: October 23 Redding and November 13 Santa Cruz<br />
<strong>CCA</strong> and Mark Schillinger, DC Present Adjusting the Mind, Stress Management for Mental Subluxations<br />
Speaker: Mark Schillinger, DC; Approved for 12 hrs CE, including Adjustive Technique – CA-A-10-01-4914<br />
To register, contact Dr. Mark Schillinger at (415) 491-0959 or visit www.schillinger-chiro.com<br />
Last 2010 date and location: November 20 Hayward<br />
Page 26 Autumn 2010 www.calchiro.org Page 27
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www.practiceadvisors.com<br />
WHY CHOOSE PPA | CHIROPRACTIC PRACTICES FOR SALE | CONTACT PPA<br />
Positions Available<br />
Chiropractic Doctor Wanted Generous Salary, Insurance<br />
Benefits, Profitable Bonus, Paid Vacations & Holidays,<br />
Rewarding Retirement Plan Call Amber at 831-784-1924<br />
[102410]<br />
BOISE, ID-Est. 1998, 3/yr av. collections $266K. Terms negot.<br />
Possible 50% buy-out. 96% billable fee sched coll.<br />
Send E-mail to: idahopractice4sale@boisechirohealth.net<br />
[100210]<br />
CHINO, CA– Est. 1990, Diversified, Activator, Flexion Dist.,<br />
2200 sq. ft. Remodeled in 2009. Great staff is willing to<br />
stay. Professional Practice Specialists www.practicesales.<br />
com [102310]<br />
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and Associates<br />
Providing quality,<br />
caring, doctors since 1989.<br />
• Dependable<br />
• Experienced<br />
• Client References<br />
• Most Techniques<br />
• Daily, Weekly, Monthly Rates<br />
Vacation Relief and<br />
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If you are a doctor who:<br />
• Needs temporary relief<br />
• Needs and associate doctor<br />
• Wants to do coverage<br />
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Call (800) 501-6111<br />
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<strong>classified</strong> <strong>ads</strong><br />
MISSION VIEJO, CA - Diversified and Activator. Collects<br />
about $21,000 per month. Two treatments rooms, massage<br />
and doctors office. Professional Practice Specialists I<br />
www.practicesales.com [102310]<br />
Mt Shasta, Ca practice for sale. Ideal practice in pristine,<br />
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- my practice is a slow paced eclectic approach - diversified,<br />
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collects about $166,000/yr with a 67% NET before<br />
taxes of $111,000 Professional Practice Specialists Inc<br />
www.practicesales.com [1024010]<br />
Beautiful Campbell, CA Office For Sale: Collected $317K In<br />
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Space for Rent<br />
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hours and terms negotiable, near freeway, shared equipment,<br />
and shared billing service, 3 treatment rooms.<br />
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Space to share/rent in San Bernardino. Full service office,<br />
10 treating rooms, 3 therapy rooms and rehab. Contact<br />
Brenda@909 888-7649. [102410]<br />
Office space for rent in Sherman Oaks facility sharing space<br />
with chiropractor, acupuncturist, and medical doctor. PT<br />
rooms also available for use. 818.784.2060 [110110]<br />
Continued on next page<br />
Page 28 Autumn 2010 www.calchiro.org Page 29
<strong>classified</strong> <strong>ads</strong><br />
Classified Ads<br />
CALIFORNIA CHIROPRACTIC ASSOCIATION<br />
Continued from previous page<br />
Space for Rent<br />
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market rate & terms, motivated landlord 310-792-3650<br />
[92010]<br />
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Diversified, Cox, Activator, SOT. W/C. P.I., ASHP,<br />
and other insurers. Reasonable rates. (510)724-9760<br />
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Friendly Chiropractor with over 20 years of experience.<br />
Most Techniques including AK, CBP activator Diversified.<br />
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[11142010]<br />
Conscientious Dr with 30 yrs experience. Reliable, insured,<br />
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Over 20 years experience. I.M.E., C.C.S.P., J.D., retired<br />
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[91411]<br />
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Wanted<br />
<strong>CCA</strong> Members Wanted. Join <strong>CCA</strong> today! Call 916.648.2727,<br />
x124 or email svanhorn@calchiro.org<br />
Visit<br />
www.calchiro.org/showAds.asp<br />
to view or submit <strong>CCA</strong> Classified Ads<br />
Member rate: $20/month, $220/year<br />
Non-Member Rate: $35/month, $385/year<br />
Dear Doctor,<br />
CALIFORNIA CHIROPRACTIC ASSOCIATION<br />
I am pleased to present you the 2010 <strong>CCA</strong> General Election Official<br />
Voter Information Guide. California Chiropractic Association<br />
created this voter guide to increase the political power of our<br />
profession. If doctors of chiropractic join together to speak<br />
with one voice then the chiropractic profession can significantly<br />
impact the future of this state.<br />
The candidates listed herein have been endorsed by their local<br />
<strong>CCA</strong> chiropractic district or, for constitutional offices, the <strong>CCA</strong><br />
board. Endorsements are based on the candidates’ interest in<br />
health policy, support toward chiropractic and their ability to<br />
win. The state legislators elected this year will have a significant<br />
impact on your ability to practice chiropractic in California and<br />
patients’ access to your services. When you cast your vote this<br />
year, I ask you to temporarily put aside your party affiliation and<br />
think about the future of your profession.<br />
Yours in health,<br />
General<br />
Election<br />
Official Voter<br />
Information<br />
Guide<br />
Kenneth Winer, DC<br />
<strong>CCA</strong> President<br />
Page 30 Autumn 2010 www.calchiro.org Page 31
voter’s guide<br />
voter’s guide<br />
November 2, 2010<br />
General Election<br />
Polls open from 7 a.m. – 8 p.m.<br />
Statewide Offices<br />
Candidate (Party)<br />
Jerry Brown (D) Governor<br />
State Senate<br />
Candidate (Party)<br />
Tom Berryhill (R)<br />
SD 14<br />
Counties Represented<br />
Fresno (p), Madera (p),<br />
Mariposa, San Joaquin (p),<br />
Stanilaus (p), Tuolumne<br />
State Senate<br />
Candidate (Party)<br />
Joel Anderson (R)<br />
SD 36<br />
Counties Represented<br />
Riverside (p), San Diego (p)<br />
Need to find your polling place?<br />
Visit the secretary of state’s web site at<br />
Dave Jones (D)<br />
Insurance Commissioner<br />
Michael Rubio (D)<br />
SD 16<br />
Fresno (p), Kern (p),<br />
Kings, Tulare (p)<br />
Mark Wyland (R)<br />
SD 38<br />
Orange (p), San Diego (p)<br />
www.sos.ca.gov<br />
Your polling place location is<br />
also listed on the back cover<br />
of your Sample Ballot mailed to you<br />
by your county elections official.<br />
Call your county elections office<br />
for assistance.<br />
Need to find your district number?<br />
If you don’t know in which assembly<br />
district (AD) or senate district (SD)<br />
you reside, there are<br />
a number of ways to find out!<br />
Consult your sample ballot<br />
(your districts will be listed inside)<br />
or visit <strong>CCA</strong>’s website at<br />
www.calchiro.org<br />
go to News & Legislation and<br />
enter your home address under<br />
“My Elected Officials”.<br />
Mike Villines (R)<br />
Tony Strickland (R) Controller<br />
State Senate<br />
Candidate (Party)<br />
Noreen Evans (D)<br />
SD 02<br />
Doug La Malfa (R)<br />
SD 04<br />
Darrell Steinberg (D)<br />
SD 06<br />
Leland Yee (D)<br />
SD 08<br />
Ellen Corbett (D)<br />
SD 10<br />
Anna Caballero (D)<br />
SD 12<br />
Insurance Commissioner<br />
Counties Represented<br />
Humbolt, Lake,<br />
Mendocino, Napa,<br />
Solano, Sonoma<br />
Butte, Colusa, Del Norte,<br />
Glenn, Nevada (p), Placer,<br />
Shasta, Siskiyou, Sutter,<br />
Tehama, Trinity, Yuba<br />
Sacramento (p)<br />
San Francisco (p),<br />
San Mateo (p)<br />
Alameda (p),<br />
Santa Clara (p)<br />
Madera (p), Merced,<br />
Monterey (p), San Benito,<br />
Stanislaus (p)<br />
Jean Fuller (R)<br />
SD 18<br />
Alex Padilla (D)<br />
SD 20<br />
Kevin De León (D)<br />
SD 22<br />
Ed Hernandez (D)<br />
SD 24<br />
Curren Price (D)<br />
SD 26<br />
Jenny Oropeza (D)<br />
SD 28<br />
Ron Calderón (D)<br />
SD 30<br />
Gloria Negrete<br />
McLeod (D)<br />
SD 32<br />
Lou Correa (D)<br />
SD 34<br />
Inyo, Kern (p),<br />
San Bernardino (p),<br />
Tulare (p)<br />
Los Angeles (p) - Pacoima<br />
Los Angeles (p) - Los<br />
Angeles<br />
Los Angeles (p) - Los<br />
Angeles<br />
Los Angeles (p) - Los<br />
Angeles<br />
Los Angeles (p) - Long<br />
Beach<br />
Los Angeles (p) -<br />
Montebello<br />
Los Angeles (p),<br />
San Bernardino (p)<br />
Orange (p)<br />
No Endorsement<br />
SD 40<br />
State Assembly<br />
Candidate (Party)<br />
Wesley Chesbro (D)<br />
AD 01<br />
Jim Nielsen (R)<br />
AD 02<br />
Dan Logue (R)<br />
AD 03<br />
Ted Gaines (R)<br />
AD 04<br />
Richard Pan (D)<br />
AD 05<br />
Jared Huffman (D)<br />
AD 06<br />
Michael Allen (D)<br />
AD 07<br />
Imperial, Riverside (p),<br />
San Diego (p)<br />
Counties Represented<br />
Del Norte, Humboldt,<br />
Lake, Mendocino,<br />
Sonoma (p), Trinity<br />
Butte (p), Colusa, Glenn,<br />
Modoc, Shasta, Siskiyou,<br />
Sutter, Tehama, Yolo (p)<br />
Butte (p), Lassen,<br />
Nevada, Placer (p),<br />
Plumas, Sierra, Yuba<br />
Alpine, El Dorado (p),<br />
Placer (p),<br />
Sacramento (p)<br />
Placer (p),<br />
Sacramento (p)<br />
Marin, Sonoma (p)<br />
Napa, Solano, Sonoma (p)<br />
Page 32 Autumn 2010 www.calchiro.org Page 33
voter’s guide<br />
voter’s guide<br />
State Assembly<br />
State Assembly<br />
Candidate (Party)<br />
Counties Represented<br />
Candidate (Party)<br />
Counties Represented<br />
Candidate (Party)<br />
Counties Represented<br />
Candidate (Party)<br />
Counties Represented<br />
Mariko Yamada (D)<br />
AD 08<br />
Solano (p), Yolo (p)<br />
Jerry Hill (D)<br />
AD 19<br />
San Mateo (p)<br />
No Endorsement<br />
AD 30<br />
Fresno (p), Kern (p),<br />
Kings, Tulare (p)<br />
Julia Brownley (D)<br />
AD 41<br />
Los Angeles (p),<br />
Ventura (p)<br />
Roger Dickinson (D)<br />
AD 09<br />
Sacramento (p)<br />
Bob Wieckowski (D)<br />
AD 20<br />
Alameda (p),<br />
Santa Clara (p)<br />
Henry Perea (D)<br />
AD 31<br />
Fresno (p), Tulare (p)<br />
Mike Feuer (D)<br />
AD 42<br />
Los Angeles (p) - Los<br />
Angeles<br />
Alyson Huber (D)<br />
AD 10<br />
Amador, El Dorado (p),<br />
Sacramento (p),<br />
San Joaquin (p)<br />
Rich Gordon (D)<br />
AD 21<br />
San Mateo (p),<br />
Santa Clara (p)<br />
Shannon Grove (R)<br />
AD 32<br />
Kern (p),<br />
San Bernardino (p)<br />
Mike Gatto (D)<br />
AD 43<br />
Los Angeles (p) - Burbank<br />
Susan Bonilla (D)<br />
AD 11<br />
Contra Costa (p)<br />
Paul Fong (D)<br />
AD 22<br />
Santa Clara (p)<br />
Katcho Achadjian<br />
(R)<br />
AD 33<br />
San Luis Obispo,<br />
Santa Barbara (p)<br />
Anthony Portantino<br />
(D)<br />
AD 44<br />
Los Angeles (p) - La<br />
Canada Flintridge<br />
Fiona Ma (D)<br />
AD 12<br />
San Francisco (p),<br />
San Mateo (p)<br />
Nora Campos (D)<br />
AD 23<br />
Santa Clara (p)<br />
Connie Conway (R)<br />
AD 34<br />
Inyo, Kern (p),<br />
San Bernardino (p),<br />
Tulare (p)<br />
Gil Cedillo (D)<br />
AD 45<br />
Los Angeles (p) - Los<br />
Angeles<br />
Tom Ammiano (D)<br />
AD 13<br />
San Francisco (p)<br />
Jim Beall (D)<br />
AD 24<br />
Santa Clara (p)<br />
Das Williams (D)<br />
AD 35<br />
Santa Barbara (p),<br />
Ventura (p)<br />
John Pérez (D)<br />
AD 46<br />
Los Angeles (p) - Los<br />
Angeles<br />
Nancy Skinner (D)<br />
AD 14<br />
Alameda (p),<br />
Contra Costa (p)<br />
Kristen Olsen (R)<br />
AD 25<br />
Calaveras, Madera<br />
(p), Mariposa, Mono,<br />
Stanislaus (p), Tuolumne<br />
Steve Knight (R)<br />
AD 36<br />
Los Angeles (p),<br />
San Bernardino (p)<br />
Holly Mitchell (D)<br />
AD 47<br />
Los Angeles (p) - Los<br />
Angeles<br />
No Endorsement<br />
AD 15<br />
Alameda (p), Contra<br />
Costa (p), Sacramento<br />
(p), San Joaquin (p)<br />
Bill Berryhill (R)<br />
AD 26<br />
San Joaquin (p),<br />
Stanislaus (p)<br />
Jeff Gorrell (R)<br />
AD 37<br />
Kern (p), Los Angeles (p),<br />
Ventura (p)<br />
Mike Davis (D)<br />
AD 48<br />
Los Angeles (p) - Los<br />
Angeles<br />
Sandré Swanson (D)<br />
AD 16<br />
Alameda (p)<br />
William Monning (D)<br />
AD 27<br />
Monterey (p),<br />
Santa Clara (p),<br />
Santa Cruz (p)<br />
Cameron Smyth (R)<br />
AD 38<br />
Los Angeles (p),<br />
Ventura (p)<br />
Mike Eng (D)<br />
AD 49<br />
Los Angeles (p) -<br />
Monterey Park<br />
Cathleen Galgiani (D)<br />
AD 17<br />
Merced, San Joaquin (p),<br />
Stanislaus (p)<br />
Luis Alejo (D)<br />
AD 28<br />
Monterey (p),<br />
San Benito, Santa Clara (p),<br />
Santa Cruz (p)<br />
Felipe Fuentes (D)<br />
AD 39<br />
Los Angeles (p) - Sylmar<br />
Ricardo Lara (D)<br />
AD 50<br />
Los Angeles (p) - South<br />
Gate<br />
Mary Hayashi (D)<br />
AD 18<br />
Alameda (p)<br />
Linda Halderman (R)<br />
AD 29<br />
Fresno (p), Madera (p),<br />
Tulare (p)<br />
Bob Blumenfield (D)<br />
AD 40<br />
Los Angeles (p) -<br />
Woodland Hills<br />
Stephen Bradford (D)<br />
AD 51<br />
Los Angeles (p) -<br />
Inglewood<br />
Page 34 Autumn 2010 www.calchiro.org Page 35
voter’s guide<br />
voter’s guide<br />
State Assembly<br />
Candidate (Party)<br />
Isadore Hall, III (D)<br />
AD 52<br />
Betsy Butler (D)<br />
AD 53<br />
Bonnie Lowenthal<br />
(D)<br />
AD 54<br />
Counties Represented<br />
Los Angeles (p) -<br />
Compton<br />
Los Angeles (p) - Torrance<br />
Los Angeles (p) - Long<br />
Beach<br />
Candidate (Party)<br />
Mike Morrell (R)<br />
AD 63<br />
Brian Nestande (R)<br />
AD 64<br />
Paul Cook (R)<br />
AD 65<br />
Counties Represented<br />
San Bernardino (p),<br />
Riverside (p)<br />
Riverside (p)<br />
San Bernardino (p),<br />
Riverside (p)<br />
State Assembly<br />
Candidate (Party)<br />
Martin Garrick (R)<br />
AD 74<br />
Nathan Fletcher (R)<br />
AD 75<br />
Toni Atkins (D)<br />
AD 76<br />
Counties Represented<br />
San Diego (p) - Carlsbad<br />
San Diego (p) - San Diego<br />
San Diego (p) - San Diego<br />
Other<br />
Endorsements<br />
In accordance with the<br />
<strong>CCA</strong> Long Range Plan, <strong>CCA</strong> supports<br />
doctors of chiropractic for election to<br />
local, state and federal office.<br />
<strong>CCA</strong> also endorses local candidates<br />
supportive of the profession.<br />
<strong>CCA</strong> is pleased to endorse<br />
the following local candidates:<br />
Warren Furutani (D)<br />
AD 55<br />
Los Angeles (p) - Long<br />
Beach<br />
Kevin Jeffries (R)<br />
AD 66<br />
Riverside (p),<br />
San Diego (p)<br />
Brian Jones (R)<br />
AD 77<br />
San Diego (p) - La Mesa<br />
Candidate<br />
Tony Mendoza (D)<br />
AD 56<br />
Los Angeles (p) - Artesia<br />
Jim Silva (R)<br />
AD 67<br />
Orange (p) - Huntington<br />
Beach<br />
Marty Block (D)<br />
AD 78<br />
San Diego (p) - San Diego<br />
Mark Brown, DC<br />
Truckee Town Council<br />
Roger Hernandez (D)<br />
AD 57<br />
Los Angeles (p) - Baldwin<br />
Park<br />
Allan Mansoor (R)<br />
AD 68<br />
Orange (p) - Costa Mesa<br />
Ben Hueso (D)<br />
AD 79<br />
San Diego (p) - Chula<br />
Vista<br />
Jeffrey Lease, DC<br />
San Jose/Evergreen Community College<br />
District Trustee<br />
Charles Calderón (D)<br />
AD 58<br />
Los Angeles (p) - Whittier<br />
Jose Solorio (D)<br />
AD 69<br />
Orange (p) - Santa Ana<br />
Manuel Pérez (D)<br />
AD 80<br />
San Diego (p) - Coachella<br />
Evan Low<br />
City Council of Campbell<br />
Tim Donnelly (R)<br />
AD 59<br />
Los Angeles (p),<br />
San Bernardino (p)<br />
No endorsement<br />
AD 70<br />
Orange (p) - Irvine<br />
Aaron Hinde, DC<br />
Santa Cruz County Board of Education<br />
Curt Hagman (R)<br />
AD 60<br />
Los Angeles (p),<br />
Orange (p),<br />
San Bernardino (p)<br />
Jeff Miller (R)<br />
AD 71<br />
Orange (p), Riverside (p)<br />
Norma Torres (D)<br />
AD 61<br />
Los Angeles (p),<br />
San Bernardino (p)<br />
Chris Norby (R)<br />
AD 72<br />
Orange (p) - Brea<br />
Wilmer Amina Carter<br />
(D)<br />
AD 62<br />
San Bernardino (p)<br />
Diane Harkey (R)<br />
AD 73<br />
Orange (p), San Diego (p)<br />
Page 36 Autumn 2010 www.calchiro.org Page 37
We can put the California chiropractic<br />
community in the palm of your hand . . .<br />
. . . well, almost.<br />
Advertising here in the<br />
<strong>CCA</strong> <strong>Journal</strong> <strong>magazine</strong><br />
is darn close!<br />
For rates and info call<br />
Steve at (916) 729-5432<br />
or email to:<br />
CandSpublishing@gmail.com<br />
Page 38 Autumn 2010 www.calchiro.org Page 39