INTEGRITY QUALITY SERVICE - Saha-Union Co., Ltd

INTEGRITY QUALITY SERVICE - Saha-Union Co., Ltd INTEGRITY QUALITY SERVICE - Saha-Union Co., Ltd

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24 SAHA-UNION SAHA-UNION PUBLIC COMPANY LIMITED TEXTILE BUSINESS TYPES OF PRODUCTS OR SERVICES Companies in the textile group are engaged in the production of 4 product categories: 1. Garment accessories such as zippers, threads, and buttons. 2. Fabric textile production from the process of yarn spinning to fabric weaving. The products are made of 100% cotton, cotton blended with polyester and/or synthetic fabrics with special qualifications for making work wear and fabrics used in other industries. 3. Garment: fashion apparel and work wear. 4. Clean room garments SUPPLY OF MATERIALS FOR PRODUCTION OR SERVICE The core materials are cotton, mostly imported for the production process, and synthetic fabric, bought from domestic suppliers and imported. The production of garments and clean room garments has fabric and sewing supplies as core production factors. Fabrics with special qualifications are partly imported and partly supplied domestically. PERFORMANCE IN 2011 The production in this group emphasized on technical work wear as appropriate with the capability of the production process. In 2011, sales volume increased from the previous year, due to the price increased in line with the rising costs of raw materials. Fabrics’ sales value also increased from the previous year. 63% of all sales was exported, 97.5% of which to EU countries and the rest to Japan. Domestic sales contributed to 37% of all sales. Garment’s sales volume decreased from the previous year, but sales value increased. 90% of all sales was exported, 88.5% of which to Europe. From such figure, it was inevitable that the EU economic problem significantly brought down the orders of textile industry at the end of last year. As for the market in the first half of the year, since the textile price continuously increased as from 2010, buyers increased more orders as they feared of the increasing price. On the second half, the textile price fell because the economic recession hit Europe and buyers slowed down their orders as they waited for the price to fall, resulting in the smaller demand in the market and severing affecting the competition in terms of price and delivery period. In 2011, the fluctuation of raw material prices especially of cotton was the main problem because cotton was an imported material; thus, there was limitation of material supply in terms of quantity and delivery period, resulting in the loss of opportunity unless it was in sync with the prompt adjustment of price.

SAHA-UNION 25 INDUSTRY TRENDS AND COMPETITION The competition in 2011 was less intense compared to the previous year because the demand during the beginning of the year was high. From the 3 rd quarter onwards, however, the demand started to slow down as a result of the high fluctuation of cotton price at the beginning of the year and dramatic fall at year-end, causing the production cost of fabrics to change. The world’s economic recession also diminished the purchasing power. As for the 2012 trend, it is expected that production and sales will decline because orders will decrease and customers tend to make short-term orders, making the company unable to forecast the demand as earlier. This business group is also at risk because of the raw materials condition, both cotton and polyester, which depends on external factors such as the changing climate and the EU economic condition. Furthermore, the effect from exchange rate variation must be protected and closely monitored because the export value is high, a forward contract is needed. Finally, the minimum wage hike will threaten the competitiveness with the competing countries where dramatic rise in wage is not of concern. The competitive strategy is to respond to the customers’ need in terms of quality, quantity and delivery period and to add more values to the products.

SAHA-UNION<br />

25<br />

INDUSTRY TRENDS AND COMPETITION<br />

The competition in 2011 was less intense compared to the<br />

previous year because the demand during the beginning of<br />

the year was high. From the 3 rd quarter onwards, however,<br />

the demand started to slow down as a result of the high<br />

fluctuation of cotton price at the beginning of the year and<br />

dramatic fall at year-end, causing the production cost of<br />

fabrics to change. The world’s economic recession also<br />

diminished the purchasing power.<br />

As for the 2012 trend, it is expected that production and sales<br />

will decline because orders will decrease and customers tend<br />

to make short-term orders, making the company unable to<br />

forecast the demand as earlier.<br />

This business group is also at risk because of the raw<br />

materials condition, both cotton and polyester, which<br />

depends on external factors such as the changing climate<br />

and the EU economic condition. Furthermore, the effect<br />

from exchange rate variation must be protected and closely<br />

monitored because the export value is high, a forward<br />

contract is needed. Finally, the minimum wage hike will<br />

threaten the competitiveness with the competing countries<br />

where dramatic rise in wage is not of concern.<br />

The competitive strategy is to respond to the customers’<br />

need in terms of quality, quantity and delivery period and to<br />

add more values to the products.

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