AAA CEMEXME v 13 for press.pmd - Cemex Philippines

8 CEMEX+ME 1st Half of 2004 /MANILA, PHILIPPINES
CEMEX CEMEX makes makes masonr masonry masonr y easier
easier
and and more more efficient efficient with
with
CEMEX CEMEX Palitada Palitada King
King
Plastering can
be a tedious task—
one that requires a lot
of patience and
attention to detail.
Some cement mixtures
may have a weak
adhesion to the wall,
produce cracks, or be
difficult to apply. Masons would
sometimes need to spend
more time applying the
cement, or they may even
need to redo entire portions of
a wall just to make it look neat
and properly finished. A lot of
money and time is wasted.
The main reason for this
is the general practice of using
Ordinary Portland Cement for
plastering walls. Since Portland
cement is an “all-purpose”
cement and is the only kind
available, it’s been used for
everything from beams and
columns, to foundations,
pavements, and plastering.
What many people take for
granted is that each of these
applications has a different
purpose, and therefore
requires certain cement
properties that may not be
needed in other applications.
To offer the market
better and more appropriate
cement choices for their
construction needs, CEMEX
has
developed two
specialized
cement products:
CEMEX Marine,
for foundations and
marine applications,
and its newest
brand, CEMEX
Palitada King,
masonry cement
for plastering,
hollow block filling,
and brick layering.
Made specifically for masonry
CEMEX Palitada King
is masonry cement. It has four
qualities that make it the top
preference, the KING for
plastering: It bonds faster and
stronger to walls than Ordinary
Portland Cement. It
does not crack easily, and is
easy to apply because it has
special ingredients that make
it more workable and waterretentive,
helping masons in
the shaping and finishing
process. Moreover, CEMEX
Palitada King is priced
better than Ordinary Portland
Cement, allowing builders to
save as much as 20 percent
on labor and materials costs.
Now, you have a choice
Now that you are no
longer bound to all-purpose
Portland cement, use the
right CEMEX products for
your construction needs. For
more information on CEMEX
Marine, CEMEX Palitada
King, and other CEMEX
brands, call the CEMEX
Service Center at 849-3501.