AAA CEMEXME v 13 for press.pmd - Cemex Philippines
AAA CEMEXME v 13 for press.pmd - Cemex Philippines
AAA CEMEXME v 13 for press.pmd - Cemex Philippines
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36 CEMEX+ME 1st Half of 2004 /MANILA, PHILIPPINES<br />
CEMEX<br />
Palitada King<br />
Goes to Habitat<br />
<strong>for</strong> Humanity<br />
Masons interviewed<br />
at the site said that<br />
CEMEX Palitada King<br />
was easier to apply<br />
to the walls than<br />
ordinary cement.<br />
INSIDE CEMEX:<br />
Clean, crackfree<br />
walls –<br />
thanks to<br />
CEMEX<br />
Palitada King.<br />
Some of these<br />
homes are the<br />
temporary<br />
quarters of the<br />
homebuilders<br />
who do their<br />
share of “sweat<br />
equity.”<br />
Last April 18,<br />
CEMEX<br />
launched its<br />
newest product,<br />
CEMEX<br />
Palitada King,<br />
not with an<br />
unveiling to<br />
clients and<br />
retailers, but<br />
with a visit to<br />
the Habitat <strong>for</strong><br />
Humanity site<br />
in Laguna.<br />
CEMEX brought<br />
bags of<br />
Palitada King<br />
<strong>for</strong> the home<br />
builders to<br />
use. Their<br />
verdict?<br />
“CEMEX<br />
Palitada King<br />
is the KING <strong>for</strong><br />
plastering!”<br />
Let’s relive the highlights of past CEMEX events – with clients, the community,<br />
with colleagues and friends – in this colorful portfolio of pictures.<br />
The “magic” of<br />
CEMEX Palitada<br />
King is<br />
showcased<br />
in this<br />
product trial<br />
done during the<br />
internal launch<br />
at the Makati<br />
office.<br />
It was a full house when CEMEX<br />
Palitada King was launched last<br />
May to CEMEX's Makati employees.