AAA CEMEXME v 13 for press.pmd - Cemex Philippines
AAA CEMEXME v 13 for press.pmd - Cemex Philippines
AAA CEMEXME v 13 for press.pmd - Cemex Philippines
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CEMEX Palitada King:<br />
A mason’s trusty aide<br />
With 15 years of experience<br />
in the construction industry, Mang<br />
Rolly sure knows all about cement.<br />
When CEMEX donated several<br />
sacks of CEMEX Palitada King to<br />
the Habitat housing project last April<br />
27, he was skeptical about how the<br />
plastered walls would turn out to be.<br />
After all, cement is cement, and<br />
there wasn’t much that other brands<br />
have offered in the past to make<br />
him think otherwise.<br />
But our master mason was<br />
pleasantly surprised when the walls<br />
of two Habitat homes were completed<br />
that afternoon. “Malaki ang<br />
diperensiya…” he notes with a<br />
smile, “Malaki talaga… Ang CEMEX<br />
Palitada King, mas madaling haluin,<br />
at saka parang magaan sa kamay<br />
ng mason… Hindi rin basta-basta<br />
nagka-crack `yung napalitada na…<br />
Malakas magdikit. Hindi natuklap!<br />
(There’s really a big difference<br />
between CEMEX Palitada King and<br />
other cement brands… CEMEX<br />
Palitada King is easier to mix, and it<br />
feels light… It also doesn’t easily<br />
crack… It bonds easily. It really<br />
doesn’t crack!)”<br />
He says that other cement<br />
brands were not as “sticky” as<br />
CEMEX Palitada King, “pagpalitada<br />
ng mason, malalaglag…<br />
Didikit, pero magbilang ka ng<br />
tatlong minuto, tutuklap na `yan.<br />
Kung wala kang tiyaga na basain<br />
ng tubig (ang dingding habang<br />
nagpapalitada), makikita mo talaga<br />
na magka-crack ‘yan… Kaya<br />
kailangan may tiyaga ka talaga<br />
kung (ibang) semento ang gamit<br />
mo, pero sa CEMEX Palitada<br />
King… pagkatapos naming<br />
ipalitada ang dingding, may<br />
parte… na smooth… kaya ngayon<br />
makikita natin na maganda tingnan<br />
(As soon as a mason has plastered<br />
the wall,<br />
you’ll see some<br />
cement droppings… The<br />
cement will stick, but give it just<br />
three minutes and you’ll see bits of<br />
it fall. If you’re not patient enough to<br />
wet the wall while you’re plastering,<br />
you’ll really see it crack… So you<br />
really have to be patient if you’re<br />
using other cement brands… but<br />
with CEMEX Palitada King… you’ll<br />
see that the wall is smooth as soon<br />
as you’ve finished plastering it…<br />
You’ll see that it really looks nice.).”<br />
CEMEX Palitada King’s<br />
consistency is also good <strong>for</strong> the<br />
project team itself because it allows<br />
them to save on time and money.<br />
Because plasters made with<br />
CEMEX Palitada King are stickier<br />
and adhere more easily, masons<br />
spend less time and energy plastering<br />
walls, translating to more<br />
efficient labor and savings on<br />
Ang CEMEX<br />
Palitada King,<br />
mas madaling<br />
haluin, at saka<br />
parang magaan<br />
sa kamay ng<br />
mason… Hindi<br />
rin basta-basta<br />
nagka-crack<br />
`yung<br />
napalitada<br />
na… Malakas<br />
magdikit. Hindi<br />
natuklap!