AAA CEMEXME v 13 for press.pmd - Cemex Philippines

CEMEX Palitada King:
A mason’s trusty aide
With 15 years of experience
in the construction industry, Mang
Rolly sure knows all about cement.
When CEMEX donated several
sacks of CEMEX Palitada King to
the Habitat housing project last April
27, he was skeptical about how the
plastered walls would turn out to be.
After all, cement is cement, and
there wasn’t much that other brands
have offered in the past to make
him think otherwise.
But our master mason was
pleasantly surprised when the walls
of two Habitat homes were completed
that afternoon. “Malaki ang
diperensiya…” he notes with a
smile, “Malaki talaga… Ang CEMEX
Palitada King, mas madaling haluin,
at saka parang magaan sa kamay
ng mason… Hindi rin basta-basta
nagka-crack `yung napalitada na…
Malakas magdikit. Hindi natuklap!
(There’s really a big difference
between CEMEX Palitada King and
other cement brands… CEMEX
Palitada King is easier to mix, and it
feels light… It also doesn’t easily
crack… It bonds easily. It really
doesn’t crack!)”
He says that other cement
brands were not as “sticky” as
CEMEX Palitada King, “pagpalitada
ng mason, malalaglag…
Didikit, pero magbilang ka ng
tatlong minuto, tutuklap na `yan.
Kung wala kang tiyaga na basain
ng tubig (ang dingding habang
nagpapalitada), makikita mo talaga
na magka-crack ‘yan… Kaya
kailangan may tiyaga ka talaga
kung (ibang) semento ang gamit
mo, pero sa CEMEX Palitada
King… pagkatapos naming
ipalitada ang dingding, may
parte… na smooth… kaya ngayon
makikita natin na maganda tingnan
(As soon as a mason has plastered
the wall,
you’ll see some
cement droppings… The
cement will stick, but give it just
three minutes and you’ll see bits of
it fall. If you’re not patient enough to
wet the wall while you’re plastering,
you’ll really see it crack… So you
really have to be patient if you’re
using other cement brands… but
with CEMEX Palitada King… you’ll
see that the wall is smooth as soon
as you’ve finished plastering it…
You’ll see that it really looks nice.).”
CEMEX Palitada King’s
consistency is also good for the
project team itself because it allows
them to save on time and money.
Because plasters made with
CEMEX Palitada King are stickier
and adhere more easily, masons
spend less time and energy plastering
walls, translating to more
efficient labor and savings on
Ang CEMEX
Palitada King,
mas madaling
haluin, at saka
parang magaan
sa kamay ng
mason… Hindi
rin basta-basta
nagka-crack
`yung
napalitada
na… Malakas
magdikit. Hindi
natuklap!