AAA CEMEXME v 13 for press.pmd - Cemex Philippines

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22 CEMEX+ME 1st Half of 2004 /MANILA, PHILIPPINES The master mason and his men. Mang Rolly is flanked by sons Rodel and Roberto, who are budding masons themselves, and his loyal crew of Habitat workers.
CEMEX Palitada King: A mason’s trusty aide With 15 years of experience in the construction industry, Mang Rolly sure knows all about cement. When CEMEX donated several sacks of CEMEX Palitada King to the Habitat housing project last April 27, he was skeptical about how the plastered walls would turn out to be. After all, cement is cement, and there wasn’t much that other brands have offered in the past to make him think otherwise. But our master mason was pleasantly surprised when the walls of two Habitat homes were completed that afternoon. “Malaki ang diperensiya…” he notes with a smile, “Malaki talaga… Ang CEMEX Palitada King, mas madaling haluin, at saka parang magaan sa kamay ng mason… Hindi rin basta-basta nagka-crack `yung napalitada na… Malakas magdikit. Hindi natuklap! (There’s really a big difference between CEMEX Palitada King and other cement brands… CEMEX Palitada King is easier to mix, and it feels light… It also doesn’t easily crack… It bonds easily. It really doesn’t crack!)” He says that other cement brands were not as “sticky” as CEMEX Palitada King, “pagpalitada ng mason, malalaglag… Didikit, pero magbilang ka ng tatlong minuto, tutuklap na `yan. Kung wala kang tiyaga na basain ng tubig (ang dingding habang nagpapalitada), makikita mo talaga na magka-crack ‘yan… Kaya kailangan may tiyaga ka talaga kung (ibang) semento ang gamit mo, pero sa CEMEX Palitada King… pagkatapos naming ipalitada ang dingding, may parte… na smooth… kaya ngayon makikita natin na maganda tingnan (As soon as a mason has plastered the wall, you’ll see some cement droppings… The cement will stick, but give it just three minutes and you’ll see bits of it fall. If you’re not patient enough to wet the wall while you’re plastering, you’ll really see it crack… So you really have to be patient if you’re using other cement brands… but with CEMEX Palitada King… you’ll see that the wall is smooth as soon as you’ve finished plastering it… You’ll see that it really looks nice.).” CEMEX Palitada King’s consistency is also good <strong>for</strong> the project team itself because it allows them to save on time and money. Because plasters made with CEMEX Palitada King are stickier and adhere more easily, masons spend less time and energy plastering walls, translating to more efficient labor and savings on Ang CEMEX Palitada King, mas madaling haluin, at saka parang magaan sa kamay ng mason… Hindi rin basta-basta nagka-crack `yung napalitada na… Malakas magdikit. Hindi natuklap!
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AAA CEMEXME v 13 for press.pmd - Cemex Philippines

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