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i-folds,sliders&patiodoors<br />
Bi-folding<br />
Materials &Markets<br />
Bi-folding doorssales are<br />
very buoyant despite<br />
the relatively high price<br />
tag for a single home<br />
improvement product.<br />
Consumers have been inspired<br />
by the likes ofKevin McCloud<br />
and the Grand Designs show to<br />
look at their property not just in<br />
terms ofbricks and mortar but in<br />
terms oflight and space.<br />
Without question, adding abifolding<br />
door to any building project<br />
adds considerablelight, flexibility<br />
and offers atrue sense of<br />
grand<strong>eu</strong>r. Asahigh ticket item<br />
and as we continue the steady<br />
march out of economic recession,<br />
the market for these doors<br />
will continue to prosper.<br />
Encourage spending<br />
We should also consider the current<br />
economic status with regard<br />
to bank lending and the housing<br />
market. Lending from the banks<br />
is never likely to be so liberal<br />
again for many years, following<br />
the banking crisis and this not<br />
only impacts on first time buyers<br />
but also those consumers wanting<br />
to move up the housing ladder<br />
with arelatively limited budget.<br />
The result isthat consumers<br />
do have a level of disposable<br />
income and adesire to improve<br />
their living environment but we<br />
need to identify and entice them<br />
to do so.<br />
Abi-folding door can make a<br />
radical transformation for the<br />
key living areas in ahouse, particularly<br />
the lounge and dining/kitchen<br />
areas. In the new<br />
build market, style savvy developersare<br />
already introducing bifolding<br />
doors often atthe back<br />
of properties and even integrat-<br />
Jim Kelleher,sales and<br />
marketing manager for KAT<br />
UK, looks at the options in<br />
the bi-folding and sliding<br />
door market. From different<br />
product materials to<br />
numerous different<br />
applications, there’s<br />
actually more toconsider in<br />
this market sector than you<br />
may believe…<br />
ing them into luxurious apartments.<br />
This premise is also equally<br />
applicablefor extensions, with<br />
homeowners eager to add<br />
space and style.<br />
Replacement<br />
In some housesthere is already a<br />
suitable opening for abi-folding<br />
door where currently a large<br />
patio door is in place with atypical<br />
span of 2.0 -2.5m. There<br />
are also opportunities where<br />
there are French doors on the<br />
back of properties with fixed<br />
lights either side. For the sales<br />
savvy installation companies<br />
with ahistory, there’s the opportunity<br />
to go back and sell abifolding<br />
door as an upgrade to<br />
existing customers.<br />
Bi-folding doors are also increasingly<br />
specified for conservatories,<br />
according to the latest statistics<br />
from the Palmer Report,<br />
which suggests that their adoption<br />
has increased three-fold<br />
over the last 12 months. This isn’t<br />
surprising as the value and size<br />
of conservatories increases.<br />
New conservatories are being<br />
installed with bi-folding doors as<br />
an upgrade to French doors and<br />
sliding patio doors and also as<br />
part ofthe overall conservatory<br />
or Orangery design. They are<br />
also being incorporated into<br />
conservatory refurbishment projects,<br />
where existing homeownerswant<br />
to re-ignite their passion<br />
for extended living.<br />
Materials and price points<br />
In terms ofmaterials and price<br />
points bi-folding doors are now<br />
available in PVC-U, aluminium<br />
and timber (all single or dual<br />
colour) and this is something that<br />
we’re pioneering at KAT UK.<br />
Each material has its own merits<br />
and are suitable for different<br />
types of project.<br />
PVC-U bi-folding doors have<br />
come alongway in recent years<br />
and there are now afew second<br />
generation dedicated systems<br />
outthere in themarketplace.The<br />
dedicated systems by far outperform<br />
earlier ones that have been<br />
manufactured with existing window<br />
and door system profiles<br />
and they also provide better<br />
sightlines with less PVC-U and<br />
more glass.<br />
Foiled again<br />
These dedicated PVC-U bi-folding<br />
door systems typically<br />
require no dummy mullion,thereby<br />
creating an uncluttered door<br />
<br />
22 |Bi-folds,Sliders&PatioDoors | theinstaller