COMPANY BACKGROUNDER - Rally Software

COMPANY BACKGROUNDER
Founded 2002
Ownership
Funding
Privately held
Major investors are Mobius Venture Capital, Boulder Ventures and
Vista Ventures
Employees 65
Headquarters 3333 Walnut Street, Boulder, Colorado 80301
Phone: 303-565-2800 Fax: 303-226-1179
Web Site
Mission
www.rallydev.com
Rally is helping change the way companies around the globe define,
develop and deliver software. With the move toward delivery of real-time
business services, the dynamics of how winning companies perform
software development and management has changed – gone are the
days when requirements are detailed in advance and long "big bang"
development cycles are the norm. Today's leaders must adopt Agile
techniques that execute multiple development activities in parallel in
order to deliver high-impact software in smaller batches on quarterly or
monthly cycles. Now, more than ever, the agility, speed and quality of the
development organization directly powers the velocity and profit of the
business.
From an initial pilot project to enterprise rollout, Rally helps companies
succeed with Agile software development through Agile knowledge,
tooling and coaching.
Overview
Rally's family of Agile life cycle management products gives teams the
visibility and collaboration needed to deliver high-value software in rapid
iterations. Rally unites Agile project management with tracking of
requirements, tests and defects so everyone has a real-time picture of a
project’s features and quality, priorities, roadblocks and risks. Its deep
support for all roles and activities in the software development life cycle
provides an alternative to expensive and poorly integrated point tools.
Rally is delivered through a highly secure, hosted Web service that starts
fast and scales easily across platforms and geographies for low-risk, lowcost
deployment.
As part of a total solution for helping organizations succeed with Agile
development practices, Rally complements its tooling with worldrenowned
coaching services that help mentor teams to create internal
Agile experts. Delivered on-site, in public courses, and via phone and

Web conference, Rally's expert consultants introduce teams to the
project leadership skills and collaboration tools needed to deliver their
first Agile projects within 60 days.
Target Markets
Rally Offerings
Recent
Developments
Rally maps an incremental road to Agile adoption for thousands of
subscribers from leading software vendors, Internet companies and
corporate development teams.
Rally's family of on-demand and on-premise products help organizations
adopt and scale Agile software development:
- Rally Team: Effortless Agile project management for single release
teams, including integrated management of tests and defects.
- Rally Program: Full-powered Agile project and program,
management, including hierarchical requirements management, test
and defect management and customization and integration with
development, test and build environments.
- Rally Enterprise: Complete Agile life cycle management without
complexity, including hierarchical requirements management and
traceability, product management and executive-level dashboards
and reporting.
Rally Wins Second Consecutive Jolt Product Excellence Award
Rally Enterprise was awarded the Jolt Product Excellence Award in the
Project Management Tools category. Rally was also awarded the Jolt
Product Excellence Award in the Quality Project Management category
in 2006. Designed to help simplify large-scale adoption of Agile methods,
Rally Enterprise supports the entire development life cycle for the
growing number of organizations that are moving multiple teams and
projects to rapid, iterative and incremental release schedules. The Jolt
Product Excellence and Productivity Awards were judged by a respected
panel of Dr. Dobb's Journal editors, expert advisers and columnists.
Introduction of Rally Enterprise 2.0 Collaborative Hub
New integrations and dashboards enable Rally to deliver on its vision to
serve as an Enterprise 2.0 "collaborative hub" for Agile teams by
integrating with source code management, customer relationship
management, bug tracking systems and integrated development
environments (IDEs). Rally's new integration capabilities help softwaredriven
organizations coordinate the entire software development process
using Agile methods by seamlessly integrating with existing role-based
software development tools. Rally provides integrations, Web Services
APIs, connectors and mash-ups with role-based tools to help create a
ubiquitous data repository. Its services are priced by individual product
module to let customers adopt and scale Agile at their own pace and
protect existing investments.
Rally Supports Entrepreneurial Giving Program in Colorado
Rally recently announced their participation in a new philanthropic
program designed to help Colorado entrepreneurs endow Colorado. The
resulting organization, the Entrepreneurs Foundation of Colorado, will

encourage entrepreneurs to make a commitment to the long-term health
and sustainability of Colorado early in the creation of their companies.
The concept originated within the Community Foundation of Boulder
County in 2003 as the ‘1% Club,’ in which founders of local companies
committed 1 percent of the company’s future profits to support local
philanthropy. Following models similar to Salesforce.com’s Foundation
(http://www.salesforcefoundation.org/), Ryan Martens, founder and CTO
of Rally, co-founded the 1% Club. The new Entrepreneur’s Foundation of
Colorado takes that concept to the next level with a simpler and more
leveraged model that includes both founders and investors.
Rally Announces Partnership with Valtech
Rally and Valtech will provide a combination of Agile life cycle
management products and transformational services to meet the rapidly
growing needs of global enterprises and widely distributed teams. Their
offerings comprise the “Agile Rollout for the Enterprise,” which is a
combination of strategy, training, and coaching services, along with the
specific tooling required to help the largest organizations incrementally
and successfully adopt Agile methods. Built from 14 years of proven
success, Valtech’s unique Agile adoption approach includes
transformational services that accelerate the performance of entire
product lines by reskilling teams to leverage Agile disciplines. Rally adds
to the rollout process its award-winning Agile life cycle management
products and world-renowned Agile coaching services.
Pricing Model
Management
Rally is available in three editions starting at $19 per user per month.
Each Rally edition is a world-class Agile life cycle management solution
that supports team collaboration and improves project visibility without
adding undue burden and overhead. The edition needed depends on the
size and make-up of the team, necessary management components and
the level of customization and integration. Rally's family of Agile tools is
available on-demand or on-premise. Rally Team starts at $19 per user
per month, Rally Program starts at $39 per user per month, and Rally
Enterprise is $85 per user per month.
Tim Miller, CEO – Miller is a serial entrepreneur with over 14 years
experience in managing, building and growing software companies from
startup to Fortune 1000. Before co-founding Rally, Miller started Avitek, a
40-person, custom software development firm. Tim grew Avitek to over
$10M in revenues before BEA Systems acquired Avitek in 1999. Miller
helped create BEA's highly successful Portal Development Group and
then served as Vice President of BEA's Accelerated Development
Centers where he managed over 150 employees and over $40M in
revenue.
Ryan Martens, Founder and Chief Technology Officer – Martens is in his
fourth software start-up, where he leads the product development and
operations duties. His past experiences include strategic consulting and
software product management, as well as sales and service
management. In the mid-1990’s, Martens directed the corporate adoption

of Internet technologies within US West (now Qwest). Martens then
helped co-found Avitek, a Boulder-based custom software development
firm where he served as vice president, leading the marketing and
business development efforts that culminated in Avitek’s acquisition by
BEA Systems. At BEA, Ryan served as director of product management
for the eCommerce application division, where he was instrumental in
growing that division to more than $50M in revenue within its first 12
months.
Don Hazell, EVP Worldwide Sales & Field Operations – Hazell has more
than 25 years of experience taking technology companies into new
markets and establishing leadership positions. During his six years at
Weblogic and BEA Systems, Hazell held several vice president positions
where he was responsible for strategic planning, new business
penetration and major account management. Hazell helped build BEA's
WebXpress Division where he directed over 200 employees and drove
revenue increases that exceeded 400% annually while securing many of
the largest sales contracts in BEA's history. Hazell’s experience includes
12 years at Unisys Corporation and four years in the relational database
and tools marketplace as a sales manager with Sybase and Ingres.
Richard Leavitt, VP Partners & Alliances – Leavitt is a seasoned
software executive and entrepreneur with deep experience in creating
successful application development tools and enterprise applications.
Leavitt was co-founder of Software Edge, the 1993 Jolt-award winning
creator PVCS Tracker® purchased by Serena/Merant. He went on to
help launch Requisite, Inc. and the RequisitePro product line, before it
was acquired by IBM/Rational. Most recently he was VP of product
management for Insightful Corp. (NASDAQ:IFUL) where he oversaw all
product, marketing and sales support strategies for this developer of
statistical programming tools and custom business intelligence
applications.
Chad Varra, VP Finance & Accounting – Varra brings to Rally 15 years
of finance and operations experience for both publicly traded and
privately held technology companies. He most recently served as the
Corporate Controller for ChannelPoint, Inc., a provider of ecommerce
software solutions and applications. During his four years at
ChannelPoint, Varra played key roles in all mergers and acquisitions,
planning, contract negotiations, and S-1 filing activities. From 1995 to
2000, he served as a Manager of External Financial Reporting at
Storage Technology Corporation, a publicly traded provider of
information storage and management solutions. Prior to that, Varra
served as a senior audit and business advisor with Arthur Andersen LLP,
an international public accounting firm.