to view file - The Chartered Institute of Logistics and Transport in ...

to view file - The Chartered Institute of Logistics and Transport in ... to view file - The Chartered Institute of Logistics and Transport in ...

27.04.2015 Views

CILTHK Newsletter issue 9 04 tables’ showing who is better than whom. In fact, the essence of benchmarking is to create new attitudes of mind that will lead to superior, or at least improved, performance. The question is not on ‘how do we look’ but ‘what shall we do’? Where any organization appears in a ‘league table’ will of course depend on managerial performance, but it will also depend on history and many other factors. A fundamental pre-requisite for successful benchmarking is commitment to organizational change. Indeed the management of change is the greatest challenge to managers at the beginning of the 21st century. The disciplines of project (or programme) management, and the associated management of risk (RAMP 1998), are now increasingly being applied far more widely in business than simply to support the management of discrete investments. Because the management of change requires dedicated commitment and leadership from the top, benchmarking should clearly be seen to have the support and drive of top management. Equally, because benchmarking regularly involves partnerships between organizations that may be competitors, often using confidential information, a high degree of trust is required. Thus the partners will have to work out a formal method of working, which certainly is the case with the client bodies in the benchmarking groups with which RTSC is involved. The clients for RTSC’s metro benchmarking have chosen both principal and secondary key performance indicators (KPIs) for examination. The principal KPIs are • Background - network size and passenger volumes, operated capacity km and passenger journeys, car-km and network route-km • Asset utilization - capacity km/ route-km, passenger km/capacity km • Reliability/service quality - revenue operating car-km between incidents, car hours between incidents, car hours/hour train delay • Efficiency - passenger journeys/ total staff + contractor hours, revenue car- km/total staff + contractor hours • Financial - total commercial revenue/operating cost, total cost/revenue car operating km, service operations cost + staff hours, administrative cost + staff hours/car-km, investment cost/ revenue car operating km • Safety - total fatalities/total passenger journeys. All of the metros in our two ‘clubs’ are successful to a greater or lesser extent, according to their own circumstances. Although, by comparing KPIs, we are comparing performance, metros are essentially competing with themselves by seeking to learn best practice from others. Both Hong Kong, where I held executive responsibility, and Singapore, where I was first an advisor and am now an academic, have world-class metro systems. Hong Kong is part of CoMET and Singapore is part of NOVA. Each currently chairs its respective ‘club’. In Hong Kong revenue has covered operating, maintenance, renewal and construction costs. In Singapore construction costs were not covered. Does this mean that the people in Hong Kong (including myself) were somehow ‘better’ than the people in Singapore? Not at all. The circumstances are very different, particularly the urban densities. The point is that both Hong Kong and Singapore defined their own objectives in their own context and met them – but importantly, met them in an affordable way. Service Part of the task of ‘defining the objectives’ for urban transport is to determine what the customer wants or needs. We will not satisfy the customer unless we understand the nature of the service we provide and what customers want from that service. Urban public transport has been moving along a spectrum in recent years. Originally the ethos was that of production. It moved on to focus on the market, whereas now the emphasis is on service. What is a service? It is essentially a process. In contrast to a product, a service cannot be stored since it is produced and consumed at the same time. Indeed the customer becomes part of the service process. It has taken some considerable time for engineers, indeed many operators, to comprehend this crucial difference between production and service. With concentration on production we tend to ignore demand questions in the economic equation. Efficiency of supply is important, but an understanding of the delicate balance between supply and demand is crucial. The production mentality concentrates exclusively on production measures – car-km, cost reduction, staff numbers. The 1960s and 1970s were decades of production orientation whereas during the 1980s we started, or were forced, to concentrate on the market. Now the service ethos is everywhere. Culture, image, service targets are at the heart of our businesses. Customer perception is of fundamental importance. We seek total quality and wish to identify our staff with that ethos. I have said elsewhere (Ridley 1994) that the task of engineers, or of operators for that matter, is to get things done. Of course that is not enough. We must get things done efficiently (get things done well) and effectively (get the right things done). There is a great tendency to

CILTHK Newsletter issue 9 05 confuse efficiency and effectiveness (Fielding 1987). What I mean in this case is • Service efficiency, which is often the primary concern of our governmemt customer if it is paying all or part of the cost and • Service effectiveness, which is clearly of concern to our passenger customer. Note that there are two, very different, kinds of customer. But our passenger customer clearly wants both, which I shall call cost effectiveness. There is no merit in a good effective transport system that costs too much, nor in efficient transport which is not effective (because, for example, it is in the wrong place). An effective but inefficient system will lead to high fares or subsidy, or both. An efficient but ineffective system will not serve the customers’ needs and will therefore have low pahonage. If we are to focus on the customer then we must be both efficient and effective and provide both the government and the passenger a service that is cost effective, in that it provides a good service which meets customer needs at an affordable price – in terms of fares or subsidy or both. It will thus give value for money or, to use an engineering term, it will be ‘fit for purpose’. Thus a cost-effective service has attributes of both service effectiveness (the demand for use of the service relative to the level of service output) and service efficiency (the level of service relative to the resource cost of supply of input) • Cost effectiveness (demand/ resource cost) = • Service effectiveness (demand/ service output) x • Service efficiency (service output/ resource cost) A characteristic of service, as described above, is that it is produced and consumed at the same time. A service will therefore be cost effective in terms of the demand for use of the service relative to the resource cost of supply of inputs. Consider some performance measures • Train load (pass-km/train-km) is a measure of service effectiveness • Labour productivity (train-km/ staff nos) is a measure of service efficiency while the measure (pass-km/staff nos) reflects cost effectiveness. Conclusion In this paper I have first given an overview of urban transport. I have gone on to describe the global dimension. Increasingly ‘world cities’ are in competition with each other, so the way that their transport systems operate becomes a selling point when investors are being attracted. In addition, however, the professions are becoming globalized. We have much to learn from each other. Benchmarking is one way in which professionals can benefit from each other’s ‘best practice’. Ultimately we all strive to provide service to the customer. Every urban area in the world is different – in size, in culture, in wealth. But, if we will only look, we can see common themes running through our urban transport problems. References Camp R C (1989), Benchmarking - the search for industry best practices that lead to superior performance, American Society for Quality Control Press, Milwaukee. Dept of the Environment, Transport and the Regions (1998), A new deal for transport: better for everyone, (White Paper on the Future of Transport), Cm 3950, London. (http://www.detr.gov.uk) Fielding G J (1987), Managing public transit strategically, Jossey-Bass, San Francisco. Institution of Civil Engineers (1998), A vision for transport – 2020, Thomas Telford, London. RAMP (1998), Risk analysis and management for projects, Thomas Telford, London. Ridley T M (1994), Engineers and society – the role of the transport engineer, Royal Academy of Engineering, London. (CSE Lecture) Ridley T M (1995), What is a successful urban transit project? 5 th Professor Chin Memorial Lecture, Kuala Lumpur.

CILTHK Newsletter issue 9 04<br />

tables’ show<strong>in</strong>g who is better than<br />

whom. In fact, the essence <strong>of</strong><br />

benchmark<strong>in</strong>g is <strong>to</strong> create new<br />

attitudes <strong>of</strong> m<strong>in</strong>d that will lead <strong>to</strong><br />

superior, or at least improved,<br />

performance. <strong>The</strong> question is not on<br />

‘how do we look’ but ‘what shall we<br />

do’? Where any organization appears<br />

<strong>in</strong> a ‘league table’ will <strong>of</strong> course<br />

depend on managerial performance,<br />

but it will also depend on his<strong>to</strong>ry <strong>and</strong><br />

many other fac<strong>to</strong>rs.<br />

A fundamental pre-requisite for<br />

successful benchmark<strong>in</strong>g is<br />

commitment <strong>to</strong> organizational<br />

change. Indeed the management <strong>of</strong><br />

change is the greatest challenge <strong>to</strong><br />

managers at the beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong> the<br />

21st century. <strong>The</strong> discipl<strong>in</strong>es <strong>of</strong><br />

project (or programme) management,<br />

<strong>and</strong> the associated management <strong>of</strong><br />

risk (RAMP 1998), are now<br />

<strong>in</strong>creas<strong>in</strong>gly be<strong>in</strong>g applied far more<br />

widely <strong>in</strong> bus<strong>in</strong>ess than simply <strong>to</strong><br />

support the management <strong>of</strong> discrete<br />

<strong>in</strong>vestments. Because the<br />

management <strong>of</strong> change requires<br />

dedicated commitment <strong>and</strong><br />

leadership from the <strong>to</strong>p,<br />

benchmark<strong>in</strong>g should clearly be seen<br />

<strong>to</strong> have the support <strong>and</strong> drive <strong>of</strong> <strong>to</strong>p<br />

management.<br />

Equally, because benchmark<strong>in</strong>g<br />

regularly <strong>in</strong>volves partnerships<br />

between organizations that may be<br />

competi<strong>to</strong>rs, <strong>of</strong>ten us<strong>in</strong>g confidential<br />

<strong>in</strong>formation, a high degree <strong>of</strong> trust<br />

is required. Thus the partners will<br />

have <strong>to</strong> work out a formal method <strong>of</strong><br />

work<strong>in</strong>g, which certa<strong>in</strong>ly is the case<br />

with the client bodies <strong>in</strong> the<br />

benchmark<strong>in</strong>g groups with which<br />

RTSC is <strong>in</strong>volved.<br />

<strong>The</strong> clients for RTSC’s metro<br />

benchmark<strong>in</strong>g have chosen both<br />

pr<strong>in</strong>cipal <strong>and</strong> secondary key<br />

performance <strong>in</strong>dica<strong>to</strong>rs (KPIs) for<br />

exam<strong>in</strong>ation. <strong>The</strong> pr<strong>in</strong>cipal KPIs are<br />

• Background - network size <strong>and</strong><br />

passenger volumes, operated<br />

capacity km <strong>and</strong> passenger<br />

journeys, car-km <strong>and</strong> network<br />

route-km<br />

• Asset utilization - capacity km/<br />

route-km, passenger km/capacity<br />

km<br />

• Reliability/service quality -<br />

revenue operat<strong>in</strong>g car-km<br />

between <strong>in</strong>cidents, car hours<br />

between <strong>in</strong>cidents, car hours/hour<br />

tra<strong>in</strong> delay<br />

• Efficiency - passenger journeys/<br />

<strong>to</strong>tal staff + contrac<strong>to</strong>r hours,<br />

revenue car- km/<strong>to</strong>tal staff +<br />

contrac<strong>to</strong>r hours<br />

• F<strong>in</strong>ancial - <strong>to</strong>tal commercial<br />

revenue/operat<strong>in</strong>g cost, <strong>to</strong>tal<br />

cost/revenue car operat<strong>in</strong>g km,<br />

service operations cost + staff<br />

hours, adm<strong>in</strong>istrative cost + staff<br />

hours/car-km, <strong>in</strong>vestment cost/<br />

revenue car operat<strong>in</strong>g km<br />

• Safety - <strong>to</strong>tal fatalities/<strong>to</strong>tal<br />

passenger journeys.<br />

All <strong>of</strong> the metros <strong>in</strong> our two ‘clubs’ are<br />

successful <strong>to</strong> a greater or lesser extent,<br />

accord<strong>in</strong>g <strong>to</strong> their own circumstances.<br />

Although, by compar<strong>in</strong>g KPIs, we are<br />

compar<strong>in</strong>g performance, metros are<br />

essentially compet<strong>in</strong>g with themselves<br />

by seek<strong>in</strong>g <strong>to</strong> learn best practice from<br />

others.<br />

Both Hong Kong, where I held<br />

executive responsibility, <strong>and</strong><br />

S<strong>in</strong>gapore, where I was first an<br />

advisor <strong>and</strong> am now an academic, have<br />

world-class metro systems. Hong Kong<br />

is part <strong>of</strong> CoMET <strong>and</strong> S<strong>in</strong>gapore is part<br />

<strong>of</strong> NOVA. Each currently chairs its<br />

respective ‘club’.<br />

In Hong Kong revenue has covered<br />

operat<strong>in</strong>g, ma<strong>in</strong>tenance, renewal <strong>and</strong><br />

construction costs. In S<strong>in</strong>gapore<br />

construction costs were not covered.<br />

Does this mean that the people <strong>in</strong><br />

Hong Kong (<strong>in</strong>clud<strong>in</strong>g myself) were<br />

somehow ‘better’ than the people <strong>in</strong><br />

S<strong>in</strong>gapore? Not at all. <strong>The</strong><br />

circumstances are very different,<br />

particularly the urban densities. <strong>The</strong><br />

po<strong>in</strong>t is that both Hong Kong <strong>and</strong><br />

S<strong>in</strong>gapore def<strong>in</strong>ed their own objectives<br />

<strong>in</strong> their own context <strong>and</strong> met them –<br />

but importantly, met them <strong>in</strong> an<br />

affordable way.<br />

Service<br />

Part <strong>of</strong> the task <strong>of</strong> ‘def<strong>in</strong><strong>in</strong>g the<br />

objectives’ for urban transport is <strong>to</strong><br />

determ<strong>in</strong>e what the cus<strong>to</strong>mer wants<br />

or needs. We will not satisfy the<br />

cus<strong>to</strong>mer unless we underst<strong>and</strong> the<br />

nature <strong>of</strong> the service we provide <strong>and</strong><br />

what cus<strong>to</strong>mers want from that<br />

service. Urban public transport has<br />

been mov<strong>in</strong>g along a spectrum <strong>in</strong><br />

recent years. Orig<strong>in</strong>ally the ethos was<br />

that <strong>of</strong> production. It moved on <strong>to</strong><br />

focus on the market, whereas now<br />

the emphasis is on service.<br />

What is a service? It is<br />

essentially a process. In contrast<br />

<strong>to</strong> a product, a service cannot be<br />

s<strong>to</strong>red s<strong>in</strong>ce it is produced <strong>and</strong><br />

consumed at the same time.<br />

Indeed the cus<strong>to</strong>mer becomes part<br />

<strong>of</strong> the service process. It has taken<br />

some considerable time for<br />

eng<strong>in</strong>eers, <strong>in</strong>deed many opera<strong>to</strong>rs,<br />

<strong>to</strong> comprehend this crucial difference<br />

between production <strong>and</strong> service.<br />

With concentration on production we<br />

tend <strong>to</strong> ignore dem<strong>and</strong> questions <strong>in</strong><br />

the economic equation. Efficiency <strong>of</strong><br />

supply is important, but an<br />

underst<strong>and</strong><strong>in</strong>g <strong>of</strong> the delicate balance<br />

between supply <strong>and</strong> dem<strong>and</strong> is<br />

crucial. <strong>The</strong> production mentality<br />

concentrates exclusively on<br />

production measures – car-km, cost<br />

reduction, staff numbers.<br />

<strong>The</strong> 1960s <strong>and</strong> 1970s were decades<br />

<strong>of</strong> production orientation whereas<br />

dur<strong>in</strong>g the 1980s we started, or were<br />

forced, <strong>to</strong> concentrate on the market.<br />

Now the service ethos is everywhere.<br />

Culture, image, service targets are at<br />

the heart <strong>of</strong> our bus<strong>in</strong>esses. Cus<strong>to</strong>mer<br />

perception is <strong>of</strong> fundamental<br />

importance. We seek <strong>to</strong>tal quality <strong>and</strong><br />

wish <strong>to</strong> identify our staff with that<br />

ethos.<br />

I have said elsewhere (Ridley 1994)<br />

that the task <strong>of</strong> eng<strong>in</strong>eers, or <strong>of</strong><br />

opera<strong>to</strong>rs for that matter, is <strong>to</strong> get<br />

th<strong>in</strong>gs done. Of course that is not<br />

enough. We must get th<strong>in</strong>gs done<br />

efficiently (get th<strong>in</strong>gs done well) <strong>and</strong><br />

effectively (get the right th<strong>in</strong>gs<br />

done). <strong>The</strong>re is a great tendency <strong>to</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!