DIRECT MAIL ORDER - Viral PDF Generator

Answer potential questions about the offer in your communication.
And most importantly make it easy for them to respond, giving your
telephone number and reinforcing the offer or message in your final
paragraph.
And finally, EVERY mailer should have several ways of getting in touch
with you. Sending out good information with poor contact information
is simply a waste of money.
The Advantages of Direct Mail
You can pinpoint your target audience, so waste is kept to a
minimum.
You have measurable results and can calculate your cost-perorder
or cost-per-response.
Direct Mail can drive sales and build awareness to your company
or product which results in a win-win situation.
You can mail the amount, type and message of your choice.
You choose the audience you want to target.
Your message goes straight to your customer without
distraction; not to your competition.
Using Direct Mail to Create Income
Direct mail can be used to enhance your own small business, promote
your website, or sell any of your products you have put into your
funnel.
Let’s go through this as an instructive example. Let’s say you have
access to 2 groups: The North American High School Teacher’s
Association and High School Teachers Today. How big are the lists?
One of them is about 3,800, and the other one is about 4,500.
After checking the two databases, you find that you have 3000 unique
and full addresses. You now need to send these 3000 potential
consumers a postcard. Postage per postcard is 21 cents and the entire
mailing with postage and all will cost you about 30 cents a piece. Now
remember, to get the twenty-one cent rate on the postcard, it’s got to
be a small postcard. There is a certain height and length requirement
and if you go over it, you will get all of your postcards back!! Keeping
to the smaller sized postcard, this entire mailing will cost you $900.
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