DIRECT MAIL ORDER - Viral PDF Generator

List Selection
Knowing your audience is crucial. This means starting with a list of
current and former customers, identifying their common
characteristics and using that information as a road map for identifying
potential new customers as well. Common factors can include
geographic location, profession, even consumer trends. If you do a lot
of business with architects, space planners or interior designers, for
example, remember that there are specialties within those disciplines,
and target your direct mail marketing program to the specialties which
most closely resemble those you have had success with in the past.
As a result, the quality of the mailing list that you use is vital for the
success of your direct mail campaign. Ideally the list must contain all
of your defined target audience, and no more.
Your direct mail list should be highly configurable. This will
enable you to tailor the list to your ideal target market.
Your direct mail list should contain contact names as well as job
titles. Addressing your target as "The Marketing Manager" will
never yield as good a result as "Dear Mrs Roberts" or "Dear
Jane". A list without a name makes your letter look like it is part
of a bulk direct mail shot people respond best to letters sent
especially to them (even if that is only an illusion).
Your direct mail list must be updated frequently. People move
jobs and getting the name wrong is arguable even worse than
not having a name at all.
Yes, you do have the beginnings of your own direct mail list. It may
be on the back of old receipts or in a guest register, or simply in your
reservations book, but it exists. You can add to this list by finding
potential customers. Approach your local Chamber of Commerce, or
the tourist board. They will have some databases available to you if
you are a member for a nominal fee. Collect all your names and
addresses on a simple computer database so you can print off labels. A
typed label will help ensure that your mail arrives and has a
professional edge. Make sure all addresses are complete. That means:
full title and surname, house number or name, street, town or city
and, above all, the postcode. There is no point in sending a piece of
direct mail that has an incomplete address.
Copyright © CBIncomeSecrets.com
All Rights Reserved