DIRECT MAIL ORDER - Viral PDF Generator

Direct Mail/Mail Order
Direct mail is different than other types of advertising because it is
extremely targeted. When you advertise with direct mail, you are
sending your offer out to people who are already likely to be interested
in what you have to offer. In other words: Direct mail involves sending
your information direct to your prospective clients.
It should be information that will elicit a response and/or will put you
in a good position to follow up with prospects and turn them into
customers. It allows you to talk directly to the most valuable people
to you. If media advertising is the shotgun approach, then direct mail
is the rifle - allowing you to directly address your target market with
precision.
The communication can be for any of the following reasons:
To tell prospective customers about your business
To tell current customers about a special offer or promotion
To remind lapsed customers about your business and maybe
make them a special
Compared with other advertising vehicles, direct mail can be an
economical way to reach former, current and prospective customers.
But, like any marketing method, it still can be expensive. The cost
depends on the choices you make in administering your direct mail
campaign. 'Campaign?' you are asking. 'Isn't this just getting the word
out about my business? Who said anything about a campaign?'
The fact is, whatever type of marketing tools you employ, it is crucial
to think of your efforts as a coordinated program. Doing that will force
you to think carefully about what you are saying in all your efforts.
And careful, coordinated planning will help you develop a consistent
message that people will remember.
It has been proven that over 50% of Direct Mail recipients read it
immediately and of those, over 40% found the information
useful. Studies have shown that every dollar spent on Direct Mail
advertising brings in $10 in sales.
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