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Effron, Gil. Direct Mail Success. (Glenn Bridge Press, 2000)<br />

Fairlie, Robin. Database Marketing and Direct Mail. (Kogan Page, 1993)<br />

Ferdi, Liz. Successful Direct Mail. (Barron’s Educational Series, 1991)<br />

Fiumara, Georganne. How to Start a Home-Based Mail-Order Business. (Globe Pequot<br />

Press, 1999)<br />

Geller, Lois K. Direct Marketing Techniques: Building Your Business Using Direct Mail and<br />

Direct Response Advertising. (Crisp Publications, 1998)<br />

Grensing, Lin. A Small Business Guide to Direct Mail: Build Your Customer Base and<br />

Boost Profits. (Self Counsel Press, 1991)<br />

Griffith, Roger M. What a Way to Live and Make a Living: The Lyman P. Wood Story. (In<br />

Brief Press, 1994)<br />

Hahn, Fred E. Do-It-Yourself Advertising & Promotion: How to Produce Great Ads,<br />

Brochures, Catalogs, Direct Mail, and Much More. (New York: John Wiley & Sons, 1997)<br />

Hatch, Denny. Million Dollar Mailing$. (Bonus Books, 2001)<br />

Hicks, Tyler G. 101 Great Mail-Order Businesses: The Very Best (And Most Profitable!)<br />

Mail-Order Businesses You Can Start With Little Or No Money. (Rocklin, CA: Prima Pub.,<br />

2000)<br />

Hicks, Tyler G. How I Grossed More Than One Million Dollars in Direct Mail & Mail Order<br />

Starting With Little Cash & Less Know-How. (International Wealth Success, 1993)<br />

Hicks, Tyler G. Mail Order Success Secrets: How To Create a $1,000,000-A-Year<br />

Business Starting From Scratch. (Rocklin, CA: Prima Publ., 1998)<br />

Jefkins, Frank William. Sell Anything by Mail! (Adams Media Corporation, 1990)<br />

Joffe, Gerardo. How You Too Can Make At Least $1 Million (But Probably Much More) In<br />

The Mail-Order Business. (North Vancouver, BC: Self-Counsel Press, 1992)<br />

Johnson, Deborah and Steve Kennedy. How to Farm Successfully--By Mail: A Complete<br />

Guide for Real Estate Professionals. (Argyle Press, 1995)<br />

Keup, Erwin J. Mail Order Legal Guide. (Oasis Press, 1993)<br />

Kern, Russell M. S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-<br />

Business Sales Leads for Bottom-Line Success. (McGraw-Hill Trade, 2001)<br />

Kobliski, Kathy J. Advertising Without an Agency: A Comprehensive Guide to Radio,<br />

Television, Print, Direct Mail, and Outdoor Advertising for Small Business. (PSI Research-<br />

Oasis Press, 1998)<br />

Kremer, John. Mail Order Selling Made Easier: How to Plan, Organize, and Carry out a<br />

Successful Direct Mail Promotion. (Open Horizons Publishing, 1989)<br />

Lewis, Hershcell Gordon. Open Me Now. (Bonus Books, 1995)<br />

Lister, Gwyneth J. Building Your Direct Mail Program. (Jossey-Bass, 2001)<br />

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