DIRECT MAIL ORDER - Viral PDF Generator
DIRECT MAIL ORDER - Viral PDF Generator
DIRECT MAIL ORDER - Viral PDF Generator
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Let’s go through this as an instructive example. In this instance, I will<br />
be sending out 3000 cards. Postage per postcard is 21 cents and the<br />
entire mailing with postage and all will cost me about 30 cents a piece,<br />
or $900. The purpose of this postcard is two-fold: capturing email<br />
addresses and breaking even on the front end (this keeps me from<br />
wasting cash flow.) So, the postcard will seduce them to go to a web<br />
page where I will make them an offer for an inexpensive front-end<br />
product. If they don’t buy it, there will be a pop-up menu that says,<br />
“Wait a second! Don’t leave yet! Sign up for Jim’s free tips!” So, if I<br />
can’t get them on the front-end product, I’ll try to capture at least<br />
their email.<br />
If my product is $30.00 digital product, how many people do I need to<br />
break even? I need 30 people to order the product. With this post<br />
card, I want to get at least 30 people to buy my digital product and<br />
get at least two or three hundred people to sign up for the free tips.<br />
Once I get these people into my funnel, I’ll begin sending them auto<br />
responder messages to get them to buy other products.<br />
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