DIRECT MAIL ORDER - Viral PDF Generator

The main thing you are looking for are email addresses. How do you
get email addresses via mail? You seduce them to go to a web page
and make them an offer for an inexpensive front-end product. If they
don’t buy it, there will be a pop-up menu that says, “Wait a second!
Don’t leave yet! Sign up for High School Teachers free tips!” In this
way, you will capture their email and from then on, you will be able to
use targeted email via your auto responder to pull them into your
funnel.
Let’s look at this carefully. If your product is $30.00 digital product,
how many people do you need to break even? You need 30 people to
order the product. You would also like to get two or three hundred
people to sign up for the free tips.
New customers can be sold low-end products only. With existing
customers who have already purchased from you, however, it is
possible to get them to buy higher end products just from a postcard.
For example, past customer’s may come to your seminar as a result of
a postcard mailer, even though it’s a $97 product.
When you do postcard mailings, make them wild, bright, neon colors
such as fuchsia, green, or yellow. You want to get their attention.
Once you get people into your funnel, cha-ching, you are on your way
to residual income.
Postcards are the only method of traditional direct marketing that’s
still affordable because postcards are inexpensive to mail. The beauty
about a postcard is that you can direct them to a pre-recorded
message or send them to an e-mail address. Additionally, when they
arrive at the door, they are already opened. Your prospective
customer doesn’t have to open an envelope.
Remember, your goal with prospects is to get them to take one
specific action. You want them to either call or fax or send an email.
You don’t have a lot of room on a postcard, so don’t try to do more
than get them to take a specific action.
For example, if I was doing a pitch for an event, I would say “If you’re
interested in marketing information products, you need to find out
about how to blah blah blah blah blah and get filthy rich, go to this
link.” And, so they go to the link and it would be a description of a
seminar, a very lengthy description, trying to get them to sign up for
the seminar.
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