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Client Satisfaction Report 2012: What the clients say - Legal Week

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LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />

Norton Rose comes equal 5th on <strong>the</strong><br />

international league table. Its top<br />

marks come for personal/partner<br />

relationships and <strong>the</strong> quality of legal<br />

advice.<br />

Cost/billing practice<br />

The practice is clearly ahead (0.3) of<br />

<strong>the</strong> international average here, and<br />

LWISTATISTICS: NORTON ROSE<br />

LWIscore: 7.92<br />

Ranking –overall:<br />

Ranking –UKinternational:<br />

Bestscore:<br />

40th<br />

5th=<br />

Qualityof<br />

legaladvice(8.44)<br />

BD director/CMO:Caroline Rhys Jones<br />

slightly ahead (0.1) of <strong>the</strong> all-firm<br />

average with its mark of 7.3.<br />

Service<br />

Thefirmgetsan8.4 on personal/partner<br />

relationships, compared to <strong>the</strong>8.1<br />

registered as <strong>the</strong>all-firmand international<br />

averages in that category. Norton<br />

Rose haspushedupits IT/knowledge<br />

management scoreby0.4 since2011.<br />

Advice<br />

Norton Rose exceeds <strong>the</strong> all-firm and<br />

international averages (with its mark<br />

of 8.2) on commercial advice. Those<br />

averages are both registered at 8.0.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Partner attentionand valuefor<br />

money’<br />

● ’Instant availability of globalnetwork<br />

with specific advice percountry’<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.10<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 7.92<br />

❶❷❸❹❺❻❼❽<br />

‘Instant availability of<br />

global network with<br />

specific advice per<br />

country’<br />

● ’The relationship we have with <strong>the</strong>m<br />

and <strong>the</strong> quality of advice we have<br />

received from <strong>the</strong>m’<br />

● ’Commercial and pragmatic advice’<br />

● ’Ability to understand client’s<br />

business and respond accordingly’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmost like<br />

to see?<br />

● ’Post-deal work, especially bibles’<br />

● ’The fees were high: it would be<br />

great to have <strong>the</strong>m cut’<br />

● ’More discipline in monthly billing’<br />

● ’More capacity’<br />

Reed Smith comes 3rd among <strong>the</strong> US<br />

international practices and 7th among<br />

<strong>the</strong> 86 firms in <strong>the</strong> full listing.<br />

Cost/billing practice<br />

Reed Smith’s 7.4 score puts <strong>the</strong> firm<br />

0.2 ahead of <strong>the</strong> all-firm average and<br />

0.4 ahead of <strong>the</strong> US firm average.<br />

Service<br />

Thefirmis3rd on useofIT/knowledge<br />

management among <strong>the</strong>USinternational<br />

practices. It pushed up itsmarkhereby<br />

0.4in<strong>the</strong> year. It beats<strong>the</strong> importance<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.41<br />

❶❷❸❹❺❻❼❽º<br />

<strong>2012</strong>: 8.41<br />

❶❷❸❹❺❻❼❽º<br />

ratingby1.7 with this result, and<strong>the</strong><br />

all-firm averageby0.7.The <strong>2012</strong> mark<br />

forReed Smith on personal/partner<br />

relationshipsis0.5 higher than itsresult<br />

ayear ago.Its present8.9 scores puts<br />

it 0.8ahead of eachof<strong>the</strong> threemain<br />

benchmarks (importanceratingand allfirm<br />

andUSinternational averages).<br />

Advice<br />

Reed Smith hasmade asignificant<br />

investment in helpingits lawyersand<br />

traineesunderstand <strong>the</strong> commercial<br />

contextof<strong>the</strong>ir advice,and this pays off<br />

in <strong>the</strong>recognition of <strong>clients</strong>who rate<strong>the</strong><br />

firm topof<strong>the</strong> US international<br />

lawfirms on commercial advice.<br />

<strong>What</strong> mostimpressed you<br />

about<strong>the</strong> firm?<br />

● ’The fee retainer<br />

arrangement with our<br />

company’<br />

LWISTATISTICS: REED SMITH<br />

LWIscore: 8.41<br />

Ranking –overall:<br />

7th<br />

Ranking –USinternational: 3rd<br />

Best score:<br />

Qualityof<br />

commercial advice (9.12)<br />

BD director/CMO: Mary-Anne<br />

Anderson (pictured)<br />

‘Excellent client service’<br />

● ’Responsiveness’<br />

● ’Excellent client service’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’Fees reduction’<br />

● ’Reduction in<br />

response time’<br />

16 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

www.legalweek.com<br />

008-021_LW_0712_CSR.indd 16 12/5/12 2:08 PM

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