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Client Satisfaction Report 2012: What the clients say - Legal Week

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LegaL <strong>Week</strong> inteLLigence speciaL: best LegaL adviser<br />

client satisfaction report <strong>2012</strong>:<br />

<strong>What</strong> <strong>the</strong><strong>clients</strong> <strong>say</strong><br />

As lawfirms continuetostruggle with a<br />

slowingeconomy,and with more<strong>clients</strong><br />

lookingkeenlyatwhat<strong>the</strong>y aredoing<br />

to control<strong>the</strong>ir cost base,itisreassuring<br />

that overall satisfaction rates forlegal<br />

services have climbed during<strong>the</strong> past 12<br />

months.<br />

In future, oneof<strong>the</strong> major<br />

battlefields will be cost/billing,<br />

now that <strong>the</strong>quality of legal<br />

advice is perceivedtobeless<br />

of adifferentiator. Several<br />

firms, includingsome in <strong>the</strong><br />

magiccircle, appear to be<br />

underperforminginthisarea.<br />

Theircalculation may<br />

be that <strong>clients</strong> will stick<br />

with <strong>the</strong>m anddecide<br />

to prioritise expertise<br />

over paymentflexibility.<br />

Internationalfirms –<br />

whe<strong>the</strong>r UK or US-based –are<br />

still seenasproviders of topqualitylegal<br />

advice.But <strong>the</strong>ir<br />

marginovernationaland City<br />

firmsinthis categoryiswafer<br />

thin –only0.1.<br />

If <strong>the</strong>international firmslose<br />

that marginover<strong>the</strong> next yearit<br />

will be hard to justifyhigherfeesto<br />

<strong>clients</strong>. National firmsare alreadyseen<br />

as <strong>the</strong>betterproviders of commercial<br />

advice.Itlooks like 2013 is goingtobe<br />

an interestingyear in <strong>the</strong>marketplace.<br />

Lawfirms have improved<strong>the</strong>ir client<br />

serviceoverallin<strong>the</strong> past year, with<br />

particularly strong gainsshown in<br />

useofIT(up 0.8), personal/partner<br />

relationships(up 0.5),cost/billing<br />

practices(0.3) and<strong>the</strong> qualityof<br />

commercial advice (0.3).<br />

AverAgeyeAr-on-yeArsAtisfActionlevels: By survey section<br />

Year<br />

Quality<br />

of legal<br />

advice<br />

8 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

Quality of<br />

commercial<br />

advice<br />

Cost/<br />

billing<br />

practices<br />

Service<br />

delivery/<br />

responsiveness<br />

Personal/<br />

partner<br />

relationships<br />

Use of IT/<br />

knowledge<br />

management<br />

<strong>2012</strong> 8.5 8.0 7.2 8.1 8.1 6.9<br />

2011 8.3 7.7 6.9 7.9 7.6 6.1<br />

2010 8.2 7.5 6.5 7.9 7.8 5.9<br />

On average,<br />

<strong>the</strong>gain is 0.4.<br />

Allsix areaswe<br />

measurehaveseen<br />

increasesin<strong>the</strong><br />

past 12 months. The<br />

smallest gainswereof0.2,inquality<br />

of legaladviceand servicedelivery/<br />

responsiveness.Importanceratings for<br />

<strong>the</strong>sameset of criteria have,overall,<br />

remained <strong>the</strong>same. Butslightfalls<br />

were registered in <strong>the</strong>quality of legal<br />

www.legalweek.com<br />

008-021_LW_0712_CSR.indd 8 12/5/12 2:03 PM


advice,cost/billing andservice delivery/<br />

responsiveness. <strong>Client</strong>sare closer to<br />

having <strong>the</strong>ir importanceratings matched<br />

by <strong>the</strong>service <strong>the</strong>y get now than <strong>the</strong>y<br />

did in 2011.This year, <strong>the</strong>importance<br />

ratingisonaverage only 0.4higher,<br />

whilein2011itwas 0.8higher.<br />

Behind<strong>the</strong>se overall figures lie<br />

individual results that show very<br />

differentoutcomes.Big change is<br />

very much possible,evenwithin <strong>the</strong><br />

relativelyshort period of ayear.For<br />

instance, since2011, Bird &Bird,<br />

Freshfields BruckhausDeringer<br />

andSJBerwinhavestormed up<br />

<strong>the</strong>international rankings, each<br />

gainingmorethan10places.<br />

Weil again excelled in <strong>the</strong>US<br />

internationalgroup andin<strong>2012</strong><br />

hasmanagedtokeepboth<strong>clients</strong><br />

andemployees happy. Travers<br />

Smith is at <strong>the</strong>top of <strong>the</strong>City<br />

group for<strong>the</strong> fourth yearrunning.<br />

More peopleare getting involved<br />

in deciding whichlegal advisers<br />

to use. Ourresearch shows<strong>the</strong>se<br />

decision-makershaveverydifferent<br />

Key finDings<br />

lWistAtistics<br />

Respondent companies: 1,204<br />

Lawfirms benchmarked: 86<br />

FTSE 100: 89%<br />

Fieldwork: 21 Sep<strong>2012</strong>to8Nov <strong>2012</strong><br />

PreferreDcHArging MetHoD<br />

Fees based on chargeable hours 11%<br />

Hourly rates but capped 25%<br />

Fixed fee for <strong>the</strong> job 50%<br />

Fixed fee with success uplift 10%<br />

O<strong>the</strong>r 5%<br />

profiles. Forexample,chairmenshow<br />

substantiallyhigher satisfaction levels<br />

with <strong>the</strong>ir lawyers(8.2) than <strong>the</strong>ir<br />

financedirectors(7.5).<br />

DesCahill, director of research,<br />

<strong>Legal</strong><strong>Week</strong>Intelligence<br />

• All six areas of client satisfaction we measurehave seen growth this year.<br />

• The two areas of lowest progress (0.2 each) are found in <strong>the</strong> quality<br />

of legal advice and service delivery/responsiveness.<br />

• On average, satisfaction ratings have risen by 0.4 to 7.8.<br />

• <strong>Satisfaction</strong> on cost/billings practice is up 0.3 to 7.2 in <strong>the</strong> past<br />

12months.<br />

• The biggest increase (0.8) is shown on satisfaction for use of IT/<br />

knowledge management.<br />

• <strong>Client</strong>s are notably more satisfied (up 0.5) with <strong>the</strong>ir personal and<br />

partner relationships this year.<br />

• Chairmen are far more satisfied than fi nance directors and group<br />

legal advisers on cost/billing issues.<br />

• Average legal spend has shrunk by 32% during <strong>the</strong> year among<br />

respondents. For <strong>the</strong> FTSE 100, spend has fallen by less (22%).<br />

• Finance directors are nearly three times as keen on chargeable hours<br />

(27%) as <strong>the</strong> average (11%).<br />

• National fi rms and <strong>the</strong> top 100 are getting <strong>the</strong> top average marks<br />

(7.9 each). UK international and US international fi rms (averaging<br />

7.8 each) come next, followed by City fi rms (7.7).<br />

• National fi rms come top (8.18) on <strong>the</strong> increasingly important area of<br />

commercial advice.<br />

• National and top 100 practices lead on cost/billing (7.9).<br />

MetHoDology<br />

This is <strong>the</strong>ninth year that <strong>Legal</strong><strong>Week</strong>Intelligencehas<br />

produced this report.Atotal of 1,204companies responded<br />

to <strong>the</strong><strong>clients</strong>atisfactionsurveybetween 21 Septemberand<br />

8November <strong>2012</strong>.All respondentswereseniorheads of<br />

legalatmajor companiesinvolvedinmakingdecisions about<br />

<strong>the</strong>hiringoflaw firmstoprovide external legaladvice.<br />

Thesurveyga<strong>the</strong>rs <strong>the</strong>irperceptionsofhow effective<br />

<strong>the</strong>irfourmain external legaladvisershavebeenover<strong>the</strong><br />

previous 12 months.Welookedatsix main criteria –<br />

qualityoflegal advice;quality of commercial advice;<br />

servicedelivery; partnerrelationship;costand billing<br />

transparency;and useoftechnology–bothinterms of<br />

howimportant thosecriteriawereand howsatisfied<br />

respondentswerewith<strong>the</strong>m. This year we looked at<br />

satisfaction levelsregarding alternativebilling options<br />

separately. Respondentswereasked to give each criterion<br />

amarkout of 10 forbothlevel achieved and<strong>the</strong><br />

importance<strong>the</strong>yattachtoit.<br />

Theresponses arebrokendownintoUKinternational,<br />

US international, City,nationaland top100 lawfirms.<br />

We have also broken <strong>the</strong>m down by practice area and<br />

specialisation.<br />

Thequestionnairewas distributedbyemail directly to<br />

headsoflegal at UK,European andAsian companies<br />

formingpartof<strong>the</strong> <strong>Legal</strong><strong>Week</strong> in-house audience.Itwas<br />

also sent outtolistedcompanies, largeprivateequityand<br />

family-ownedbusinessesin<strong>the</strong> UK andthroughout <strong>the</strong><br />

world. Thesurveywas promoted on legalweek.comand<br />

extensivetelephone research fieldworkwas also carriedout<br />

in <strong>the</strong>lastthree weeksof<strong>the</strong> research window.<br />

Thetop four or five highest scoring lawfirms in each<br />

of <strong>the</strong>categories of UK international, City,national,<br />

US internationaland top100 are<br />

entitled to <strong>the</strong>accreditation of Best<br />

<strong>Legal</strong>Adviser fora12-monthperiod,<br />

providing <strong>the</strong>y have engagedfully<br />

with <strong>the</strong>research process.<br />

Thesurveywas carriedout in strict<br />

adherence to Market Research Society<br />

guidelines by Incisive Research.<br />

www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 9<br />

008-021_LW_0712_CSR.indd 9 12/5/12 2:03 PM


LegaL <strong>Week</strong> inteLLigence speciaL: best LegaL adviser<br />

Ashurst is 5th equal in <strong>the</strong> international<br />

league tables. Its top scores come in<br />

<strong>the</strong> quality of legal advice (8.5) and<br />

personal/partner relations (8.4).<br />

cost/billing practice<br />

The firm beats both <strong>the</strong> international<br />

average (by 0.3) and <strong>the</strong> all-firm<br />

average (by 0.1) with its score of 7.3.<br />

lWistAtistics: AsHurst<br />

LWIscore: 7.92<br />

Ranking –overall:<br />

Ranking –UKinternational:<br />

Bestscore:<br />

BD director/CMO:<br />

41st<br />

5th=<br />

Qualityof<br />

legaladvice(8.5)<br />

chris sutcliffe<br />

service<br />

Its top mark here is its 8.4 on personal/<br />

partner relations. This score has<br />

improved by 0.1 over <strong>the</strong> year and<br />

leaves Ashurst clearly ahead of both<br />

<strong>the</strong> all-firm and international averages<br />

(of 8.1).<br />

Advice<br />

The practice equals <strong>the</strong> all-firm and<br />

international averages with its 8.5<br />

on quality of legal advice and 8.0 on<br />

commercial advice.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ‘Responsiveness/good commercial<br />

advice’<br />

● ‘All round good... <strong>the</strong>y think of<br />

everything’<br />

● ‘They act as a member of our team’<br />

● ‘Relationship partner’<br />

● ‘Quality of advice’<br />

lWiscore yeAr-on-yeAr<br />

2011: 8.12<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 7.92<br />

❶❷❸❹❺❻❼❽<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ‘Provide more market intelligence’<br />

● ‘Responsiveness around bills’<br />

● ‘More proactive in helping<br />

in-housecounsel in managing timing<br />

and transparency on fees’<br />

● ‘Reduction in fees’<br />

● ‘Better value for money’<br />

‘Theythink of everything’<br />

Bird&Bird hassoaredup<strong>the</strong> tables,<br />

from 16th place in 2011 to 2ndin<strong>2012</strong>.<br />

It also takestop placeintwo of <strong>the</strong>six<br />

categorieswemeasure.<br />

cost/billing practice<br />

Thefirmgets<strong>the</strong> topscore under<br />

this heading (7.96) among all<strong>the</strong><br />

lWistAtistics: BirD&BirD<br />

LWIscore: 8.22<br />

Ranking –overall:<br />

Ranking –UKinternational:<br />

Bestscore:<br />

BD director/CMO:<br />

10 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

14th<br />

2nd<br />

Qualityof<br />

legaladvice(8.65)<br />

louise field<br />

internationalfirms –ithas improved by<br />

1.0during<strong>the</strong> year.<br />

service<br />

Bird &Birdistop among<strong>the</strong> 19<br />

internationalfirms listedherefor useof<br />

IT/knowledgemanagementwithits mark<br />

of 7.91.Ithas improvedbyasubstantial<br />

1.7overinthis<br />

categoryover<strong>the</strong><br />

past 12 months.<br />

Advice<br />

On <strong>the</strong>quality<br />

of itslegal<br />

advice,Bird<br />

&Birdbeats<br />

<strong>the</strong>all-firm<br />

andinternational<br />

averagesby0.2 with its<br />

mark of 8.7. It equals<br />

<strong>the</strong>8.0 averages here<br />

on commercial advice.<br />

lWiscore yeAr-on-yeAr<br />

2011: 7.68<br />

❶❷❸❹❺❻❼º<br />

<strong>2012</strong>: 8.22<br />

❶❷❸❹❺❻❼❽<br />

‘Verygood valueand qualityofwork.<br />

Neveraproblem with fees’<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’The quality of commercial and legal<br />

advice’<br />

● ’Understanding of <strong>the</strong> sector we<br />

are in’<br />

● ’Deepknowledge about <strong>the</strong>subject<br />

matter;veryresponsive; creativeadvice’<br />

● ’Constant partner involvement; very<br />

good value and quality of work. Never<br />

a problem with fees’<br />

● ’Specialist in IP arena’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’Billing’<br />

● ’More proactiveinhelpingin-house<br />

counsel manage timing andtransparency<br />

on fees’<br />

● ’Proactiveupdates on changes in <strong>the</strong><br />

law’<br />

● ’Price’<br />

www.legalweek.com<br />

008-021_LW_0712_CSR.indd 10 12/5/12 2:03 PM


Berwin Leighton Paisner comes 4th<br />

out of <strong>the</strong> 16 City firms in this year’s<br />

ranking. It has improved in five out of<br />

six categories in <strong>the</strong> past year.<br />

cost/billing practice<br />

The firm, benefitting from a 0.2 rise<br />

over <strong>the</strong> year, beats <strong>the</strong> City average<br />

(by 0.3) and <strong>the</strong> all-firm average by a<br />

fraction.<br />

service<br />

Thefirmincreased<br />

itsscore in service<br />

delivery by 0.2over<br />

<strong>the</strong>past12months.<br />

Thebiggestincrease<br />

is <strong>the</strong>1.2 on use<br />

of IT/knowledge<br />

management, whichputs<br />

<strong>the</strong>firm0.8 aboveboth<strong>the</strong><br />

both <strong>the</strong><br />

all-firm andCityaverages.<br />

averages.<br />

Advice<br />

BLP has increased its commercial<br />

advice score by 0.2, taking it to a<br />

score of 8.2. In comparison, <strong>the</strong> City<br />

and all-firm averages are both on 8.0.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Sector-specific experience’<br />

● ’Proactivity, quality of response’<br />

lWiscore yeAr-on-yeAr<br />

2011: 7.72<br />

❶❷❸❹❺❻❼º<br />

<strong>2012</strong>: 8.11<br />

❶❷❸❹❺❻❼❽<br />

‘Theyare an all-round<br />

solidfirm’<br />

● ’Their 24/7 availability’<br />

● ’Relationship with partner and<br />

responsiveness’<br />

● ’They are an all-round solid firm’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’Fees are too high’<br />

● ’Closer partner engagement’<br />

● ’Lower fees’<br />

● ’Fixed fees for jobs’<br />

lWistAtistics:<br />

BerWin leigHton PAisner<br />

LWIscore: 8.11<br />

Ranking –overall:<br />

Ranking –City:<br />

Best score:<br />

21st<br />

4th<br />

Personal/partner<br />

relationship (8.60)<br />

Bond Pearce has maintained its<br />

4th-place position in <strong>the</strong> top 100 from<br />

last year and has improved on its<br />

overall score.<br />

cost/billing practice<br />

The practice gets a strong result here<br />

– a 7.8 score which pushes it ahead<br />

of <strong>the</strong> three key benchmarks, <strong>the</strong><br />

importance rating and <strong>the</strong> all-firm and<br />

top 100 averages. It increased its mark<br />

by 0.1 in <strong>the</strong> year.<br />

service<br />

The firm comes top among <strong>the</strong> top<br />

100 in <strong>the</strong> use of IT/knowledge<br />

management category. Bond Pearce<br />

has improved its ratings in<br />

both service delivery/<br />

responsiveness (by<br />

0.3) and use of<br />

IT/ knowledge<br />

management (by<br />

0.8).<br />

Advice<br />

Bond Pearce comes equal<br />

3rd among <strong>the</strong> top<br />

100 on <strong>the</strong> quality<br />

of its legal advice.<br />

Appreciation for its<br />

skills here has led to a 0.7 increase in<br />

its mark since 2011.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Commercial approach and<br />

understandingofour business’<br />

● ’They understand our business and<br />

are local’<br />

● ’Responsiveness and willingness<br />

to work hard at understanding <strong>the</strong><br />

business’<br />

● ’Speed of response and proactive<br />

nature... <strong>the</strong>y are very reliable’<br />

● ’Local firm... convenient and <strong>the</strong><br />

rates are better... not London rates...’<br />

lWiscore yeAr-on-yeAr<br />

2011: 7.96<br />

❶❷❸❹❺❻❼❽<br />

lWistAtistics: BonD PeArce<br />

LWIscore: 8.16<br />

Ranking –overall:<br />

Ranking –top 100:<br />

Bestscore:<br />

BD director/CMO:<br />

18th<br />

4th<br />

Qualityof<br />

legaladvice(8.92)<br />

‘Theyunderstandour<br />

business and<strong>the</strong>yare local’<br />

emma Price<br />

(pictured)<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou mostlike<br />

to see?<br />

● ’More proactive on new laws/<br />

regulations and <strong>the</strong>ir<br />

effect on our<br />

business’<br />

● ’More<br />

proactive’<br />

BD director/CMO:<br />

Ash<br />

coleman-smith<br />

<strong>2012</strong>: 8.16<br />

❶❷❸❹❺❻❼❽<br />

www.legalweek.com<br />

008-021_LW_0712_CSR.indd 11 12/5/12 2:03 PM


LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />

DWF comes 3rd among <strong>the</strong> national<br />

firms, with a particularly strong<br />

performance on cost/billing and quality<br />

of legal advice.<br />

Cost/billing practice<br />

DWF is 2nd among national firms on<br />

cost/billing, with a score (8.4) that has<br />

increased 0.4 over <strong>the</strong> last 12 months<br />

to put <strong>the</strong> practice 1.1 ahead of <strong>the</strong> allfirm<br />

average.<br />

use of IT/knowledge management by<br />

1.2 since 2011. On service delivery/<br />

responsiveness, DWF exceeds <strong>the</strong> allfirm<br />

average by 0.1.<br />

Advice<br />

The firm comes equal 2nd on quality of<br />

legal advice among <strong>the</strong> national firms.<br />

DWF is ahead of both <strong>the</strong> all-firm and<br />

national firm averages on both legal<br />

and commercial advice.<br />

LWISTATISTICS: DWF<br />

LWIscore: 8.11<br />

Ranking –overall: 22nd<br />

Ranking –national:<br />

3rd<br />

Best score:<br />

Qualityof<br />

legaladvice(8.92)<br />

● ’They advise very well, <strong>the</strong>y are<br />

responsive and accurate’<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou mostlike<br />

to see?<br />

● ’None – behaviour is very good’<br />

● ’Inter-department dialogue could<br />

improve a bit’<br />

● ’Quicker delivery’<br />

Service<br />

The firm has pushed up its score on<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.28<br />

❶❷❸❹❺❻❼❽º<br />

<strong>2012</strong>: 8.11<br />

❶❷❸❹❺❻❼❽<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Local, tactical, good commercial<br />

view’<br />

● ’Knowledge; efficiency; cost’<br />

● ’They understand our business:<br />

we don’t have to tell <strong>the</strong>m things<br />

more than once’<br />

● ’They are very practical. They are<br />

down to earth. They give very good<br />

commercial advice’<br />

BD director/CMO: Clifton Harrison<br />

‘Theyunderstandour business:we<br />

don’thavetotell<strong>the</strong>mthingsmore<br />

than once’<br />

FreshfieldsBruckhaus Deringer has<br />

stormedup<strong>the</strong> tables. TheCitygiant takes<br />

3rdplace in <strong>2012</strong>,along wayremoved<br />

from its15thplacing in 2011.<br />

Cost/billing practice<br />

The practice has hiked its score up<br />

here by 0.1, reaching <strong>the</strong> 6.8 mark<br />

which it shares with Allen & Overy and<br />

Baker & McKenzie.<br />

Service<br />

Score increases are demonstrated in<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 7.82<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 8.02<br />

❶❷❸❹❺❻❼❽<br />

each of <strong>the</strong> three categories<br />

here, with <strong>the</strong> biggest (0.9)<br />

coming on use of IT/knowledge<br />

management. The firm exceeds <strong>the</strong><br />

all-firm and international averages on<br />

service delivery/responsiveness by 0.5.<br />

Advice<br />

The firm comes 2nd out of <strong>the</strong><br />

international firms on <strong>the</strong> quality<br />

of its legal advice (8.9) and 3rd on<br />

commercial advice (8.5).<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Their work ethics’<br />

● ’It’s a massive law firm with a lot of<br />

clever people <strong>the</strong>re. They have experts<br />

in everything, not just one – lots of<br />

<strong>the</strong>m’<br />

● ’Knowledge and understanding of<br />

<strong>the</strong> industry sector’<br />

‘Theyhaveexperts in everything,not<br />

just one–lotsof<strong>the</strong>m’<br />

LWISTATISTICS: FRESHFIELDS<br />

LWIscore: 8.02<br />

Ranking –overall:<br />

Ranking –UKinternational:<br />

Best score:<br />

BD director/CMO:<br />

● ’Depth of legal advice.<br />

“Internal” co-ordination<br />

fronted by lead partner(s)’<br />

● ’We have been using <strong>the</strong>m<br />

for many years and have built a<br />

special relationship with <strong>the</strong>m. They<br />

understand our business needs which<br />

is very important’<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou mostliketo<br />

see?<br />

● ’Sharper on <strong>the</strong> rates’<br />

● ’I would prefer <strong>the</strong>m to field smaller<br />

teams’<br />

● ’More involvement of senior<br />

associates or partners to justify <strong>the</strong><br />

fees charged’<br />

● ’None, really – except maybe <strong>the</strong>y<br />

can be less expensive and that would<br />

be great’<br />

● ’Offer project fees’<br />

www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 13<br />

32nd<br />

3rd<br />

Qualityof<br />

legaladvice(8.94)<br />

Elizabeth<br />

Chambers<br />

008-021_LW_0712_CSR.indd 13 12/5/12 2:08 PM


LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />

Gateley is top of <strong>the</strong> national firms and<br />

comes 6th among <strong>the</strong> 86 practices in<br />

<strong>the</strong> overall league table. Last year, it<br />

was <strong>the</strong> 3rd placed national firm.<br />

Cost/billing practice<br />

The practice has pushed up its score<br />

by 1.1 in this category in <strong>the</strong> last 12<br />

months. It is now 0.9 ahead of <strong>the</strong> allfirm<br />

average.<br />

Service<br />

The firm heads <strong>the</strong> national<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.19<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 8.44<br />

❶❷❸❹❺❻❼❽º<br />

league table on service delivery/<br />

responsiveness and use of IT/<br />

knowledge management. It is in 2nd<br />

place for personal/partner relations.<br />

Advice<br />

Gateley beats both <strong>the</strong> all-firm average<br />

and <strong>the</strong> national firm average with its<br />

scores of 8.7 on legal advice and 8.2<br />

on commercial advice.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Easy to talk to’<br />

● ’Commercial view’<br />

● ’Value for money’<br />

LWISTATISTICS: GATELEY<br />

LWIscore: 8.44<br />

Ranking –overall:<br />

Ranking –national:<br />

Best score:<br />

6th<br />

1st<br />

Personal/partner<br />

relationship (8.76)<br />

BD director/CMO: CatricePendleton<br />

(pictured)<br />

‘Easytotalkto’<br />

● ’Very efficient’<br />

● ’Clear commercial advice’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’More commerciality’<br />

● ’Mid-level feeearner<br />

support’<br />

● ’Cost’<br />

HoganLovells comes 4thamong<br />

<strong>the</strong>international practicesand is<br />

2ndamong <strong>the</strong>mfor itsuse of IT/<br />

knowledgemanagement.<br />

LWISTATISTICS:<br />

HOGANLOVELLS<br />

LWIscore: 7.93<br />

Ranking –overall:<br />

Ranking –UKinternational:<br />

Bestscore:<br />

BD director/CMO:<br />

14 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

38th<br />

4th<br />

Qualiy of<br />

legaladvice(8.61)<br />

Serena<br />

Simmons<br />

Cost/billing practice<br />

The practice exceeds <strong>the</strong> international<br />

and all-firm averages here with its 7.3<br />

mark.<br />

Service<br />

Hogan Lovells is ahead of both <strong>the</strong><br />

international and all-firm averages in<br />

all three of <strong>the</strong>se categories. Its top<br />

score is its 8.4 for personal/partner<br />

relations. It has improved by 0.4 on IT/<br />

knowledge management since 2011.<br />

Advice<br />

The firm is ahead of <strong>the</strong> all-firm and<br />

international averages on <strong>the</strong> quality<br />

of its legal advice.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Their swiftness’<br />

● ’Knowledge of our business’<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.38<br />

❶❷❸❹❺❻❼❽º<br />

<strong>2012</strong>: 7.93<br />

❶❷❸❹❺❻❼❽<br />

‘Specialistknowledgeand<br />

qualityof<strong>the</strong> team’<br />

● ’Partner relationship... consistency<br />

of approach between offices and good<br />

Paris office'<br />

● ’The relationship I have with <strong>the</strong><br />

contact partner’<br />

● ’Specialist knowledge and quality of<br />

<strong>the</strong> team’<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou<br />

mostliketosee?<br />

● ’Becomemoreflexible<br />

andproactiveinoffering<br />

billing solutions’<br />

● ’Increase and<br />

maintain <strong>the</strong> middle to<br />

senior associates’<br />

● ’Move tomore<br />

interesting fee<br />

structures’<br />

● ’Spread our use into<br />

o<strong>the</strong>r areas’<br />

008-021_LW_0712_CSR.indd 14 12/5/12 2:08 PM


Latham &Watkins comes 2nd among<br />

<strong>the</strong> US international firms and 3rd<br />

among <strong>the</strong> 86 firms in <strong>the</strong> full CSR<br />

listing after a huge improvement in<br />

client satisfaction scores. The practice<br />

has improved in each of <strong>the</strong> categories<br />

here, by an overall average of 1.8.<br />

Cost/billing practice<br />

Thefirmcomes equal2nd among<strong>the</strong><br />

US internationalfirms for cost/billing.<br />

It exceedsall threemain benchmarks<br />

of all-firm andUSaverages andeven<br />

<strong>the</strong>importanceratingwithits score<br />

of 8.1.<br />

Service<br />

Latham & Watkins is equal 3rd among<br />

US international firms on service<br />

delivery/responsiveness and 4th on<br />

personal/partner relationships. In <strong>the</strong><br />

latter category, <strong>the</strong> firm has increased<br />

its score by 2.0 this year, <strong>the</strong> secondbiggest<br />

increase it registers. On service<br />

delivery, it improved by 2.2.<br />

Advice<br />

Latham & Watkins is 3rd in terms of<br />

<strong>the</strong> quality of legal advice among<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 6.70<br />

❶❷❸❹❺❻º<br />

<strong>2012</strong>: 8.48<br />

❶❷❸❹❺❻❼❽º<br />

LWISTATISTICS: L&W<br />

LWIscore: 8.48<br />

Ranking –overall:<br />

Ranking –USinternational:<br />

Best score:<br />

3rd<br />

2nd<br />

Qualityof<br />

legaladvice(9.33)<br />

BD director/CMO: RebeccaMinihare<br />

<strong>the</strong> US international firms, with its<br />

score of 9.33. This mark represents<br />

a 1.5 increase on <strong>the</strong> firm’s 2011<br />

score.<br />

MishcondeReya comestop among <strong>the</strong><br />

16 City firmsinthisyear’s survey and4th<br />

outof86in<strong>the</strong> full listing.<br />

Cost/billing practice<br />

Thefirmeasilybeats<strong>the</strong> City andall-firm<br />

averageswithits 7.8markhere. It lies 2nd<br />

among <strong>the</strong>Citypracticeswiththisscore.<br />

Service<br />

Itstop top mark in this area is its<br />

8.9for personal/partner<br />

relationships, whichputs<br />

its0.8 and0.7 ahead,<br />

respectively, of <strong>the</strong>allfirm<br />

average and<strong>the</strong><br />

City average.The firm<br />

prides itself on having<br />

aprivateclientethos in<br />

itsrelationshipswith <strong>the</strong><br />

business <strong>clients</strong>for whom it<br />

does mostofits of<br />

work.Itcomes<br />

6thunder this headingamong among <strong>the</strong> full<br />

listing of 86 firms.<br />

Advice<br />

The firm is top of <strong>the</strong> City listing on<br />

quality of legal advice and 5th on <strong>the</strong><br />

full listing.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Personality’<br />

● ’They appear to care about<strong>the</strong><br />

relationship andunderstand that a<br />

feereduction canwin <strong>the</strong>m alot more<br />

business’<br />

● ’Theirability to move quickly and<br />

efficiently’<br />

LWISTATISTICS:<br />

MISHCON DE REYA<br />

LWIscore: 8.48<br />

LWISCORE YEAR-ON-YEAR<br />

2011: N/A<br />

<strong>2012</strong>: 8.48<br />

❶❷❸❹❺❻❼❽º<br />

‘Creativitytosolve acomplex<br />

issueand speed of action’<br />

● ’Pedigreeand reputation’<br />

● ’Creativitytosolve acomplex issueand<br />

speed of action’<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou mostliketo<br />

see?<br />

● ’Consistency’<br />

● ’Be alittlemorecommercial'<br />

● ’Cost less’<br />

Ranking –overall:<br />

Ranking –City:<br />

4th<br />

1st<br />

Best score:<br />

Qualityof<br />

legaladvice(9.29)<br />

BD director/CMO:<br />

Elliot Moss<br />

(pictured)<br />

<strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 15<br />

008-021_LW_0712_CSR.indd 15 12/5/12 2:08 PM


LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />

Norton Rose comes equal 5th on <strong>the</strong><br />

international league table. Its top<br />

marks come for personal/partner<br />

relationships and <strong>the</strong> quality of legal<br />

advice.<br />

Cost/billing practice<br />

The practice is clearly ahead (0.3) of<br />

<strong>the</strong> international average here, and<br />

LWISTATISTICS: NORTON ROSE<br />

LWIscore: 7.92<br />

Ranking –overall:<br />

Ranking –UKinternational:<br />

Bestscore:<br />

40th<br />

5th=<br />

Qualityof<br />

legaladvice(8.44)<br />

BD director/CMO:Caroline Rhys Jones<br />

slightly ahead (0.1) of <strong>the</strong> all-firm<br />

average with its mark of 7.3.<br />

Service<br />

Thefirmgetsan8.4 on personal/partner<br />

relationships, compared to <strong>the</strong>8.1<br />

registered as <strong>the</strong>all-firmand international<br />

averages in that category. Norton<br />

Rose haspushedupits IT/knowledge<br />

management scoreby0.4 since2011.<br />

Advice<br />

Norton Rose exceeds <strong>the</strong> all-firm and<br />

international averages (with its mark<br />

of 8.2) on commercial advice. Those<br />

averages are both registered at 8.0.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Partner attentionand valuefor<br />

money’<br />

● ’Instant availability of globalnetwork<br />

with specific advice percountry’<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.10<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 7.92<br />

❶❷❸❹❺❻❼❽<br />

‘Instant availability of<br />

global network with<br />

specific advice per<br />

country’<br />

● ’The relationship we have with <strong>the</strong>m<br />

and <strong>the</strong> quality of advice we have<br />

received from <strong>the</strong>m’<br />

● ’Commercial and pragmatic advice’<br />

● ’Ability to understand client’s<br />

business and respond accordingly’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmost like<br />

to see?<br />

● ’Post-deal work, especially bibles’<br />

● ’The fees were high: it would be<br />

great to have <strong>the</strong>m cut’<br />

● ’More discipline in monthly billing’<br />

● ’More capacity’<br />

Reed Smith comes 3rd among <strong>the</strong> US<br />

international practices and 7th among<br />

<strong>the</strong> 86 firms in <strong>the</strong> full listing.<br />

Cost/billing practice<br />

Reed Smith’s 7.4 score puts <strong>the</strong> firm<br />

0.2 ahead of <strong>the</strong> all-firm average and<br />

0.4 ahead of <strong>the</strong> US firm average.<br />

Service<br />

Thefirmis3rd on useofIT/knowledge<br />

management among <strong>the</strong>USinternational<br />

practices. It pushed up itsmarkhereby<br />

0.4in<strong>the</strong> year. It beats<strong>the</strong> importance<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.41<br />

❶❷❸❹❺❻❼❽º<br />

<strong>2012</strong>: 8.41<br />

❶❷❸❹❺❻❼❽º<br />

ratingby1.7 with this result, and<strong>the</strong><br />

all-firm averageby0.7.The <strong>2012</strong> mark<br />

forReed Smith on personal/partner<br />

relationshipsis0.5 higher than itsresult<br />

ayear ago.Its present8.9 scores puts<br />

it 0.8ahead of eachof<strong>the</strong> threemain<br />

benchmarks (importanceratingand allfirm<br />

andUSinternational averages).<br />

Advice<br />

Reed Smith hasmade asignificant<br />

investment in helpingits lawyersand<br />

traineesunderstand <strong>the</strong> commercial<br />

contextof<strong>the</strong>ir advice,and this pays off<br />

in <strong>the</strong>recognition of <strong>clients</strong>who rate<strong>the</strong><br />

firm topof<strong>the</strong> US international<br />

lawfirms on commercial advice.<br />

<strong>What</strong> mostimpressed you<br />

about<strong>the</strong> firm?<br />

● ’The fee retainer<br />

arrangement with our<br />

company’<br />

LWISTATISTICS: REED SMITH<br />

LWIscore: 8.41<br />

Ranking –overall:<br />

7th<br />

Ranking –USinternational: 3rd<br />

Best score:<br />

Qualityof<br />

commercial advice (9.12)<br />

BD director/CMO: Mary-Anne<br />

Anderson (pictured)<br />

‘Excellent client service’<br />

● ’Responsiveness’<br />

● ’Excellent client service’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’Fees reduction’<br />

● ’Reduction in<br />

response time’<br />

16 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

www.legalweek.com<br />

008-021_LW_0712_CSR.indd 16 12/5/12 2:08 PM


RPC comes equal 5th in this year’s City<br />

firm tables.<br />

Cost/billing practice<br />

Having increased its mark here (by<br />

0.2), <strong>the</strong> firm is 0.3 ahead of both<br />

<strong>the</strong> City average (with a score of 7.3)<br />

and fractionally ahead of <strong>the</strong> all-firm<br />

average.<br />

Service<br />

Marks have gone up<br />

for RPC in both service<br />

delivery/responsiveness<br />

(by 0.3) and use of IT/<br />

knowledge management<br />

(by 0.5). On all three<br />

categories in this section, it<br />

beats <strong>the</strong> City and all-firm<br />

averages.<br />

Advice<br />

The firm is 0.3 ahead of <strong>the</strong> City and<br />

all-firm averages on <strong>the</strong> quality of<br />

its commercial advice. Its 8.5 mark<br />

for legal advice is <strong>the</strong> joint-highest<br />

mark it gets (along with service<br />

delivery/responsiveness) out of <strong>the</strong> six<br />

categories we measure.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Speed of turnaround, and quality<br />

of advice given’<br />

● ’Depthofunderstandingofour<br />

business across arange of disciplines.<br />

They go outof<strong>the</strong>ir waytoservice our<br />

oftendemanding requirements, and<strong>the</strong>y<br />

areeasytowork with’<br />

● ’Their responsiveness... very quick’<br />

● ’Top-notch construction firm<br />

who have worked with us on many<br />

developments over <strong>the</strong> past five<br />

years. The value of <strong>the</strong> RPC label<br />

on construction documents has<br />

assisted us in obtaining financing<br />

notwithstanding <strong>the</strong> recession’<br />

● ’They have averyknowledgable team<br />

capableofdealing with complexwork’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostlike<br />

to see?<br />

● ’Presentation of advice’<br />

● ’Even greater depth in <strong>the</strong> four to<br />

eight post-qualification experience<br />

www.legalweek.com<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.15<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 8.05<br />

❶❷❸❹❺❻❼❽<br />

‘Theygoout of <strong>the</strong>irway to<br />

serviceour oftendemanding<br />

requirements’<br />

LWISTATISTICS: RPC<br />

LWIscore: 8.05<br />

Ranking –overall:<br />

Ranking –City:<br />

Best score:<br />

BD director/CMO:<br />

28th<br />

5th=<br />

Service<br />

delivery (8.54)<br />

Clint Evans<br />

(pictured)<br />

levels. Great partners and great junior<br />

associates, and could enhance that<br />

middle level’<br />

● ’Very good service, just slightly more<br />

expensive <strong>the</strong>n <strong>the</strong>ir counterparts’<br />

● ’Lower<br />

costs’<br />

Shepherd andWedderburn has had<br />

a significant year, marked by moving<br />

13 places up <strong>the</strong> top 100 rankings, to<br />

appear in 2nd position for <strong>2012</strong>.<br />

Cost/billing practice<br />

An increase of 0.9 in <strong>the</strong> firm’s score<br />

here (to take it to 8.3) leaves it well<br />

clear of <strong>the</strong> all-firm and top 100<br />

averages and <strong>the</strong> importance rating.<br />

Service<br />

The firm is <strong>the</strong> top scorer among<br />

<strong>the</strong> top 100 on service delivery/<br />

responsiveness (9.25).<br />

All three scores have<br />

improved markedly<br />

in this category since<br />

2011. Service delivery<br />

went up by 2.1, while IT/<br />

knowledge management<br />

went up 1.4 and personal/<br />

partner relationships by<br />

0.6.<br />

Advice<br />

Shepherd and Wedderburn appears 3rd<br />

equal on quality of commercial advice<br />

among <strong>the</strong> top 100.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Knowledge; professionalism’<br />

● ’Good knowledge of our business...<br />

good relationship with our directors...<br />

can anticipate our problems’<br />

● ’Very responsive; legal advice<br />

consistently first class; fees are<br />

reasonable’<br />

LWISTATISTICS:<br />

SHEPHERD AND WEDDERBURN<br />

LWIscore: 8.30<br />

Ranking –overall:<br />

Ranking –top 100:<br />

Bestscore:<br />

Chiefexecutive:<br />

10th<br />

2nd<br />

Service<br />

delivery (9.25)<br />

Stephen Gibb<br />

(pictured)<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 7.03<br />

❶❷❸❹❺❻❼<br />

<strong>2012</strong>: 8.30<br />

❶❷❸❹❺❻❼❽º<br />

‘<strong>Legal</strong> advice consistently<br />

firstclass’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’More innovative<br />

ideas on billing’<br />

008-021_LW_0712_CSR.indd 17 12/5/12 2:08 PM


LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />

Slaughter andMay is 1st among <strong>the</strong><br />

19 international firms in this year’s<br />

ranking and 5th among <strong>the</strong> 86 firms<br />

in <strong>the</strong> overall survey. Slaughters is <strong>the</strong><br />

only international firm to get any marks<br />

at or above <strong>the</strong> 9.0 level – it breaches<br />

that threshold three times.<br />

Cost/billing practice<br />

The practice scores 7.3 here, 0.3 above<br />

<strong>the</strong> international average and 0.1<br />

above <strong>the</strong> all-firm average.<br />

Service<br />

Slaughters comes an easy 1st<br />

on service delivery/<br />

responsiveness.<br />

With its score<br />

of 9.19, it<br />

is <strong>the</strong> only<br />

international<br />

firm to clear 9.0<br />

in this category.<br />

The 2nd-placed firm is<br />

0.59 behind.<br />

Advice<br />

The firm tops both <strong>the</strong>se tables with<br />

a 9.46 on quality of legal advice (0.52<br />

ahead of <strong>the</strong> next firm) and a 9.0 on<br />

18 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

LWISTATISTICS:<br />

SLAUGHTER&MAY<br />

LWIscore: 8.47<br />

Ranking –overall:<br />

Ranking –UKinternational:<br />

Best score:<br />

BD director/CMO:<br />

‘Ability to provideprecision<br />

advice anddeliver’<br />

5th<br />

1st<br />

Qualityof<br />

legaladvice(9.46)<br />

Alison Hahn<br />

commercial advice (0.5 ahead of<br />

<strong>the</strong> 2nd runner).<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’They offer high-quality advice’<br />

● ’They are good in terms of<br />

responsiveness’<br />

● ’In-depth quality of <strong>the</strong>ir lawyers’<br />

● ’Ability to provide precision advice<br />

and deliver’<br />

● ’Very good relationship and client<br />

knowledge, quality of legal advice’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’Thecost–<strong>the</strong>y areveryexpensive’<br />

● ’Make<strong>the</strong> litigators easiertodeal<br />

with’<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 7.92<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 8.47<br />

❶❷❸❹❺❻❼❽º<br />

Stephenson Harwood hassoaredup<br />

<strong>the</strong>Cityfirmrankings, goingfrom14th<br />

place last yeartoequal 5thin<strong>2012</strong>. It has<br />

improvedineachof<strong>the</strong> sixcategories,<br />

with aminimumimprovement of 0.7.<br />

Cost/billing practice<br />

The firm exceeds <strong>the</strong> all-firm average<br />

(by 0.3) and <strong>the</strong> City average (by 0.5),<br />

having improved its result here by 0.7.<br />

Service<br />

Thepersonal/partner relationship mark<br />

hasgoneupby1.6 since2011, putting<br />

<strong>the</strong>firmwellahead of <strong>the</strong>Cityand<br />

all-firm averages. A1.5 rise in service<br />

delivery/responsiveness also leaves<br />

<strong>the</strong>firmwellclearof<strong>the</strong> pack.<br />

Advice<br />

Risesof0.9 in eachcategoryhere<br />

putStephensonHarwood aheadof<br />

City andall-firmaverages.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’They get <strong>the</strong> job done’<br />

● ’Accessibility and professionability’<br />

● ’Impressive, knowledgeable,<br />

responsive partner at VERY good rates<br />

– best value for money in town’<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 7.00<br />

❶❷❸❹❺❻❼<br />

<strong>2012</strong>: 8.05<br />

❶❷❸❹❺❻❼❽<br />

LWISTATISTICS:<br />

STEPHENSON HARWOOD<br />

LWIscore: 8.05<br />

Ranking –overall:<br />

Ranking –City:<br />

Bestscore:<br />

28th<br />

5th<br />

Qualityof<br />

legaladvice8.67<br />

BD director/CMO: PhilipRubenstein<br />

‘Theygiveme<strong>the</strong> feeling<br />

that <strong>the</strong>y arethinking<br />

toge<strong>the</strong>r with me’<br />

● ’Shipping finance expertise’<br />

● ’The big difference for me is that<br />

<strong>the</strong>y give me <strong>the</strong> feeling that <strong>the</strong>y are<br />

thinking toge<strong>the</strong>r with me’<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou mostliketo<br />

see?<br />

● ’Cheaper fees’<br />

● ’Better understanding of our<br />

industry’<br />

● ’More seminars’<br />

● ’More developed skills on<br />

complicated debt transactions’<br />

www.legalweek.com<br />

008-021_LW_0712_CSR.indd 18 12/5/12 2:08 PM


Squire Sanders tops <strong>the</strong> rankings,<br />

coming first in <strong>the</strong> <strong>2012</strong> research for<br />

US international firms and overall. It<br />

takes its 1st place slot among <strong>the</strong> US<br />

international firms with a margin of<br />

0.16, a relatively wide winning margin<br />

at <strong>the</strong> highly competitive top end of<br />

<strong>the</strong> table.<br />

LWISTATISTICS:<br />

SQUIRE SANDERSHAMMONDS<br />

LWIscore: 8.64<br />

Ranking –overall:<br />

Ranking –USinternational:<br />

Bestscore:<br />

BD director/CMO:<br />

1st<br />

1st<br />

Service<br />

delivery (9.13)<br />

RobHolmes<br />

Cost/billing practice<br />

The firm shares 2nd position among<br />

<strong>the</strong> US international firms for cost/<br />

billing. Its 8.1 mark puts it clearly<br />

ahead of <strong>the</strong> importance rating as well<br />

as <strong>the</strong> all-firm and US international<br />

averages.<br />

Service<br />

Squire Sanders leads <strong>the</strong> US<br />

international firms on service delivery/<br />

responsiveness and on personal/<br />

partner relationships.<br />

Advice<br />

The firm averages 9.0 on<br />

<strong>the</strong> quality of its advice.<br />

Squire Sanders improved <strong>the</strong><br />

quality of its legal advice by<br />

0.5 this year and <strong>the</strong> quality of its<br />

commercial advice by 0.4. It beats <strong>the</strong><br />

all-firm and US international averages<br />

in each category.<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.31<br />

❶❷❸❹❺❻❼❽º<br />

<strong>2012</strong>: 8.64<br />

❶❷❸❹❺❻❼❽º<br />

‘Hit deadlinesontimeand budget... true<br />

internationalreach... global presence’<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Hit deadlines on time and budget...<br />

true international reach... global<br />

presence’<br />

● ’Constructive approach to service<br />

and cost’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

see?<br />

● ’Poor cross-marketing... need<br />

to tell us what else <strong>the</strong>y<br />

could do for us’<br />

● ’More fixed,<br />

capped fee<br />

arrangements’<br />

TLT Solicitors has risen from 6th to<br />

1st place among <strong>the</strong> top 100 over <strong>the</strong><br />

past 12 months. Its overall score has<br />

jumped from 7.80 to 8.49, as it has<br />

also pushed itself into 2nd place in <strong>the</strong><br />

ranking of all 86 firms included in <strong>the</strong><br />

<strong>2012</strong> survey. It has improved its marks<br />

in all six categories.<br />

Cost/billing practice<br />

The TLT cost/billing mark has gone up<br />

by 1.1 since 2011, taking it well clear of<br />

<strong>the</strong> importance rating and <strong>the</strong> all-firm<br />

and national firm indices.<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 7.78<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 8.49<br />

❶❷❸❹❺❻❼❽º<br />

Service<br />

TLT is one of only<br />

two top 100 firms<br />

that breach <strong>the</strong> 9.00<br />

hurdle for service delivery/<br />

responsiveness. Its<br />

average improvement<br />

in <strong>the</strong> three categories<br />

included here is 0.8.<br />

Advice<br />

With significant improvements in both<br />

<strong>the</strong>se categories, <strong>the</strong> firm now equals<br />

<strong>the</strong> importance rating for commercial<br />

advice and beats <strong>the</strong> all-firm and top<br />

100 averages in both.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Responsive’<br />

● ’Solutions’<br />

● ’Ability to work effectively under<br />

pressure’<br />

‘Ability to work effectively<br />

underpressure’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostliketo<br />

to<br />

see?<br />

● ’Less aggressive billing’<br />

● ’More flexibility in hourly rates’<br />

LWISTATISTICS: TLT<br />

LWIscore: 8.49<br />

Ranking –overall:<br />

Ranking –top 100:<br />

Bestscore:<br />

BD director/CMO:<br />

www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 19<br />

2nd<br />

1st<br />

Servicedelivery(9.01)<br />

LeighLyons<br />

008-021_LW_0712_CSR.indd 19 12/5/12 2:08 PM


LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />

TraversSmith has pushed its way up<br />

at <strong>the</strong> hard-fought top end of <strong>the</strong> City<br />

listings table – from 4th to 2nd place –<br />

and has increased its overall mark from<br />

8.0 to 8.24. Travers has been in <strong>the</strong> top<br />

five for <strong>the</strong> past four years.<br />

Cost/billing practice<br />

The firm has <strong>the</strong> most attractive<br />

offering here among City firms,<br />

demonstrated by a 7.92 score. This is<br />

an improvement of 0.6 over <strong>the</strong> year.<br />

Service<br />

Thefirmcomes 2ndamong City firms<br />

on servicedelivery/responsiveness (with<br />

its8.58mark).Onuse of IT/knowledge<br />

management,<strong>the</strong> firm hasimproved1.0<br />

over <strong>the</strong>past12months.<br />

Advice<br />

Thefirm’s9.0 mark on legal advice makes<br />

it oneofonlythreeCityfirms to breach<br />

<strong>the</strong>9.0 threshold.Its 8.42 puts it topof<br />

<strong>the</strong>Cityfirms on commercial advice.<br />

‘Responsiveness;<br />

legallyastute<br />

butpragmatic<br />

advice,personable<br />

lawyers’<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 7.99<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 8.24<br />

❶❷❸❹❺❻❼❽<br />

LWISTATISTICS: TRAVERSSMITH<br />

LWIscore: 8.24<br />

Ranking –overall:<br />

Ranking –City:<br />

Best score:<br />

13th<br />

2nd<br />

Qualityof<br />

legaladvice(9.00)<br />

BD director/CMO: CharlesThornhill<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’They are just very accommodating,<br />

<strong>the</strong>y areveryquicktorespond to<br />

ourissuesand <strong>the</strong>y understand our<br />

business’<br />

● ’Overall quality of service’<br />

● ’Responsiveness; legally astute but<br />

pragmatic advice; personable lawyers’<br />

● ’We have a good relationship with<br />

<strong>the</strong>m/responsiveness’<br />

● ’Clear advice’<br />

<strong>What</strong> one change in service/<br />

behaviourwould youmostlike<br />

to see?<br />

● ’Cheaper’<br />

● ’Give American law advice’<br />

● ’Faster response times’<br />

Coming 8th among <strong>the</strong> 86 firms in<br />

<strong>the</strong> <strong>2012</strong> CSR research, Weil is ranked<br />

4th among <strong>the</strong> 20 US international<br />

practices included in our listings.<br />

Cost/billing practice<br />

The firm’s 7.6 mark here puts it 0.6<br />

ahead of <strong>the</strong> US international average<br />

and 0.4 ahead of <strong>the</strong> all-firm average.<br />

Service<br />

An 8.6markonservice delivery/<br />

responsiveness leavesWeilclearly<br />

aheadofboth<strong>the</strong> all-firm andUS<br />

internationalaverages though<br />

somewhatbehind<strong>the</strong> importance<br />

rating.<br />

On useofIT/knowledge<br />

management,<strong>the</strong> <strong>the</strong><br />

firm<br />

beats<strong>the</strong> <strong>the</strong><br />

importance<br />

rating, equals <strong>the</strong><br />

all-firm average<br />

andlagsslightly<br />

behind <strong>the</strong>US<br />

international<br />

average.On<br />

personal/partner<br />

relationships,<br />

it<br />

succeeds<br />

in beatingall all threeof<br />

<strong>the</strong>sebenchmarks.<br />

Advice<br />

The firm comes top among <strong>the</strong> US<br />

international firms on <strong>the</strong> quality of<br />

legal advice. It comes 2nd (to Slaughter<br />

and May) on legal advice in <strong>the</strong> full<br />

CSR ranking of 86 practices. The firm<br />

is 2nd (to Reed Smith) among US<br />

international practices on commercial<br />

advice and 5th on <strong>the</strong> full listing.<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Commercial’<br />

● ’Fee transparency’<br />

● ’Integration across <strong>the</strong> firm’<br />

LWISTATISTICS: WEIL<br />

LWIscore: 8.35<br />

Ranking –overall:<br />

Ranking –USinternational:<br />

Bestscore:<br />

BD director/CMO:<br />

● ’Very proactive, very commercial,<br />

very deep expertise in our industry<br />

(private equity)’<br />

8th<br />

4th<br />

Qualityof<br />

legaladvice(9.42)<br />

FionaHaigh<br />

(pictured)<br />

‘Veryproactive, very commercial,<br />

very deep expertiseinour industry’<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou mostliketo<br />

see?<br />

● ’Proactive follow-through on<br />

transactions’<br />

● ’Flexibility on fees’<br />

20 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.60<br />

❶❷❸❹❺❻❼❽º<br />

<strong>2012</strong>: 8.35<br />

❶❷❸❹❺❻❼❽º<br />

www.legalweek.com<br />

008-021_LW_0712_CSR.indd 20 12/5/12 2:08 PM


Like severalo<strong>the</strong>r leadingUS<br />

international practices, White&Case<br />

does outstandinglywellinCSR <strong>2012</strong>.It<br />

takes9th place, outof86, in <strong>the</strong>overall<br />

survey andisranked5th among<strong>the</strong> US<br />

international practices.<br />

LWISTATISTICS: WHITE&CASE<br />

LWIscore: 8.34<br />

Ranking –overall:<br />

Ranking –USinternational:<br />

Bestscore:<br />

London executivepartner:<br />

9th<br />

5th<br />

Qualityof<br />

legaladvice(8.92)<br />

Oliver<br />

Brettle<br />

(pictured)<br />

Cost/billing practice<br />

The firm beats both <strong>the</strong> all-firm and<br />

US international average in this<br />

category, but it trails <strong>the</strong> importance<br />

rating (by 0.1).<br />

Service<br />

The practice improved its marks on two<br />

out of three categories here, up 0.1<br />

on use of IT/knowledge management<br />

and by 0.4 on personal/partner<br />

relationships. It beats <strong>the</strong> all-firm<br />

average in both categories.<br />

Advice<br />

Thefirmcomes 6thon<br />

<strong>the</strong>fulllisting of 86 firms<br />

on commercial advice and<br />

3rdequal among<strong>the</strong> US<br />

internationalfirms.Itcomes 15th<br />

on <strong>the</strong>fulllisting forlegal advice<br />

and7th among<strong>the</strong> US international<br />

practices.<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.56<br />

❶❷❸❹❺❻❼❽º<br />

<strong>2012</strong>: 8.34<br />

❶❷❸❹❺❻❼❽º<br />

‘In-depth overseas<br />

legalsystemknowledge’<br />

<strong>What</strong> mostimpressed youabout<br />

<strong>the</strong>firm?<br />

● ’Strength and depth of <strong>the</strong>ir<br />

expertise’<br />

● ’Billing’<br />

● ’Responsiveness’<br />

● ’In-depth overseas legal system<br />

knowledge’<br />

● ’Willingness to provide commercial<br />

input’<br />

<strong>What</strong> one change<br />

in service/<br />

behaviourwould<br />

youmostliketo<br />

see?<br />

● ’Responsiveness’<br />

● ’Fixed fees’<br />

Wragge &Cohas pulled up from 6th<br />

to 5th place among national firms over<br />

<strong>the</strong> past year, fractionally increasing its<br />

overall score.<br />

Cost/billing practice<br />

An increase of 0.8inits mark in this<br />

categoryleavesWragges 0.4above<br />

<strong>the</strong>all-firmaverage andonapar<br />

with <strong>the</strong>nationalfirmaverage.Itis<br />

only just behind (0.1)<strong>the</strong> importance<br />

rating.<br />

Service<br />

On use of IT/knowledge management,<br />

LWISCORE YEAR-ON-YEAR<br />

2011: 8.04<br />

❶❷❸❹❺❻❼❽<br />

<strong>2012</strong>: 8.09<br />

❶❷❸❹❺❻❼❽<br />

<strong>the</strong> firm has improved its score by 0.8<br />

over <strong>the</strong> past 12 months. It beats or<br />

equals <strong>the</strong> all-firm average in all three<br />

categories here, and <strong>the</strong> national<br />

average on use of IT/knowledge<br />

management and personal/partner<br />

relationships.<br />

Advice<br />

Thefirmcomes 5thamong national<br />

firmsfor commercial advice (8.4)<br />

and7th forlegal advice.Unusually,<br />

Wraggesgetsits top(equal) mark<br />

among<strong>the</strong> sixcategorieswemeasure<br />

forcommercial, ra<strong>the</strong>rthanlegal<br />

(8.3), advice.<br />

<strong>What</strong> mostimpressed you<br />

about<strong>the</strong> firm?<br />

● ’The general service<br />

we receive and personal<br />

relationship we have with<br />

<strong>the</strong>m’<br />

● ’Generally commercially<br />

aware’<br />

LWISTATISTICS: WRAGGE &CO<br />

LWIscore: 8.09<br />

Ranking –overall:<br />

Ranking –national:<br />

Best score:<br />

● ’Knowledge ofreal estate deals<br />

and experience ofworking for<br />

developers’<br />

● ’Commercial advice with good<br />

response times’<br />

● ’Knowledge and experience of<br />

similar transactions’<br />

<strong>What</strong> one change in service/<br />

behaviourwouldyou mostliketo<br />

see?<br />

● ’More consistency required from<br />

junior staff’<br />

● ’Quicker response times’<br />

● ’More competitive billing’<br />

● ’Reduce costs’<br />

www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />

21<br />

24th<br />

5th<br />

Qualityof<br />

commercial advice (8.43)<br />

BD director/CMO:<br />

Nicola Lynch<br />

‘Commercial advice with good<br />

response times’<br />

008-021_LW_0712_CSR.indd 21 12/5/12 2:08 PM

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