Client Satisfaction Report 2012: What the clients say - Legal Week
Client Satisfaction Report 2012: What the clients say - Legal Week
Client Satisfaction Report 2012: What the clients say - Legal Week
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LegaL <strong>Week</strong> inteLLigence speciaL: best LegaL adviser<br />
client satisfaction report <strong>2012</strong>:<br />
<strong>What</strong> <strong>the</strong><strong>clients</strong> <strong>say</strong><br />
As lawfirms continuetostruggle with a<br />
slowingeconomy,and with more<strong>clients</strong><br />
lookingkeenlyatwhat<strong>the</strong>y aredoing<br />
to control<strong>the</strong>ir cost base,itisreassuring<br />
that overall satisfaction rates forlegal<br />
services have climbed during<strong>the</strong> past 12<br />
months.<br />
In future, oneof<strong>the</strong> major<br />
battlefields will be cost/billing,<br />
now that <strong>the</strong>quality of legal<br />
advice is perceivedtobeless<br />
of adifferentiator. Several<br />
firms, includingsome in <strong>the</strong><br />
magiccircle, appear to be<br />
underperforminginthisarea.<br />
Theircalculation may<br />
be that <strong>clients</strong> will stick<br />
with <strong>the</strong>m anddecide<br />
to prioritise expertise<br />
over paymentflexibility.<br />
Internationalfirms –<br />
whe<strong>the</strong>r UK or US-based –are<br />
still seenasproviders of topqualitylegal<br />
advice.But <strong>the</strong>ir<br />
marginovernationaland City<br />
firmsinthis categoryiswafer<br />
thin –only0.1.<br />
If <strong>the</strong>international firmslose<br />
that marginover<strong>the</strong> next yearit<br />
will be hard to justifyhigherfeesto<br />
<strong>clients</strong>. National firmsare alreadyseen<br />
as <strong>the</strong>betterproviders of commercial<br />
advice.Itlooks like 2013 is goingtobe<br />
an interestingyear in <strong>the</strong>marketplace.<br />
Lawfirms have improved<strong>the</strong>ir client<br />
serviceoverallin<strong>the</strong> past year, with<br />
particularly strong gainsshown in<br />
useofIT(up 0.8), personal/partner<br />
relationships(up 0.5),cost/billing<br />
practices(0.3) and<strong>the</strong> qualityof<br />
commercial advice (0.3).<br />
AverAgeyeAr-on-yeArsAtisfActionlevels: By survey section<br />
Year<br />
Quality<br />
of legal<br />
advice<br />
8 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />
Quality of<br />
commercial<br />
advice<br />
Cost/<br />
billing<br />
practices<br />
Service<br />
delivery/<br />
responsiveness<br />
Personal/<br />
partner<br />
relationships<br />
Use of IT/<br />
knowledge<br />
management<br />
<strong>2012</strong> 8.5 8.0 7.2 8.1 8.1 6.9<br />
2011 8.3 7.7 6.9 7.9 7.6 6.1<br />
2010 8.2 7.5 6.5 7.9 7.8 5.9<br />
On average,<br />
<strong>the</strong>gain is 0.4.<br />
Allsix areaswe<br />
measurehaveseen<br />
increasesin<strong>the</strong><br />
past 12 months. The<br />
smallest gainswereof0.2,inquality<br />
of legaladviceand servicedelivery/<br />
responsiveness.Importanceratings for<br />
<strong>the</strong>sameset of criteria have,overall,<br />
remained <strong>the</strong>same. Butslightfalls<br />
were registered in <strong>the</strong>quality of legal<br />
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008-021_LW_0712_CSR.indd 8 12/5/12 2:03 PM
advice,cost/billing andservice delivery/<br />
responsiveness. <strong>Client</strong>sare closer to<br />
having <strong>the</strong>ir importanceratings matched<br />
by <strong>the</strong>service <strong>the</strong>y get now than <strong>the</strong>y<br />
did in 2011.This year, <strong>the</strong>importance<br />
ratingisonaverage only 0.4higher,<br />
whilein2011itwas 0.8higher.<br />
Behind<strong>the</strong>se overall figures lie<br />
individual results that show very<br />
differentoutcomes.Big change is<br />
very much possible,evenwithin <strong>the</strong><br />
relativelyshort period of ayear.For<br />
instance, since2011, Bird &Bird,<br />
Freshfields BruckhausDeringer<br />
andSJBerwinhavestormed up<br />
<strong>the</strong>international rankings, each<br />
gainingmorethan10places.<br />
Weil again excelled in <strong>the</strong>US<br />
internationalgroup andin<strong>2012</strong><br />
hasmanagedtokeepboth<strong>clients</strong><br />
andemployees happy. Travers<br />
Smith is at <strong>the</strong>top of <strong>the</strong>City<br />
group for<strong>the</strong> fourth yearrunning.<br />
More peopleare getting involved<br />
in deciding whichlegal advisers<br />
to use. Ourresearch shows<strong>the</strong>se<br />
decision-makershaveverydifferent<br />
Key finDings<br />
lWistAtistics<br />
Respondent companies: 1,204<br />
Lawfirms benchmarked: 86<br />
FTSE 100: 89%<br />
Fieldwork: 21 Sep<strong>2012</strong>to8Nov <strong>2012</strong><br />
PreferreDcHArging MetHoD<br />
Fees based on chargeable hours 11%<br />
Hourly rates but capped 25%<br />
Fixed fee for <strong>the</strong> job 50%<br />
Fixed fee with success uplift 10%<br />
O<strong>the</strong>r 5%<br />
profiles. Forexample,chairmenshow<br />
substantiallyhigher satisfaction levels<br />
with <strong>the</strong>ir lawyers(8.2) than <strong>the</strong>ir<br />
financedirectors(7.5).<br />
DesCahill, director of research,<br />
<strong>Legal</strong><strong>Week</strong>Intelligence<br />
• All six areas of client satisfaction we measurehave seen growth this year.<br />
• The two areas of lowest progress (0.2 each) are found in <strong>the</strong> quality<br />
of legal advice and service delivery/responsiveness.<br />
• On average, satisfaction ratings have risen by 0.4 to 7.8.<br />
• <strong>Satisfaction</strong> on cost/billings practice is up 0.3 to 7.2 in <strong>the</strong> past<br />
12months.<br />
• The biggest increase (0.8) is shown on satisfaction for use of IT/<br />
knowledge management.<br />
• <strong>Client</strong>s are notably more satisfied (up 0.5) with <strong>the</strong>ir personal and<br />
partner relationships this year.<br />
• Chairmen are far more satisfied than fi nance directors and group<br />
legal advisers on cost/billing issues.<br />
• Average legal spend has shrunk by 32% during <strong>the</strong> year among<br />
respondents. For <strong>the</strong> FTSE 100, spend has fallen by less (22%).<br />
• Finance directors are nearly three times as keen on chargeable hours<br />
(27%) as <strong>the</strong> average (11%).<br />
• National fi rms and <strong>the</strong> top 100 are getting <strong>the</strong> top average marks<br />
(7.9 each). UK international and US international fi rms (averaging<br />
7.8 each) come next, followed by City fi rms (7.7).<br />
• National fi rms come top (8.18) on <strong>the</strong> increasingly important area of<br />
commercial advice.<br />
• National and top 100 practices lead on cost/billing (7.9).<br />
MetHoDology<br />
This is <strong>the</strong>ninth year that <strong>Legal</strong><strong>Week</strong>Intelligencehas<br />
produced this report.Atotal of 1,204companies responded<br />
to <strong>the</strong><strong>clients</strong>atisfactionsurveybetween 21 Septemberand<br />
8November <strong>2012</strong>.All respondentswereseniorheads of<br />
legalatmajor companiesinvolvedinmakingdecisions about<br />
<strong>the</strong>hiringoflaw firmstoprovide external legaladvice.<br />
Thesurveyga<strong>the</strong>rs <strong>the</strong>irperceptionsofhow effective<br />
<strong>the</strong>irfourmain external legaladvisershavebeenover<strong>the</strong><br />
previous 12 months.Welookedatsix main criteria –<br />
qualityoflegal advice;quality of commercial advice;<br />
servicedelivery; partnerrelationship;costand billing<br />
transparency;and useoftechnology–bothinterms of<br />
howimportant thosecriteriawereand howsatisfied<br />
respondentswerewith<strong>the</strong>m. This year we looked at<br />
satisfaction levelsregarding alternativebilling options<br />
separately. Respondentswereasked to give each criterion<br />
amarkout of 10 forbothlevel achieved and<strong>the</strong><br />
importance<strong>the</strong>yattachtoit.<br />
Theresponses arebrokendownintoUKinternational,<br />
US international, City,nationaland top100 lawfirms.<br />
We have also broken <strong>the</strong>m down by practice area and<br />
specialisation.<br />
Thequestionnairewas distributedbyemail directly to<br />
headsoflegal at UK,European andAsian companies<br />
formingpartof<strong>the</strong> <strong>Legal</strong><strong>Week</strong> in-house audience.Itwas<br />
also sent outtolistedcompanies, largeprivateequityand<br />
family-ownedbusinessesin<strong>the</strong> UK andthroughout <strong>the</strong><br />
world. Thesurveywas promoted on legalweek.comand<br />
extensivetelephone research fieldworkwas also carriedout<br />
in <strong>the</strong>lastthree weeksof<strong>the</strong> research window.<br />
Thetop four or five highest scoring lawfirms in each<br />
of <strong>the</strong>categories of UK international, City,national,<br />
US internationaland top100 are<br />
entitled to <strong>the</strong>accreditation of Best<br />
<strong>Legal</strong>Adviser fora12-monthperiod,<br />
providing <strong>the</strong>y have engagedfully<br />
with <strong>the</strong>research process.<br />
Thesurveywas carriedout in strict<br />
adherence to Market Research Society<br />
guidelines by Incisive Research.<br />
www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 9<br />
008-021_LW_0712_CSR.indd 9 12/5/12 2:03 PM
LegaL <strong>Week</strong> inteLLigence speciaL: best LegaL adviser<br />
Ashurst is 5th equal in <strong>the</strong> international<br />
league tables. Its top scores come in<br />
<strong>the</strong> quality of legal advice (8.5) and<br />
personal/partner relations (8.4).<br />
cost/billing practice<br />
The firm beats both <strong>the</strong> international<br />
average (by 0.3) and <strong>the</strong> all-firm<br />
average (by 0.1) with its score of 7.3.<br />
lWistAtistics: AsHurst<br />
LWIscore: 7.92<br />
Ranking –overall:<br />
Ranking –UKinternational:<br />
Bestscore:<br />
BD director/CMO:<br />
41st<br />
5th=<br />
Qualityof<br />
legaladvice(8.5)<br />
chris sutcliffe<br />
service<br />
Its top mark here is its 8.4 on personal/<br />
partner relations. This score has<br />
improved by 0.1 over <strong>the</strong> year and<br />
leaves Ashurst clearly ahead of both<br />
<strong>the</strong> all-firm and international averages<br />
(of 8.1).<br />
Advice<br />
The practice equals <strong>the</strong> all-firm and<br />
international averages with its 8.5<br />
on quality of legal advice and 8.0 on<br />
commercial advice.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ‘Responsiveness/good commercial<br />
advice’<br />
● ‘All round good... <strong>the</strong>y think of<br />
everything’<br />
● ‘They act as a member of our team’<br />
● ‘Relationship partner’<br />
● ‘Quality of advice’<br />
lWiscore yeAr-on-yeAr<br />
2011: 8.12<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 7.92<br />
❶❷❸❹❺❻❼❽<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ‘Provide more market intelligence’<br />
● ‘Responsiveness around bills’<br />
● ‘More proactive in helping<br />
in-housecounsel in managing timing<br />
and transparency on fees’<br />
● ‘Reduction in fees’<br />
● ‘Better value for money’<br />
‘Theythink of everything’<br />
Bird&Bird hassoaredup<strong>the</strong> tables,<br />
from 16th place in 2011 to 2ndin<strong>2012</strong>.<br />
It also takestop placeintwo of <strong>the</strong>six<br />
categorieswemeasure.<br />
cost/billing practice<br />
Thefirmgets<strong>the</strong> topscore under<br />
this heading (7.96) among all<strong>the</strong><br />
lWistAtistics: BirD&BirD<br />
LWIscore: 8.22<br />
Ranking –overall:<br />
Ranking –UKinternational:<br />
Bestscore:<br />
BD director/CMO:<br />
10 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />
14th<br />
2nd<br />
Qualityof<br />
legaladvice(8.65)<br />
louise field<br />
internationalfirms –ithas improved by<br />
1.0during<strong>the</strong> year.<br />
service<br />
Bird &Birdistop among<strong>the</strong> 19<br />
internationalfirms listedherefor useof<br />
IT/knowledgemanagementwithits mark<br />
of 7.91.Ithas improvedbyasubstantial<br />
1.7overinthis<br />
categoryover<strong>the</strong><br />
past 12 months.<br />
Advice<br />
On <strong>the</strong>quality<br />
of itslegal<br />
advice,Bird<br />
&Birdbeats<br />
<strong>the</strong>all-firm<br />
andinternational<br />
averagesby0.2 with its<br />
mark of 8.7. It equals<br />
<strong>the</strong>8.0 averages here<br />
on commercial advice.<br />
lWiscore yeAr-on-yeAr<br />
2011: 7.68<br />
❶❷❸❹❺❻❼º<br />
<strong>2012</strong>: 8.22<br />
❶❷❸❹❺❻❼❽<br />
‘Verygood valueand qualityofwork.<br />
Neveraproblem with fees’<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’The quality of commercial and legal<br />
advice’<br />
● ’Understanding of <strong>the</strong> sector we<br />
are in’<br />
● ’Deepknowledge about <strong>the</strong>subject<br />
matter;veryresponsive; creativeadvice’<br />
● ’Constant partner involvement; very<br />
good value and quality of work. Never<br />
a problem with fees’<br />
● ’Specialist in IP arena’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ’Billing’<br />
● ’More proactiveinhelpingin-house<br />
counsel manage timing andtransparency<br />
on fees’<br />
● ’Proactiveupdates on changes in <strong>the</strong><br />
law’<br />
● ’Price’<br />
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008-021_LW_0712_CSR.indd 10 12/5/12 2:03 PM
Berwin Leighton Paisner comes 4th<br />
out of <strong>the</strong> 16 City firms in this year’s<br />
ranking. It has improved in five out of<br />
six categories in <strong>the</strong> past year.<br />
cost/billing practice<br />
The firm, benefitting from a 0.2 rise<br />
over <strong>the</strong> year, beats <strong>the</strong> City average<br />
(by 0.3) and <strong>the</strong> all-firm average by a<br />
fraction.<br />
service<br />
Thefirmincreased<br />
itsscore in service<br />
delivery by 0.2over<br />
<strong>the</strong>past12months.<br />
Thebiggestincrease<br />
is <strong>the</strong>1.2 on use<br />
of IT/knowledge<br />
management, whichputs<br />
<strong>the</strong>firm0.8 aboveboth<strong>the</strong><br />
both <strong>the</strong><br />
all-firm andCityaverages.<br />
averages.<br />
Advice<br />
BLP has increased its commercial<br />
advice score by 0.2, taking it to a<br />
score of 8.2. In comparison, <strong>the</strong> City<br />
and all-firm averages are both on 8.0.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Sector-specific experience’<br />
● ’Proactivity, quality of response’<br />
lWiscore yeAr-on-yeAr<br />
2011: 7.72<br />
❶❷❸❹❺❻❼º<br />
<strong>2012</strong>: 8.11<br />
❶❷❸❹❺❻❼❽<br />
‘Theyare an all-round<br />
solidfirm’<br />
● ’Their 24/7 availability’<br />
● ’Relationship with partner and<br />
responsiveness’<br />
● ’They are an all-round solid firm’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ’Fees are too high’<br />
● ’Closer partner engagement’<br />
● ’Lower fees’<br />
● ’Fixed fees for jobs’<br />
lWistAtistics:<br />
BerWin leigHton PAisner<br />
LWIscore: 8.11<br />
Ranking –overall:<br />
Ranking –City:<br />
Best score:<br />
21st<br />
4th<br />
Personal/partner<br />
relationship (8.60)<br />
Bond Pearce has maintained its<br />
4th-place position in <strong>the</strong> top 100 from<br />
last year and has improved on its<br />
overall score.<br />
cost/billing practice<br />
The practice gets a strong result here<br />
– a 7.8 score which pushes it ahead<br />
of <strong>the</strong> three key benchmarks, <strong>the</strong><br />
importance rating and <strong>the</strong> all-firm and<br />
top 100 averages. It increased its mark<br />
by 0.1 in <strong>the</strong> year.<br />
service<br />
The firm comes top among <strong>the</strong> top<br />
100 in <strong>the</strong> use of IT/knowledge<br />
management category. Bond Pearce<br />
has improved its ratings in<br />
both service delivery/<br />
responsiveness (by<br />
0.3) and use of<br />
IT/ knowledge<br />
management (by<br />
0.8).<br />
Advice<br />
Bond Pearce comes equal<br />
3rd among <strong>the</strong> top<br />
100 on <strong>the</strong> quality<br />
of its legal advice.<br />
Appreciation for its<br />
skills here has led to a 0.7 increase in<br />
its mark since 2011.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Commercial approach and<br />
understandingofour business’<br />
● ’They understand our business and<br />
are local’<br />
● ’Responsiveness and willingness<br />
to work hard at understanding <strong>the</strong><br />
business’<br />
● ’Speed of response and proactive<br />
nature... <strong>the</strong>y are very reliable’<br />
● ’Local firm... convenient and <strong>the</strong><br />
rates are better... not London rates...’<br />
lWiscore yeAr-on-yeAr<br />
2011: 7.96<br />
❶❷❸❹❺❻❼❽<br />
lWistAtistics: BonD PeArce<br />
LWIscore: 8.16<br />
Ranking –overall:<br />
Ranking –top 100:<br />
Bestscore:<br />
BD director/CMO:<br />
18th<br />
4th<br />
Qualityof<br />
legaladvice(8.92)<br />
‘Theyunderstandour<br />
business and<strong>the</strong>yare local’<br />
emma Price<br />
(pictured)<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou mostlike<br />
to see?<br />
● ’More proactive on new laws/<br />
regulations and <strong>the</strong>ir<br />
effect on our<br />
business’<br />
● ’More<br />
proactive’<br />
BD director/CMO:<br />
Ash<br />
coleman-smith<br />
<strong>2012</strong>: 8.16<br />
❶❷❸❹❺❻❼❽<br />
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008-021_LW_0712_CSR.indd 11 12/5/12 2:03 PM
LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />
DWF comes 3rd among <strong>the</strong> national<br />
firms, with a particularly strong<br />
performance on cost/billing and quality<br />
of legal advice.<br />
Cost/billing practice<br />
DWF is 2nd among national firms on<br />
cost/billing, with a score (8.4) that has<br />
increased 0.4 over <strong>the</strong> last 12 months<br />
to put <strong>the</strong> practice 1.1 ahead of <strong>the</strong> allfirm<br />
average.<br />
use of IT/knowledge management by<br />
1.2 since 2011. On service delivery/<br />
responsiveness, DWF exceeds <strong>the</strong> allfirm<br />
average by 0.1.<br />
Advice<br />
The firm comes equal 2nd on quality of<br />
legal advice among <strong>the</strong> national firms.<br />
DWF is ahead of both <strong>the</strong> all-firm and<br />
national firm averages on both legal<br />
and commercial advice.<br />
LWISTATISTICS: DWF<br />
LWIscore: 8.11<br />
Ranking –overall: 22nd<br />
Ranking –national:<br />
3rd<br />
Best score:<br />
Qualityof<br />
legaladvice(8.92)<br />
● ’They advise very well, <strong>the</strong>y are<br />
responsive and accurate’<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou mostlike<br />
to see?<br />
● ’None – behaviour is very good’<br />
● ’Inter-department dialogue could<br />
improve a bit’<br />
● ’Quicker delivery’<br />
Service<br />
The firm has pushed up its score on<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.28<br />
❶❷❸❹❺❻❼❽º<br />
<strong>2012</strong>: 8.11<br />
❶❷❸❹❺❻❼❽<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Local, tactical, good commercial<br />
view’<br />
● ’Knowledge; efficiency; cost’<br />
● ’They understand our business:<br />
we don’t have to tell <strong>the</strong>m things<br />
more than once’<br />
● ’They are very practical. They are<br />
down to earth. They give very good<br />
commercial advice’<br />
BD director/CMO: Clifton Harrison<br />
‘Theyunderstandour business:we<br />
don’thavetotell<strong>the</strong>mthingsmore<br />
than once’<br />
FreshfieldsBruckhaus Deringer has<br />
stormedup<strong>the</strong> tables. TheCitygiant takes<br />
3rdplace in <strong>2012</strong>,along wayremoved<br />
from its15thplacing in 2011.<br />
Cost/billing practice<br />
The practice has hiked its score up<br />
here by 0.1, reaching <strong>the</strong> 6.8 mark<br />
which it shares with Allen & Overy and<br />
Baker & McKenzie.<br />
Service<br />
Score increases are demonstrated in<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 7.82<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 8.02<br />
❶❷❸❹❺❻❼❽<br />
each of <strong>the</strong> three categories<br />
here, with <strong>the</strong> biggest (0.9)<br />
coming on use of IT/knowledge<br />
management. The firm exceeds <strong>the</strong><br />
all-firm and international averages on<br />
service delivery/responsiveness by 0.5.<br />
Advice<br />
The firm comes 2nd out of <strong>the</strong><br />
international firms on <strong>the</strong> quality<br />
of its legal advice (8.9) and 3rd on<br />
commercial advice (8.5).<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Their work ethics’<br />
● ’It’s a massive law firm with a lot of<br />
clever people <strong>the</strong>re. They have experts<br />
in everything, not just one – lots of<br />
<strong>the</strong>m’<br />
● ’Knowledge and understanding of<br />
<strong>the</strong> industry sector’<br />
‘Theyhaveexperts in everything,not<br />
just one–lotsof<strong>the</strong>m’<br />
LWISTATISTICS: FRESHFIELDS<br />
LWIscore: 8.02<br />
Ranking –overall:<br />
Ranking –UKinternational:<br />
Best score:<br />
BD director/CMO:<br />
● ’Depth of legal advice.<br />
“Internal” co-ordination<br />
fronted by lead partner(s)’<br />
● ’We have been using <strong>the</strong>m<br />
for many years and have built a<br />
special relationship with <strong>the</strong>m. They<br />
understand our business needs which<br />
is very important’<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou mostliketo<br />
see?<br />
● ’Sharper on <strong>the</strong> rates’<br />
● ’I would prefer <strong>the</strong>m to field smaller<br />
teams’<br />
● ’More involvement of senior<br />
associates or partners to justify <strong>the</strong><br />
fees charged’<br />
● ’None, really – except maybe <strong>the</strong>y<br />
can be less expensive and that would<br />
be great’<br />
● ’Offer project fees’<br />
www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 13<br />
32nd<br />
3rd<br />
Qualityof<br />
legaladvice(8.94)<br />
Elizabeth<br />
Chambers<br />
008-021_LW_0712_CSR.indd 13 12/5/12 2:08 PM
LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />
Gateley is top of <strong>the</strong> national firms and<br />
comes 6th among <strong>the</strong> 86 practices in<br />
<strong>the</strong> overall league table. Last year, it<br />
was <strong>the</strong> 3rd placed national firm.<br />
Cost/billing practice<br />
The practice has pushed up its score<br />
by 1.1 in this category in <strong>the</strong> last 12<br />
months. It is now 0.9 ahead of <strong>the</strong> allfirm<br />
average.<br />
Service<br />
The firm heads <strong>the</strong> national<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.19<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 8.44<br />
❶❷❸❹❺❻❼❽º<br />
league table on service delivery/<br />
responsiveness and use of IT/<br />
knowledge management. It is in 2nd<br />
place for personal/partner relations.<br />
Advice<br />
Gateley beats both <strong>the</strong> all-firm average<br />
and <strong>the</strong> national firm average with its<br />
scores of 8.7 on legal advice and 8.2<br />
on commercial advice.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Easy to talk to’<br />
● ’Commercial view’<br />
● ’Value for money’<br />
LWISTATISTICS: GATELEY<br />
LWIscore: 8.44<br />
Ranking –overall:<br />
Ranking –national:<br />
Best score:<br />
6th<br />
1st<br />
Personal/partner<br />
relationship (8.76)<br />
BD director/CMO: CatricePendleton<br />
(pictured)<br />
‘Easytotalkto’<br />
● ’Very efficient’<br />
● ’Clear commercial advice’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ’More commerciality’<br />
● ’Mid-level feeearner<br />
support’<br />
● ’Cost’<br />
HoganLovells comes 4thamong<br />
<strong>the</strong>international practicesand is<br />
2ndamong <strong>the</strong>mfor itsuse of IT/<br />
knowledgemanagement.<br />
LWISTATISTICS:<br />
HOGANLOVELLS<br />
LWIscore: 7.93<br />
Ranking –overall:<br />
Ranking –UKinternational:<br />
Bestscore:<br />
BD director/CMO:<br />
14 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />
38th<br />
4th<br />
Qualiy of<br />
legaladvice(8.61)<br />
Serena<br />
Simmons<br />
Cost/billing practice<br />
The practice exceeds <strong>the</strong> international<br />
and all-firm averages here with its 7.3<br />
mark.<br />
Service<br />
Hogan Lovells is ahead of both <strong>the</strong><br />
international and all-firm averages in<br />
all three of <strong>the</strong>se categories. Its top<br />
score is its 8.4 for personal/partner<br />
relations. It has improved by 0.4 on IT/<br />
knowledge management since 2011.<br />
Advice<br />
The firm is ahead of <strong>the</strong> all-firm and<br />
international averages on <strong>the</strong> quality<br />
of its legal advice.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Their swiftness’<br />
● ’Knowledge of our business’<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.38<br />
❶❷❸❹❺❻❼❽º<br />
<strong>2012</strong>: 7.93<br />
❶❷❸❹❺❻❼❽<br />
‘Specialistknowledgeand<br />
qualityof<strong>the</strong> team’<br />
● ’Partner relationship... consistency<br />
of approach between offices and good<br />
Paris office'<br />
● ’The relationship I have with <strong>the</strong><br />
contact partner’<br />
● ’Specialist knowledge and quality of<br />
<strong>the</strong> team’<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou<br />
mostliketosee?<br />
● ’Becomemoreflexible<br />
andproactiveinoffering<br />
billing solutions’<br />
● ’Increase and<br />
maintain <strong>the</strong> middle to<br />
senior associates’<br />
● ’Move tomore<br />
interesting fee<br />
structures’<br />
● ’Spread our use into<br />
o<strong>the</strong>r areas’<br />
008-021_LW_0712_CSR.indd 14 12/5/12 2:08 PM
Latham &Watkins comes 2nd among<br />
<strong>the</strong> US international firms and 3rd<br />
among <strong>the</strong> 86 firms in <strong>the</strong> full CSR<br />
listing after a huge improvement in<br />
client satisfaction scores. The practice<br />
has improved in each of <strong>the</strong> categories<br />
here, by an overall average of 1.8.<br />
Cost/billing practice<br />
Thefirmcomes equal2nd among<strong>the</strong><br />
US internationalfirms for cost/billing.<br />
It exceedsall threemain benchmarks<br />
of all-firm andUSaverages andeven<br />
<strong>the</strong>importanceratingwithits score<br />
of 8.1.<br />
Service<br />
Latham & Watkins is equal 3rd among<br />
US international firms on service<br />
delivery/responsiveness and 4th on<br />
personal/partner relationships. In <strong>the</strong><br />
latter category, <strong>the</strong> firm has increased<br />
its score by 2.0 this year, <strong>the</strong> secondbiggest<br />
increase it registers. On service<br />
delivery, it improved by 2.2.<br />
Advice<br />
Latham & Watkins is 3rd in terms of<br />
<strong>the</strong> quality of legal advice among<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 6.70<br />
❶❷❸❹❺❻º<br />
<strong>2012</strong>: 8.48<br />
❶❷❸❹❺❻❼❽º<br />
LWISTATISTICS: L&W<br />
LWIscore: 8.48<br />
Ranking –overall:<br />
Ranking –USinternational:<br />
Best score:<br />
3rd<br />
2nd<br />
Qualityof<br />
legaladvice(9.33)<br />
BD director/CMO: RebeccaMinihare<br />
<strong>the</strong> US international firms, with its<br />
score of 9.33. This mark represents<br />
a 1.5 increase on <strong>the</strong> firm’s 2011<br />
score.<br />
MishcondeReya comestop among <strong>the</strong><br />
16 City firmsinthisyear’s survey and4th<br />
outof86in<strong>the</strong> full listing.<br />
Cost/billing practice<br />
Thefirmeasilybeats<strong>the</strong> City andall-firm<br />
averageswithits 7.8markhere. It lies 2nd<br />
among <strong>the</strong>Citypracticeswiththisscore.<br />
Service<br />
Itstop top mark in this area is its<br />
8.9for personal/partner<br />
relationships, whichputs<br />
its0.8 and0.7 ahead,<br />
respectively, of <strong>the</strong>allfirm<br />
average and<strong>the</strong><br />
City average.The firm<br />
prides itself on having<br />
aprivateclientethos in<br />
itsrelationshipswith <strong>the</strong><br />
business <strong>clients</strong>for whom it<br />
does mostofits of<br />
work.Itcomes<br />
6thunder this headingamong among <strong>the</strong> full<br />
listing of 86 firms.<br />
Advice<br />
The firm is top of <strong>the</strong> City listing on<br />
quality of legal advice and 5th on <strong>the</strong><br />
full listing.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Personality’<br />
● ’They appear to care about<strong>the</strong><br />
relationship andunderstand that a<br />
feereduction canwin <strong>the</strong>m alot more<br />
business’<br />
● ’Theirability to move quickly and<br />
efficiently’<br />
LWISTATISTICS:<br />
MISHCON DE REYA<br />
LWIscore: 8.48<br />
LWISCORE YEAR-ON-YEAR<br />
2011: N/A<br />
<strong>2012</strong>: 8.48<br />
❶❷❸❹❺❻❼❽º<br />
‘Creativitytosolve acomplex<br />
issueand speed of action’<br />
● ’Pedigreeand reputation’<br />
● ’Creativitytosolve acomplex issueand<br />
speed of action’<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou mostliketo<br />
see?<br />
● ’Consistency’<br />
● ’Be alittlemorecommercial'<br />
● ’Cost less’<br />
Ranking –overall:<br />
Ranking –City:<br />
4th<br />
1st<br />
Best score:<br />
Qualityof<br />
legaladvice(9.29)<br />
BD director/CMO:<br />
Elliot Moss<br />
(pictured)<br />
<strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 15<br />
008-021_LW_0712_CSR.indd 15 12/5/12 2:08 PM
LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />
Norton Rose comes equal 5th on <strong>the</strong><br />
international league table. Its top<br />
marks come for personal/partner<br />
relationships and <strong>the</strong> quality of legal<br />
advice.<br />
Cost/billing practice<br />
The practice is clearly ahead (0.3) of<br />
<strong>the</strong> international average here, and<br />
LWISTATISTICS: NORTON ROSE<br />
LWIscore: 7.92<br />
Ranking –overall:<br />
Ranking –UKinternational:<br />
Bestscore:<br />
40th<br />
5th=<br />
Qualityof<br />
legaladvice(8.44)<br />
BD director/CMO:Caroline Rhys Jones<br />
slightly ahead (0.1) of <strong>the</strong> all-firm<br />
average with its mark of 7.3.<br />
Service<br />
Thefirmgetsan8.4 on personal/partner<br />
relationships, compared to <strong>the</strong>8.1<br />
registered as <strong>the</strong>all-firmand international<br />
averages in that category. Norton<br />
Rose haspushedupits IT/knowledge<br />
management scoreby0.4 since2011.<br />
Advice<br />
Norton Rose exceeds <strong>the</strong> all-firm and<br />
international averages (with its mark<br />
of 8.2) on commercial advice. Those<br />
averages are both registered at 8.0.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Partner attentionand valuefor<br />
money’<br />
● ’Instant availability of globalnetwork<br />
with specific advice percountry’<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.10<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 7.92<br />
❶❷❸❹❺❻❼❽<br />
‘Instant availability of<br />
global network with<br />
specific advice per<br />
country’<br />
● ’The relationship we have with <strong>the</strong>m<br />
and <strong>the</strong> quality of advice we have<br />
received from <strong>the</strong>m’<br />
● ’Commercial and pragmatic advice’<br />
● ’Ability to understand client’s<br />
business and respond accordingly’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmost like<br />
to see?<br />
● ’Post-deal work, especially bibles’<br />
● ’The fees were high: it would be<br />
great to have <strong>the</strong>m cut’<br />
● ’More discipline in monthly billing’<br />
● ’More capacity’<br />
Reed Smith comes 3rd among <strong>the</strong> US<br />
international practices and 7th among<br />
<strong>the</strong> 86 firms in <strong>the</strong> full listing.<br />
Cost/billing practice<br />
Reed Smith’s 7.4 score puts <strong>the</strong> firm<br />
0.2 ahead of <strong>the</strong> all-firm average and<br />
0.4 ahead of <strong>the</strong> US firm average.<br />
Service<br />
Thefirmis3rd on useofIT/knowledge<br />
management among <strong>the</strong>USinternational<br />
practices. It pushed up itsmarkhereby<br />
0.4in<strong>the</strong> year. It beats<strong>the</strong> importance<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.41<br />
❶❷❸❹❺❻❼❽º<br />
<strong>2012</strong>: 8.41<br />
❶❷❸❹❺❻❼❽º<br />
ratingby1.7 with this result, and<strong>the</strong><br />
all-firm averageby0.7.The <strong>2012</strong> mark<br />
forReed Smith on personal/partner<br />
relationshipsis0.5 higher than itsresult<br />
ayear ago.Its present8.9 scores puts<br />
it 0.8ahead of eachof<strong>the</strong> threemain<br />
benchmarks (importanceratingand allfirm<br />
andUSinternational averages).<br />
Advice<br />
Reed Smith hasmade asignificant<br />
investment in helpingits lawyersand<br />
traineesunderstand <strong>the</strong> commercial<br />
contextof<strong>the</strong>ir advice,and this pays off<br />
in <strong>the</strong>recognition of <strong>clients</strong>who rate<strong>the</strong><br />
firm topof<strong>the</strong> US international<br />
lawfirms on commercial advice.<br />
<strong>What</strong> mostimpressed you<br />
about<strong>the</strong> firm?<br />
● ’The fee retainer<br />
arrangement with our<br />
company’<br />
LWISTATISTICS: REED SMITH<br />
LWIscore: 8.41<br />
Ranking –overall:<br />
7th<br />
Ranking –USinternational: 3rd<br />
Best score:<br />
Qualityof<br />
commercial advice (9.12)<br />
BD director/CMO: Mary-Anne<br />
Anderson (pictured)<br />
‘Excellent client service’<br />
● ’Responsiveness’<br />
● ’Excellent client service’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ’Fees reduction’<br />
● ’Reduction in<br />
response time’<br />
16 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />
www.legalweek.com<br />
008-021_LW_0712_CSR.indd 16 12/5/12 2:08 PM
RPC comes equal 5th in this year’s City<br />
firm tables.<br />
Cost/billing practice<br />
Having increased its mark here (by<br />
0.2), <strong>the</strong> firm is 0.3 ahead of both<br />
<strong>the</strong> City average (with a score of 7.3)<br />
and fractionally ahead of <strong>the</strong> all-firm<br />
average.<br />
Service<br />
Marks have gone up<br />
for RPC in both service<br />
delivery/responsiveness<br />
(by 0.3) and use of IT/<br />
knowledge management<br />
(by 0.5). On all three<br />
categories in this section, it<br />
beats <strong>the</strong> City and all-firm<br />
averages.<br />
Advice<br />
The firm is 0.3 ahead of <strong>the</strong> City and<br />
all-firm averages on <strong>the</strong> quality of<br />
its commercial advice. Its 8.5 mark<br />
for legal advice is <strong>the</strong> joint-highest<br />
mark it gets (along with service<br />
delivery/responsiveness) out of <strong>the</strong> six<br />
categories we measure.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Speed of turnaround, and quality<br />
of advice given’<br />
● ’Depthofunderstandingofour<br />
business across arange of disciplines.<br />
They go outof<strong>the</strong>ir waytoservice our<br />
oftendemanding requirements, and<strong>the</strong>y<br />
areeasytowork with’<br />
● ’Their responsiveness... very quick’<br />
● ’Top-notch construction firm<br />
who have worked with us on many<br />
developments over <strong>the</strong> past five<br />
years. The value of <strong>the</strong> RPC label<br />
on construction documents has<br />
assisted us in obtaining financing<br />
notwithstanding <strong>the</strong> recession’<br />
● ’They have averyknowledgable team<br />
capableofdealing with complexwork’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostlike<br />
to see?<br />
● ’Presentation of advice’<br />
● ’Even greater depth in <strong>the</strong> four to<br />
eight post-qualification experience<br />
www.legalweek.com<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.15<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 8.05<br />
❶❷❸❹❺❻❼❽<br />
‘Theygoout of <strong>the</strong>irway to<br />
serviceour oftendemanding<br />
requirements’<br />
LWISTATISTICS: RPC<br />
LWIscore: 8.05<br />
Ranking –overall:<br />
Ranking –City:<br />
Best score:<br />
BD director/CMO:<br />
28th<br />
5th=<br />
Service<br />
delivery (8.54)<br />
Clint Evans<br />
(pictured)<br />
levels. Great partners and great junior<br />
associates, and could enhance that<br />
middle level’<br />
● ’Very good service, just slightly more<br />
expensive <strong>the</strong>n <strong>the</strong>ir counterparts’<br />
● ’Lower<br />
costs’<br />
Shepherd andWedderburn has had<br />
a significant year, marked by moving<br />
13 places up <strong>the</strong> top 100 rankings, to<br />
appear in 2nd position for <strong>2012</strong>.<br />
Cost/billing practice<br />
An increase of 0.9 in <strong>the</strong> firm’s score<br />
here (to take it to 8.3) leaves it well<br />
clear of <strong>the</strong> all-firm and top 100<br />
averages and <strong>the</strong> importance rating.<br />
Service<br />
The firm is <strong>the</strong> top scorer among<br />
<strong>the</strong> top 100 on service delivery/<br />
responsiveness (9.25).<br />
All three scores have<br />
improved markedly<br />
in this category since<br />
2011. Service delivery<br />
went up by 2.1, while IT/<br />
knowledge management<br />
went up 1.4 and personal/<br />
partner relationships by<br />
0.6.<br />
Advice<br />
Shepherd and Wedderburn appears 3rd<br />
equal on quality of commercial advice<br />
among <strong>the</strong> top 100.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Knowledge; professionalism’<br />
● ’Good knowledge of our business...<br />
good relationship with our directors...<br />
can anticipate our problems’<br />
● ’Very responsive; legal advice<br />
consistently first class; fees are<br />
reasonable’<br />
LWISTATISTICS:<br />
SHEPHERD AND WEDDERBURN<br />
LWIscore: 8.30<br />
Ranking –overall:<br />
Ranking –top 100:<br />
Bestscore:<br />
Chiefexecutive:<br />
10th<br />
2nd<br />
Service<br />
delivery (9.25)<br />
Stephen Gibb<br />
(pictured)<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 7.03<br />
❶❷❸❹❺❻❼<br />
<strong>2012</strong>: 8.30<br />
❶❷❸❹❺❻❼❽º<br />
‘<strong>Legal</strong> advice consistently<br />
firstclass’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ’More innovative<br />
ideas on billing’<br />
008-021_LW_0712_CSR.indd 17 12/5/12 2:08 PM
LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />
Slaughter andMay is 1st among <strong>the</strong><br />
19 international firms in this year’s<br />
ranking and 5th among <strong>the</strong> 86 firms<br />
in <strong>the</strong> overall survey. Slaughters is <strong>the</strong><br />
only international firm to get any marks<br />
at or above <strong>the</strong> 9.0 level – it breaches<br />
that threshold three times.<br />
Cost/billing practice<br />
The practice scores 7.3 here, 0.3 above<br />
<strong>the</strong> international average and 0.1<br />
above <strong>the</strong> all-firm average.<br />
Service<br />
Slaughters comes an easy 1st<br />
on service delivery/<br />
responsiveness.<br />
With its score<br />
of 9.19, it<br />
is <strong>the</strong> only<br />
international<br />
firm to clear 9.0<br />
in this category.<br />
The 2nd-placed firm is<br />
0.59 behind.<br />
Advice<br />
The firm tops both <strong>the</strong>se tables with<br />
a 9.46 on quality of legal advice (0.52<br />
ahead of <strong>the</strong> next firm) and a 9.0 on<br />
18 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />
LWISTATISTICS:<br />
SLAUGHTER&MAY<br />
LWIscore: 8.47<br />
Ranking –overall:<br />
Ranking –UKinternational:<br />
Best score:<br />
BD director/CMO:<br />
‘Ability to provideprecision<br />
advice anddeliver’<br />
5th<br />
1st<br />
Qualityof<br />
legaladvice(9.46)<br />
Alison Hahn<br />
commercial advice (0.5 ahead of<br />
<strong>the</strong> 2nd runner).<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’They offer high-quality advice’<br />
● ’They are good in terms of<br />
responsiveness’<br />
● ’In-depth quality of <strong>the</strong>ir lawyers’<br />
● ’Ability to provide precision advice<br />
and deliver’<br />
● ’Very good relationship and client<br />
knowledge, quality of legal advice’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ’Thecost–<strong>the</strong>y areveryexpensive’<br />
● ’Make<strong>the</strong> litigators easiertodeal<br />
with’<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 7.92<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 8.47<br />
❶❷❸❹❺❻❼❽º<br />
Stephenson Harwood hassoaredup<br />
<strong>the</strong>Cityfirmrankings, goingfrom14th<br />
place last yeartoequal 5thin<strong>2012</strong>. It has<br />
improvedineachof<strong>the</strong> sixcategories,<br />
with aminimumimprovement of 0.7.<br />
Cost/billing practice<br />
The firm exceeds <strong>the</strong> all-firm average<br />
(by 0.3) and <strong>the</strong> City average (by 0.5),<br />
having improved its result here by 0.7.<br />
Service<br />
Thepersonal/partner relationship mark<br />
hasgoneupby1.6 since2011, putting<br />
<strong>the</strong>firmwellahead of <strong>the</strong>Cityand<br />
all-firm averages. A1.5 rise in service<br />
delivery/responsiveness also leaves<br />
<strong>the</strong>firmwellclearof<strong>the</strong> pack.<br />
Advice<br />
Risesof0.9 in eachcategoryhere<br />
putStephensonHarwood aheadof<br />
City andall-firmaverages.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’They get <strong>the</strong> job done’<br />
● ’Accessibility and professionability’<br />
● ’Impressive, knowledgeable,<br />
responsive partner at VERY good rates<br />
– best value for money in town’<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 7.00<br />
❶❷❸❹❺❻❼<br />
<strong>2012</strong>: 8.05<br />
❶❷❸❹❺❻❼❽<br />
LWISTATISTICS:<br />
STEPHENSON HARWOOD<br />
LWIscore: 8.05<br />
Ranking –overall:<br />
Ranking –City:<br />
Bestscore:<br />
28th<br />
5th<br />
Qualityof<br />
legaladvice8.67<br />
BD director/CMO: PhilipRubenstein<br />
‘Theygiveme<strong>the</strong> feeling<br />
that <strong>the</strong>y arethinking<br />
toge<strong>the</strong>r with me’<br />
● ’Shipping finance expertise’<br />
● ’The big difference for me is that<br />
<strong>the</strong>y give me <strong>the</strong> feeling that <strong>the</strong>y are<br />
thinking toge<strong>the</strong>r with me’<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou mostliketo<br />
see?<br />
● ’Cheaper fees’<br />
● ’Better understanding of our<br />
industry’<br />
● ’More seminars’<br />
● ’More developed skills on<br />
complicated debt transactions’<br />
www.legalweek.com<br />
008-021_LW_0712_CSR.indd 18 12/5/12 2:08 PM
Squire Sanders tops <strong>the</strong> rankings,<br />
coming first in <strong>the</strong> <strong>2012</strong> research for<br />
US international firms and overall. It<br />
takes its 1st place slot among <strong>the</strong> US<br />
international firms with a margin of<br />
0.16, a relatively wide winning margin<br />
at <strong>the</strong> highly competitive top end of<br />
<strong>the</strong> table.<br />
LWISTATISTICS:<br />
SQUIRE SANDERSHAMMONDS<br />
LWIscore: 8.64<br />
Ranking –overall:<br />
Ranking –USinternational:<br />
Bestscore:<br />
BD director/CMO:<br />
1st<br />
1st<br />
Service<br />
delivery (9.13)<br />
RobHolmes<br />
Cost/billing practice<br />
The firm shares 2nd position among<br />
<strong>the</strong> US international firms for cost/<br />
billing. Its 8.1 mark puts it clearly<br />
ahead of <strong>the</strong> importance rating as well<br />
as <strong>the</strong> all-firm and US international<br />
averages.<br />
Service<br />
Squire Sanders leads <strong>the</strong> US<br />
international firms on service delivery/<br />
responsiveness and on personal/<br />
partner relationships.<br />
Advice<br />
The firm averages 9.0 on<br />
<strong>the</strong> quality of its advice.<br />
Squire Sanders improved <strong>the</strong><br />
quality of its legal advice by<br />
0.5 this year and <strong>the</strong> quality of its<br />
commercial advice by 0.4. It beats <strong>the</strong><br />
all-firm and US international averages<br />
in each category.<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.31<br />
❶❷❸❹❺❻❼❽º<br />
<strong>2012</strong>: 8.64<br />
❶❷❸❹❺❻❼❽º<br />
‘Hit deadlinesontimeand budget... true<br />
internationalreach... global presence’<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Hit deadlines on time and budget...<br />
true international reach... global<br />
presence’<br />
● ’Constructive approach to service<br />
and cost’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
see?<br />
● ’Poor cross-marketing... need<br />
to tell us what else <strong>the</strong>y<br />
could do for us’<br />
● ’More fixed,<br />
capped fee<br />
arrangements’<br />
TLT Solicitors has risen from 6th to<br />
1st place among <strong>the</strong> top 100 over <strong>the</strong><br />
past 12 months. Its overall score has<br />
jumped from 7.80 to 8.49, as it has<br />
also pushed itself into 2nd place in <strong>the</strong><br />
ranking of all 86 firms included in <strong>the</strong><br />
<strong>2012</strong> survey. It has improved its marks<br />
in all six categories.<br />
Cost/billing practice<br />
The TLT cost/billing mark has gone up<br />
by 1.1 since 2011, taking it well clear of<br />
<strong>the</strong> importance rating and <strong>the</strong> all-firm<br />
and national firm indices.<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 7.78<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 8.49<br />
❶❷❸❹❺❻❼❽º<br />
Service<br />
TLT is one of only<br />
two top 100 firms<br />
that breach <strong>the</strong> 9.00<br />
hurdle for service delivery/<br />
responsiveness. Its<br />
average improvement<br />
in <strong>the</strong> three categories<br />
included here is 0.8.<br />
Advice<br />
With significant improvements in both<br />
<strong>the</strong>se categories, <strong>the</strong> firm now equals<br />
<strong>the</strong> importance rating for commercial<br />
advice and beats <strong>the</strong> all-firm and top<br />
100 averages in both.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Responsive’<br />
● ’Solutions’<br />
● ’Ability to work effectively under<br />
pressure’<br />
‘Ability to work effectively<br />
underpressure’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostliketo<br />
to<br />
see?<br />
● ’Less aggressive billing’<br />
● ’More flexibility in hourly rates’<br />
LWISTATISTICS: TLT<br />
LWIscore: 8.49<br />
Ranking –overall:<br />
Ranking –top 100:<br />
Bestscore:<br />
BD director/CMO:<br />
www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong> 19<br />
2nd<br />
1st<br />
Servicedelivery(9.01)<br />
LeighLyons<br />
008-021_LW_0712_CSR.indd 19 12/5/12 2:08 PM
LEGAL WEEK INTELLIGENCE SPECIAL: BEST LEGAL ADVISER<br />
TraversSmith has pushed its way up<br />
at <strong>the</strong> hard-fought top end of <strong>the</strong> City<br />
listings table – from 4th to 2nd place –<br />
and has increased its overall mark from<br />
8.0 to 8.24. Travers has been in <strong>the</strong> top<br />
five for <strong>the</strong> past four years.<br />
Cost/billing practice<br />
The firm has <strong>the</strong> most attractive<br />
offering here among City firms,<br />
demonstrated by a 7.92 score. This is<br />
an improvement of 0.6 over <strong>the</strong> year.<br />
Service<br />
Thefirmcomes 2ndamong City firms<br />
on servicedelivery/responsiveness (with<br />
its8.58mark).Onuse of IT/knowledge<br />
management,<strong>the</strong> firm hasimproved1.0<br />
over <strong>the</strong>past12months.<br />
Advice<br />
Thefirm’s9.0 mark on legal advice makes<br />
it oneofonlythreeCityfirms to breach<br />
<strong>the</strong>9.0 threshold.Its 8.42 puts it topof<br />
<strong>the</strong>Cityfirms on commercial advice.<br />
‘Responsiveness;<br />
legallyastute<br />
butpragmatic<br />
advice,personable<br />
lawyers’<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 7.99<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 8.24<br />
❶❷❸❹❺❻❼❽<br />
LWISTATISTICS: TRAVERSSMITH<br />
LWIscore: 8.24<br />
Ranking –overall:<br />
Ranking –City:<br />
Best score:<br />
13th<br />
2nd<br />
Qualityof<br />
legaladvice(9.00)<br />
BD director/CMO: CharlesThornhill<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’They are just very accommodating,<br />
<strong>the</strong>y areveryquicktorespond to<br />
ourissuesand <strong>the</strong>y understand our<br />
business’<br />
● ’Overall quality of service’<br />
● ’Responsiveness; legally astute but<br />
pragmatic advice; personable lawyers’<br />
● ’We have a good relationship with<br />
<strong>the</strong>m/responsiveness’<br />
● ’Clear advice’<br />
<strong>What</strong> one change in service/<br />
behaviourwould youmostlike<br />
to see?<br />
● ’Cheaper’<br />
● ’Give American law advice’<br />
● ’Faster response times’<br />
Coming 8th among <strong>the</strong> 86 firms in<br />
<strong>the</strong> <strong>2012</strong> CSR research, Weil is ranked<br />
4th among <strong>the</strong> 20 US international<br />
practices included in our listings.<br />
Cost/billing practice<br />
The firm’s 7.6 mark here puts it 0.6<br />
ahead of <strong>the</strong> US international average<br />
and 0.4 ahead of <strong>the</strong> all-firm average.<br />
Service<br />
An 8.6markonservice delivery/<br />
responsiveness leavesWeilclearly<br />
aheadofboth<strong>the</strong> all-firm andUS<br />
internationalaverages though<br />
somewhatbehind<strong>the</strong> importance<br />
rating.<br />
On useofIT/knowledge<br />
management,<strong>the</strong> <strong>the</strong><br />
firm<br />
beats<strong>the</strong> <strong>the</strong><br />
importance<br />
rating, equals <strong>the</strong><br />
all-firm average<br />
andlagsslightly<br />
behind <strong>the</strong>US<br />
international<br />
average.On<br />
personal/partner<br />
relationships,<br />
it<br />
succeeds<br />
in beatingall all threeof<br />
<strong>the</strong>sebenchmarks.<br />
Advice<br />
The firm comes top among <strong>the</strong> US<br />
international firms on <strong>the</strong> quality of<br />
legal advice. It comes 2nd (to Slaughter<br />
and May) on legal advice in <strong>the</strong> full<br />
CSR ranking of 86 practices. The firm<br />
is 2nd (to Reed Smith) among US<br />
international practices on commercial<br />
advice and 5th on <strong>the</strong> full listing.<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Commercial’<br />
● ’Fee transparency’<br />
● ’Integration across <strong>the</strong> firm’<br />
LWISTATISTICS: WEIL<br />
LWIscore: 8.35<br />
Ranking –overall:<br />
Ranking –USinternational:<br />
Bestscore:<br />
BD director/CMO:<br />
● ’Very proactive, very commercial,<br />
very deep expertise in our industry<br />
(private equity)’<br />
8th<br />
4th<br />
Qualityof<br />
legaladvice(9.42)<br />
FionaHaigh<br />
(pictured)<br />
‘Veryproactive, very commercial,<br />
very deep expertiseinour industry’<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou mostliketo<br />
see?<br />
● ’Proactive follow-through on<br />
transactions’<br />
● ’Flexibility on fees’<br />
20 <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.60<br />
❶❷❸❹❺❻❼❽º<br />
<strong>2012</strong>: 8.35<br />
❶❷❸❹❺❻❼❽º<br />
www.legalweek.com<br />
008-021_LW_0712_CSR.indd 20 12/5/12 2:08 PM
Like severalo<strong>the</strong>r leadingUS<br />
international practices, White&Case<br />
does outstandinglywellinCSR <strong>2012</strong>.It<br />
takes9th place, outof86, in <strong>the</strong>overall<br />
survey andisranked5th among<strong>the</strong> US<br />
international practices.<br />
LWISTATISTICS: WHITE&CASE<br />
LWIscore: 8.34<br />
Ranking –overall:<br />
Ranking –USinternational:<br />
Bestscore:<br />
London executivepartner:<br />
9th<br />
5th<br />
Qualityof<br />
legaladvice(8.92)<br />
Oliver<br />
Brettle<br />
(pictured)<br />
Cost/billing practice<br />
The firm beats both <strong>the</strong> all-firm and<br />
US international average in this<br />
category, but it trails <strong>the</strong> importance<br />
rating (by 0.1).<br />
Service<br />
The practice improved its marks on two<br />
out of three categories here, up 0.1<br />
on use of IT/knowledge management<br />
and by 0.4 on personal/partner<br />
relationships. It beats <strong>the</strong> all-firm<br />
average in both categories.<br />
Advice<br />
Thefirmcomes 6thon<br />
<strong>the</strong>fulllisting of 86 firms<br />
on commercial advice and<br />
3rdequal among<strong>the</strong> US<br />
internationalfirms.Itcomes 15th<br />
on <strong>the</strong>fulllisting forlegal advice<br />
and7th among<strong>the</strong> US international<br />
practices.<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.56<br />
❶❷❸❹❺❻❼❽º<br />
<strong>2012</strong>: 8.34<br />
❶❷❸❹❺❻❼❽º<br />
‘In-depth overseas<br />
legalsystemknowledge’<br />
<strong>What</strong> mostimpressed youabout<br />
<strong>the</strong>firm?<br />
● ’Strength and depth of <strong>the</strong>ir<br />
expertise’<br />
● ’Billing’<br />
● ’Responsiveness’<br />
● ’In-depth overseas legal system<br />
knowledge’<br />
● ’Willingness to provide commercial<br />
input’<br />
<strong>What</strong> one change<br />
in service/<br />
behaviourwould<br />
youmostliketo<br />
see?<br />
● ’Responsiveness’<br />
● ’Fixed fees’<br />
Wragge &Cohas pulled up from 6th<br />
to 5th place among national firms over<br />
<strong>the</strong> past year, fractionally increasing its<br />
overall score.<br />
Cost/billing practice<br />
An increase of 0.8inits mark in this<br />
categoryleavesWragges 0.4above<br />
<strong>the</strong>all-firmaverage andonapar<br />
with <strong>the</strong>nationalfirmaverage.Itis<br />
only just behind (0.1)<strong>the</strong> importance<br />
rating.<br />
Service<br />
On use of IT/knowledge management,<br />
LWISCORE YEAR-ON-YEAR<br />
2011: 8.04<br />
❶❷❸❹❺❻❼❽<br />
<strong>2012</strong>: 8.09<br />
❶❷❸❹❺❻❼❽<br />
<strong>the</strong> firm has improved its score by 0.8<br />
over <strong>the</strong> past 12 months. It beats or<br />
equals <strong>the</strong> all-firm average in all three<br />
categories here, and <strong>the</strong> national<br />
average on use of IT/knowledge<br />
management and personal/partner<br />
relationships.<br />
Advice<br />
Thefirmcomes 5thamong national<br />
firmsfor commercial advice (8.4)<br />
and7th forlegal advice.Unusually,<br />
Wraggesgetsits top(equal) mark<br />
among<strong>the</strong> sixcategorieswemeasure<br />
forcommercial, ra<strong>the</strong>rthanlegal<br />
(8.3), advice.<br />
<strong>What</strong> mostimpressed you<br />
about<strong>the</strong> firm?<br />
● ’The general service<br />
we receive and personal<br />
relationship we have with<br />
<strong>the</strong>m’<br />
● ’Generally commercially<br />
aware’<br />
LWISTATISTICS: WRAGGE &CO<br />
LWIscore: 8.09<br />
Ranking –overall:<br />
Ranking –national:<br />
Best score:<br />
● ’Knowledge ofreal estate deals<br />
and experience ofworking for<br />
developers’<br />
● ’Commercial advice with good<br />
response times’<br />
● ’Knowledge and experience of<br />
similar transactions’<br />
<strong>What</strong> one change in service/<br />
behaviourwouldyou mostliketo<br />
see?<br />
● ’More consistency required from<br />
junior staff’<br />
● ’Quicker response times’<br />
● ’More competitive billing’<br />
● ’Reduce costs’<br />
www.legalweek.com <strong>Legal</strong><strong>Week</strong> 7December <strong>2012</strong><br />
21<br />
24th<br />
5th<br />
Qualityof<br />
commercial advice (8.43)<br />
BD director/CMO:<br />
Nicola Lynch<br />
‘Commercial advice with good<br />
response times’<br />
008-021_LW_0712_CSR.indd 21 12/5/12 2:08 PM