4 Council Controlled Organisations - Palmerston North City Council

Regent Theatre Trust Board
Council Controlled Organisations Regent Theatre Trust Board
Objectives
The Regent Theatre is one of the Council’s major arts
and cultural facilities. It consists of a civic auditorium
and regional centre for the performing arts and is run
for the Council by the Regent Theatre Trust Board.
It develops, promotes, enhances and maintains the
Regent as a venue for live performances, community
events, graduations and the performing arts, attracting
international, national and local performances.
What does the Board do?
The Board operates, develops, enhances and maintains
the Regent on Broadway as a recognised heritage
building and world class 1,400 seat performing arts
venue and civic auditorium to provide the community
with fun things to do.
What does the Regent Theatre
do?
The Theatre will promote and operate the Regent so
it will remain New Zealand’s most vibrant provincial
theatre. In doing this it will contribute to the City’s
attractiveness by providing an exciting and innovative
programme of cultural and community events with
broad appeal.
Key Performance Measures
Target
Not less than 55% annual auditorium hireage
revenue is generated from commercial (noncommunity)
use.
Communitrak Survey for the year will confirm
community satisfaction ratings over 90%.
Annual gross operating revenue will be at least four
times the amount of the Council’s operating grant.
At least 160 live nights for the year in respect of the
theatre’s main auditorium.
At least 40 live nights for the year in respect of
the theatre’s main auditorium at the theatre’s full
commercial hireage rate.
Total attendance numbers for events are at least
100,000 for the year.
At least 10 days use of the theatre’s auditorium per
year for tertiary graduation ceremonies.
The Theatre will assit the City’s economic growth by
acting as a cultural magnet for out-of-town visitors.
To maintain the City’s cultural heritage the Theatre will
maintain and preserve the physical infrastructure of the
building and its fixtures and fittings.
Actions
To promote and operate the Regent the Board will:
• Liaise with marketing personnel to identify and
source product for the Regent.
• Produce an e-news bulletin for the Regent to
promote public awareness of upcoming events.
• Develop a database of prospective patrons for
Regent events.
• Maintain and operate an entrepreneurial fund to
enable financial assistance to be provided where
considered appropriate to secure shows and
performances for the Regent.
• Operate a street-front event ticketing facility for
events at the Regent and elsewhere.
• Encourage continuing appreciation of the
heritage aspects of the Regent and oversee the
maintenance and preservation of such aspects to
prevent degradation.
Results
Target met - 56.5%.
Survey done in November 2011 - household visitor
satisfaction rating of 98%; resident satisfaction of
85% with 14% neutral or don’t know.
Target not met – 3.59 times.
Target met - 213.
Target met - 40.
Target met - 102,351.
Target met - 12.
At least eight days of use of the theatre’s auditorium
per year for school prize-givings.
At least 35 functions per year held in the Regency
Room and/or Mezzanine area.
At least 100 days of use for the year in respect of the
Rehearsal room.
Target met - 14.
Target not met - 28.
Target met - over 100.
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Palmerston North City Council Annual Report 2011/12