New gold-medal opportunities at the Branded Beef ... - the RNA

New gold-medal opportunities at the Branded Beef Competition
The Royal Queensland Show has always been a major supporter of the Queensland beef industry and its premier
showcase for Stud and Prime Beef Cattle. Now in its sixth year at the Royal Queensland Food & Wine Show (RQFWS),
the 2010 Branded Beef Competition on the 1st of June offers producers more opportunities for success than ever before
with the introduction of new competition classes and awards.
Made possible by generous sponsorship from John Kilroy and Cha Cha Char Restaurant and the Australian Wagyu
Association, the 2010 Branded Beef Competition features an open class for non MSA and/or Organic brands, doubles
the current MSA class into MSA Grain and MSA Grass Fed, and introduces an entirely new class for MSA and non MSA
Graded Wagyu.
Executive Officer of the Australian Wagyu Association Mr. Michael Beattie said of the new Wagyu Class “Wagyu’s
unique flavour and superior eating quality characteristics pitch it into a league of its own and with the RNA providing a
Wagyu specific class for 2010, it was an opportunity the Association could not but sponsor. Wagyu has positioned itself
as an important sector of the Australian Beef Industry and it certainly is a breed that can only but improve the position our
beef is viewed both here and abroad.”
Attracting entries nationwide from all sizes of beef producers, from major multi-national companies to small regional
enterprises, the 2010 RQFWS Branded Beef Competition is Australia’s most prestigious and commercially recognised
Beef competition, providing entrants with valuable feedback and opinion from some of the best and most respected
experts in the industry, and an outstanding way to showcase products to both their peers and customers.
For the 2009 RQFWS the Branded Beef Competition introduced a level of impartiality unknown in other competitions.
Meat samples are prepared and cooked (grilled) scientifically by leading Department of Primary Industry food scientists,
so every piece presented for judging has been cooked to a uniquely similar standard.
In 2009 the launch of the first RQFWS was supported by a 12-month review of the judging rigour in all competitions to
maintain the utmost equity and integrity in the award process. The Royal Queensland Show built on their core of
nationally recognised judges, recruiting experts from around Australia to ensure the delivery of superior judging
processes and standards, including the renowned culinary judge, broadcaster, writer and educator Russell Smith as
Chairman of Judges for Food Competitions.
Judges at the Branded Beef Competition will include Russell Smith, Michael Crowley Manager of Meat Standards
Australia, Brisbane culinary identity Peter Howard, John Kilroy proprietor of Brisbane’s award winning steak-centric Cha
Cha Char and Jellyfish, with guest foodie Judges including David Pugh of Restaurant Two , Melissa Downes of
Brisbane's Channel 9 and Javier Codina Chef de Cuisine & Owner Moda and Moda Catering.
So if you’re a beef producer with a passion for excellence, the 2010 RQFWS Branded Beef Competition will allow you to
put your produce and processes to the definitive test, and become part of a powerful brand in the national food and
beverage industry.
Elaine Millar
Elaine Millar & Associates
M 0414 258 633
F +61 7 3800 4468
E elaine@elainemillar.com

Representatives of each exhibited brand as well as leading figures in the Beef and Meat industries will be invited to the
Branded Beef Competition Awards Presentation at an exclusive Cocktail Function on the 1st of June 2010, where the
peak prize of the competition will be awarded - the John Kilroy Cha Cha Char Trophy for Champion Branded Beef of
Show. The trophy winner have their beef featured at the prestigious Royal Queensland Wine Show Awards Dinner on
Thursday 1 July 2010, placed on the renowned Cha Cha Char Wine Bar and Grill menu until 31 July 2010 (conditions
apply), and presented to the public at popular Taste of Queensland stage at this year’s Royal Queensland Show.
Products submitted for competition that attract the required points earn the right to display the gold, silver, bronze or
trophy Show Medals. Featuring consistent design and status across all products and classes, they offer consumers the
single most authentic and comprehensive guarantee of quality on the Australian market today; an endorsement that will
enhance your producer profile, drive sales and grow your business.
As part of the Royal Queensland Food & Wine Show, the Branded Beef Competition combines with the Royal
Queensland Wine Show, the Dairy Produce Show, and the Olive Oil Show with all new competitions in 2010 for Branded
Lamb, table olives, flavoured/infused olive oils, beer of all kinds and premium sausages.
The 2010 RQFWS Branded Beef Competition is now positioned to become the most respected and highly contested
Beef judging competition in the country, offering producers the recognition they deserve and consumers a great way to
pick the best produce on the market.
Applications for the 2010 Branded Beef Competition close on 12 May 2010 with a $500 fee per entry. The nominated cut
for exhibits is a Striploin H.A.M. 2143, which must be delivered on 26 May 2010, for judging on 1 June 2010.
Enter today by contacting Andrew Tudor at the RNA on 07 3253 3921 or email atudor@royalqueenslandshow.com.au
For more information contact RNA Entries :
T +61 7 3852 1831
E entries@royalqueenslandshow.com.au
W www.royalqueenslandshow.com.au
Locked Bag 1010, ALBION QLD 4010
Media Enquiries:
Elaine Millar | Elaine Millar & Associates
M: 0414 258633 | Fx: 07 38004468
E: elaine@elainemillar.com
Elaine Millar
Elaine Millar & Associates
M 0414 258 633
F +61 7 3800 4468
E elaine@elainemillar.com