EDF Energy - Finance
EDF Energy - Finance
EDF Energy - Finance
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Customer Supply<br />
Three main levers to reach 5% EBITDA<br />
margin on sales by 2015<br />
• Investment of c.£150m in new<br />
Customer and Billing System<br />
• Reduced Cost to Serve<br />
• Improved Customer service<br />
• Started 2009 - Full implementation 2011<br />
Price &<br />
Product<br />
optimisation<br />
Smart<br />
metering<br />
benefits<br />
• Target to grow from 5.1m to 6.1m<br />
product accounts by 2015<br />
• Targeted customer growth (high value/<br />
low risk) to achieve economies of scale<br />
• Develop innovative energy products<br />
and non-energy products<br />
• Leverage smart metering<br />
opportunities<br />
2009<br />
EBITDA<br />
Cost to Serve<br />
improvements<br />
Growth of<br />
profitable<br />
customers<br />
Improved<br />
Billing &<br />
Settlements<br />
<strong>Energy</strong><br />
services<br />
activity<br />
Bad debt<br />
management<br />
2015<br />
Target
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