EDF Energy - Finance
EDF Energy - Finance
EDF Energy - Finance
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<strong>EDF</strong> <strong>Energy</strong>: from several regional brands<br />
to a strong national brand<br />
• Build a brand that customers<br />
know and find meaningful<br />
• Improve both customer retention<br />
and customer acquisition<br />
• Strategic investment to build<br />
synergy with <strong>EDF</strong> Group<br />
and to ensure competitiveness<br />
in the out of area market<br />
• 2012 Olympics and Paralympics<br />
offer unique Group opportunity<br />
• A very successful journey so far with<br />
over 90% of prompted awareness<br />
and strong environmental credentials<br />
100%<br />
90%<br />
70%<br />
50%<br />
30%<br />
22%<br />
18%<br />
14%<br />
10%<br />
6%<br />
Prompted Awareness<br />
2007 2008 2009 2010<br />
Environmentally Responsible Rating<br />
(3-month rolling avg.)<br />
2007 2008 2010