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Merger Integration: Delivering on the Promise - Booz Allen Hamilton

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<strong>Booz</strong> •<strong>Allen</strong> Client Case Study: Keeping Transacti<strong>on</strong> and Value Creati<strong>on</strong> Teams Separate<br />

Client Situati<strong>on</strong><br />

Two leaders in <strong>the</strong> medical products and services industry announced <strong>the</strong>ir decisi<strong>on</strong> to merge. The companies had<br />

very different operating models and had been pursuing distinctly different strategies.<br />

Acti<strong>on</strong>s Taken<br />

The use of integrati<strong>on</strong> teams allowed <strong>the</strong> company to dedicate resources to <strong>the</strong> merger while keeping <strong>the</strong><br />

businesses running.<br />

• Line managers maintained <strong>the</strong>ir focus <strong>on</strong> day-to-day operati<strong>on</strong>s.<br />

• Full- and part-time integrati<strong>on</strong> teams performed <strong>the</strong> pre- and post-merger work.<br />

<str<strong>on</strong>g>Integrati<strong>on</strong></str<strong>on</strong>g> teams were set up outside <strong>the</strong> normal organizati<strong>on</strong>al structure to remove <strong>the</strong>m from undue influence.<br />

Results<br />

<str<strong>on</strong>g>Integrati<strong>on</strong></str<strong>on</strong>g> teams were able to produce better soluti<strong>on</strong>s to <strong>the</strong> post-merger problems than line management could<br />

have, because:<br />

• The multidisciplinary approach ensured that all functi<strong>on</strong>al voices were heard.<br />

• Teams were often given freedom to review even <strong>the</strong> sacred cows of <strong>the</strong> organizati<strong>on</strong>s.<br />

• The integrati<strong>on</strong> teams had an objective way of determining <strong>the</strong> best soluti<strong>on</strong> for <strong>the</strong> merger of such<br />

different organizati<strong>on</strong>s.<br />

Pulling It All Toge<strong>the</strong>r<br />

In our experience, <strong>the</strong> most<br />

successful merger integrati<strong>on</strong>s<br />

begin with a clear and<br />

broadly communicated game<br />

plan that addresses each of<br />

<strong>the</strong> four principles we’ve just<br />

outlined (see Exhibit 12). This<br />

game plan is inspired by <strong>the</strong><br />

shared visi<strong>on</strong> articulated at <strong>the</strong><br />

time of <strong>the</strong> merger announcement<br />

and <strong>the</strong> type of integrati<strong>on</strong><br />

anticipated, whe<strong>the</strong>r it is absorpti<strong>on</strong><br />

or a uni<strong>on</strong> of equals.<br />

Based <strong>on</strong> this visi<strong>on</strong> and<br />

approach, <strong>the</strong> game plan will<br />

need to address <strong>the</strong> inevitable<br />

organizati<strong>on</strong>al issues that will<br />

surface. How will <strong>the</strong> two<br />

companies work toge<strong>the</strong>r? Will<br />

new business units be formed?<br />

Where will <strong>the</strong> central core or<br />

headquarters operati<strong>on</strong> be located<br />

and how will it be staffed? What<br />

services will be outsourced and/or<br />

rati<strong>on</strong>alized? These are am<strong>on</strong>g<br />

<strong>the</strong> explicit choices and tradeoffs<br />

that need to be resolved at<br />

<strong>the</strong> outset of <strong>the</strong> merger integrati<strong>on</strong><br />

process.<br />

This <strong>on</strong>going organizati<strong>on</strong>al<br />

model will influence to a<br />

great degree how <strong>the</strong> actual integrati<strong>on</strong><br />

implementati<strong>on</strong> unfolds.<br />

Guided by <strong>the</strong> principles we’ve<br />

just discussed, companies will<br />

make fur<strong>the</strong>r rounds of choices<br />

about business and management<br />

processes, organizati<strong>on</strong>al structure,<br />

and support systems.<br />

These four key principles<br />

will dictate a series of transformati<strong>on</strong>al<br />

priorities that will, in<br />

turn, shape <strong>the</strong> <strong>on</strong>going game<br />

plan and <strong>the</strong> categorizati<strong>on</strong> of<br />

day <strong>on</strong>e versus l<strong>on</strong>ger-term tasks.<br />

This is an iterative process. If<br />

senior management sticks to it<br />

with rigor and clearly communicates<br />

evolving expectati<strong>on</strong>s, <strong>the</strong>re<br />

is a str<strong>on</strong>g likelihood that <strong>the</strong>y<br />

can realize <strong>the</strong> promise <strong>the</strong>y<br />

identified <strong>on</strong> <strong>the</strong> day of <strong>the</strong> merger<br />

announcement and keep all <strong>the</strong>ir<br />

c<strong>on</strong>stituencies — customers,<br />

shareholders, employees, and<br />

o<strong>the</strong>rs — more than satisfied.<br />

14

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