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Chapter 18

Chapter 18

Chapter 18

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<strong>18</strong>-8<br />

The Tyranny of the ‘Or’<br />

Many companies, and individuals, are plagued<br />

by the tyranny of the or<br />

This refers to the belief that things must be<br />

either A or B, and cannot be both<br />

Examples include<br />

Choose to either change or remain stable<br />

Be conservative or bold<br />

Have control and consistency or creative<br />

freedom

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