Chapter 18
Chapter 18
Chapter 18
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>18</strong>-8<br />
The Tyranny of the ‘Or’<br />
Many companies, and individuals, are plagued<br />
by the tyranny of the or<br />
This refers to the belief that things must be<br />
either A or B, and cannot be both<br />
Examples include<br />
Choose to either change or remain stable<br />
Be conservative or bold<br />
Have control and consistency or creative<br />
freedom