Chapter 18
Chapter 18
Chapter 18
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<strong>18</strong>-6<br />
Sustainable, Great Futures<br />
Over the years world-class companies have<br />
been widely admired, been considered the<br />
premier institutions in their industries, and<br />
made a real impact on the world<br />
World class companies also<br />
Turn in extraordinary performance over the long run<br />
Have strong core values in which they believe deeply; and<br />
they express and live the values consistently<br />
They do not focus on beating the competition; the focus<br />
primarily on beating themselves<br />
Great companies have core values, know<br />
what they are and what they mean, and live<br />
by them – year after year
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