Chapter 18

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<strong>18</strong>-24 Thinking about the Future If you think only about the present, or wallow in the uncertainties of the future, your future is just a roll of the dice “The global economy could be on the cusp of an age of innovation equal to that of the past 75 years. All the right factors are in place: Science is advancing rapidly, more countries are willing to devote resources to research and development and education, and corporate managers, too, are convinced of the importance of embracing change” - Business Week
<strong>18</strong>-25 Creating the Future Companies can try different strategic postures to prepare to compete in an uncertain future Adapters take the current industry structure and its future evolution as givens Shapers try to change the structure of their industries, creating a future competitive landscape of their own design The challenge is not to maintain your position in the current competitive arena, but to create new competitive arenas, transform your industry, and imagine a future that others don’t see Create your own advantages
Page 1 and 2: 18-1
Page 3 and 4: 18-3 Learning Objectives After Stu
Page 5 and 6: 18-5 Becoming World Class Managers
Page 7 and 8: Sustainable, Great Futures 18-7
Page 9 and 10: 18-9 The Genius of the ‘And’ O
Page 11 and 12: 18-11 Achieving Greatness Three ar
Page 13 and 14: 18-13 Motivating People to Change
Page 15 and 16: Motivating People to Change 18-15
Page 17 and 18: 18-17 Specific Approaches to Enlist
Page 19 and 20: 18-19 Harmonizing Multiple Changes
Page 21 and 22: Leading Change 18-21
Page 23: 18-23 Shaping the Future Most chan
Page 27 and 28: 18-27 Shaping Your Own Future If y
Page 29 and 30: 18-29 Learning and Leading Continu
Page 31 and 32: 18-31 Learning and Leading A leade
Page 33 and 34: Learning and Leading 18-33
Page 35: 18-35 Concluding Thought For yourse

Chapter 18

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