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Chapter 18

Chapter 18

Chapter 18

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<strong>18</strong>-13<br />

Motivating People to Change<br />

People must be motivated to change<br />

Managers tend to underestimate the amount of<br />

resistance they will encounter<br />

Some general for resistance include:<br />

Inertia – people don’t want to disturb the status<br />

quo<br />

Timing<br />

Surprise<br />

Peer pressure

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