A3S Media: Branding Guidlines

05. Typography
06. Typography
Helvetica Neue Bold
Helvetica Neue Bold was used for the A3S as up close. Its simplicy and overall round
The word-mark was kerned tightly
together to help unify the logo and
become more solid as a whole.
“A3S” and “media” were brought
The arrow head placed on
the end of the lowercase “e”
is to symbolize A3S Media’s
“fresh take” on digital media
The title of the lowercase
“i” was changed
from a rectangular
shape to a circle/dot to
Logo Design
Typeface
Media logo (a combination of both lower
and uppercase). Some of the characters
were altered to cater to the style of the
logo and bring it all together as a unified
mark. Helvetica Neue Bold has a very
nature makes it a great choice for a wordmark.
The characters are very clean-cut,
precise, and straight forward. They also
interact well together and with the given
space around them. Helvetica Neue Regu-
closer together, as well as individual
letters. Certain characters were also
tweaked to line up with one another.
and design. It also resembles
an internet browser’s “refresh”
button, meaning we’ll
help refresh your brand and/
or website.
hint at the “dot” in the
phrase “.com”.
clear readablilty from a distance as well
lar will generally be used as the body copy.
Helvetica Neue Bold
Secondary & Tertiary Headings
Current Logo (Altered Characters)
Print Media
& Digital
Typefaces
Helvetica Neue Regular
Body Copy & Various Sub-Headings
Helvetica Neue Light
Various Sub-Headings
Futura Bold
Various Headings (digital)
Futura Book
Various Headings & Sub-headings (digital)
Helvetica Neue Bold (Zero Alterations)
An unmodified “A3S media” in the
typeface, Helvetica Neue Bold
provided a good starting point or
foundation for the final logo-mark.