A3S Media: Branding Guidlines
"Branding Bible" for A3S Media. Logo usage guidelines.
"Branding Bible" for A3S Media. Logo usage guidelines.
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03. Typography 04. Typography<br />
Choosing the right typeface.<br />
As an advertising company that does programming<br />
and graphic design, the <strong>A3S</strong> <strong>Media</strong> logo needed to<br />
be something clean, current, and professional. It<br />
needed to embody the company that <strong>A3S</strong> <strong>Media</strong> is,<br />
without being misrepresenting. Most importantly the<br />
logo needed to be timeless in all aspects.<br />
Helvetica Neue became the choice for the logo<br />
because it will always stand the test of time. It’s is<br />
a widely accepted typeface all around the world.<br />
Derived from the Helvetica typeface (1957),Helvetica<br />
Neue is also a very clean family with many different<br />
font weights to work with.<br />
Typography
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