A3S Media: Branding Guidlines
"Branding Bible" for A3S Media. Logo usage guidelines.
"Branding Bible" for A3S Media. Logo usage guidelines.
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25. <strong>Branding</strong> 26. <strong>Branding</strong><br />
Once the logo has been finished, it must acquire a certain, consistent style along all forms of media (print,<br />
digital, web, promotional, etc.) <strong>A3S</strong> will be paired with large bold text (Helvetica Neue Bold, usually) and<br />
large blue fields with interactive “white-space” and the repetitive rectangular pattern shown here. These<br />
design elements and decisions in turn create a brand identity and over time it will become recognized for<br />
its unique style and color palette.
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