A3S Media: Branding Guidlines
"Branding Bible" for A3S Media. Logo usage guidelines.
"Branding Bible" for A3S Media. Logo usage guidelines.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
11. Palette<br />
12. Palette<br />
Color Combos<br />
Only use the specified colors given on p. 5. These colors should be matched in a combination<br />
On Black<br />
If the logo becomes difficult to read on a dark field, do not use.<br />
according to values, including 1 grey value and one blue value OR 2 grey differing values. Certain<br />
color combinations will look fine on a dark or light field and others won’t. Be sure not to display a<br />
dark logo on a dark field or a light logo on a light field (for readability purposes). Be careful when<br />
using a the logo on a blue field, make sure the mark is completely legible. If it has to be questioned,<br />
it probably is not the correct execution.<br />
#FFFFFF<br />
#FFFFFF<br />
# DCDCDC<br />
#DCDCDC<br />
#96D6F2<br />
#65C3EB<br />
#DCDCDC<br />
#B8B8B6<br />
#B8B8B6<br />
#8C8C8B<br />
#B8B8B6<br />
#8C8C8B<br />
These grey<br />
combos<br />
are usable<br />
on white<br />
as well<br />
#3FB2E5<br />
#8C8C8B<br />
#5E5E5D<br />
#5E5E5D<br />
#1DA0DA<br />
#5E5E5D<br />
#96D6F2<br />
#DCDCDC<br />
#0A90CB<br />
#3C3C3C<br />
#65C3EB<br />
#B8B8B6<br />
Unaccepatble (example)<br />
#3FB2E5<br />
#8C8C8B<br />
#96D6F2<br />
#3C3C3C<br />
#1DA0DA<br />
#5E5E5D<br />
#0A90CB<br />
#DCDCDC<br />
#0A90CB<br />
#3C3C3C
Change language