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A3S Media: Branding Guidlines

"Branding Bible" for A3S Media. Logo usage guidelines.

"Branding Bible" for A3S Media. Logo usage guidelines.

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07. Typography<br />

08. Typography<br />

Color<br />

Palette<br />

The color palette plays a big role in the<br />

overall feel of a logo. Certain colors provoke<br />

certain conscious and subconscious<br />

emotions to the viewer. Research needed<br />

to be conducted to make sure the <strong>A3S</strong><br />

<strong>Media</strong> fit the company aesthetically and as<br />

a business. The two main colors used in<br />

the <strong>A3S</strong> <strong>Media</strong> logo are blue and grey with<br />

some monochromatic pairings. These two<br />

colors are to be used in combination.

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