Pork Congress 2012 - Iowa Pork Producers Association

2012 Iowa Pork Congress Re-Cap
2011 IPPA Project Awards
Outstanding County Promotion and Education Project Awards
Pork promotion helps keep pork top of mind for consumers and enhances demand for the products. Whether it’s a
grilling, a store promotion or sampling at a major public event by a county organization, being in front of the public
is important. When pork producers get involved, consumers listen. They want to know who is producing their food.
Promotions are a great way to share our commitment to providing safe and wholesome products for their families.
Many county pork producer groups actively promote the product every year and several had successful pork
promotions in 2011. The Best County Promotion and Education Program awards, as well as the Hog Wild and Belle
Ringer awards were presented Jan. 24 by IPPA Promotion Committee Chairman Curtis Meier.
Ben Johnson accepts the Best County Promotion Program
for Plymouth County from 2011
Iowa Pork Queen Cheyenne McNichols.
Best County Promotion Program – Plymouth County
The Plymouth County Pork Producers has operated a
concession stand at the County Fair every year since 1990.
The Grandstand Pork concession features a new pork product
every year. At the 2011 fair, the feature was the “Brat of the
Day.” Customers could choose bacon cheddar, mushroom
and swiss, pineapple, pepperjack and original brats and
1,120 skinless pork brats were sold during the five-day fair.
Grandstand Pork also features its infamous “Chop in a Glove,”
pork loin sandwiches and pork hot dogs. Plymouth County
also handed out 150 t-shirts featuring the Grandstand Pork
and Pork ® Be inspiredSM logos to anyone who worked in
the stand. Another new idea was giving away refillable mugs
imprinted with the logos. Customers received the mugs for
free when they purchased a soda. Grandstand Pork sold 500
mugs during the fair.
The Plymouth County Pork Producers also grilled and gave
away more than 600 pork hot dogs during the county fair hog
show. They sponsored some of the hog show trophies, door
prizes at the cooking school and also provided prizes for the
Pride of Iowa contest.
For 32 years, the Plymouth County Pork Producers has
had an active presence at the County Fair. It’s estimated
that Grandstand Pork and various newspaper and radio
promotions has enabled the county group to reach more than
90,000 fairgoers with their pork message.
“We are proud of our entire team of pork producers from
Plymouth County” their nomination form read. “It takes an
outstanding membership to make all of this happen in just a
few days of summer.”
40 March 2012