September 2011 - Iowa Pork Producers Association

Conduct a presentation for elementary
students – Contact a local elementary school
and give a presentation regarding modern pork
production. Focus on how pork is raised and
the by-products of pork and sponsor a pizza
party to discuss the toppings that include pork.
Tell pork’s story – Tap into the younger
generations by hosting story time at a local
library. Read a fun agriculture story such as
Welcome to Our Farm.
Get involved with FFA or 4-H – As members
of FFA and 4-H grow into successful adults, it’s
necessary to have their support for the future
of pork production. Consider partnering
with a local FFA chapter or 4-H club to host
an appreciation barbecue in celebration of
Pork Month. The same can be done with local
colleges illustrating the opportunities for
success and employment in the pork industry.
Pork Month. Run an ad in the newspaper or on
the radio saluting pork producers in your area.
Grill – What better way to celebrate October
Pork Month than to grill and provide pork
to producers and consumers? Grill at a local
business or event, such as a fair or town
celebration. Take it a step farther and grill pork at
the local elevator or co-op for agriculturalists as a
quick and convenient meal.
The Iowa Pork Producers Association will be happy
to provide brochures that can be handed out at events
and assist you with any promotional activities you
want to have.
We encourage you to tell our story, have some fun and
celebrate National Pork Month in October!
Conduct in-store promotions – Offer samples
of a variety of pork products, along with recipes,
by partnering with a local grocery store/retailer
or restaurant. Work with the business to offer
an October Pork Month special. Also use this
opportunity to highlight the new nutritional
information regarding a serving of pork
tenderloin being as lean as a serving of boneless
skinless chicken breast.
Pork producer appreciation event – Successful
pork producers who exhibit positive and
responsible management practices are vital
to the industry. It is time to tell them thanks!
Sponsor a dinner or banquet recognizing the
pork producers in your area for a great year and
job well done. Work with local businesses and
restaurants to sponsor a discount or coupon to
mail out to local producers.
Arrange for media interviews – It is vital to
inform the media about the pork industry
and the latest happenings. Contact your local
newspaper and television and radio stations and
offer to do an interview highlighting October
SEPTEMBER 2011
33