hello!

hello!

WE’RE a creative
innovation agency

we weave brands
You give us a thread, we weave you a brand.

THE project:
Made
easy group
Establishing a state of the art school with hi tech
facilities, with the intent to implement a unique
and dynamic curriculum tailored to groom future
leaders.
A sprawling 14 acre campus in Gurgaon,
proceeded by a Nursery school as phase 1.

OBJECTIVE:
• To create a strong Brand for the school
• Identify the Brand positioning for competitive success
of the project
• Design the Pre-Launch and Launch campaigns
• To define the Print, Electronic and Digital Media
Strategy for the success of the Brand campaign

Market scenario:
• For India to have a better future, its important to
nurture the children of the country to create equitable
opportunities for leadership
• Gurgaon is developing and expanding fast, with an
ever increasing need for quality education for its
children.
• The propensity to buy is constantly increasing and
parents.

So what is the Brand ,
that we want to
launch?

Education is not the filling
of a pail, But the lighting of
a fire
:W.B. Yeats

Brand positioning
• To create an iconic institution of excellence that will raise
the self-reliant next generation
• To cater to the parents who aspire to provide a well
rounded educational experience for their children.
•
• To position the school as an educational institution that
focuses on developing key skill areas such as: Cerebral,
social, emotional, spiritual and physical.

The nomenclature
Brand name & logo

Option 1

soham
“I am.”
The logo aims to depict strength and
confidence in oneself.
A promise, to lead and
inspire, to rise above the limitations and the
environment to maximize the intrinsic potential
of each child for them to reach their personal
best.

soham
world school
All that I have to learn is within me
The Name and Tagline

The logo

Option 2

Advaya
“one” and “United.”
An inspiration and a promise, to ourselves and
the world, to be united as parents, teachers
and a community, to lead and inspire each
child, in every way, to open the doorway of the
future.
Option 1

Advaya
world school
( May the learning illuminate us both, the teacher and the taught)
The Name

The Logo

Pre launch
strategy

•
Create Brand Identity
•
Logo and stationary
•
Brochure
•
Website
•
Prospectus
•
Uniform
•
In-school communication design
•
Student Joining Kits
•
Social Media Entity
•
Promotions through SEO and SEM

launch
strategy
The Name

•
Newspaper Ad Campaign
•
Bus Shelters and Hoardings
•
Radio slots and sponsorships
•
Social Media promotion campaigns
•
PR Drive online and Offline
•
Live Media across New Delhi and Gurgaon
•
Mall Activations in Gurgaon
•
Metro Branding

Thank you