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Experience Vintage Shaoxing English Guidebook - Belle Tourism ...

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<strong>Experience</strong> <strong>Vintage</strong> <strong>Shaoxing</strong> <strong>English</strong> <strong>Guidebook</strong><br />

The <strong>Shaoxing</strong> <strong>Tourism</strong> Commission (STC), in<br />

collaboration with <strong>Belle</strong> <strong>Tourism</strong> International<br />

Consulting (BTI), have published a ground-breaking<br />

new book entitled, <strong>Experience</strong> <strong>Vintage</strong> <strong>Shaoxing</strong>: A<br />

<strong>Guidebook</strong> for Travelers. STC sponsored the<br />

preparation of this independently-composed, richlydetailed,<br />

<strong>English</strong> guidebook in December 2009. BTI,<br />

leading experts on China inbound tourism marketing,<br />

were asked to research, write, and publish the book.<br />

BTI Books<br />

© 2010, <strong>Belle</strong> <strong>Tourism</strong> International (Shanghai), Ltd.


<strong>Experience</strong> <strong>Vintage</strong> <strong>Shaoxing</strong>: A<br />

<strong>Guidebook</strong> for Travelers<br />

ISBN: 978-0-615-31163-0<br />

© 2010, <strong>Belle</strong> <strong>Tourism</strong> International Consulting<br />

Ltd., Shanghai, PR China<br />

428 pages<br />

Size: L 19.1 x W 13.2 x H 2.4 cm.<br />

Weight: 0.575kg./1.267 lbs.<br />

R.R.P: US$29.95<br />

Authors: Alastair M. Morrison, Patricia Castro Robert,<br />

Ewan MacRae<br />

Designer: Mario Olmos Urzúa<br />

Editors: Director Xuan Chuan Zhong, Xie Sheng,<br />

Zhou Hong Liang


<strong>Experience</strong> <strong>Vintage</strong> <strong>Shaoxing</strong>: A<br />

<strong>Guidebook</strong> for Travelers is a<br />

completely new concept of how a<br />

guidebook is written.<br />

Whereas most generic guidebooks<br />

are written by first-time travelers to a<br />

destination and focus on the logistics<br />

and attractions, the <strong>Shaoxing</strong><br />

guidebook is completely different.<br />

<strong>Shaoxing</strong>: <strong>Vintage</strong> China


30 experiences ……<br />

Most guidebooks are<br />

developed with a one-sizefits-all<br />

approach. BTI,<br />

using leading academics<br />

and a UNWTO expert,<br />

have looked again at what<br />

is important at the most<br />

basic level – the<br />

experience!<br />

…… not just sightseeing!


Chapter 1<br />

About <strong>Shaoxing</strong><br />

Top attractions and activities<br />

Festivals and events<br />

<strong>Shaoxing</strong> today and<br />

industrial tourism<br />

Summing up<br />

http://www.<strong>Vintage</strong><strong>Shaoxing</strong>.com


Chapter 2<br />

<strong>Vintage</strong> <strong>Shaoxing</strong> experiences<br />

list<br />

Ancient canal city<br />

Artistic expression<br />

Celebrities<br />

Nature<br />

Beauty and love<br />

http://www.vintageshaoxing.com/pages/kr/index.html


Chapter 3<br />

Ways of getting to <strong>Shaoxing</strong><br />

Getting to <strong>Shaoxing</strong> by<br />

airplane<br />

Getting to <strong>Shaoxing</strong> by bus<br />

Getting to <strong>Shaoxing</strong> by train<br />

Getting to <strong>Shaoxing</strong> by car<br />

Getting around Yuecheng<br />

Getting to places outside of<br />

Yuecheng District<br />

Transportation terminal<br />

addresses and contact<br />

information<br />

http://www.vintageshaoxing.com/pages/ja/index.html


Chapter 4<br />

What you need to know<br />

Top hotels<br />

The complete list of hotels<br />

http://www.vintageshaoxing.com/pages/sp/index.html


Chapter 5<br />

Wine, dine, keep fit, and be<br />

entertained<br />

Restaurants and coffee<br />

shops in Yuecheng District<br />

Outside Yuecheng District<br />

Nights out<br />

Recreation and sports<br />

Arts and literature<br />

http://www.vintageshaoxing.com/pages/de/index.html


Chapter 6<br />

Traveling to China<br />

Traveling around China<br />

Traveling around <strong>Shaoxing</strong><br />

<strong>Shaoxing</strong>: <strong>Vintage</strong> China


Other more famous guidebooks tend to<br />

focus on word counts and indexes. While<br />

that may be attractive to a researcher,<br />

visitors have perhaps a week in one area<br />

to experience the destination, not read<br />

about it. This guidebook, at 428 pages, is<br />

not short or wanting in detail, but it is<br />

focused on being an attractive guide, and<br />

keepsake, for all ages.


Features, features , features<br />

Attractions index<br />

Attraction addresses, contact<br />

information and admission<br />

fees<br />

Interviews<br />

Five different types of people<br />

from <strong>Shaoxing</strong><br />

<strong>Shaoxing</strong> dialect<br />

<strong>Shaoxing</strong> profiles<br />

<strong>Shaoxing</strong> food<br />

<strong>Shaoxing</strong> stories and legends<br />

How to bargain in <strong>Shaoxing</strong><br />

<strong>Shaoxing</strong> taboos<br />

<strong>Shaoxing</strong> quiz<br />

Chinese dynasties<br />

Chinese measurements


<strong>Shaoxing</strong><br />

<strong>Vintage</strong> China


Cover sleeves<br />

provide added<br />

information


Chronology of<br />

<strong>Experience</strong><br />

<strong>Vintage</strong><br />

<strong>Shaoxing</strong><br />

<strong>Guidebook</strong><br />

April 10-12, 2009; 25<br />

@ 100% <strong>Vintage</strong><br />

<strong>Shaoxing</strong><br />

<strong>Experience</strong>s event<br />

May to July;<br />

multiple field trips to<br />

<strong>Shaoxing</strong> to gather<br />

information and<br />

data<br />

June to November;<br />

guidebook writing<br />

and design<br />

December 2009;<br />

<strong>Experience</strong> <strong>Vintage</strong><br />

<strong>Shaoxing</strong> published


25 @ 100% <strong>Vintage</strong> <strong>Shaoxing</strong> <strong>Experience</strong>s event,<br />

April 10-12, 2009


Built to Innovate!<br />

<strong>Belle</strong> <strong>Tourism</strong> International Consulting<br />

彼 路 旅 游 国 际 咨 询<br />

18 Shunyi Road, Suites 601-602, Shanghai 200063, PR China<br />

Telephone (in China): 021-52360996 - Fax: 021-52360991<br />

Telephone (international): 8621-52360996<br />

Website: www.<strong>Belle</strong><strong>Tourism</strong>.com<br />

E-mail: contact@belletourism.com

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