The Future, Trends and Best Practices of DMOs, August 6, 2010 ...

The Future, Trends and Best Practices of
DMOs, August 6, 2010, Jakarta
© 2010 Belle Tourism International
(Shanghai) Ltd.
Sponsor: Swiss Contact
A Practical Guide to Tourism
Destination Management: UNWTO
Assessing the situation and setting a vision, goals and
objectives
Positioning and branding the destination
Marketing the destination
Developing destination products
Ensuring the quality of the visitor’s experience
E-business and information management
Organizing for destination management
Source: UN World Tourism Organization, 2008.
Accreditation programs provide a good method to assure staff,
volunteer leadership, and external stakeholders that the
organization is following proper practices and performing at an
acceptable level for the industry.
Source: Destination Marketing Association International (DMAI), 2010.
Performance Measurement Tools
Activity measures, performance
measures, and productivity metrics for:
&
Convention sales
Travel trade sales
Marketing and communications
Membership
Visitor information center
Return on investment formulas
SMED
Tourism destinations
should sustain or
enhance the
geographical
character of a place –
its environment,
culture, aesthetics,
heritage and the wellbeing
of its residents.
The SMED system
focuses on short-term
and long-term goals of
sustainable tourism.
Source: World Centre of Excellence for Destinations (CED), 2010.
Prof. Alastair M Morrison
National Conference on Destination
Management Organizations