PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

economic contributions, articles
in professional journals, the
internet, etc.). One must motivate
one's own sales people to the
effective and concurrent collection
of internal data on all potential
clients with whom one has
any contact. A great deal of
information can also be • A
meeting is the organisation of
communication among people. 7
obtained from STO representative
offices abroad and through
membership of international
associations who possess
databases on international events
and their organisers. Membership
of international associations is
beneficial for raising the standing
of an individual MICE provider
abroad, as well as providing the
possibility of additional training
for personnel. The two most
important international
associations are ICCA (the
International Congress &
Convention Association) and
MPI (Meeting Professionals
International). Membership of
a national convention bureau is
also important, providing an
important source of information
and connections with active
entities both at home and abroad.
As a rule, the largest meeting
venue providers also participate
in the sponsorship of convention
bureaus in specialised MICE
exchanges and in fairs abroad,
which are an ideal opportunity to
establish business contacts and
personal meetings with potential
customers – as well as giving
useful contact with competitors.
The main European fair events of
this type are IMEX Frankfurt (The
Worldwide Exhibition for Incentive
Travel, Meetings and Events),
EIBTM Barcelona (European
Incentive Business Travel and
Meetings), BTC Florence (Borsa
internazionale del sistema
Congressuale ed Incentive) and
EMIF Brussels (the European
Meeting Industry Fair).
Support to direct marketing must,
naturally, include advertising and
public relations activities.
Advertising meeting venues
is recommended to create
awareness and brand name
destinations. From the viewpoint
of a MICE provider, the congress organiser is the most important
factor in the final phase, in whom one must also awaken trust as well
as initial interest. The meeting organiser wants their event to be a
resounding success and wants participants to leave pleased. Of course,
this is ultimately the best form of advertising.
Literary sources:
1. Krupič Elvira: Možnosti Trženja MICE-dejavnosti v Sava Hotelih Bled (Possibilities of
Marketing MICE Activities at the Sava Hotel Group in Bled). Diploma thesis. Ljubljana:
Faculty of Economics, 2006. 47 pages.
2. Peterlič Srečo: Prosojnice predavanja o Kongresni dejavnosti (Transparencies from
a lecture on Meeting Industry Activities), 2003.
3. Zidanski Majda: Kongresna dejavnost – Organizacija kongresov. Bled (Meeting Industry
activity – Organisation of Congresses in Bled): Albatros, 2005. 115 pages. 9 April.
Elvira Krupič
(Author: Elvira Krupič, 27, from Bled, worked in the Sales and
Marketing Office of the Sava Hotel Group in Bled as Congress
Marketing Manager. She has a BSc in Economics and graduated from
the Faculty of Economics in Ljubljana in 2006 with the thesis: 'Možnosti
trženja MICE-dejavnosti v Sava Hotelih Bled' (Possibilities of Marketing
MICE activities at the Sava Hotel Group in Bled). Several years ago, as a
student, I attended an EF discussion on tourism organised by Dr Tanja
Mihalič at the Faculty of Economics in Ljubljana. The topic consisted of
the meetings industry, a topic that I had no knowledge whatsoever of at
the time. Mr Srečo Peterlič and Mr Gorazd Čad, two of the leading
Slovene experts in this field, gave lectures. I listened with great
interest, not knowing then that I would later write my diploma thesis
on this topic and that I would soon be given an opportunity to begin my
career in precisely this field, the so-called meetings industry.
Nevertheless, it was precisely the meetings that quickly took me over.
One of the turning points for me was surely my participation in last
year's EFCT summer congress school in Berlin, where I established
that work in this field in Slovenia was a great challenge for everyone
involved. Numerous possibilities remain that are not yet exploited and
this is what I find so enticing.
Mestni muzej Ljubljana • Ljubljana City Museum
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