PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
economic contributions, articles<br />
in professional journals, the<br />
internet, etc.). One must motivate<br />
one's own sales people to the<br />
effective and concurrent collection<br />
of internal data on all potential<br />
clients with whom one has<br />
any contact. A great deal of<br />
information can also be • A<br />
meeting is the organisation of<br />
communication among people. 7<br />
obtained from STO representative<br />
offices abroad and through<br />
membership of international<br />
associations who possess<br />
databases on international events<br />
and their organisers. Membership<br />
of international associations is<br />
beneficial for raising the standing<br />
of an individual MICE provider<br />
abroad, as well as providing the<br />
possibility of additional training<br />
for personnel. The two most<br />
important international<br />
associations are ICCA (the<br />
International Congress &<br />
Convention Association) and<br />
MPI (Meeting Professionals<br />
International). Membership of<br />
a national convention bureau is<br />
also important, providing an<br />
important source of information<br />
and connections with active<br />
entities both at home and abroad.<br />
As a rule, the largest meeting<br />
venue providers also participate<br />
in the sponsorship of convention<br />
bureaus in specialised MICE<br />
exchanges and in fairs abroad,<br />
which are an ideal opportunity to<br />
establish business contacts and<br />
personal meetings with potential<br />
customers – as well as giving<br />
useful contact with competitors.<br />
The main European fair events of<br />
this type are IMEX Frankfurt (The<br />
Worldwide Exhibition for Incentive<br />
Travel, Meetings and Events),<br />
EIBTM Barcelona (European<br />
Incentive Business Travel and<br />
Meetings), BTC Florence (Borsa<br />
internazionale del sistema<br />
Congressuale ed Incentive) and<br />
EMIF Brussels (the European<br />
Meeting Industry Fair).<br />
Support to direct marketing must,<br />
naturally, include advertising and<br />
public relations activities.<br />
Advertising meeting venues<br />
is recommended to create<br />
awareness and brand name<br />
destinations. From the viewpoint<br />
of a MICE provider, the congress organiser is the most important<br />
factor in the final phase, in whom one must also awaken trust as well<br />
as initial interest. The meeting organiser wants their event to be a<br />
resounding success and wants participants to leave pleased. Of course,<br />
this is ultimately the best form of advertising.<br />
Literary sources:<br />
1. Krupič Elvira: Možnosti Trženja MICE-dejavnosti v Sava Hotelih Bled (Possibilities of<br />
Marketing MICE Activities at the Sava Hotel Group in Bled). Diploma thesis. Ljubljana:<br />
Faculty of Economics, 2006. 47 pages.<br />
2. Peterlič Srečo: Prosojnice predavanja o Kongresni dejavnosti (Transparencies from<br />
a lecture on Meeting Industry Activities), 2003.<br />
3. Zidanski Majda: Kongresna dejavnost – Organizacija kongresov. Bled (Meeting Industry<br />
activity – Organisation of Congresses in Bled): Albatros, 2005. 115 pages. 9 April.<br />
Elvira Krupič<br />
(Author: Elvira Krupič, 27, from Bled, worked in the Sales and<br />
Marketing Office of the Sava Hotel Group in Bled as Congress<br />
Marketing Manager. She has a BSc in Economics and graduated from<br />
the Faculty of Economics in Ljubljana in 2006 with the thesis: 'Možnosti<br />
trženja MICE-dejavnosti v Sava Hotelih Bled' (Possibilities of Marketing<br />
MICE activities at the Sava Hotel Group in Bled). Several years ago, as a<br />
student, I attended an EF discussion on tourism organised by Dr Tanja<br />
Mihalič at the Faculty of Economics in Ljubljana. The topic consisted of<br />
the meetings industry, a topic that I had no knowledge whatsoever of at<br />
the time. Mr Srečo Peterlič and Mr Gorazd Čad, two of the leading<br />
Slovene experts in this field, gave lectures. I listened with great<br />
interest, not knowing then that I would later write my diploma thesis<br />
on this topic and that I would soon be given an opportunity to begin my<br />
career in precisely this field, the so-called meetings industry.<br />
Nevertheless, it was precisely the meetings that quickly took me over.<br />
One of the turning points for me was surely my participation in last<br />
year's EFCT summer congress school in Berlin, where I established<br />
that work in this field in Slovenia was a great challenge for everyone<br />
involved. Numerous possibilities remain that are not yet exploited and<br />
this is what I find so enticing.<br />
Mestni muzej Ljubljana • Ljubljana City Museum<br />
72